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PAO training tools for NRS's

PAO training tools for NRS's

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  • 1. NRD NashvillePUBLIC AFFAIRSSUPPORT GUIDE Personal Assistance For Maximizing Your Recruiting Power
  • 2. IntroductionBefore most sailors become recruiters, they have experienced Navy life in other commands,aboard ships or in some other essential capacity. Their experience with public affairs in thoseoperations has often centered on internal news and events -- photos, videos, shipboard news andthe like – with occasional nuggets of news for external dissemination. That‘s just what youshould expect from a Navy mass communications initiative.Within this broad-based district, one thing remains constant. YOU ARE THE FACE OF THENAVY TO YOUR LOCAL COMMUNITY. You are most often the initial contact source. Youare the source of information to those around you. And you are the people we count on torepresent Navy in the strongest way possible.This guidebook has been assembled to help you do that successfully. It also has been developedto help make your recruiting effort as productive and successful as possible.You will find that regular use of the resources contained in this guide will broaden the Navyknowledge base of the people you are trying to reach, entice more people to contact you aboutNavy opportunities, enhance your relationship with school administrators and guidancecounselors, and shorten the time frame with candidates from the initial discussion to thecommitment to enlist.
  • 3. STREET-SMART RECRUITINGYou did the training, learned about all the forms and processes, and grew to understandeverything you needed to know about the step-by-step procedures that would take a remotelyinterested young person from almost unaware to a committed enlistee. But the reality is that thisis Navy reality! Nothing goes exactly as planned.In this Fit vs. Fill environment, the pressure is on every day for you to find exactly the rightperson to fill exactly defined jobs in the Navy. The pressure comes from the top and relentlesslypushes down to the CO, XO, OPO, EPO, CR, ACR, LCPO, LPO and then to you. You feel theheat from the time the goal is set until even after your station has met its numbers.That process won‘t change, but the way in which you go about achieving goal can and shouldchange. Let‘s explain.The top-down pressure you experience is focused on acquiring qualified recruits one at a time –we need one more NUC, one more CT, one more ET, one more doctor, one more dentist, onemore chaplain, etc. The problem is that you need to have way more than one in your source poolin order to work the prospect successfully, and that only adds to the frustration. Besides that, ifyou haven‘t had enough conversational sessions with each qualified individual, it still will take along time before you can successfully move the person into the available slot.Our objective here is to 1) broaden the base of interested individuals in the source pool, and 2)shorten or reduce the number of conversational sessions that it takes to move someone fromremote interest in the Navy to keen interest in an available job slot. More simply, the objective isto have you working SMARTER, not harder – freeing time for you.The process is really no different from what takes place in an industrial sales environment.Cahners Publishing Company conducted research that shows that it typically takes 8-11 salescalls from the time an industrial sales person first calls on a purchasing agent until the time thesale is complete. That‘s the sales process for key equipment or production supplies, but yourrecruitment process is similar. After all, recruiting is virtually the only place in the Navy wherewe have something to sell – Navy jobs, educational opportunities and experience.In the first few sales calls, the industrial sales person explains his company, his product, and thekey differences between his offering and that of his competitors. He also explains how heoperates as the conduit between the purchaser and the supplier.In the next few sales calls, the sales representative gathers information about the prospectivepurchaser‘s company, end products, and how his particular product can fit the prospect‘s needs.He also finds out about just-in-time delivery requirements, payment practices and other thingsessential to any transaction.
  • 4. It is only after these initial calls that the two parties really get a chance to rollup their shirtsleevesand get to work on the particulars that can make the sales transaction take place. The same is truefor your recruiting process – general information, followed by trust building, followed by needsanalysis, followed by commitment in the form of a contract.What Cahners Publishing Company also found out is that the organizations that did the best jobof explaining the particulars of their products and services in advertising and publicitycampaigns also enjoyed significantly more prospective-customer responses, and their salespeople needed to make fewer calls with less overall sales call time required to complete thetransactions. Why? Because 1) many more people were aware of the company and its offeringsand 2) the detailed information that prospective customers already had meant that less had to becovered in person.The very same practice applies to productive Navy recruiting. The better job we do via schoolmedia and news media of building Navy awareness, explaining Navy opportunities for jobs andeducational support, identifying Navy personnel needs, focusing attention on the local NavyRecruiting Station, and highlighting YOU as the right contact for your target audience, theMORE PROSPECTS WILL BE COMING TO YOU instead of you to them.There are three important places where we intend to focus this initiative: 1) Where your target market works (school) 2) Where your target market plays (key events) 3) Where your target market and their influencers gather informationThere are important messages: 1) Navy has important skilled jobs to fill – with good benefits. 2) Navy supports advanced education in a variety of ways 3) Navy has qualifications to be met – intelligence, physical conditioning, health, legal, behavioral 4) Navy has people on hand to help them join, and the nearest location is YOUR NRS ADDRESS.STREET-SMART MARKETING MOTTO:―Put your mouth where the Money is.‖
  • 5. SCHOOL ACCESS EDGEThe best single opportunity to access quality candidates is through the schools. However, gettingschools to grant that access is difficult, especially if we are simply ASKING for the opportunityto set up a contact location in the school cafeteria.You all know that you will have much more success if you can OFFER some resources to helpthem enhance their own higher education experience. That‘s why we are working to providetools to help in that regard.Please recognize that your position with your school contact will be enhanced just by offeringthis kind of support, regardless of whether or not the school takes you up on the offer. The fourkey areas are:  NAVY ―HORIZON‖ BAND – This one-class-hour contemporary show includes pop, rock and rap music and invites students to join in. The band points out the recruiters who set up the show, and also identifies the location of the local station(s). Only nine locations in the country can take advantage of this. This is a special advantage for NRD Chicago, but the windows of available band time are small.  SCHOOL NEWS – A number of ―canned interviews‖ are being prepared so that you can offer support to the school newspaper or intranet. Some are included in the following pages. These nuggets of information will help you get a foot in the door, but you can enhance your position even more by producing information about recent graduates who now are seeing the world as U.S. Navy Sailors. Contact the PAO for assistance doing this  S.T.E.M. INITIATIVE – Students proficient in Science, Technology, Engineering and Mathematics are high on the Navy‘s wish list. We are working to assemble elements that you can bring to the schools that will point out how acquired STEM skills can be applied in the Navy and the real world. Those elements are expected to include videos, speakers, and even Great Lakes ―A‖ school tours. In the meantime, please investigate whether the schools you serve have things like First Robotics Teams. If so, offer to help with the development and construction of the team‘s robot.  WIDE WORLD MENTORING – This is your opportunity to be a guide to others. It begins with a brief 10-15-minute presentation that lets you address HS staff and students to explain the level of character and contribution expected of American employers, including Navy. This is designed as a platform from which you can also a) bring your Navy-taught skills to a classroom and/or b) bring in nugget presentations detailing how skills developed in high school can be applied in real world jobs, especially those available in the Navy.
  • 6. In addition to these four keys to help access school students, we are trying to also help youmaintain the interest of delayed entry personnel with three other initiatives:  NEWS SPOTLIGHT – This is really a warmed over version of Fleet Hometown News, but it accomplishes much more. With this minor-input effort, we can help spotlight the fact that your future sailor has taken the initiative to join the Navy, and thereby enhance their commitment to their future career.  SPORTS CONNECTION – As a part of our public affairs effort, NRD Nashville has been able to institute some relationships with sports teams in our area. Occasionally these teams offer tickets to service members for actual games. Working with them, we also have been able to identify a few ways in which we can gain entry to practice sessions and other similar events. As we can set these up, we will make those opportunities available for you to bring in delayed entry people as a part of the mix, adding another enhancement to committing to Navy. Sports resources we are working with include: Tennessee Titians, Nashville predators, Memphis Redbirds, Bristol Speedway and a few other small outlets. If you know of any sports teams that the NRD Nashville could benefit from contact the PAO to discuss.  OTHER VENUES – other possibilities for boosting future sailor interest and involvement include Navy Week activities, air shows, etc.
  • 7. SCHOOL NEWSEvery school has a news program – a way of alerting people about things that are going on intheir school community. Most of these are faculty-supervised, student-run newspapers,newsletters, intranet sites or blog spot. Where faculty people are involved, there is a direction tostudents for gathering news and for contributing articles of worth. In every case, there is at leastone student who is most aggressive in supporting the effort, and at least one student who lagswell behind the others, but still has a requirement to fulfill a news obligation.Either of these student categories will ultimately be our link to informing all students in theschool about Navy. But first, we have to make a positive connection with two others at eachschool – your ongoing key contact in the administration or counseling office, and the facultyadvisor responsible for the school news.Those recruiters who work with this in a positive fashion will quickly recognize thatimplementing this on a regular basis, while appearing to be an added obligation, is really just anopportunity to get in front of the right school people every few weeks in a way that impressesthem with the Navy recruiters‘ skill, knowledge, professionalism, and most of all –OPPORTUNITIES FOR JOBS AND EDUCATIONAL SUPPORT FOR THE STUDENTS. Youbecome a key to the future of many of the schools‘ best and brightest young people.What follows is a series of interview vignettes. They are designed to put you in the limelightwith school administrators and counselors. They present an opportunity for you to make afocused visit to the school. If two copies are delivered on each visit – one for the counselor andone for the news faculty advisor – it can multiply your points of access in each school. They eachimpart a nugget of fairly general but uncommonly known information that can help to elevateyour status as a knowledge source to your contacts. And they will remain in the office of thoseyou visit for a longer period than you do.Review the series of vignettes for yourself and determine which ones will be most appropriatefor your schools. The school year is only eight months long, so there are more than enough ofthese for you to deliver over the course of the school year. If you made it a point to deliver oneevery three weeks, you would only use ten of these in a year‘s time. Over the course of twoyears, you can begin to repeat vignettes that you delivered before, and most people will regardthem as fresh information.CAUTION: All new things take time before they become acceptable and useful to others.Persistence is the key here. It could take at least a half year for some administrators to begindelivering the second copy to the school news faculty. It could take almost the entire year beforethe faculty person decides that this is a reliable enough information flow so that he/she can feelcomfortable passing it along to a student for inclusion in the school news media. Nevertheless, itis sure to produce opportunities for access within the school.
  • 8. ONE-ON-ONEINTERVIEWVIGNETTES
  • 9. An Interview with Navy ____________________________About America’s NavyQ Most Americans recognize the Navy as a military force on ships protecting us from attackfrom the Atlantic and Pacific oceans, but it really is a lot more than that isn‘t it?A Certainly it is true that our ships are present on the Atlantic and Pacific oceans, theCaribbean and Baltic sea, and other bodies of water that border our shores, but your Navyoperates on the water, under the water and above the water in oceans and seas around the world,and we operate on land as well. It is because of that extensive presence that the Navy is typicallythe first responder both to aggression and to natural disasters anywhere in the world. We reallymean it when we describe America‘s Navy as A Global Force for Good. Q When you say that we have a presence around the world, how far- reaching is that, and isit always a military presence?A Since 70 percent of Earth‘s surface is covered by water, you can count on us havingvessels in major ocean bodies adjoining each continent, including in the Arctic Ocean and off thecoast of Antarctica. We are present to protect America‘s people and since 80 percent of theworld‘s population lives near an ocean, we are confident that we can protect most of thoseAmerican interests.As far as identifying that as a ―military presence,‖ that might be a little more difficult to definebecause our capability and our typical daily activities are two different things. We are alwaysready to deliver aggressive force and firepower, and support combat operations, when and wherethose are required, but it is much more likely that you will see us protecting shipping lanes inopen waters to assure the free flow of goods around the world. 90 percent of the world‘s goodstravel by water, so it is essential that we maintain those trade routes.Q Does maintaining trade routes mean escorting convoys?A It could be an escort, but mostly we work to spot and deter elements that threaten shipstransporting goods, such as the pirates off the coast of Somalia. We are there and elsewhere onthe world‘s oceans every day offering that protection, but that‘s only one location where ourpresence is known. Actually, we have a strong presence everywhere in the world.Q Why is the Navy spread out so far? Wouldn‘t it be just as good to simply operate close toour own shores?A Navy‘s official maritime strategy is clearly to maintain a presence everywhere so that wecan protect American interests everywhere and, when necessary, take the fight to our enemies to
  • 10. keep aggression away from our shores. Our widespread presence also assures that we canrespond to natural disasters such as the tsunami in Japan, the earthquake in Haiti and hurricanessuch as Katrina.Q How does the Navy have a role in a place like Afghanistan that is far inland?A For starters it is important to point out that we often have had nearly 15,000 sailors on theground there in Afghanistan at one time. Just as in our other service branches, some have been incombat roles and others in support roles, and many have been attached to Army and Marineunits. At the same time, our ships and our aircraft are instrumental in delivering ordinance to theregion.Q I forgot about the aircraft in addition to the ships. All of this requires a lot of equipment.How many ships and aircraft does the Navy have?A Including aircraft carriers, cruisers, frigates and a host of other ships, plus the 80 or sosubmarines, America‘s Navy has nearly 300 ships and subs of which about two-thirds areunderway at any one time. Including fighter jets, other specialized airplanes and helicopters, theNavy has nearly 4,000 aircraft at work, roughly the same number as the regular US Air Force has(not counting Air Force Reserve and Air National Guard).Q With all of this happening all over the world, we also know that it takes a lot of people tomaintain all of this. How many people are in the Navy?A Right now, there are about 325,000 sailors in the Navy, stationed around the world -- onthe sea, in the air, under the ocean and also on land.Q It is easy for us to recognize that there are sailors involved in actually sailing the shipsand flying the planes, but there probably are a lot of other jobs involved, aren‘t there?A Well, with all of the equipment we need to keep at the ready every day, it should also beapparent that Navy needs people to fill all sorts of jobs from steelworkers, aircraft maintenancepeople, cryptologists and healthcare professionals to dentists, clergy, nuclear power techniciansand electronics technicians and missile technology people. We also have needs for specialwarfare and other highly specialized people.Q How does one get started pursuing some of these opportunities?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling
  • 11. ______________, or stop in most afternoons at __________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 12. An Interview with Navy ________________________About Navy as a Job FitIs Navy right for you?Q. Parents, teachers and counselors often shy away from recommending military service tokids like us. Why is that?A. Each instance can have a different reason for that, so I can‘t comment on what it might bein any particular case. At the same time, my experience has been that parents are reluctant torecommend anything that might put their youngsters in harm‘s way. Although we are talkingabout ―armed services‖ here, the facts show that overall military training does an extraordinaryjob of helping people learn how to assess and minimize risk, while learning job skills andmeeting performance and safety standards that in many cases are at a higher level than what youmight find in comparable civilian occupations.Q. Would I be using a weapon in the Navy?A. The Navy‘s foremost purpose is to defend American citizens, so learning how to use aweapon effectively is one of the many things a sailor learns in basic training, but individual Navyjobs go way beyond that. Serving as a nuclear technician, hospital corpsman, welder, aviationsupport person, submariner, or any other Navy job requires special skill and training. The Navyis committed to provide that training so that our people can excel. That‘s what it takes to makeours the world‘s finest Navy.Q. You mentioned a few Navy jobs that sound a lot like civilian jobs. Can a high schoolgraduate apply for a job like that?A. Certainly. Navy has virtually every kind of job that is available to you as a typicalcivilian … plus a few special ones. Your Navy recruiter will have access to positions that arecurrently available and to ones that will be coming up. Be advised, however, that we cannot offeryou a job that isn‘t available, and some jobs will not come available for a long time. Most oftenit makes sense to take a job that you can qualify for now, knowing that you can work to transferto a different rating later on.Q. That word ―qualify‖ might need some explaining. What does it take to qualify for a Navyjob?A. Different jobs require different aptitude for achievement. That‘s why the Navy requireseach candidate to take the Armed Services Vocational Aptitude Battery (ASVAB), a series oftests that help to identify your particular strengths and weaknesses. How your tests score helpsdetermine your suitability for one job or another. Please note that no job is more important than
  • 13. another or offers more opportunity for advancement than another. Nevertheless, the tests help theNavy identify your innate capacity to perform in the job you might select. Studies have shownthat a student can improve his/her own capacity through independent study and by taking on jobsin related areas while still a student. That learning is often reflected on the ASVAB performancescores.Q. Are there other things that a student can do to help him/her prepare for entering theNavy?A. Preparation starts with decency and fitness. Approximately TWO THIRDS of the Navy‘starget market, 17-24 year old males, are INELIGIBLE for Navy service due to medicalconditions, inability to meet academic standards, or legal/conduct issues. Medical conditions thatcan exclude someone from entering include obesity, so staying physically fit tops the list.Academic standards begin with completing school; more than 95% of Navy personnel are at leasthigh school diploma graduates. And legal/conduct issues includes any and all police reportissues, including drug use.Q. So staying in school and out of trouble is key. What about ethnicity or gender issues, isthere a bias regarding these?A. Diversity is important to us. America‘s Navy works hard to have the make-up of itspersonnel mirror that of the population as a whole. While we as recruiters cannot make peoplejoin if they don‘t want to, we certainly can and do make sure that we invite people of all ethnicbackgrounds to apply. Over time, the number of black, Hispanic, Asian and Pacific Islanderpersonnel is becoming more representative of the overall population, and the male/female ratio isimproving as well.Q. Does family status have any bearing on eligibility for the Navy?A. The Navy is very sensitive to the role of family in the performance of our people.Without family support, our Navy could not perform as well as it does. In general, while familystatus does not have a bearing on eligibility, custody of dependents sometimes can. This is anissue that needs to be discussed with your recruiter. In any case, we encourage all applicants todiscuss service options with their families to garner that all-important support for the decision.Q. Are there some people who are particularly right for the Navy?A. We want America‘s best, brightest and most dedicated to serving this country‘s defenseand humanitarian support efforts. But as an all-volunteer force, we recognize that will onlyhappen if those talented individuals see Navy as right for them. The days of just filling bunkswith warm bodies ended long ago. Now we are fitting, not filling. In this environment, it is
  • 14. incumbent on each individual applicant to be as qualified as possible to gain entry to the Navyjob school he/she really wants. That‘s what‘s right for the individual. That‘s what‘s right forAmerica‘s Navy, a global force for good.Q How does one get started pursuing some of these opportunities?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at __________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 15. An Interview with Navy ________________________About Navy Recruiting Post bin LadenQ A short time ago, a US military special operations team killed the world‘s most wantedcriminal, terrorist Osama bin Laden. Has that had an effect on Navy Recruiting?A We don‘t have enough information to comment properly regarding the operation itself,but it is fair for us to say although there might be some people who go to recruiting stationssaying that they want to be like those guys, we don‘t have numbers that would suggest a surge onthat basis. Please recognize that the environment for military recruiting in general has been prettygood for the past few years. We don‘t want to speculate on the resulting ramifications of this, butit is clear that in general the American public seems to have a renewed respect and appreciationfor this elite group of servicemen. To the extent that this encourages people to look to Navy as acareer, we‘re all for it.Q I noticed that the term SEAL is all in capital letters. Does that mean something?A Yes. The letters stand for Sea, Air and Land. The Navy SEALs are trained for all three,and it is important to point out that in fact the Navy operates on the water with our ships, underthe water with our submarines, above the water with our aircraft, and on land as well.Q What does it take for someone to become a Navy SEAL?A First of all, it requires a keen desire to reach that level of accomplishment. If someonedoesn‘t truly have that interest level, they won‘t make it. What we just witnessed was the resultof an extraordinary level of training and discipline. Physical conditioning and mental toughnessare prerequisites. Training extends the limits for these individuals. What is especially importantfor your audience to understand, however, is that the Navy SEAL classification is only one areaof Navy special warfare or special operations that an interested person can become engaged in.Q What other areas are there?A SEAL training itself begins with basic underwater demolition training, so divers andexplosive ordinance demolition personnel stem from this same area. Also, special warfarecombatant-craft crewmen and aviation rescue swimmers work in related areas. These are allNavy jobs that there is a fairly high demand for, and we want people in this area to know that.
