After Action ReportsAs a part of our recruiting effort, we often engage in event venues that promise to provide uswith an audience that could be fruitful for certain categories of candidates. Some of these aregood. Some are not. To sort out the good ones from the bad ones, we need to report which onesare which so that we have information to support the good ones, and information to supportdecisions not to engage in bad ones again year after year.Without after action reports, we resign ourselves to have the six phases of a project occur overand over again:Six Phases of a Project 1. Enthusiasm 2. Disillusionment 3. Panic 4. Search for the guilty 5. Punishment of the innocent 6. Praise and honors for non-participantsThe Navy’s way of handling events is a little like the novice gardener determining the differencebetween flowers and weeds. If he pulls them all out, the ones that return next year are weeds. Weneed to avoid that.Please complete the following After Action Report form for each event – community job fair,school career day, Navy Band assembly, county fair, mixed martial arts event, etc. – that youengage in. Then send it in to the District PAO office via emailor drop off. This will help to worksmarter not harder.
NRD Nashville After Action ReportName of event ______________________________________Location ___________________________________________Event Date ________________________________________Requesting Organization _________________________________Purpose –(Recruitment specific, Navy Awareness, both, other)___________________________________________________________Overall Attendance at event _______________________________________Number of people drawn to our site _________________________________RADs usage ___________________________________________________Methods of audience engagement (recruiter one-on-one, simulator, Navy suburban, imersadome,pull-up bar, football toss, etc.) ________________________________________________________________________________________________Gross leads (ours)_________________(passalong)________________________Eligible Leads (ours)_________________(passalong)________________________Potential Contracts ______________________________________________Has the event been attended before with favorable results? _________Booth Space/Reservation Cost ____________________________Estimated RADs Cost ___________________________________Manpower Requirement __________________________________Out-of-pocket Costs ______________________________________
Expected Audience (number of people, age group, area of specialty, etc.)_________________________________________________________________________________________________________________________________________________________________________________What can we do to make this event more productive next time? ___________________________________________________________________Should we do this event again? ____________________________________________________________________________________________NRS or other group handling this __________________________________Point of Contact (print) __________________________________________Signature _____________________________________________________Date _________________________________________________________RADs as requested sufficient? ____________________________________Were National Assets requested/supplied? __________________________Was funding requested/supplied? _________________________________Return to NRD Nashville PAO via emailor drop it off.