Meet Hill Holliday<br />Agency Report<br />MKTG4752 – Advertising & Promotion Management<br />
Agenda<br />1<br />2<br />3<br />4<br />Company Overview<br />Clients & Differentiation<br />Work Examples<br />Hill Holli...
1Company Overview<br />Founded 1968 in Boston<br />800 employees<br />Median age: 29 years<br />Median tenure: 2 years<br ...
1Company Overview<br />Services<br />Radio<br />Print<br />TV<br />Media Advertising Designing & Implementation<br />Media...
Agenda<br />1<br />2<br />3<br />4<br />Company Overview<br />Clients & Differentiation<br />Work Examples<br />Hill Holli...
2Clients & Differentiation<br />Most Important Clients<br />Dunkin Donuts (“America runs on Dunkin’”)<br />Annheuser Busch...
2Clients & Differentiation<br />Client words about Hill Holliday:<br />“While it’s technically called graffiti art, we wer...
2Clients & Differentiation<br />Differentiation from Competition:<br />Demand for advertising and marketing services comes...
2Clients & Differentiation<br />Awards:<br />Silver Lion at Cannes (June 2009)<br />Media Plan of the Year (2009)<br /><ul...
Agenda<br />1<br />2<br />3<br />4<br />Company Overview<br />Clients & Differentiation<br />Work Examples<br />Hill Holli...
3Work Examples<br />Annheuser Busch TV Commercial<br />Liberty Mutual Responsibility Project WebSite<br />
Agenda<br />1<br />2<br />3<br />4<br />Company Overview<br />Clients & Differentiation<br />Work Examples<br />Hill Holli...
4Hill Holliday in the News<br />Billboard on One Time Square for Dunkin’ Donuts, June ’10<br />Liberty Mutual reinvents re...
ThankYou !<br />Melody Monroe<br />Jan Heinemann<br />Brantley Wright<br />Amanda Tharrington<br />Sal Villari<br />
Sources<br />http://www.hhcc.com<br />http://www.linkedin.com/companies/hill-holliday<br />investing.businessweek.com/<br ...
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Meet Hill Holliday

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An agency report for class "Advertising & Promotion Management"

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  • Transcript of "Meet Hill Holliday"

    1. 1. Meet Hill Holliday<br />Agency Report<br />MKTG4752 – Advertising & Promotion Management<br />
    2. 2. Agenda<br />1<br />2<br />3<br />4<br />Company Overview<br />Clients & Differentiation<br />Work Examples<br />Hill Holliday in the News<br />
    3. 3. 1Company Overview<br />Founded 1968 in Boston<br />800 employees<br />Median age: 29 years<br />Median tenure: 2 years<br />Current billings of approx. $1 billion<br />Estimated revenues of $160m in 2009<br />Acquired in 1998 by IPG<br />(Interpublic Group of Companies)<br />
    4. 4. 1Company Overview<br />Services<br />Radio<br />Print<br />TV<br />Media Advertising Designing & Implementation<br />Media Strategy Development<br />
    5. 5. Agenda<br />1<br />2<br />3<br />4<br />Company Overview<br />Clients & Differentiation<br />Work Examples<br />Hill Holliday in the News<br />
    6. 6. 2Clients & Differentiation<br />Most Important Clients<br />Dunkin Donuts (“America runs on Dunkin’”)<br />Annheuser Busch<br />Liberty Mutual<br />Bank of America<br />
    7. 7. 2Clients & Differentiation<br />Client words about Hill Holliday:<br />“While it’s technically called graffiti art, we were looking for a distinctive<br />approach that would stand out and differentiate Dunkin’ in a sea of neon.”<br />- John Costello<br />chief global customer and marketing officer at Dunkin’ Brands <br />“What Liberty Mutual and Hill Holliday have done is sustain a consistent effort, and they’ve been able to focus that on a single value. With this campaign, the social aspect wasn’t an adjunct. It was the centerpiece. To be able to tie a brand to that in an authentic way was the real master stroke. As a marketer you hope to achieve this type of campaign.”<br />- Paul Alexander<br />SVP, communications for Liberty Mutual Group<br />
    8. 8. 2Clients & Differentiation<br />Differentiation from Competition:<br />Demand for advertising and marketing services comes largely from business that sell consumer products, entertainment, financial<br />services, technology, and telecommunications<br />They believe that profitability of individual companies depends<br />on their creative skills and most importantly, maintaining client relationships<br />
    9. 9. 2Clients & Differentiation<br />Awards:<br />Silver Lion at Cannes (June 2009)<br />Media Plan of the Year (2009)<br /><ul><li> Spending between $10 and $25 million (Liberty Mutual)</li></ul>Hill Holliday has won every major award for advertising excellence and effectiveness<br />
    10. 10. Agenda<br />1<br />2<br />3<br />4<br />Company Overview<br />Clients & Differentiation<br />Work Examples<br />Hill Holliday in the News<br />
    11. 11. 3Work Examples<br />Annheuser Busch TV Commercial<br />Liberty Mutual Responsibility Project WebSite<br />
    12. 12. Agenda<br />1<br />2<br />3<br />4<br />Company Overview<br />Clients & Differentiation<br />Work Examples<br />Hill Holliday in the News<br />
    13. 13. 4Hill Holliday in the News<br />Billboard on One Time Square for Dunkin’ Donuts, June ’10<br />Liberty Mutual reinvents responsibility project website, April ‘10<br />
    14. 14. ThankYou !<br />Melody Monroe<br />Jan Heinemann<br />Brantley Wright<br />Amanda Tharrington<br />Sal Villari<br />
    15. 15. Sources<br />http://www.hhcc.com<br />http://www.linkedin.com/companies/hill-holliday<br />investing.businessweek.com/<br />http://www.boston.com/business/ticker/2009/06/<br />http://www.adweek.com/aw/content_display<br />

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