  • 16. Q Does this geographic area produce many of these specialty people?A Actually, yes. During my time here our recruiting district has had a lot of successbringing many of these people into the Navy, but I also think it is important to point out that theNavy has many other specialties, including ones that probably were involved in this most recentoperation. Without taking any credit away from the SEALs or any other special forces, we haveto point out that there were aircraft crews who delivered the special forces, undoubtedly alsostandby and support personnel in a number of specialties, and credit has to go to the intelligenceand cryptographic people who figured out what was going on. While it might not have beenNavy personnel in each of these categories, certainly it is important to note that Navy does haveall of these kinds of jobs. We hope that people come to see us about what we have available.Q Do you have certain jobs that you especially want to fill?A Fit versus fill is the philosophy of the Navy, so it is important for us to make sure wehave the right people in the right jobs. Certainly special warfare and special operations is an areawhere we want to attract the best possible people, so we will always welcome applicants. Also,we actively search for people who want to become specialists in the nuclear arena. Navy hasroughly the same number of nuclear power plants as there are commercial ones on land acrossthe nation. Also, we have room for prior service personnel and for a number of reservecategories, especially clergy, physicians, dentists and other healthcare related people.Q How does one get started pursuing some of these opportunities?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at _________________________________. If youor an out of-town friend want to locate another station near them, visit www.navy.com and clickon ―find a recruiter‖ on the right side of the home page, then enter your zip code number. A callto 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges.
  • 17. An Interview with Navy ________________________About Navy EducationQ Some people in our school have aspirations for college while others have a pressing needto start earning money. The Navy talks a lot about educational opportunities. What do you reallymean by that?A First let‘s agree that a traditional college-to-career path is not always right for everyone.The Navy understands that. That‘s why there is a wide variety of educational support programsavailable. That said, let me also point out that our Navy wants every job to be handled by thesmartest and most highly trained people available so, in essence, it is all about education whetherit is in a Navy technical school, a college environment, help with courses while on duty or on-the-job training.Q When you talk about ―Navy‖ school, what do you mean?A When each recruit leaves the processing station for basic training, or boot camp, he or sheis already destined for a school where specific advanced job skills are taught. For some peoplethis may mean construction skills such as steel working, or maybe aviation technician training.For others it can be radar, nuclear or missile technology, or mass communications, or hospitalcorps training. These are just a few examples. But Navy schools don‘t end there, and it‘s not justfor enlisted people. Officers attend schools for strategy development, logistics, warfaretechniques and other specialized training. The Navy also offers schooling for people to transitionbetween enlisted jobs and officer jobs. And let‘s not forget that the Navy also has colleges suchas the Naval Academy in Annapolis MD and several others that are Navy from the start.Q Can someone get financial assistance from the Navy and go to a school such as a Stateuniversity?A Certainly that is possible. One way is to enroll in a Naval ROTC program at schools thatoffer them. That way the Navy pays for a big chunk of the schooling and some specifically Navycourses in things like navigation and telecommunications are sometimes rolled into thecurriculum. Another way is to enroll in a degree program while on enlisted duty. Just as manycompanies have a tuition reimbursement program for advanced study, so too does the Navy oftencover such costs.Q I have heard that the Navy actually offers scholarships. Is that true?
  • 18. A Yes it is true. The specifics are too involved to get into here, so if anyone is interested,they can call our recruiting station. Nevertheless, a Navy scholarship is valued at about $180,000these days. That‘s pretty significant.Q How do we find out more about the Navy‘s education support programs?A Nearly all the information is available in the Education Opportunities section of thewww.navy.com website, but we can also provide additional information and help to navigate thesite at the recruiting station. To reach us, simply contact our station by calling ______________,or stop in most afternoons at ____________________________________. If you or an out of-town friend want to locate another station near them, visit www.navy.com and click on ―find arecruiter‖ on the right side of the home page, then enter your zip code number. A call to 800-4go–Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 19. An Interview with Navy ________________________About Navy SubmarinesQ Some of us remember being inside the German U-Boat at the Museum of Science andIndustry. Are submarines still like that?A Even that submarine is way beyond where submarine service started, but U.S. NavySubmarines today are much larger and dramatically more sophisticated than the World War IImodels. As a result, we are able to do significantly more with our fleet.Q When did America begin using submarines?A The Navy began using submarines during the Civil War. Submerged vessels could travelundetected into enemy territory to gather valuable information about military activity. Thosevessels could only accommodate one or two people and could only remain submerged for briefperiods. Now, of course, our Navy operates under the water with our submarines, on the waterwith our ships and over the water with our aircraft.Q What are our submarines used for today?A As you might expect, all of our submarines are equipped for waging war as a strike forcein one fashion or another. That‘s essential for our nation‘s defense, even though we hope wenever need to use those capabilities. Perhaps more important is the ability of thesetechnologically advanced ships and crews to gather intelligence, provide surveillance andreconnaissance, and deliver specialized resources to parts of the world that might be practicallyunreachable via any other means – such as to the North and South Poles, for example.Q Just how large are these ships today?A Our fast attack submarines, capable of undersea, anti-surface, and special warfare, stretchmore than a football field in length. Ballistic and surface-to-air missile-carrying submarines arelonger than the Washington Monument is tall – almost two football fields long.Q Do people aboard submarines require special training?A Certainly it requires special training to deal with the special conditions that submarinelife presents, but sailors aboard submarines also have jobs to do. Those jobs range from runningspecialized equipment to maintenance and support work and more. The ship is a self-containedunit that has to remain operational in every respect. We need people to run engines, radarsystems and computer gear. We need tradesmen including cooks, plumbers, electricians,
  • 20. mechanics, welders and a host of other specialties. That‘s a long answer but, yes, a lot ofspecialized training is required to be a submariner.Q How long can our submarines remain under water?A Unlike the old submarines that had to surface every few days to recycle or replace air onboard, today‘s submarines have systems that maintain air quality, handle temperatureadjustments, and produce fresh water from seawater so that they can remain submerged formonths at a time.Q When people deploy, for how long are they gone?A The length of a deployment will depend on the type of ship and the mission assignmentfor the ship. Some cruises may be limited to only two to three months while others might be ayear or more. On average, a ship and its crew are typically deployed for a period of about sixmonths.Q If our submarines are nuclear powered, how safe are they?A It is true that nuclear power means that the fuel source is a radioactive material. Althoughthe total amount of it is quite small, it is capable of producing enough heat to generate steam,thereby powering the ship‘s propulsion system and also generating the electricity required for allof the ship‘s on-board needs. Navy‘s first nuclear powered submarine was put into service in 1954, so we have morethan a half-century of experience with nuclear powered vessels, and although some of these shipshave had some accidents, those accidents have not been related to the power supply. The nuclearpower plant on one of these ships, once in place, is designed to power the craft for 30 years.Q Are there other countries that have nuclear powered submarines, too?A Other countries do have nuclear submarines. Movies have been produced about theRussian submarines, but in addition to those, France, United Kingdom, People‘s Republic ofChina, and India all have operating submarines, and Argentina, Brazil and several other countrieshave ongoing projects in different phases to build nuclear-powered submarinesQ Is some of our students are interested in submarine service, what is the best way to findout more about it?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling
  • 21. ______________, or stop in most afternoons at __________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 22. An Interview with Navy ________________________About Navy Fire Prevention/ProtectionQ I have heard that recruits learn the basics about fire fighting in boot camp. Why is that?A Yes, it is true. Fire is perhaps the single biggest threat for any ship, so we need to knowhow to deal with fire in order to survive and continue our missions. We recognize that fire is alikely outcome for any hostile action, since most enemy attacks include the use of some kind ofexplosive device – bomb, mine, torpedo, missile, etc.. You might recall from your historylessons that Japan turned many of its pilots into suicide fighters, called kamikaze, in the finaldays of World War II. Their goal was to seek out and attack our ships by simply flying the planeinto the deck of the ships, bursting into flame. Of course fires can also be caused by the samecauses we see in domestic fires as well. Fire fighting is an essential skill for any Navy Sailor.Q By domestic causes, what kinds of things do you mean?A Basically, I am talking about common things such as errant cooking flames, faultyelectrical connections, smoking on board, and a host of other sources that are typical anywhere.On board a ship, however, some of what I might consider potential domestic hazards becomemuch greater. For example, in your garage you might store a couple of gallons of gasoline,whereas one of our frigates would carry thousands of barrels of diesel fuel just for its ownoperations.Q I can see how things like fuel can add to the risk of fire. Wouldn‘t warfare materialsadd even more to that risk?A Absolutely they would. All of our ships carry explosive ordinance of some sort orother. Aircraft carriers also carry jet fuel. As you think about this, I‘m sure you can recognizethat the list of combustible materials is quite large, and the risk of fire goes up proportionately.Q Yes, I can see that. Are there other aspects of ship fires that add to the importance ofthe Navy‘s emphasis on fire fighting?A The fact that it is aboard a ship is the ultimate challenge. You see, there isn‘t any placeelse to go to get away from the fire except overboard, and that simply isn‘t an option. Sailorssimply have to confront fires within the confined space of the ship, and once the fire is put out,we have to live with the aftermath. It is a life and death issue … always.
  • 23. Q So every sailor learns something about fire fighting. Is there anyone who is in chargein the event of fire?A Training everyone in the basics is what the Navy does to assure that there are enoughready hands to take initial action and step to the fight, but we recognize that it is also importantto have specialists in fire protection/prevention and public safety to take charge of this. That‘swhy we have advanced training in this specialty. You see, not all types of fires are fought thesame way. Different methods are effective for putting out electrical fires vs. cooking fires vs.petroleum fires. What‘s more, we count on these specialists to put in place and enforce policies,procedures and practices to prevent most of these situations from happening in the first place.These same highly trained individuals are charged with many other safety program developmentsaboard our ships.Q Could this kind of skill transfer to the civilian world?A Most definitely it does. Although there are many schools and other organizations thatteach courses in fire control and public safety, virtually all of them have been modeled in somefashion after the Navy‘s training program. And, given the fact that the Navy trains for extremeconditions, it is no surprise to find that of the people working in civilian fire and public safetyoccupations, many are former Navy sailors. Many former Navy people also have been tapped tomanage safety programs for major corporations.Q How can interested people here find out more about the Navy‘s opportunities in fireprotection and public safety?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at __________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that those
  • 24. threats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 25. An Interview with Navy ________________________About Navy SEALsQ Whenever I see the name Navy SEAL, SEAL is always in capital letters. Why is that?A SEAL is an acronym. The name comes from the wide-ranging competencies of theseindividuals on Sea, Air and Land.Q SEALs are considered to be among our elite military forces. Why is that?A Not everyone can become a SEAL. Last year less than 300 graduated the rigoroustraining required to earn this designation, and that‘s higher than the 150 or so that would betypical. At the end of the complete training, these individuals will have learned a wide range ofspecialties ranging from diving to parachuting, stealth warfare to paramedical expertise, foreignlanguages to escape and evasion survival.Q Do people need to meet initial qualifications before entering?A Yes. Candidates must pass physical examinations and have good eyesight. They mustscore well on the Armed Services Vocational Aptitude Battery, be U.S. citizens and not morethan 28 years old. Finally, there‘s a physical fitness screening that takes place in the delayedentry program and in boot camp.Q When you say rigorous training, what does that entail?A The key training program is called BUD/S, which stands for basic underwaterdemolition/SEAL, but first the individual must go through boot camp and an eight week SEALpreparation course. BUD/S training itself includes physical conditioning, combat diving, landwarfare and parachute jump schools. That alone is more than six months, and then there‘sanother six months of SEAL qualification training that presses physical and mental endurance tothe limit. Advanced training for individual specialties, unit work and task group work isgenerally another 18 months.Q How big is a typical SEAL group?A SEALs learn to bring compatible skills together productively in groups as big as 32people and as small a group as 2. Teamwork is one of the mainstays. Adaptability is the other.Q Under what kinds of conditions do SEALs typically work?
