1.4 social media and networking

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1.4 social media and networking

  1. 1. SOCIAL MEDIA BASICSAND PROPER USE IN NAVY RECRUITING
  2. 2. What is Social Media?● Social Media is a form of communication where the users publish the content with the specific intention of sharing it with others. It is often associated with marketing, advertising, or persuasive communication.
  3. 3. Industrial Media● Also known as “Traditional” Media● Requires significant resources● Commonly referred to as: -Traditional Media -Broadcast Media -Mass Media
  4. 4. Properties that help describe the differences between Social and Industrial● Reach● Accessibility● Usability● Recency● Permanence
  5. 5. Community Media● Combination of Industrial/Social Media● Run by professionals and/or amateurs● Examples Public Access Television Public Access Radio
  6. 6. Interesting Statistics● Accounts for 11% of all time spent online● 234 million people in U.S. used mobile devices● January 2010 Twitter passed 1.2 billion tweets in one month● December 2009, 1 of 4 US internet page views occurred at a top social networking site, up 83% from December 2008
  7. 7. Basic Components of Social Media● Concept (art, info, etc.)● Media (physical, electronic, or verbal)● Social Interface (intimate direct, community engagement, social viral, electronic broadcast, etc)
  8. 8. General Benefits● Return on Investment● Brand Identification● College Impact● Communications Responsiveness● Message Impact
  9. 9. WEB & SOCIAL MEDIA PRESENCESOCIAL NETWORKING SITES www.facebook.com/navyeodwww.chinfo.navy.mil www.facebook.com/navyairrescuenavylive.dodlive.mil www.facebook.com/usnavydiverwww.flicker.com/photos/unitedstatesnavy www.facebook.com/navyathleteswww.twitter.com/navynews www.facebook.com/nrotcwww.twitter.com/usnavyjobs www.facebook.com/navyreservewww.navyformoms.com www.facebook.com/navylatinoswww.facebook.com/usnavywww.facebook.com/navyrecruitingwww.facebook.com/usnavylife NAVY RECRUITING SITESwww.facebook.com/navychaplain www.navy.comwww.facebook.com/navycivilengineer www.navy.com/healthcarewww.facebook.com/navyhealthcare www.navy.com/nuclearwww.facebook.com/navyjag www.navy.com/sealswww.facebook.com/navynuclear www.navyreserve.comwww.facebook.com/womenredefinednavy www.elnavy.comwww.facebook.com/navycryptologyandtechnology www.navyathletes.com
  10. 10. Linkedin● Manage the information that’s publicly available about you as professional● Find and be introduced to potential clients, service providers, and subject experts who come recommended● Create and collaborate on projects, gather data, share files and solve problems● Be found for business opportunities and find potential partners● Gain new insights from discussions with likeminded professionals in private group settings● Discover inside connections that can help you land jobs and close deals● Post and distribute job listings to find the best talent for your company

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