  • 26. A SEALs train for all manner of environments including in deserts, urban areas, mountains,woodlands, jungles and even arctic conditions. Enduring the conditions is important, but so ishaving the specialized skills to handle the high-tech equipment required.Q How long have SEALs been in existence?A The first group of SEALs was formed in early 1962 under the Kennedy administration.While still an elite group, the numbers have increased to address the widespread threats aroundthe world.Q What happens to people who don‘t make it all the way through the training?A Most people who begin to engage in SEAL training but fall short in one area discoveralong the way that they have some offsetting skills in another specialty area that is mostgratifying. Being able to uncover those unique capabilities and channel them productivelycertainly cannot be classified as failure. As far as the Navy is concerned, those occurrences areamong our greatest rewards, because it means that the very people we challenged in thebeginning are in turn challenging the Navy to be the finest possible in every specialty area.Q How can someone find out more about the SEAL program and how to qualify?How does one get started pursuing some of these opportunities?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at __________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that those
  • 27. threats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 28. An Interview with Navy ________________________About SeabeesQ What is a Seabee?A Although it is commonly spelled Seabee, the word was actually derived from the letters Cand B, the shorthand for Construction Battalions. Those letters also capstone the organization‘sLatin motto -- Constriumus, Batuimus – which translates to ―We build, We fight.‖Q When did the Navy first organize Seabees?A The first construction battalions were formed in 1942 and were made up mostly ofexperienced construction people to support the war effort in World War II. They would followMarines onto islands in the Pacific to build airstrips, bridges, roads, fuel storage units,warehouses and hospitals.Q Are Seabees still as active now?A The demand for construction crews is far less than it was during World War II or theVietnam War, but it still is a key job specialty. Seabees built camps, hospitals and expandedairbases during the Gulf War and similarly in Iraq and Afghanistan, and they are nowinstrumental in rebuilding infrastructure in those locations. They also play a key role in theNavy‘s humanitarian efforts in Somalia, Philippines, Haiti and at home rebuilding areas affectedby hurricanes such as Katrina, for example.Q What kind of training is involved in becoming a Seabee?A Following boot camp or some fleet service, Seabees will train in schools for about threemonths. That schooling will include both classroom work and a lot of hands-on training. Most ofthat training is for work on land, but some will be on the water or under water. Of course acertain amount of weapons training will also be involved.Q Are there specialties within the Seabee ranks?A Of course there are. Some will be construction mechanics or equipment operators. Otherswill be utilitiesmen, responsible for mechanical and fluid systems. Still others will beelectricians, builders, steel workers or engineering support personnel.
  • 29. Q Does there have to be a war in order for Seabees to be needed?A Wartime situations put the most pressure on Navy resources to build facilities in supportof that effort, not only to satisfy Navy and Marine requirements but also Army and Air Force tosome extent. When those forces stand down, there is still an enormous need to maintain our shipsand other facilities that have been built around the world. All of that falls under the domain ofthe Seabees.Q How does someone find out more about Seabee jobs that are available?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at __________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 30. An Interview with Navy ___________________________About Women in the NavyQ The Navy seems to be a male-dominated service branch, but we know that there arewomen in the Navy now. How long as that been the case?A Many people think that the presence of women in the Navy is a new thing, but really wehave had women officially for more than 100 years and actually for longer than that. Womenworked as nurses for the Navy during the Civil War, and a nurse corps was officially establishedin 1908. In World War I, women joined the Naval Reserve where they could serve as yeomenand handle administrative support work. Active Navy recruited women into a separate women‘sauxiliary organization called Women Appointed for Voluntary Emergency Service (WAVES).Q Has there been any significant improvement in opportunities for women in the Navy?A More women served actively during conflicts in Korea and Vietnam, but the role ofwomen expanded dramatically beginning in the early 1970s when the Navy opened the doors towomen in ROTC and OCS programs, and later in surface warfare and flight schools. Nowwomen are active in every capacity, including submarine. The only exception is in a SEAL orspecial warfare capacity, a discipline that is more strongly geared toward engagement in directground combat.Q Making jobs available doesn‘t automatically mean that there are growth opportunities.Can women actually advance?A Since the Vietnam War, we have opened virtually every occupational discipline. Beyondthat, Navy policy has always dictated an expectation of performance and a rewarding ofperformance via merit promotion. It should be no surprise then that in a relatively short period oftime we have had women succeed as aviators, commanding Naval stations, combat ships andstrike groups, and earning ranks as high as Vice Admiral (three stars.)Q Has the increased number of women been because of the recent changes in Navy policy?A The Navy took a position long ago to open opportunities for women and over time manymore have taken advantage of that. Submarine service was essentially the last area of service thatwas closed to women, principally because older ships were not physically equipped to handle theneeds of both sexes. Newer ships are equipped for both men and women, and the first class ofwomen officers for submarine service will soon be graduating.
  • 31. Q Has recruitment policy differed for women vs. men?A The Navy is an equal opportunity employer, so the recruitment policy remains the samefor both sexes. The shift in recruiting policy has been a move to fit people to particular jobsrather than simply to fill positions. That process is based on capability, not gender.Q As time goes on, what do you expect to see regarding the number of women joining?A We want to see diversity in our ranks, and that includes gender and ethnic background aswell as things like rural vs. urban upbringing. Essentially the goal is for the makeup of Navypersonnel to be a reflection of America‘s population at large. Although the type of work that wedo and the lifestyle that requires might not be equally attractive to everyone, we certainly willwork to introduce Navy to that broad audience and invite all to apply.Q You spoke earlier of lifestyle. Are there particular restrictions regarding things likegrooming for women?A To be sure there are standards, just as there are standards for men. In general, the Navyexpects responsible grooming, including hair that is not outrageously multicolored or faddish,cosmetics that enhance natural features, limited and tasteful jewelry, etc. More simply, personalgrooming must not compete with the effect of the uniform. In any case, women in the Navy arenonetheless women.Q Would being a woman affect deployment?A In general, no. The only real departure from that is in the event of pregnancy.Servicewomen must not remain onboard a ship past their 20th week of pregnancy, and will nottravel overseas beyond their 28th week of pregnancy. That policy clearly does not apply to men.Q Is training different for women than for men?A No, women undergo the same training as men and do it at the same time. It is importantto note, however, that women do have separate living quarters.Q How do interested women find out more about their opportunities in the Navy?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at __________________________________. If
  • 32. you or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 33. An Interview with Navy ___________________________About Navy MedicalQ Medical care is an essential part of civilian life, but could it be even more so in the Navy?A Certainly medicine in the Navy has the potential for being at least as challenging as in thecivilian world, and often more so. That probably holds true for physicians of virtually anydiscipline.Q Do you say that because of the way medical teams support the Navy‘s military missions?A In part, yes. It‘s true that Navy physicians need to be prepared to support our deployedsailors at sea and sometimes also Marines and sailors on land in combat roles, but please alsorecognize that America‘s Navy is typically the first responder to natural disaster situationsranging from earthquakes to tsunamis to hurricanes, so our medical teams often see situationsand medical environments that are rarely seen by civilian medical groups. Those situationspresent not only challenges, but also learning experiences. And they often result in remarkableinnovations in medical practices and procedures.Q So does that mean that Navy doctors serve primarily onboard ships?A Everyone who joins the Navy must anticipate that shipboard duty will be a part of theirfuture. At the same time, it is important to note that even the saltiest sailor only spends a portionof his or her time at sea, and many don‘t have sea duty at all.Q If Navy medicine is regarded as an especially important career category for the Navy,does the Navy do anything special to attract physicians?A Navy offers a variety of incentives, both for active duty and reserve physicians, rangingfrom sign-on bonuses and special-incentive pay to advance education assistance. Of course, thebenefits of serving America as a Navy officer come into play as well. One of the greatestincentives we have for medical students who are willing to serve on active duty is our HealthProfessions Scholarship ProgramQ How does that work?A In this program, the physician candidate enlists in the Navy Reserve until after graduationfrom a graduate medical program when active duty starts. The active duty commitment timeperiod will vary depending upon which year of the educational program the enlistment starts. In
  • 34. return, the Navy pays the graduate school tuition plus a sizeable monthly stipend to help covermost of the student‘s living expenses. Upon graduation, he or she receives a commission,entering as an officer, and begins an exciting career without incurring start-up costs or equipmentexpenses along the way.Q Does the individual need to be licensed as a part of this?A Yes, the graduated doctor must have and maintain a license to practice as a Navyphysician. The license must be from a U.S. state, territory or District of Columbia, and that willrequire passage of the required exams as close to graduation as possible.Q What rank or status will the doctor have upon activation?A The doctor will be commissioned as a lieutenant or higher in the Navy Medical Corps,depending on specialty, so both status and salary are comparable to that of civilian doctors. Andwhen you consider that a physician in this program typically avoids having to take out a studentloan to get the degree, a lot more of that earned money remains in his or her own pocket.Q Are there opportunities for people to be a part of a medical team without a medicaldegree?A Of course physicians and nurses are at the top of the Navy‘s needs list, but as you mightimagine, the medical field is extensive, so the Navy also needs strong medical technologypeople, corpsmen and medical technology people as well.Q How does one get started pursuing this opportunity?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at ______________________________________.If you or an out of-town friend want to locate another station near them, visit www.navy.comand click on ―find a recruiter‖ on the right side of the home page, then enter your zip codenumber. The website will identify contact locations for both enlisted and officer programs. A callto 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of the
  • 35. world‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 36. An Interview with Navy ___________________________About Navy NursingQ Nursing is an essential element in any medical program, but could it be even more so inthe Navy?A Certainly medicine in the Navy has the potential for being at least as challenging as in thecivilian world, and often more so.Q Do you say that because of the way medical teams support the Navy‘s military missions?A It‘s true that Navy nurses need to be prepared to support our deployed sailors at sea andsometimes also Marines and sailors on land in combat roles, but please also recognize thatAmerica‘s Navy is typically the first responder to natural disaster situations ranging fromearthquakes to tsunamis to hurricanes, so our medical teams often see situations and medicalenvironments that are rarely seen by civilian medical groups. Those situations present not onlychallenges, but also learning experiences. And they often result in remarkable innovations inmedical practices and procedures.Q So does that mean that Navy nurses serve primarily onboard ships?A Everyone who joins the Navy must anticipate that shipboard duty will be a part of theirfuture. At the same time, it is important to note that even the saltiest sailor only spends a portionof his or her time at sea, and many don‘t have sea duty at all.Q If nursing is regarded as an especially important career category for the Navy, does theNavy do anything special to attract nurses?A One of the greatest incentives we have is our Nurse Candidate Program which pays up to$34,000 while the nursing degree is completed.Q How does that work?A In this program, the nurse candidate enlists in the Navy Reserve until after graduationfrom a four-year baccalaureate nursing program when active duty starts. Depending upon whichyear of the educational program the enlistment starts, the active duty commitment can be four orfive years. In return, the Navy pays an accession bonus of $10,000, another $5,000 when theenlistment in the Navy Reserve starts, another $5,000 on the six-month anniversary, and a
  • 37. continuation bonus of $1,000 a month ending after 24 months of school or when the degreeprogram ends. Altogether, that‘s up to $34,000.Q Does the individual need to be licensed as a part of this?A Yes, the graduated nurse must have and maintain a license to practice as a ProfessionalRegistered Nurse from a U.S. state, territory or District of Columbia, and that will requirepassage of the NCLEX-RN examination as close to graduation as possible.Q What rank or status will the nurse have upon activation?A The nurse will be commissioned as an Ensign in the Navy nurse Corps, so both status andsalary are comparable to that of civilian nurses. And when you consider that a nurse in thisprogram typically avoids having to take out a student loan to get the degree, a lot more of thatearned money remains in his or her own pocket.Q Are there opportunities for people to be a part of a medical team without a four-yearnursing degree?A Of course physicians and nurses are at the top f the Navy‘s needs list, but as you mightimagine, the medical field is extensive, so the Navy also needs strong medical technologypeople, corpsmen and medical technology people as well.Q How does one get started pursuing some of these opportunities?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at __________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.
  • 38. Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 -
  • 39. An Interview with Navy ________________________________________________About Navy DentistryQ Professional dentists and soon-to-be dentists seldom think about service in the Navy, butit really is a viable option isn‘t it?A Certainly anyone in the field of dentistry should consider Navy service. Sailors, Marinesand their families certainly need dental care every bit as much as other Americans, and the Navyrewards dentists with competitive compensation and benefits. But the truth of the matter is thatNavy dentistry has the potential to be even more rewarding than dentistry in a civilianenvironment.Q Do you say that because of the way medical teams support the Navy‘s military missions?A In part, yes. It‘s true that Navy physicians need to be prepared to support our deployedsailors at sea and sometimes also Marines and sailors on land in combat roles, but please alsorecognize that America‘s Navy is typically the first responder to natural disaster situationsranging from earthquakes to tsunamis to hurricanes, so our medical teams often see situationsand medical environments that are rarely seen by civilian medical groups. Those situationspresent not only challenges, but also learning experiences. And they often result in remarkableinnovations in medical and dental practices and procedures.Q So does that mean that Navy dentists serve primarily onboard ships?A Everyone who joins the Navy must anticipate that shipboard duty will be a part of theirfuture. At the same time, it is important to note that even the saltiest sailor only spends a portionof his or her time at sea, and many don‘t have sea duty at all. The same holds true for dentists,including dental specialists.Q If Navy dentistry is regarded as an especially important career category for the Navy,does the Navy do anything special to attract dentists?A Navy offers a variety of incentives, both for active duty and reserve dentists, rangingfrom sign-on bonuses and special-incentive pay to advance education assistance. Of course, thebenefits of serving as a Naval officer come into play as well. Already practicing dentists areeligible for a sign-on bonus that can range from $75,000 to $300,000 depending on specialty andservice requirements. For medical students who are willing to serve on active duty, one of thegreatest incentives we have is our Health Professions Scholarship Program.Q How does that work?
  • 40. A In this program, the dental candidate enlists in the Navy Reserve until after graduationfrom a graduate medical program when active duty starts. The active duty commitment timeperiod will vary depending upon which year of the educational program the enlistment starts. Inreturn, the Navy pays the graduate school tuition plus a sizeable monthly stipend to help covermost of the student‘s living expenses. Upon graduation, he or she receives a commission,entering with the rank of an officer, and begins an exciting career.Q You mentioned specialties. What specialties qualify for the program?A Actually, there are opportunities in any of 13 specialty areas, from general care tomaxiofacial prosthodontics to forensics. In all of these areas, Navy dentists use some of the mostadvanced technology on the planet without having to make the front-end investment on theirown—no start-up costs, no equipment expenses and no insurance fees.Q Does the individual need to be licensed as a part of this?A Yes, the graduated dentist must have and maintain a license to practice as a Navyphysician. The license must be from a U.S. state, territory or District of Columbia, and that willrequire passage of the required exams as close to graduation as possible.Q What rank or status will the dentist have upon activation?A The dentist will be commissioned as a lieutenant of higher in the Navy Medical/DentalCorps, depending on specialty, so both status and salary are comparable to that of civiliandentists. And when you consider that a dentist in this program typically avoids having to take outa student loan to get the degree, a lot more of that earned money remains in his or her ownpocket.Q Are there opportunities for people to be a part of a medical team without a four-yearnursing degree?A Of course physicians dentists, and nurses are at the top f the Navy‘s needs list, but as youmight imagine, the medical field is extensive, so the Navy also needs strong medical technologypeople, corpsmen and medical technology people as well.Q How does one get started pursuing this opportunity?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling
  • 41. ______________, or stop in most afternoons at ___________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number.The website will identify contact locations for both enlisted and officer programs. A call to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 -
  • 42. An Interview with Navy ________________________________________________About Navy AviationQ When people think of the Navy, they typically think about ships at sea. But these days,with modern aircraft carriers, the Navy has a few aircraft as well. How long have airplanes beena part of the Navy‘s equipment base?A Actually, the Navy has included aircraft as an essential equipment resource for more than100 years now. Only a few years after the Wright brothers demonstrated that flight was possible,the Navy recognized the tactical advantage that such advanced equipment could provide.Q Were these early aircraft actually used on ships?A We were able to fly planes off the decks of certain ships as early as 1911 to deliver anairpower advantage to a battle zone, but they had to land elsewhere. Nevertheless, by the end ofWorld War I, it was apparent that the ability to have aircraft quickly deliverable to an area ofconflict would be important to America‘s combat readiness, and an imperative for the U.S. Navy.The development of ships that had decks that airplanes could land on took a few years, but wehad them by the mid 1920s.Q Does the Air Force fly those planes?A No, the Department of the Navy is the owner and operator of aircraft for the Navy andMarine Corps, so Navy and Marine pilots fly those aircraft.Q How many aircraft does the Navy have?A Altogether, the Navy has about 3,000 manned aircraft, which is roughly the same numberas the Air Force operates, not counting the Air Force Reserve and the Air National Guard.Q What kind of aircraft are these?A Some are attack planes, such as our F/A-18 Hornets and Super Hornets or E/A-18Growlers. Others include command and control aircraft such as the E-2C Hawkeye, or supportplanes such as the Greyhounds. Also, of course, we have Seahawk and Sea Dragon helicoptersequipped for attack or for utility operations.Q Are all of those aircraft aboard aircraft carriers?
  • 43. A Well, aircraft carriers certainly are a principal mode of delivery and readiness, but theNavy maintains air bases on land as well, and other ships these days will also have deck capacityfor certain aircraft, especially helicopters.Q Are all of these aircraft focused on delivering firepower to an enemy?A No, that is not always the case. As a global force for good, the Navy does a lot more thandeliver defensive power to keep aggression in check. We also deliver humanitarian aid to regionsthat need it, such as the Japanese coast following the tsunami a short time ago, or Haiti followingtheir earthquake, or our own gulf coast after hurricane Katrina. We also conduct sea search andrescue missions around the world.Q It probably requires a lot of pilots to support these air operations, doesn‘t it?A Pilots only make up a small portion of the manpower requirement. A typical air wing iscomprised of a complement of 2500+ people. This includes aircraft maintenance people rangingfrom mechanics and electricians to radar specialists, electronics experts and air controllers.What‘s more, we need to have air rescue swimmers, helicopter crew personnel and weaponsspecialists as well.Q How does one get started pursuing this opportunity?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at ___________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number.The website will identify contact locations for both enlisted and officer programs. A call to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that those
  • 44. threats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 -
  • 45. An Interview with Navy ________________________________________________About Navy ChaplainsQ From time to time in war movies we see a chaplain. Is there really a need for chaplains inthe Navy these days?A Yes, the need is very strong, but not just because we have sailors, Marines and coastguardsmen in hostile situations. Perhaps it is because they understand the perils of militaryservice that our men and women often have a unique need to understand their relationship withtheir God and with others, both in times of aggression and in times of peace. Navy chaplainsprovide that all-important counseling.Q The symbol for a chaplain is a Christian cross. Does that mean that Navy chaplains needto be Christian?A Early settlers to America were Christian and early sailors were, too. But this country wasformed largely to protect religious freedom, no matter what the religion. The cross certainly is areligious symbol, and is now regarded by the U.S. military as universal to all faiths. While manyof the 800 members of the Chaplain Corps are Catholic priests or Protestant ministers, we alsohave lots of Jewish rabbis and Muslim imams as well, and more than 100 faiths are represented,so the position is not restricted regarding faith. Most important is the fact that our chaplains aretrained not to convert service people from one faith to another, but rather to enable free practiceof religion, and improve the relationship of the individual with his or her God. Caring for servicemembers and their families, including those subscribing to no particular faith, is a part of theministry.Q What qualifications are there for someone to be a Navy chaplain?A In order to serve, one must have the education background from a qualified institution ofhigher learning, so a baccalaureate degree plus a post-baccalaureate degree of not less than 72semester hours in theology or related studies from a seminary or equivalent is required. Thateducation is coupled with the Navy ‗s own Chaplain School where interfaith disciplines aretaught along with counseling techniques, and practical application of those techniques in amilitary environment.Q Does that mean that chaplains will serve aboard ships?A To be sure, the Navy Chaplain School will help to prepare chaplains for that kind of dutyand for all other in the sea services, but even the saltiest of Navy sailors only spends a portion ofhis or her time at sea, and the same is true for Marine and Coast Guard personnel. In fact, while
  • 46. many serve on ships and around the world, many don‘t have sea duty at all. Nevertheless, theduty can be challenging.Q Do you say that because of the way chaplains support the Navy‘s military missions?A In part, yes. It‘s true that Navy chaplains need to be prepared to support our deployedsailors at sea and sometimes also Marines and sailors on land in combat roles. These situationscan be difficult for our service people and also their families. But please also recognize thatAmerica‘s Navy is typically the first responder to natural disaster situations ranging fromearthquakes to tsunamis to hurricanes, so our chaplains often see situations and faithenvironments that are rarely seen by civilian religious counselors. Those situations present notonly challenges, but also learning experiences. And they often result in remarkable innovationsin counseling practices and procedures.Q If Navy chaplain service is regarded as an especially important career category for theNavy, does the Navy do anything special to attract chaplains?A Navy offers a variety of incentives, both for those who are already serving a faith missionand for those who are just now enrolled in a seminary or other religious training environment.This is true for both active duty and reserve chaplains. Incentives can range from sign-onbonuses and special-incentive pay to advance education assistance. Of course, the benefits ofserving as a Navy officer come into play as well. One of the greatest incentives we have forseminary students who are willing to serve on active duty is a program that pays the individualwhile going to school.Q How does that work?A In this program, the candidate enlists in the Navy Reserve until after graduation from anapproved graduate religious training program when active duty starts. The active dutycommitment time period will vary depending upon which year of the educational program theenlistment starts. In return, the Navy pays the graduate student sizeable stipend to cover tuitionand most of the student‘s living expenses. Upon graduation, he or she receives a commission,entering as an officer, and begins an exciting career without incurring start-up costs or beingsaddled with student loan pay-back.Q Are there obligations during the Navy Reserve time?A I‘m glad that you brought that up, because in fact there is a requirement. While thestudent remains in the seminary program during the school year, he or she will report to the NavyChaplain School in beautiful Newport, RI, during the summer, for our chaplain training. Upon
  • 47. graduating from the seminary or other religious training facility, the student will return tochaplain school to complete training before being commissioned for active duty.Q Does the individual need to be certified as a part of this?A Yes, the chaplain or graduated student must have the degree and also hold anecclesiastical endorsement from a religious faith organization registered with the Department ofDefense.Q What rank or status will the chaplain have upon activation?A In school, the chaplain student will retain a rank of ensign. Afterward, the chaplain willbe commissioned as a lieutenant or higher in the Navy Chaplain Corps, depending on whethersome specialty is needed. That way, both status and salary are comparable to that of civilianclergy.Q How does one get started pursuing this opportunity?A Actually, the best first step is to contact the local officer recruiting station to find outabout any and all of the jobs that we have available. To reach us, simply contact our station bycalling ______________, or stop in most afternoons at _____________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 -
  • 48. An Interview with Navy ________________________________________________About Navy Nuclear ProgramsQ I understand that some of the Navy‘s submarines run on nuclear power. Is that true?A Actually, all of our submarines are nuclear powered and so are our aircraft carriers.Nuclear power enables us to run our ships faster, quieter and over longer distances than we couldwith the diesel engines that used to power these ships.Q Does this mean that the Navy has made a significant investment in nuclear technology?A With more than 80 nuclear powered ships, and roughly 100 nuclear power plants, itprobably would be safe to say that the U.S. Navy is heavily invested in nuclear power and also innuclear propulsion.Q Is there a difference between nuclear power and nuclear propulsion?A Yes, there is a difference. Nuclear power produces the electrical energy required to runon-board systems. Nuclear propulsion actually propels the ship through the water. We employboth.Q How long has the Navy used nuclear technology on its ships?A The USS Nautilus is regarded as our first nuclear powered ship, and that was launched in1955, but the technology advanced significantly by the time Ohio class Trident submarines werebuilt beginning in 1981, and even more advanced technology is in place today with the Seawolf,Virginia, and Los Angeles class submarines, Nimitz class aircraft carriers, and other ships thatnow employ nuclear power.Q How does the Navy keep up with these advances in technology?A Really, it is not a matter of keeping up. Since we are at the cutting edge of suchtechnology, we are really participants in leading the way. To do that, we need to employ some ofthe best and brightest minds in America – minds that already have been immersed in science,technology, mathematics and also engineering. Then we introduce those individuals to evenmore schooling for math, physics, chemistry, thermodynamics, metallurgy, materialsengineering, electrical theory, reactor principles, reactor plant technology and more, all at theNaval Nuclear Power School in Charleston, South Carolina.
  • 49. Q It sounds like a lot of study. Does any of this qualify for college credit?A Colleges and universities vary regarding the amount of college credit they will grant, butthe American Council of Education recommends that up to 77 credits should be awarded.Q Does everyone follow the same path once he or she is in the program?A No. While one person may find a unique capability in electrical or electronics, anothermay be more suited to mechanical aspects of the training. And while some might stay in thenuclear power end of the program, others might pursue more study in nuclear propulsion.Q Are all of these jobs enlisted positions, or are there some officer opportunities?A There are several routes that a person can take. While some people might move intohighly specialized enlisted jobs, others might take a path into officer positions. Nuclear trainedmachinist‘s mates, electrician‘s mates and electronics technicians, for example, can work onoperating reactor controls, propulsion and power generation systems and in other highlyspecialized environments. Officer paths might stem from either the nuclear power area or thenuclear propulsion area. What‘s more, some of our highly qualified candidates take a collegepath to begin with, and that might include NROTC, Naval Academy or some other Navysupported educational program along the way.Q It sounds as though it could take a long time studying before someone would actuallyhave a sea tour. Does the Navy provide incentives for all of this?A For a highly qualified submarine officer candidate, for example, to go through college,the nuclear power training unit and then the nuclear submarine officer training will take acommitment of several years studying in addition to the Navy service time. To make all of thatworthwhile, the Navy has made available a salary and benefit program that pays up to $168,300starting up to 30 months prior to college graduation, plus a $15,000 selection bonus uponacceptance to the Nuclear Power Officer Candidate (NUPOC) program, plus $2,000 uponcompletion of the nuclear propulsion training, plus military health-care benefits while a studentin the program.Q Does the program open doors of opportunity after the initial Navy commitment?A After fulfilling an initial commitment of four to five years, our nuclear trained people canuse their invaluable experience to pursue leadership, research, teaching and advisory positions inthe Navy, or they can pursue a wealth of possibilities in the civilian sector.
  • 50. Q How does an interested person begin to sort out all of these options to see if there is anopportunity for him or her?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at ___________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number.The website will identify contact locations for both enlisted and officer programs. A call to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 -
  • 51. An Interview with Navy ________________________________________________About Prior Service Re-entryQ A lot of people say that when you are in the military, you‘re in, but when you‘re out,you‘re out. There is nothing in between. Is that true in the Navy?A Actually, there is a lot of in-between. For starters, a lot of service people will end theiractive duty commitment and then remain in the reserves for some time. For others, such aspeople in school programs, they will be on reserve status and then become active upongraduation. Perhaps even more important for people to know is that the military in general and inthe Navy in particular we keep the door open to prior service people, especially for jobclassifications that are in high demand.Q So someone who is out of a job now, but was once in the Navy might be eligible to getback in?A Yes, that‘s true, but that person doesn‘t necessarily have to be former Navy. Service inone of the other branches also has value to the Navy and fits that qualification..Q Speaking of qualifications, are there others? Like how old can you be and still gain re-entry?A In general, we will not be interested in someone who is more than 32 years old, but a lotwill depend on specialty experience. We have accepted certain physicians and chaplains who aremore than 45 years old. Further, each candidate must meet the same basic education and fitnessstandards that the Navy has for everyone, and in recent years the quality of our people has beenimproving substantially. Perhaps the biggest other qualification is physical condition, includinghealth.Q By physical condition you mean the ability to run long distances and do push-ups andpull-ups?A In part, yes, and much of that will be evaluated at the point of re-entry, but certainlybeing able to pass medically is important, and height and weight must meet current standards.All records must be in order.Q What proportion of people entering each year are prior service people?
  • 52. A The Navy takes in about 45,000 people each year and less than one percent of thoseindividuals are prior service personnel. We would like to see that percentage grow. While a partof that is our dedication to veterans, we know the true value of prior service experience.Q You say the people with certain skills are in need. Can you identify what some of thoseare?A I already mentioned doctors and chaplains, and dentists will also fall into that category.The greatest needs are in challenging career fields such as nuclear power, Navy diver, air rescueswimmers, explosive ordnance disposal and Navy SEALs. Opportunities available are based onthe needs of the Navy. Prior service applicants are encouraged to consider other ratings inaddition to the rating they held before leaving the Navy.Q I‗m starting to get the feeling that gaining entry into the active Navy is a little moredifficult now than it was before. Is that true?A While greater retention in the military may limit the number of opportunities for thosewho have previously served, desirable skill sets and flexibility with rating choice improvechances for selection. Additional options are available in our Navy Reserve force.Q How does one get started pursuing this opportunity?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at ____________________________. If you or an out of-town friend want to locate another station near them, visit www.navy.comand click on ―find a recruiter‖ on the right side of the home page, then enter your zip codenumber. The website will identify contact locations for both enlisted and officer programs. A callto 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.
  • 53. Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 -
  • 54. An Interview with Navy ____________________________________________About Navy ShipsQ It seems like the Navy today is nothing like the Navy we hear about during World War II.Do we still have as many ships as we did then?A It‘s true that the U.S. Navy is much different now. During World War II, America neededto have lots of ships to safeguard shipping convoys and to deal with the aggression of ourenemies. In fact, we had more than 6,700 ships then. By contrast, today‘s ships are much larger,faster and more powerful, so we need fewer of them. We can dominate the world‘s oceans todaywith about 250 ships.Q Is sea transportation less important today than it once was? Is that the reason that we needfewer ships?A Actually, sea transportation still is the most important mode of moving goodsinternationally. About 90 percent of the worlds goods travel by sea, so safeguarding commercialshipping is still a major mission for our Navy. Quite simply, changes in technology and in ourability to build larger and yet more efficient watercraft have changed the nature of our operationscompletely. The makeup of our fleet is completely different.Q We rarely hear about battleships these days. How important are those?A Once the command ships in America‘s fleet, the last battleships to be used were actuallytaken out of mothballs to be used briefly during the Vietnam War. They were scrapped followingthat because other ship designs became more useful. Our aircraft carriers clearly now are ourcommand vessels and our battle groups are configured around them.Q How many aircraft carriers do we have and what makes them so special?A Right now we have 11 aircraft carriers in operation, and these ships are like floating citieswith airports. To give you a sense of the size and scope, each carrier has its own ZIP code,carries roughly 80 aircraft, and serves more than 18,000 meals each day. When battleships werethe most dominant vessels on the seas, their scope of influence was really limited by the range oftheir guns. That range, while formidable, was still only a few miles in any direction. The aircraftaboard today‘s aircraft carriers can strike targets hundreds of miles out, and each carrier hasmore capacity for aircraft now than ever before.Q You mentioned battle groups, so besides aircraft carriers, what other kinds of ships doesthe Navy have?
  • 55. A Aircraft Carriers can‘t perform all of the Navy‘s tasks, so other ships with special warfarecapabilities are components of the fleet as well. Destroyers, cruisers, frigates, amphibious craftand submarines are the key players, but a variety of other ships are involved as well.Q What does each of those ships do?A Well, Navy cruisers, destroyers and frigates make certain no carrier, cargo/supply ship oroil tanker proceeds into an area where enemy action is possible. With lightning-quickcommunications, space-based radar systems, precision weapons and advanced engineeringsystems, these agile surface warfare ships provide anti-aircraft, anti-submarine and anti-shipprotective measures. Cruisers are modern guided-missile vessels that are used primarily in abattle force role. In a sense, they are the replacements for battleships. Destroyers, like Cruisers,are guided-missile vessels. They take part in a variety of missions, supporting carrier andexpeditionary strike groups and surface strike groups. The role of frigates is to assist amphibiousexpeditionary forces and replenish groups and merchant convoys.Q You mentioned missiles. Did these replace guns?A Our ships still have guns for use in close-in combat situations, but missiles aresignificantly better for fighting at long range. They strike targets precisely, eliminating a lot ofunnecessary casualties and collateral damage. They also require more highly educated andtrained personnel to operate and maintain them.Q What is the role of the Navy‘s amphibious craft?A Performing in groups of three ships, the Amphibious Force in America‘s Navy is knownfor its ability to move swiftly through water and over land. They operate year-round, handlingpower projection and beach assault, as well as assisting in crisis response, humanitarianoperations and disaster relief. Along with troops, equipment and supplies, these ships holdtracked and wheeled all-terrain vehicles, a large array of helicopters, other amphibious landingcraft and assault vehicles. These self-sufficient vessels make it possible for the U.S. to exercisemilitary power far from American shores. They also provide for non-combatant evacuation andother humanitarian missions.Q How do submarines fit into this mix?A America‘s Navy submarines and their crews play a number of roles in both war andpeace time: attack, surveillance, commando insertion, research, and nuclear deterrence. Through
  • 56. all this, the Navy has found individuals to serve proudly in the ―Silent Service,‖ where standardsare high and victories are often kept secret.In order to carry out their missions, submariners are equipped with some of the most high-techequipment in the world, from special mini-subs for inserting SEAL teams into hostile targetareas to ballistic missiles to advanced computers and sonar equipment. This category probablydeserves a completely separate interview.Q You have touched upon a variety of subject ranging from ships to aircraft to missiles tosubmarines. How does one get started pursuing some of these opportunities?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at ___________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 57. An Interview with Navy _____________________________________________About Navy Special Operations/Special WarfareQ We have all heard the names – Green Berets, Rangers, Delta Force, SEALs. All of themare special forces, but it seems that SEALs are the best. Why is that?A Each of our military branches has an elite group that is extremely physically fit and hasbeen heavily trained in advanced warfare techniques ranging from small arms and martial arts tosurvival practices and forward observation for calling in artillery fire and airstrikes. Typicallythey also have been trained in language, psychological warfare, field medicine and other thingsthat help them gain the support of friendly natives as well. One of the factors that sets NavySEALs apart from the rest is that their training begins under water with demolition training.While it is nice to see that some people would classify Navy SEALs as better than the otherspecial forces, we simply recognize that their capabilities are different.Q I would bet that there are lots of people who wind up competing for only a few spotswithin the Navy special warfare units. Would I be correct?A It is true that a couple thousand people will enter the initial SEAL training program whenat the most only a few hundred positions will be available. What I have to point out, however, isthat Navy special operations and special warfare encompasses much more than just the SEALcategory, and those jobs can be equally demanding and necessary. They also can be every bit asrewarding.Q So, you say that there are other special operations jobs, but they‘re not consideredSEALs? What kinds of jobs would those be?A Let‘s start with the common precondition for this kind of service – extremely goodphysical condition, including an extremely good capacity to swim on and under the water. Withthat as a starting point, it becomes easier to see how explosive ordinance demolition, specialwarfare combatant-craft crewman, diver, and aviation rescue swimmer jobs all fit the category.Q I guess I don‘t know enough about those jobs. Can you explain them for me?A Sure. Let‘s start with Explosive Ordinance Demolition, EOD. As I mentioned earlier, allof this training begins with a course in basic underwater demolition and swimming. You willhear this being called BUD/S training. It focuses on swimming and diving skills, and also on theremoving, disabling and destroying of underwater mines and other explosive devices. For thosewho are really good at it, the job takes them around the world, sometimes parachuting in, tohandle lethal weapons of every kind in support of Army, Navy, Marine Corps, Air Force, CIA,Secret Service, etc.
  • 58. Diver is another special operations category. These specialists handle construction, demolitionsalvage and search and rescue assignments around the globe, often in extreme underwaterconditions. They also can be qualified in demolition and parachute jumping.Q How about the other categories?A Special Warfare Combatant-Craft Crewman (SWCC), as the name implies, is a specialwarfare role of extreme importance. These are the people who handle covert insertions behindenemy lines, reconnaissance, unconventional warfare, and extreme firepower in very small units.Everything they do incorporates speed, stealth and firepower. This might require special foreignlanguage training as well.The last category is Aviation Rescue Swimmer (AIRR). This category ranges from extremewarfare situations to extreme rescue and humanitarian support. The work begins in the air,typically in a helicopter, but continues in the water, sometimes with anti-submarine warfare ormine countermeasures, sometimes with drug interdiction, sometimes with recovery and rescue. Italso often includes the delivery of humanitarian aid and relief, and that can be anywhere in theworld. It‘s an elite, risky and dangerous job.Q How does one qualify for entering one of these programs?A For starters, there is the Navy Challenge physical screening test. This involves a 500-yardswim, 42 push-ups, 50 sit-ups, 6 pull-ups, and a 1.5 mile run, all with time limits. We sometimesare able to conduct these at cooperating schools. Other clearances also are required, includingeducation, lawful behavior, medical and vocational testing for suitability.Q With this extraordinary training and the kinds of risks that are involved, does the Navyprovide special incentives for people in these roles?A I‘m glad that you asked because, yes, there are incentives. For those who can meet therequirements, there are enlistment bonuses, special duty pay and, depending on the situations,there can be additional parachute, dive, demolition and/or foreign language pay.Q These all sound like exciting positions. How does one get started pursuing some of theseopportunities?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at ___________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com and
  • 59. click on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 60. An Interview with Navy _____________________________________________About Navy CryptologyQ I have always been fascinated with the term cryptology. It is a term that seems to be usedmore in the military than anywhere else. Why is that?A The crypto- in cryptology stems from Greek terminology meaning hidden or concealed.For the Navy this is important because message traffic is essential both for our operations and forthose of our enemies. Our cryptologic technicians are the Navy‘s linguistics and codedmessaging specialists.Q Would that mean that knowing a foreign language is important in this field?A Language training is an essential element for us, so the Navy trains our cryptologictechnicians in a variety of languages ranging from Arabic, Russian, Spanish, Chinese and Frenchto Korean, Vietnamese, Hebrew, Persian and Tagalog. That‘s the starting point for us to analyzeforeign military developments, often beginning with radio and telephone communications.Q Does that mean that we are trying to listen in on foreign communications?A Certainly we are, just as other countries are trying to listen in on our communications.Q Does that mean that we need to do things to protect our own communications?A Exactly, and that‘s the other part of the challenging crypto career. Our people also areengaged in transmitting messages in ways that cannot be intercepted and interpreted.Q Would a Navy cryptologic technician serve as an interpreter in a foreign country?A Actually, that probably would be a major role for a Cryptologic Technician Interpretive(CTI), and that becomes especially important for helping to guide relief efforts during regionaldisasters, gathering intelligence information from local officials, and interrogating enemycombatants. Those same CTIs will be involved with both interpreting, analyzing and reportingon foreign language transmissions.Q Now that radio, telephonic and computer equipment has become so sophisticated, is anyof that employed in Navy cryptology?
  • 61. A We‘re proud to say that the Navy is at the cutting edge of this kind of technology, so yeswe do use it. In fact, we also have another class of cryptologic technicians, technical (CTT) andthey deal specifically with that kind of equipment.Q Is that equipment used strictly for translation purposes?A No, while translation might be a part of it, such sophisticated equipment also becomesessential for safeguarding our own communications from interception. Successful use of thistechnical equipment gives the U.S. Navy both a technological and a tactical advantage over ouradversaries.Q You have given us an enticing taste of this military specialty. How does one get startedpursuing one of these opportunities?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at ___________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number. Acall to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 –
  • 62. An Interview with Navy ____________________About Naval ROTCQ A lot of people think that if they don‘t have a Reserve Officers Training Corps (ROTC)unit in their high school, they won‘t be able to get into one, but that‘s not true, is it?A No, ROTC programs are available across the nation and are independent of high schoolprograms. We invite all who are qualified to apply. The branches of service represented will varyfrom school to school, so Navy ROTC is not at all schools, but the programs are similarQ First, can we explain what NROTC is all about?A Yes, NROTC is a linkage established between the Department of Defense and the Navyand a number of colleges and universities across the country. Students who join the NROTC unitare officially in the Navy Reserve and get credit for service time while they are going to school.Some of the courses these students take are strictly military, but the school gives college creditfor them.Q What are the qualifications for getting into a NROTC unit?A In general, a person can qualify if he or she is a high school graduate, aged 17-27,physically qualified by Navy or Marine Corps standards, with no moral obligations or personalconvictions that prevent conscientious bearing of arms and defending the Constitution or takingan oath regarding same. Some other variations can apply under certain circumstances. Of courseacademic performance while in high school, ACT/SAT scores and college acceptance also figureinto the selection equation, too.Q How soon can someone initiate the application process?A We encourage people to begin applying during the second semester of the junior year,even though a complete transcript including the entire junior year will be required.Q Once in the program, what academic requirements need to be met?A First, all of the requirements for a bachelor‘s degree must be met in accordance with theschool‘s regulations in a normal course load, and also certain courses specified by the Navy. Inaddition, there generally are requirements for taking calculus, physics, English grammar andcomposition, national security policy/military affairs, and one semester of language or culture,although some of these won‘t apply for certain occupational specialties. A naval science course
  • 63. will be required each semester and weekly drill is required. There is also a four- to six-weektraining period each summer.Q Are there certain people who will be higher on the selection criteria list than others?A In general, the Navy is highly focused on advanced technology, so tier one people willinclude those entering engineering programs of high Navy interest. Tier two will be peopleentering other engineering, math and science programs. Tier three will be people enteringlanguage and other select academic programs.Acceptance into NROTC is also possible for nursing students. Marine Corps applicants can alsoqualify with a different academic focus.Q You mentioned physical requirements earlier. What are those?A Let‘s start with height and weight standards. Men need to be 62‖-78‖ and women 60‖-78‖, except Marine Corps candidates where minimum for men is 66‖ and minimum for women is58‖. Weight needs to be proportional to height, and that is identifiable. Medical exams arerequired as well, and items that can disqualify a person include non-correctible vision orcolorblindness, asthma, chronic cardiac/pulmonary conditions, certain skin disorders, certainbone and joint conditions. A history of problems such as seizures, motion sickness or alcohol ordrug abuse can also be disqualifiers.Finally, physical readiness will be tested, including push-ups, pull-ups and a timed run.Qualifications for these may vary depending on age.Q What is summer training all about?A Summer Cruise training includes career orientation training, and it helps Midshipmendetermine their career paths. Possible training assignments include nuclear power, surface,submarine, aviation, Marine Corps assignments and even foreign exchange situations.Q How can someone find schools near here that have NROTC programs?A In and around this recruiting district‘s area of operations there are many schools withNROTC programs. Illinois Institute of Technology, Northwestern University, University ofIllinois, Purdue University, University of Notre Dame, Marquette University, and University ofWisconsin all have programs. What‘s more, cross-town affiliates can have students attending.For example, students at Kennedy King College or University of Illinois at Chicago can attendthe Illinois Institute of Technology program, and students from the Milwaukee School of
  • 64. Engineering or University of Wisconsin at Milwaukee can attend the Marquette program. Manyof these same schools have the Registered Nurse program as well.Q Are there scholarships available?A The Navy does offer NROTC scholarships, and those need to be applied for, but noteveryone who is enrolled in a college NROTC program is a scholarship recipient. If someonewants to pursue a scholarship, he or she should initiate the process early, and consult first withthe Navy recruiting district office nearest them.Q Where does someone start pursuing this opportunity?A Actually, the best first step is to contact the local recruiting station to find out about anyand all of the jobs that we have available. To reach us, simply contact our station by calling______________, or stop in most afternoons at ___________________________________. Ifyou or an out of-town friend want to locate another station near them, visit www.navy.com andclick on ―find a recruiter‖ on the right side of the home page, then enter your zip code number.The website will identify contact locations for both enlisted and officer programs. A call to 800-4go –Navy will do the trick as well.Additional comment:To put the Navy‘s role in perspective, you need to recognize that 70 percent of the world iscovered by ocean, 80 percent of the world‘s population lives along coasts and 90 percent of theworld‘s commerce travels by water. Protecting all of that is our job, and that makes America‘sNavy a global force for good.Sailors serve on land and from the sea; from ships on the water, submarines under the water, andplanes and helicopters over the water – all to meet America‘s threats far away so that thosethreats cannot harm us here. We welcome the best men and women to join us in accomplishingtoday‘s missions and meeting tomorrow‘s challenges. - 30 -
  • 65. EVENTMANAGEMENT &RESOURCES
  • 66. EVENTSBeing in front of target market individuals where they play or where they look for jobs continuesto be an important part of our overall recruitment strategy. It is particularly true in the summermonths when school is not in session, but school-related events such as football games,basketball games and wrestling meets provide much the same opportunity. In all cases, the objectives are the same: Put our ―mouth where the Money is‖ by disseminatingbasic information about Navy jobs and educational opportunities on site, and identifyinginterested people who can become even more interested if we can provide them with more in-depth information.It is no secret that a number of these kinds of events turn out to be duds from the standpoint ofattracting and identifying highly qualified prospects. It also is no secret that we will have tocontinue handling a number of these events simply to satisfy the broader objective of creatingNavy awareness, especially with audiences that might become good target market individualslater on (Boy Scout camporees, for instance) or be key influencers down the road (veteransgroups, coaches conventions, professional associations for example) or those that are affiliatedwith other Navy awareness initiatives (Navy Weeks, air shows, diversity events, STEM events).To the extent that we can, we will strive to eliminate or reduce the number of events that simplyeat up your otherwise-productive recruiting time. At the same time, we are working to enhanceyour opportunities for productivity at those events that you see as either very worthwhile or justsimply fun to engage in with the anticipation of a few prospects.The following pages detail some of the elements we have to enhance your opportunities atevents. You also will find here some guidelines, instructions, forms, etc. that will make eventparticipation worthwhile.
  • 67. HQ support itemsPull-up Bar – in most cases, a pull-up bar will travel with this trailer to enable recruiters toengage an audience in a PT challenge.Football Toss – wherever 110V AC power is available, the Navy recruiting inflatable footballtoss can be used both to attract attention and to establish a competitive environment that can leadto completed surveys and solid leads.
  • 68. RADs Usage GuidelinesThe term RAD stands for Recruiting Assistance Device. That description, alone, is key to ourunderstanding regarding how to use these materials.Quite simply, WE ARE NOT IN THE BUSINESS OF HANDING OUT MATERIALS WITHNO EXPECTATION OF A RETURN. Instead, these materials – ranging from literature piecesto tee shirts and water bottles – represent an investment in capturing a place in the minds of thosewho receive them.Does that mean that we don‘t give something to someone who we don‘t think will qualify as animmediate recruitment candidate? Certainly not, but it does mean that we need to usediscriminatory judgment regarding what we give to whom.Rule number one regarding our contact with the public in general and target recruiting market(17-24 age-group individuals) is that EVERYONE MUST WALK AWAY FROM YOU WITHA STRONGER BASE OF INFORMATION ABOUT THE NAVY – ITS MISSION, ITSOPPORTUNITIES, AND ITS REQUIREMENTS FOR QUALIFIED CANDIDATES – THANWHAT THEY UNDERSTOOD WHEN YOU FIRST MET HIM/HER. Most of the time, thismeans that these people should walk away with at least a literature item and possibly somethingmore.Let‘s take a closer look at that, starting with the range of people you are likely to meet:At a high school or college career fair, the vast majority of people you will talk with will betarget age and have some basic interest in Navy – either for a particular job or at least to find outa little more about what might interest them. For this group, our RADs investment should befairly heavy – literature on specific job areas, information about Navy qualifications forpersonnel, and perhaps some token give-away item.At multi-school athletic events, again the vast majority of people will be target age, even thoughthey have not demonstrated an interest. For some in this group, our RADs investment should beheavy, but for others our investment should be much lighter. There is a need to separate the twoso that more expensive RADs go to the ones that are worth pursuing more. In any case, peoplewho visit should at least walk away with information about Navy job opportunities, Navyeducational support, and basic qualifications for becoming a sailor.At target-market events, such as country music concerts, or STEM or Diversity functions, manypeople will fit target criteria, some in a very distinctive way. For some in this group, our RADsinvestment should be heavy, but for others our investment should be much lighter. There is aneed to separate the two so that more expensive RADs go to the ones that are worth pursuingmore. In any case, people who visit should at least walk away with information about Navy jobopportunities, Navy educational support, and basic qualifications for becoming a sailor. STEMand Diversity candidates should also walk away with information that supports those initiatives.
  • 69. At air shows, county fairs and community functions, the nature of the audience will be largelyoutside the target market, but can contain some key influencers. For this audience, NavyAwareness is essential across the board, and it will be harder to separate the two so that moreexpensive RADs go to the ones that are worth pursuing more. In any case, people who visitshould at least walk away with information about Navy job opportunities, Navy educationalsupport, and basic qualifications for becoming a sailor. Use of things like the pull-up bar andcompleted surveys to identify the more interested individuals is encouraged. Use of things likethe photo-op prop to siphon away little kids so that you can spend more time with the morequalified people is also encouraged. Use inexpensive RADs such as coins, tattoos and pencils forNavy awareness with poorly qualified folks, and save the more expensive RADs for the highlyqualified ones.At Boy Scout/Girl Scout functions, recognize that these people probably will be the mostqualified some day. Although these people should not get expensive RADs, they should getitems that help to spread Navy awareness in a constructive way. Posters and inexpensive RADswill be helpful in this regard, as well as literature – at least the kind of literature that helps topoint out Navy jobs, educational support and what it takes to become a sailor.At veterans‘ functions, it is highly unlikely that you will have target market individuals, but thisaudience certainly serves as key influencers to young people. We cannot overlook theimportance of this group to help spread Navy awareness. Inexpensive RADs will be in order,plus literature that helps to point out Navy jobs, educational support and what it takes to becomea sailor. In many cases, this will be passed along to future market people.RADs Costs:The following list will help you identify the per-item cost of RADs:DVD $ 1.25 eaBumper Sticker $ 0.10 ea.Ruler $ 0.30 ea.Stress Ball $ 0.42 ea.Beverege Cooler $ 0.75 ea.Sport Coin $ 0.16 ea.Lanyard $ 0.72 ea.Water Bottle $ 1.50 ea.Coffee Cup $ 1.73 ea.Pencil $ 0.14 ea.Pen $ 0.35 ea.
  • 70. Pull-up Bar GuidelinesNRD Nashville has one pull-up bar and several of the recruiting stations have access to them aswell.The pull-up bar offers two distinct advantages in event recruiting: 1 It attracts attention to the Navy venue and helps draw a crowd. 2 It enables recruiters to establish a competitive environment within the crowd, which in turn helps to select the most physically qualified individuals and enables recruiters to collect completed surveys.The pull-up bar is easy to assemble, but it is important to secure the components of the assemblyto keep it together. Large safety pins are kept with the bar assembly for that purpose. The pinsnot only secure the components together, they also help to keep components from jammingtogether, a situation that makes disassembly difficult.Upon disassembling the pull-up bar, make sure that the pins are linked together and also hookedonto one of the assembly components.Inflatable Football TossNRD Nashville also has one inflatable football toss set-up. This is another attention-gettingdevice that serves the same purpose as the pull-up bar. To build a competitive environment, itwill be important to establish a fair distance from the device to the point where competitors areexpected to toss the footballs.The football toss requires 110V electrical power to make it operational. Simply plug it in and theinternal fan box will inflate the device.The football toss has security straps that need to be used to anchor the device. Anchoring can behandled with tent stakes or with sandbags. Either will be sufficient.Footballs frequently will lodge between the front of the assembly and the inflated bladder inside.Recruiters monitoring this will often be required to dig out the footballs so that the competitioncan continue.
  • 71. Convention Booth AvailabilityNRD Nashville has several convention booths available for use, and a few other devices that helpto make 10 x 10 or 10X20 booth spaces more attractive. Each of these convention booths isdesigned for easy set-up and break-down, but each also must be custom decorated for eachparticular event.A little practice and prior planning will be required to use these convention booths successfully,but the added professionalism makes the use of one well worth the effort, and produces betterresults.Consult with your PAO regarding the use of one of these convention booths for multi-schoolcareer fairs and other indoor venues where large crowds are anticipated.Canopy AvailabilityNRD Nashville has a number of canopies available for outdoor events. The Stations should notbe holding on to these, please return these to HQ. Most of these are 10 x 10 in size, but a few 10x 20 canopies are available as well.Canopies offer shade in severe sunlight situations, and shelter from rain when those situationsthreaten. Contact the district‘s PAO to reserve a canopy for an outdoor event.School vs. School EventsIn the course of normal Navy recruiting, effort is so focused on the attainment of contracts, oneby one, that opportunities for high exposure that can build a large pool of future prospects easilycan be overlooked. The resources cited above are designed to enhance event recruiting.Without question, the best source for qualified candidates is the network of high schools,community colleges, colleges and universities within our reach. And if these venues do notproduce immediate candidates, they still are worth cultivating to produce a pool of futurecandidates.Multi-school events, such as football games, basketball games, wrestling meets and othersporting events can be ideal opportunities for developing a Navy recruiting presence. Concertsand other gatherings can do the same.We encourage recruiters to identify these situations and to use the resources available to exploitthem.
  • 72. General AwarenessMany audiences contain people who are not of recruiting age, but that does not mean that yourinfluence is lost. Older people can have an influence on younger ones, and youngsters willeventually reach the right age for Navy. In any case, it will be important to let everyone in eventaudiences know that the Navy has a wide variety of jobs; that the Navy has programs thatsupport an individual‘s education aspirations; and that there are important requirements that needto be met for one to qualify for Navy service. The following is customizable for each NRS and isrecommended as a handout for virtually every kind of event.
  • 73. NAVY JOBS Accounting Electronics Mechanics Administration Engineering Meteorology Aviation Finance Missiles Armament Fire Control Music Chaplain Heavy Equipment Nuclear Clerical Information Systems OceanographyCommunications Intelligence Ordinance Computers Law Enforcement Personnel Construction Legal Photography Counseling Linguistics Seamanship Cryptology Logistics Special Warfare Culinary Machinery Submarine Diving Maintenance Utilities Electrical Medical/Dental WeldingAsk us about Navy education programs. Navy College Program Tuition Assistance Post 9/11 GI Bill Loan Repayment Program Naval Baccalaureate Degree Completion Program Naval ROTC Civil Engineer Collegiate Program Nurse Candidate Program Nuclear Propulsion Officer Candidate Program
  • 74. What It Takes To Be A SailorRoughly 2/3 of all Americans between the ages of 17 and 24 are ineligible forservice in the US Navy. That’s a startling fact, and hard for most people to believe,but it’s true. It begs the question, Why? determine the job ratings you can qualify for Four Key Disqualifying Factors or not qualify for. It has been proved that education improves performance in most of these testing areas. There are four basic criteria that have tobe met in order to qualify for service: Health Mental Acuity Physical Condition Physical Condition Battle readiness requires a baseline level of physical conditioning. So it should Lawful Behavior Performance in each of these four come as no surprise that the ability tocritical areas is measured against long- complete a certain number of push-ups, pull- ups, sit-ups and other exercises within aestablished standards. Failure in any one limited amount of time has become aarea can be cause for disqualification. The measure of performance in this regard.level of acceptable performance in the Stamina for things like distance running andaggregate can determine which Navy jobsyou can qualify for and which ones you related physical challenges also arecan’t. Let’s take them one at a time. measured against baseline standards. Obesity, diet control, and the use of substances such as alcohol and tobacco have been proved to affect performance Health against these physical condition standards. Each of us has a health problem Many people have independently adjustedfrom time to time. Battling viruses, bacteria their lifestyles in order to meet the physicaland customary injuries are a part of normal conditioning requirements and gain entry tolife. But some of these otherwise normal the Navy.situations can lead to chronic problems, andsome physical problems simply put peopleat risk in certain military situations. Battlereadiness is essential for your survival aswell as the survival of those around you. It Lawful Behaviorcannot be compromised. There is a difference between getting a parking ticket or having a moving violation and something more dangerous such as drug abuse or felony misconduct. Mental Acuity The former can often meet acceptability Your ability to reason, grasp certain standards. The latter simply doesn’t. Yourconcepts and perform certain mental tasks past behavior is often regarded as ais important to us. That’s why each applicant predictor of your future behavior. And whileis subjected to the Armed Forces Vocational it is seldom possible to erase a policeAptitude Battery of tests. Altogether, there record, it is never too late to beginare ten or eleven different test areas (some establishing a clean one moving forward.change from time to time) that are designedto measure your capacities for reasoningand comprehension, math and sciencecapability, mechanical and shop aptitude,numerical and code agility, etc. Combinedperformance in several areas help to
  • 75. Get Ready for the Navy With only one-third of America’s 17-24 age group qualifying for Navy service, itis easy to see that Navy sailors are an elitegroup. The truth is that even if you canqualify by meeting the basic standards, youstill might not be able to fit the narrowcriteria established for some Navy jobs. Wechallenge you to watch your health, stay inschool, get physically fit, and stay out oftrouble. Work hard to meet the Navy’s basicentry criteria. Then, when you are ready for theNavy, the Navy will be ready for you.
  • 76. Sensitive Issues
  • 77. DEP News ReleasesThe following pages should be included in your packet of things to be completed when acandidate signs on to the delayed entry program. This alone could be the best single useof news for your recruiting effort – your personal recruiting effort.Think about it. Young people often follow and emulate the actions of others that theyknow, so it would not be a surprise to see that one high school student would decide tovisit a Navy recruiter because someone he knew, or knew about, joined a short timebefore.KNOWING ABOUT IT is the key. That‘s why effective use of news outlets is soimportant.Following are three news releases that can be used to spread the word about someonejoining the Navy. The first is one that you can complete and send to the school newspaperand to local newspapers. Include a copy for proud parents to send out as well.The second and third releases are ones that have been prepared especially for the proudparents. As they let their community know about the progress of their son or daughter,you get a little news boost.PLEASE RECOGNIZE THAT YOU MUST HAVE THE PERMISSION OF THEFUTURE SAILOR TO ISSUE THE RELEASES. A small number of people will useenlistment in the Navy as a way of separating themselves from their families, and willwant to keep their enrollment in the delayed entry program confidential. This is apersonal matter, and we must respect this confidentiality.Although there are only three news releases here, the following pages include not onlyfill-in-the-blank releases but also examples of how those blanks are to be filled in.Copies of all of these can be provided to parents so that they can issue the releases astheir son or daughter‘s Navy career progresses.Follow the example of the sample and model releases to complete the actual releases andthen simply send them on to the high school news editor and any local news outlets thatyou know about. Parents can do the same with the ones you supply to them.Please note that, for releases that are mailed to news sources, entries on blank lines can behand written.
  • 78. DEP News ReleasesThe following pages should be included in your packet of things to be completed when acandidate signs on to the delayed entry program. This alone could be the best single useof news for your recruiting effort – your personal recruiting effort.Think about it. Young people often follow and emulate the actions of others that theyknow, so it would not be a surprise to see that one high school student would decide tovisit a Navy recruiter because someone he knew, or knew about, joined a short timebefore.KNOWING ABOUT IT is the key. That‘s why effective use of news outlets is soimportant.Following are three news releases that can be used to spread the word about someonejoining the Navy. The first is one that you can complete and send to the school newspaperand to local newspapers. Include a copy for proud parents to send out as well.The second and third releases are ones that have been prepared especially for the proudparents. As they let their community know about the progress of their son or daughter,you get a little news boost.PLEASE RECOGNIZE THAT YOU MUST HAVE THE PERMISSION OF THEFUTURE SAILOR TO ISSUE THE RELEASES. A small number of people will useenlistment in the Navy as a way of separating themselves from their families, and willwant to keep their enrollment in the delayed entry program confidential. This is apersonal matter, and we must respect this confidentiality.Although there are only three news releases here, the following pages include not onlyfill-in-the-blank releases but also examples of how those blanks are to be filled in.Copies of all of these can be provided to parents so that they can issue the releases astheir son or daughter‘s Navy career progresses.Follow the example of the sample and model releases to complete the actual releases andthen simply send them on to the high school news editor and any local news outlets thatyou know about. Parents can do the same with the ones you supply to them.Please note that, for releases that are mailed to news sources, entries on blank lines can behand written.
  • 79. News ReleaseFrom Navy Recruiting District NashvilleFor Immediate Release Contact: NRD Nashville PAO 615-332-0926 X238 Smith enlists in Navy John Q. Smith, a class of 2013 student at Fox Valley High School, recentlyenlisted in the Navy under the Delayed Entry Program at Navy Recruiting Station FiveCorners in Chicago. The program allows recruits to enter the Navy and take up to one year to completeprior commitments such as school. Using recruiters as mentors, this program helpsrecruits ease through the transition from civilian to military life. When the appropriate Navy job becomes available, Smith will report for activeduty and report to the Navys Recruit Training Command at Great Lakes, Ill., for basictraining. Smith is the son of Robert and Sally Smith of Chicago‘s Inland neighborhood.# # #12-20-2013
  • 80. News ReleaseFrom Navy Recruiting District NashvilleFor Immediate Release Contact: NRD Nashville PAO 615-332-0926 X238 __ Name ______ enlists in Navy _____Name _____________, a 20XX__(student/ graduate) of_________________ High School, recently enlisted in the Navy under the Delayed EntryProgram at Navy Recruiting Station __________. The program allows recruits to enter the Navy and take up to one year to completeprior commitments such as school. Using recruiters as mentors, this program helpsrecruits ease through the transition from civilian to military life. When the appropriate Navy job becomes available, _____Name _____________will report for active duty and report to the Navys Recruit Training Command at GreatLakes, Ill., for basic training. _____Name__________ is the son of ____Parent Names____________________ of _______City/State___________________________________________. .# # #(News Release Date Line)
  • 81. News ReleaseFrom Navy Recruiting District NashvilleFor Immediate Release Contact: NRD Nashville PAO 615-332-0926 X238 _________________ enlists in Navy _____ _____________, a 20 ____ (student/graduate) ___ of_________________ ____________________High School, recently enlisted in the Navyunder the Delayed Entry Program at Navy Recruiting Station________________________________. The program allows recruits to enter the Navy and take up to one year to completeprior commitments such as school. Using recruiters as mentors, this program helpsrecruits ease through the transition from civilian to military life. When the appropriate Navy job becomes available,_________________________ will report for active duty and report to the NavysRecruit Training Command at Great Lakes, Ill., for basic training. __________________ is the son of___________________________________________ of_____________________________________________________.# # #
  • 82. ________________________
  • 83. News ReleaseFrom Proud Navy ParentsFor Immediate Release Contact: (_Parent Name___) (__Phone Number_) ____ Name ______ graduates boot camp _____Name _____________, a 20____ (student/graduate) of_________________ ________________________High School, who recently graduatedfrom the Navy‘s recruit training command at Great Lakes, IL., will next report to theNavy‘s ________________ school at ______ City, State ____________ before going tothe fleet. ____Name ____ joined through the Navy‘s Recruiting Station in________________________________.# # #(News Release Date Line)
  • 84. News ReleaseFrom Proud Navy ParentsFor Immediate Release Contact: _______________ _______________ ______________________ graduates boot camp ______________ _____________, a 20____ (student/graduate) of_________________ ________________________High School, who recently graduatedfrom the Navy‘s recruit training command at Great Lakes, IL., will next report to theNavy‘s _____________________ school at ________________________________before going to the fleet. _________________ joined through the Navy‘s Recruiting Station in________________________________.# # #_______________________________
  • 85. News ReleaseFrom Proud Navy ParentsFor Immediate Release Contact: _______________ _______________ ______________________ reports to ___________________________ ______________ _____________, a 20____ (student/graduate) of_________________ ________________________High School, who recently graduatedfrom the Navy‘s__________ _________________________________ school will nextreport to the Navy‘s _________ ___________________________________________ . ._________________ joined through the Navy‘s Recruiting Station in________________________________.# # #_______________________________
  • 86. Sensitive Issue Media ContactFrom time to time, and issue may arise that draws media attention. When these are good,they can be very, very good. When they are bad, they can be awful. In any case,appropriate handling of the media is important.Good situations such as: A proud delayed entry person who wants all to know that he or she is now a future sailor, or A recruiter who went above and beyond the call to do something in the community, or A presentation about the Navy‘s role in the War of 1812 that was well received at the high schoolare all easy things to deal with.Bad situations such as: An accusation of impropriety by a recruiter, or An accident with a government vehicle, or A terrorist threat, or An unqualified candidate who wants to make a public stink about a rejectionare all much more difficult to deal with.The problem is that early in the media contact, you won‘t be able to tell whether thesituation being addressed is good or bad. Nevertheless, you are the face of the Navywhere you are located, so what you do will indelibly affect public perception of both youand the Navy.Here are some guidelines for dealing with the media, particularly regarding sensitivesituations.RULE #1 – SMILE. No matter whether the expose reporter is at the NRS door with thecameras rolling and the microphone on, or it is a faceless contact over the telephone, finda way to smile. This simple action helps to change your demeanor, and takes the sting outof anything you might say. It is hard to get a mean looking photo of someone who issmiling. It also is difficult to get a derogatory sound bite from someone who has a smileon his or her face.RULE #2 – BE CORDIAL. If you can give a reporter information that you already knowis correct, and that the Navy has already made public, by all means do so. That‘s whathelps make the media allies in our work to recruit qualified people into the Navy. If therequest is outside those boundaries, however, you can actually give a reporter noinformation at all and still make them feel good about the conversation he/she had withyou. The words ―no comment‖ don‘t work very well, but you can retain cooperativefeelings by saying things such as:
  • 87. ―I‘m not in a position of offer a comment on that, but I will put you in touch with someone who might be able to help,‖ or ―I don‘t know if I am able to give you the right answer regarding that, but I will be happy to call you back once I have it,‖ or ―That is a policy issue that I am not at liberty to answer. Let me have someone get back to you on that,‖ or ―You are asking for a personal opinion from someone who is wearing a Navy uniform. I simply cannot do that.‖RULE #3 – STAY IN YOUR SWIM LANE. As soon as you feel that questions beingasked will lead you to answers that either call for a policy statement or an opinion, find away to cordially dismiss the conversation. You don‘t need to be trapped into sayingthings that can jeopardize you job. That is left to someone in a higher pay grade, orsomeone whose job it is to parry such requests – your public affairs officer.RULE #4 – GATHER INFORMATION. Changing the mode of the conversation to onewhere you are gathering information from the reporter does two things: First, it helps toassure the reporters that we think enough of them to make sure that the right Navy peoplewill work with them to get them what they need (and we will). Second, it helps to drawyour conversation to a conclusion.RULE #5 -- SET THE GROUND RULES. In a time period when cell phone cameras,instant text messages and social network connections make spying and telling infinitelypossible, it is interesting to note that professional journalists are still true to their word.So are we true to ours. Arresting the immediate hounding of the media can often beaccomplished by saying "Im confident that we can accommodate your needs for a storyand met your deadline, but first we need to come to an agreement regarding the topics wewill be discussing, and where we can and cannot go within those topical areas."NOTE: The above rule works for media professionals, but many bloggers and socialnetworkers today do not have the same scruples. Be aware of that and live and act eachmoment of every day as if someone were watching. It is the right way, the professionalway, the Navy way.RULE #6 – GET BACK IN TOUCH. This is all about proper relationship building withthe media. For them to help serve us instead of slam us, they need to trust us. If youpromise to get back to them, do so.To help make this entire process more manageable, we have prepared this mediachecklist that can be helpful in making sure that this is done well and done right. (Seenext Page)
  • 88. Media Query Checklist1. Get the name and organization of the person calling with the query/request.2. Ask reporter for direction/angle of story. Ask if story is focused on just Navy or all services, if applicable.3. Ask reporter to send you an email recapping their query/request, to include any pertinent details (i.e., direction of story, background such as why they want to do this specific story, etc), deadline and ―specific‖ questions they would like answered.4. Ask reporter for deadline. It is ok to inform reporter if deadline is not realistic, but be fair.5. Do not answer any questions until after you receive the specific questions from the reporter, this will give you time to prepare the proper responses. Remember, nothing is ―off the record.‖6. Do some research (internet, local paper, etc.) to see what the reporter has done in the past, as it will give you an idea of their style and how they will handle a military story or stories related to recruiting.7. If it is a benign/simple, local query, inform your chain of command and handle at that level. If it is a national or potential to be national news, a sensitive issue or potential bad news story, inform your chain of command and notify CNRC PAO for guidance.8. If the reporter wants to do a live interview, make sure to get questions in advance. Make sure that the person that you selected for the interview is squared away, well-prepared, and has complete understanding of the subject matter. Provide media training and talking points, remind them to stay in their lane and to not comment on matters beyond their expertise.
  • 89. FleetHometown News
  • 90. Fleet Hometown NewsFleet Hometown News is the simplest and easiest way to notify localmedia about personal advances in the Navy. For NRD Nashville, the useof this service is a must.All sailors who come onboard as NRD Staff need to complete this form sothat their hometown media know about their capacity as a recruiter. Thesame information needs to reach the media covering their recruitingstations so that the local community is aware of the new recruiter in town.By the same token, this service will help endear those people that you signup as delayed entry personnel. Via this service, local media will be alertedthat this person has joined. It is a confirmation of Navy‘s interest in themas well as it is the news about that person‘s interest in the Navy.
  • 91. FLEET HOMETOWN NEWS RELEASEPRIVACY ACT STATEMENT – AUTHORITY: 5 U.S.C. 301, AND 14 U.S.C. 93F AND 10 U.S.C. 8012 AND 8034, AND EO 9397. PRINCIPAL PURPOSE: To prepare news storiesand news releases for distribution and publication by civilian news media to recognize the achievements of sea service members. ROUTINE USES: Information may be disclosed tocivilian news media representatives. Once published, information is considered “Public Domain.” DISCLOSURE IS VOLUNTARY: Failure to provide the information may mean littleor no public news release material can be produced, thus denying the individual public recognition for personal achievement.1. I certify this information is correct. I have no obligation to its publication. Forms not signed will not be processed. Print your First Name, MI, Last Name. You must sign and date your form.First Name: MI: Last Name: 2. Rank/Rate 3. Date ReportedSignature: (DD) (MM) (YYYY) (MM) (YYYY) (See instructions on following page on how to add a digital Date Signed: signature to this form.)4. Command Mailing Address: 5. Command Release Authority (Command PAO) Print Name: Phone: ( ) - Ext. E-Mail: Homeport /Command Location: TYPE YOUR COMMAND’S MAILING ADDRESS OR PLACE COMMAND’S MAILING LABEL IN THE BLOCK ABOVE 6. Unit Code 7. Branch of Service 8. Duty (check one) Status USN - UIC USMC – RUC - MCC USCG - OPFAC (check one) USN USMC USCG Active - - USA USAF CIV Reserve 9. Date Entered Service 10. Gender 11. Are you currently Married? 12. Spouse’s First Name (If Ma (check one) (check one) (DD) (MM) (YYYY) Male Female Yes No YOUR LIVING PARENTS OR GUARDIANS, OR OTHER RELATIVES: SHOW RELATIONSHIP. IF MILITARY INCLUDE RANK / SERVICE. 13. Your Father’s Full Name Address (Number and Street) ZIP Code City State 14. Your Mother’s Full Name Address (Number and Street) ZIP Code City State 15. Your Father-in-law, or Other Relative Full Name Address (Number and Street) ZIP Code (Relationship) City State 16. Your Mother-in-law, or Other Relative Full Name Address (Number and Street) ZIP Code (Relationship) City State 17. High School – complete name Year Graduated City State ZIP Code 18. College / University – complete name City State Type of Degree Year Graduated 19. College / University – complete name City State Type of Degree Year Graduated 20. Duty to Which Assigned / Job Title – If Designated a Plane Captain, etc. – List Aircraft Type
  • 92. 21. Event: Check the Appropriate Box or List Complete Details. If you Received a Medal or Award, Attach Copy of Citation. (DD) (MM) (YYYY) Date of Event: Reported for Duty Promoted to the Above Rank Meritoriously Promoted Medal / Award (Attach Copy) Retired: # of Years Reenlisted: # of Years Good Conduct Medal Military School Graduation (List School and Course Name) Deployment -- explain below Other -- Explain BelowExplanation: (Attach Extra Page if Necessary)
  • 93. FLEET HOMETOWN NEWS RELEASE INSTRUCTIONS Instructions for adding a Digital Signature to this Document. 1. From the toolbar click “Tools”, then “Options” from the dropdown menu. 2. In the “Options” box, click on the “Security” tab. 3. Under “File Sharing Options for This Document”, click on the “Digital Signatures” button. 4. In the “Digital Signature” box, click on the “Add…” button. 5. In the ”Select Certificate” box, select the desired certificate, if not already selected, then click “OK”. 6. Verify that a red ribbon icon has been added to the bottom status bar, indicating that the document has been digitally signed. Fleet Hometown News Center Contacts:News Release Processing SupervisorOffice: (757) 322-1074 DSN: 262- 1074Fax: (757) 322-9312 DSN: 262- Address: 9312 Fleet Hometown News Center 9420 Third Avenue Media Liason Suite 100(757) 322-1075 DSN262-1075 Naval Station Norfolk Norfolk, Va. 23511-2125 Holdfile Liason (757) 444-8201 DSN: 262- 8201 Email: fleethometownnews@navy.mil Editorial Liason (757) 444-8286 DSN: 262- 8286
  • 94. About US Armed Forces News ServiceUS Armed Forces News Service Website is wholly owned by Web Independent NewsService, L.L.C. The organization was incorporated under the laws the State of NorthCarolina on 30 December 2002. It was created for the sole purpose of creating aplatform for the publication of news items about our servicemen and service women. USAFNS Contact information: Web Independent News Service, LLC. P.O. Box 3603 New Bern, NC 28564 Phone Number (252) 633-0161 admin@usafns.com For many years, the US Navys Fleet Home Town News Center (FHTNC)of Norfolk, Virginia has created news releases about US Navy, US Marine Corps and US Coast Guard service members for publication in hometown newspapers. The Joint Hometown News Center (JHNC) of San Antonio, TX does the same thing for USAF and US Army service members. Unfortunately, many of our service members do not receive hometown newspapers, or their hometowns do not have newspapers. Hopefully, our servicemembers will have access to the internet so that they can view the news releases about themselves. We Support our Troops by publishing news releases that report the activities and accomplishments of active duty service members of our Armed Forces. This site is dedicated to the members and families of the Armed Forces of the United States of America. This includes the US Army and the US Air Force releases are processed and released by the JHNS of San Antonio, TX. USN, USMC and USCG releases are handled by FHTNC. There are minor exceptions to handling responsibilities. For example, if a US Navy servicemember is assigned to a US Army unit, the releases will follow the path used by the US Army unit. Hence, the release will find its way to JHNS. Releases are published for all 50 states, plus 9 US Territories and Possessions. Please remember: "They also serve who only stand and wait" - John Milton, 1655 All releases are received via email, thus saving the US taxpayer the reproduction and mailing costs associated with hardcopy sent through the US Postal Service. The automated posting process takes place every working day, once every hour from 8AM to 8PM at 23 minutes after the hour (all times Eastern). Currently, all releases are left on this website for 89 days, after which, they are deleted at 5:00AM 7 days a week through another automated process. Media Representatives: Please note that releases posted by JHNS or FHTNC have been released for publication and are public domain. Also, you are encouraged to
  • 95. contact JHNS and FHTNC using the contact information below:
  • 96. YouAreNavy
  • 97. You are NavyAt the sea shore, where we have military bases, Navy has a substantial presence. But formost of America, the sailor at the local recruiting station IS the Navy.That‘s the reason why your behavior must be exemplary at every turn. That‘s also whyyou need to be a resource for answering a variety of questions raised by former Navypersonnel living in your communities, families of those veterans, media, and normalcitizens who simply don‘t know where else to go.Following is some information that will help you respond to many of those questions.Funerals –Many veterans families are interested in having a Navy color guard participate in aformer sailor‘s funeral or memorial service. This is something that can be provided withenough advance information and via the right channels. In most cases, the LOCALFUNERAL DIRECTOR will be the best source for handling this. Even if this is a remotememorial service, the best initial contact for the family will be the local funeral director.Other similar requests can be directed to the Navy Personnel Command, 5720 IntegrityDr., Millington TN 38055. Phone number there is 800-368-3202.Burial at Sea –Occasionally there is a request for burial at sea. This, too, can be directed to NavyPersonnel Command at the contact above. Another number for this is 866-787-0081.People interested in finding out more can also go online to www.navy.mil and enter―burial at sea‖ to get further information.Support Our Troops Activities –People will often decide to start collections of goods to send to troops overseas. NavalStation Great Lakes does not have a way of handling such collections. The best sourcesfor determining what to collect and for distributing the materials is either a direct contactwith a deployed service person or one of the following: - Operation Support Our Troops Illinois – 630-971-1150 – www.osotil.gov - Operation Care and Comfort – 2392 Walden Sq., San Jose CA – troopsupport@comcast.net
  • 98. Defense Department Related Subject MattersFrom time to time, people inquire about things that cannot be dealt with at this level.Those matters typically can be funneled through the Department of Defense to find theirway to the right spot.Subjects can range from inquiries about defense contracts or how to get copies of DD-214s to military records of family members or how to forward correspondence to retiredpersonnel. The DoD website is http://www.defense.gov/. Mail can be directed to:Department of Defense1400 Defense PentagonWashington, DC 20301-1400703-571-3343
  • 99. AfterActionReports
  • 100. After Action ReportsAs a part of our recruiting effort, we often engage in event venues that promise to provideus with an audience that could be fruitful for certain categories of candidates. Some ofthese are good. Some are not. To sort out the good ones from the bad ones, we need toreport which ones are which so that we have information to support the good ones, andinformation to support decisions not to engage in bad ones again year after year.Without after action reports, we resign ourselves to have the six phases of a project occurover and over again:Six Phases of a Project 1. Enthusiasm 2. Disillusionment 3. Panic 4. Search for the guilty 5. Punishment of the innocent 6. Praise and honors for non-participantsThe Navy‘s way of handling events is a little like the novice gardener determining thedifference between flowers and weeds. If he pulls them all out, the ones that return nextyear are weeds. We need to avoid that.Please complete the following After Action Report form for each event – community jobfair, school career day, Navy Band assembly, county fair, mixed martial arts event, etc. –that you engage in. Then send it in to the District PAO office via email or drop off. Thiswill help to work smarter not harder.
  • 101. NRD Nashville After Action ReportName of event ______________________________________Location ___________________________________________Event Date ________________________________________Requesting Organization _________________________________Purpose – (Recruitment specific, Navy Awareness, both, other)___________________________________________________________Overall Attendance at event _______________________________________Number of people drawn to our site _________________________________RADs usage ___________________________________________________Methods of audience engagement (recruiter one-on-one, simulator, Navy suburban,imersadome, pull-up bar, football toss, etc.) ________________________________________________________________________________________________Gross leads (ours)_________________(passalong)________________________Eligible Leads (ours)_________________(passalong)________________________Potential Contracts ______________________________________________Has the event been attended before with favorable results? _________Booth Space/Reservation Cost ____________________________Estimated RADs Cost ___________________________________Manpower Requirement __________________________________Out-of-pocket Costs ______________________________________
  • 102. Expected Audience (number of people, age group, area of specialty, etc.)_________________________________________________________________________________________________________________________________________________________________________________What can we do to make this event more productive next time? ___________________________________________________________________Should we do this event again? ____________________________________________________________________________________________NRS or other group handling this __________________________________Point of Contact (print) __________________________________________Signature _____________________________________________________Date _________________________________________________________RADs as requested sufficient? ____________________________________Were National Assets requested/supplied? __________________________Was funding requested/supplied? _________________________________Return to NRD Nashville PAO via email or drop it off.
  • 103. NEWS RELEASEFor Immediate Release Contact: (Your Name) (Your Phone #) DEP News Releases
  • 104. DEP News ReleasesThe following pages should be included in your packet of things to be completed when acandidate signs on to the delayed entry program. This alone could be the best single useof news for your recruiting effort – your personal recruiting effort.Think about it. Young people often follow and emulate the actions of others that theyknow, so it would not be a surprise to see that one high school student would decide tovisit a Navy recruiter because someone he knew, or knew about, joined a short timebefore.KNOWING ABOUT IT is the key. That‘s why effective use of news outlets is soimportant.Following are three news releases that can be used to spread the word about someonejoining the Navy. The first is one that you can complete and send to the school newspaperand to local newspapers. Include a copy for proud parents to send out as well.The second and third releases are ones that have been prepared especially for the proudparents. As they let their community know about the progress of their son or daughter,you get a little news boost.PLEASE RECOGNIZE THAT YOU MUST HAVE THE PERMISSION OF THEFUTURE SAILOR TO ISSUE THE RELEASES. A small number of people will useenlistment in the Navy as a way of separating themselves from their families, and willwant to keep their enrollment in the delayed entry program confidential. This is apersonal matter, and we must respect this confidentiality.Although there are only three news releases here, the following pages include not onlyfill-in-the-blank releases but also examples of how those blanks are to be filled in.Copies of all of these can be provided to parents so that they can issue the releases astheir son or daughter‘s Navy career progresses.Follow the example of the sample and model releases to complete the actual releases andthen simply send them on to the high school news editor and any local news outlets thatyou know about. Parents can do the same with the ones you supply to them.Please note that, for releases that are mailed to news sources, entries on blank lines can behand written.
  • 105. News ReleaseFrom Navy Recruiting District NashvilleFor Immediate Release Contact: NRD Nashville PAO 615-332-0926 X238 Smith enlists in Navy John Q. Smith, a class of 2013 student at Fox Valley High School, recentlyenlisted in the Navy under the Delayed Entry Program at Navy Recruiting Station FiveCorners in Chicago. The program allows recruits to enter the Navy and take up to one year to completeprior commitments such as school. Using recruiters as mentors, this program helpsrecruits ease through the transition from civilian to military life. When the appropriate Navy job becomes available, Smith will report for activeduty and report to the Navys Recruit Training Command at Great Lakes, Ill., for basictraining. Smith is the son of Robert and Sally Smith of Chicago‘s Inland neighborhood.# # #12-20-2013
  • 106. News ReleaseFrom Navy Recruiting District NashvilleFor Immediate Release Contact: NRD Nashville PAO 615-332-0926 X238 __ Name ______ enlists in Navy _____Name _____________, a 20XX__(student/ graduate) of_________________ High School, recently enlisted in the Navy under the Delayed EntryProgram at Navy Recruiting Station __________. The program allows recruits to enter the Navy and take up to one year to completeprior commitments such as school. Using recruiters as mentors, this program helpsrecruits ease through the transition from civilian to military life. When the appropriate Navy job becomes available, _____Name _____________will report for active duty and report to the Navys Recruit Training Command at GreatLakes, Ill., for basic training. _____Name__________ is the son of ____Parent Names____________________ of _______City/State___________________________________________. .# # #(News Release Date Line)
  • 107. News ReleaseFrom Navy Recruiting District NashvilleFor Immediate Release Contact: NRD Nashville PAO 615-332-0926 X238 _________________ enlists in Navy _____ _____________, a 20 ____ (student/graduate) ___ of_________________ ____________________High School, recently enlisted in the Navyunder the Delayed Entry Program at Navy Recruiting Station________________________________. The program allows recruits to enter the Navy and take up to one year to completeprior commitments such as school. Using recruiters as mentors, this program helpsrecruits ease through the transition from civilian to military life. When the appropriate Navy job becomes available,_________________________ will report for active duty and report to the NavysRecruit Training Command at Great Lakes, Ill., for basic training. __________________ is the son of___________________________________________ of_____________________________________________________.# # #
  • 108. News ReleaseFrom Proud Navy ParentsFor Immediate Release Contact: (_Parent Name___) (__Phone Number_) ____ Name ______ graduates boot camp _____Name _____________, a 20____ (student/graduate) of_________________ ________________________High School, who recently graduatedfrom the Navy‘s recruit training command at Great Lakes, IL., will next report to theNavy‘s ________________ school at ______ City, State ____________ before going tothe fleet. ____Name ____ joined through the Navy‘s Recruiting Station in________________________________.# # #(News Release Date Line)
  • 109. News ReleaseFrom Proud Navy ParentsFor Immediate Release Contact: _______________ _______________ ______________________ graduates boot camp ______________ _____________, a 20____ (student/graduate) of_________________ ________________________High School, who recently graduatedfrom the Navy‘s recruit training command at Great Lakes, IL., will next report to theNavy‘s _____________________ school at ________________________________before going to the fleet. _________________ joined through the Navy‘s Recruiting Station in________________________________.# # #_______________________________
  • 110. News ReleaseFrom Proud Navy ParentsFor Immediate Release Contact: _______________ _______________ ______________________ reports to ___________________________ ______________ _____________, a 20____ (student/graduate) of_________________ ________________________High School, who recently graduatedfrom the Navy‘s__________ _________________________________ school will nextreport to the Navy‘s _________ ___________________________________________ . ._________________ joined through the Navy‘s Recruiting Station in________________________________.# # #_______________________________
  • 111. War of 1812 Support Materials
  • 112. War of 1812Support MaterialsThe bicentennial of the War of 1812 lasts until 2015, so there is time to make this eventwork successfully for you. Offering to make presentations about this war to high schoolhistory classes can be a good way of gaining toe holds on schools that are reluctant toprovide access, and can be an enhancement for schools that already let you in.What follows is scripts for 1) a presentation about the war, and 2) a presentation aboutthe flag, focused on the Star Spangled Banner, which was written during that war.Your disk also includes visuals that can be used as a backdrop for your presentation, andvideos that can be used before and after your talk to help make your presentation evenmore professional looking. The scripts follow.
  • 113. War of 1812Presentation to High School History Classes(This presentation is designed not only to give a history lesson, but also to form a basisfor a discussion about Navy technology today. It requires very little in terms of visualaids and takes about seven minutes to present. NRD Chicago also has a display about theWar of 1812 that is available as a backdrop for this. Additionally, videos and othersupport items are available to enhance the presentation.)(As a warm-up you can play the Genesis of America‘s Navy video that is in the War of1812 folder.)(As a backdrop for this presentation, either print out and display, or project on a computerscreen or larger, the image ―Chasing the USS Constitution‖ that is in the War of 1812folder.)Thank you ________(Name of teacher)_______________________ for letting meaddress your class, and thanks class for having me. How many of you have studied the War of 1812? (Show of hands) How many of you know that the Star Spangled Banner was written during the War of 1812, at the battle of Fort McHenry? (Show of hands) (Francis Scott Key wrote the poem aboard a British ship while securing the release of a friend, Dr. ____, who was held prisoner.) How many of you know that an important part of the War of 1812 was fought on the Great Lakes, including battles for Fort Mackinac between Michigan‘s lower and upper peninsulas, and at Fort Wayne which is now Detroit, and at Fort Dearborn which is now Chicago? (Show of hands) How many of you know who said ―We have met the enemy and they are ours – two ships, two brigs, one schooner and one sloop.‖? (Commodore Oliver Hazard Perry, Battle of Lake Erie) How many of you know who said ―Don‘t give up the ship.‖? (Captain James Lawrence, Battle of Lake Erie) How many of you know that Oliver Hazard Perry‘s success winning the Battle of Lake Erie stemmed the British occupation of this part of the country and led to the definition of the border between the U.S. and Canada at the Treaty of Ghent? (Show of hands.)Well, that little review might be enough to suggest that the United States Navy wasinstrumental in winning the War of 1812 for the U.S., not only on the Atlantic Ocean, butalso on the Great Lakes in the north and Lake Champlain near New Orleans in the south.Now, let me take you back in time 200 years. The year is 1812, and our young countryfired the last shot of the American Revolution just 29 years before.
  • 114. As a frame of reference, let me explain that the Continental Navy was formed in 1775 asa loose organization to coordinate the use of private ships as a part of the revolutionarycause. But that Navy was disbanded in 1790.Barbary Coast pirates caused Congress to form a new Navy in 1797 in an effort to protectAmerican commerce and shipping. The Barbary Coast describes a part of northwestAfrica along the southern coast of the Mediterranean Sea and a part of the North AtlanticOcean that now includes Morocco, Algeria, Tunisia, and Libya, and includes the Straitsof Gibraltar . Pirates in that area were attacking American ships and stealing goods andslaves that were destined for the United States.To help protect American commercial interests, Congress approved the formation of anofficial US Navy and the expenditures to go with it. So by 1812 we officially had SIXfrigates.Imagine if you will this scene:The USS Constitution, commonly known as Old Ironsides, is being pursued by five shipsof the British Navy, the world‘s most dominant naval force. The date is July 18, 1812,just about a month after the declaration of war. The Constitution has set sail from Halifaxand is en route to Boston harbor.Suddenly the winds die. If the British can maneuver their ships to within range of theirpowerful cannons, the British can destroy this ship – and with it, nearly 17% ofAmerica‘s naval force.Any error in maneuvering to catch any upcoming winds can prove devastating, so whatdo the American sailors need to do to survive?To begin, the ship‘s Captain Isaac Hull orders all 2,300 gallons of fresh drinking water tobe emptied into the ocean to lighten the ships load. That means that the sailors will nothave any fresh drinking water until they can get clear of the British and reach a port.You have to remember that Old Ironsides got her name because of her construction withheavier timbers than other ships of this era – advanced technology in that day. So,because of the Constitution‘s heavy-beam construction, the lighter British ships are ableto close in some more.Hull then orders the ship‘s skiffs to be dropped and sailors man the oars, towing the shipto gain some distance – American ingenuity at work again. Skiffs are the launch boatsthat are similar to life boats today. But, observing what the Americans are doing, theBritish ship captains do the same with their skiffs.Then Hull sends out the ship‘s anchor aboard one of the skiffs, drops the anchor, drawsthe ship to the anchor and does it again and again. More American ingenuity.
  • 115. This continues for 57 hours in the heavy July heat, and the US sailors manage to gaindistance little by little until finally there are small breaths of wind. Then, wetting the sailsto take full advantage of every breath of wind, the Constitution gains enough distancethat the British stop the pursuit.American ingenuity and adoption of technology led to victory in the War of 1812 – thewar that assured American independence. It is that same adoption of technology hascontinued to make the U.S. Navy the world‘s most powerful naval force.The American military takes advantage of satellite surveillance to view and track enemymovements, and our night vision takes those night hours away from our enemies. Wehave missile systems that can blow enemy missiles out of the sky, improved body armorand individual weapons, and scopes that enable our snipers to take out targets far away.Your Navy has superior aircraft, some with stealth technology that enables them to flyundetected by enemy radar. By the way, the Navy has as many aircraft as the regular AirForce does.We have far superior detection systems, and vessels that can interdict enemy muchfarther out from our shores than ever before, and our rescue capability also has beenimproved.Your Navy does not have 4,000 to 6,000 ships as we did in World War II. Instead, weonly have about 285, but we continue to dominate the seas and protect the shipment ofgoods internationally.70 percent of the world is covered by water, 80 percent of the world‘s population livesnear the water, 90 percent of the world‘s goods travel by water, 95 percent of the world‘scommunications are transmitted under the water, and the US Navy is on watch 100percent of the time to protect all of that.These technological advances have been matched by the quality of our personnel. Thenotion that the military is a last-chance occupation, or that the Navy is a floating reformschool is long outmoded. Rather, the U.S. military is an elite organization. We needpeople who can operate sophisticated radar and missile systems, intercept and understandenemy communications and run nuclear power plants. And for virtually any job thatexists in the civilian world, there is a job in the Navy to match.Less than one third of American youth can qualify for military service. The rest failbecause of medical standing, physical fitness, unlawful behavior, or lack of mentalacuity. So if you want to join an elite organization that less than one third of Americansyour age can qualify for, join the Navy. And even if the Navy isn‘t for you, you will wantto at least do the things that will help you have what it takes to qualify. Stay in school and learn as much as you can.
  • 116. Get physically fit. Exercise helps your brain and it also helps resolve a lot of medical problems. If you have medical problems, seek assistance to see if you can resolve them. Finally, stay out of trouble. Unlawful behavior eliminates a lot of people from qualification, so avoid drugs and stay on the right side of the law.I am open to questions. Do any of you have any?(When questions die out, play the DOD While You‘re Watching … video that is in theWar of 1812 folder.)
  • 117. Our Flag And the War of 1812If most of you are like me, you already forgot most of the history lesson thatyou had in school about the War of 1812. You also probably lost track of thefact that our National Anthem was written during that war.So, for just a few minutes, I want to focus your attention on this flag and onthe conditions that surrounded the writing of our National Anthem, in hopesthat you will have an even greater appreciation for our history, our heritageand the words we sing when we sing the Star Spangled Banner.
  • 118. First, the war.The American Revolutionary War ended in 1783. Not quite 30 years later,the British were still blistering about losing control of their colonies andwere resolved to change that by controlling American trade. They saw anopportunity to do that by conquering the seas, including the Great Lakes inthe north and Lake Champlain in the south, and thereby controlling all trade.So, in reality, the War of 1812 is the war that truly assured our independencefrom the British, and America‘s Navy played a pivotal role in the War of1812, taking on what was then the world‘s strongest naval force.Our sailors proved to better than the British sailors, and the earliest and mostdecisive battles of the war took place on the Inland Seas – right here in theGreat Lakes. Later, the British Navy imposed an ever-tightening blockadeon our east coast.
  • 119. Now the flag.On September 12, 1814, the British found 1,000 men in FortMcHenry, near Baltimore, whose guns controlled the harbor. If theBritish were to take Baltimore, they first would have to take the fort.One of the prisoners that the British held aboard one of their ships wasa physician named William Beanes. Working to gain his release, alawyer and friend named Francis Scott Key had negotiated with theBritish ship‘s captain. Although the captain had agreed to the release,both Key and Beanes were being held aboard the ship, because thebombardment of Fort McHenry was about to start.
  • 120. At dusk, Key and Beanes saw the American flag flying over FortMcHenry. As the night continued, they heard bombs and saw the redglare of rockets. They knew the soldiers at the fort were fighting andwere impressed that the American flag was still flying, signifying thatthe fort was still in the control of the Americans. Late in the night, allgrew silent – all ammunition spent.At dawn, Key and Beanes peered out at the fort, trying to see whichflag was flying. Each asked the other ―can you see what flag isflying?‖
  • 121. Sometime later, still impressed with what he had seen, Key wrote afour stanza poem telling the events of the night called "The Defenseof Fort McHenry." Someone else noted that the words fit the tune ofan old English song.The combined work became known as "The Star Spangled Banner,"and in 1931 Congress declared it the official anthem of the UnitedStates.The words we all know reflect what Francis Scott Key and the doctorWilliam Beanes were seeing that night. You all remember these wordsthat are the first stanza of the Anthem:
  • 122. Oh! say, can you see, by the dawns early light,What so proudly we hailed at the twilights last gleaming?Whose broad stripes and bright stars, through the perilous fight,Oer the ramparts we watched were so gallantly streaming?And the rockets red glare, the bombs bursting in air, Gave proofthro the night that our flag was still there.Oh! say, does that star-spangled banner yet wave,Oer the land of the free and the home of the brave?"Ramparts," in case you dont know, are the protective walls or otherelevations that surround a fort.
  • 123. We often fail to recognize that the first stanza of the song asks aquestion. The second stanza gives an answer and here it is:On the shore, dimly seen thro the mist of the deepWhere the foes haughty host in dread silence reposes,What is that which the breeze, oer the towering steep.As it fitfully blows, half conceals, half discloses?Now it catches the gleam of the mornings first beam,In full glory reflected, now shines on the streamTis the star-spangled banner. Oh! long may it waveOer the land of the free and the home of the brave!
  • 124. The third stanza spoke of our British enemy. It was virtually droppedaltogether during World War I when the British were our strongestallies. Here it is:And where is that band who so vauntingly sworeThat the havoc of war and the battles confusionA home and a country should leave us no more?Their blood has washed out their foul footsteps pollution.No refuge could save the hireling and slaveFrom the terror of flight, or the gloom of the grave,And the star-spangled banner in triumph doth waveOer the land of the free and the home of the brave.
  • 125. The fourth stanza is truly the most meaningful of all. It says:Oh! thus be it ever, when freemen shall standBetween their loved homes and the wars desolation,Blest with victory and peace, may the Heaven - rescued landPraise the Power that hath made and preserved us a nation.Then conquer we must, for our cause is just,And this be our motto --"In God is our trust."And the star-spangled banner in triumph doth waveOer the land of the free and the home of the brave.
  • 126. So you see that this flag has enormous meaning, and it is uniquelyrelated to the War of 1812.. Perhaps this sheds a new light on what weare doing here today, and will make this assembly more meaningful.(If this is a flag raising ceremony, turn this over to color guard forpresentation of the colors. This can be followed by a brief discussionthat will tell more about the flag, its component parts, and someguidance regarding how it is to be displayed, folded and retired fromservice. Those notes follow.)
  • 127. Our FlagEssentialsWho designed? Betsy Ross sewed the firstWhy these colors? White – purity Red – valor, hardiness Blue – vigilance, perseverance, justiceWhat are the parts? Stripes – 13 of them for the first 13 colonies Union – Represents all states – 50 stars
  • 128. Our FlagDisplayBasics – Full Staff Union up Not in inclement weather unless an all-weather flag Not at night unless illuminated Not tattered or torn or soiledFlag ―has its own right‖. (observer‘s left) On a stage – to the observer‘s left in on a standard Protruding from a building – Union to top and at tip of staff Horizontal on wall – Union on top and to observer‘s left. Vertical on wall – Union on top and to observer‘s left. Decals/attachments – same as above, but also flowing windward
  • 129. Our FlagFoldingFold 1 Horizontal putting union on bottomFold 2 Horizontal, exposing union on both sidesFold 3 Diagonal foldFold 4 Flat foldFold 5 Opposite diagonal foldFold 6 Flat foldFold 7 Diagonal foldFold 8 Flat foldFold 9 Diagonal fold to unionFold 10 Flat fold into unionFold 11 Diagonal fold -- union envelops allFold 12 Union completes wrapFold 13 Edge tucks in so that no red shows
  • 130. Our FlagMaintenance and RetirementTreat with respect and avoid grounding or soiling Active military, and uniformed personnel – authorized to salute when flag passes Veterans and reservists - authorized to salute when flag passes Indoor in ceremony – remove cover with right hand, hand over heart Civilians and other non-uniformed – hand over heartAvoid flying in inclement weatherMay be laundered and dry cleaned.Retirement When possible deliver to authorized agent, such as American Legion Post, for retirement inceremony. Flag is destroyed by burning. Certain parties have been authorized by congress to do this, including American Legion posts, VFW posts, and Boy Scouts of America troops.

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