SOCIAL MEDIA BASICSAND PROPER USE IN NAVY RECRUITING
What is Social Media?● Social Media is a form of communication where the users publish the content with the specific intention of sharing it with others. It is often associated with marketing, advertising, or persuasive communication.
Industrial Media● Also known as “Traditional” Media● Requires significant resources● Commonly referred to as: -Traditional Media -Broadcast Media -Mass Media
Properties that help describe the differences between Social and Industrial● Reach● Accessibility● Usability● Recency● Permanence
Community Media● Combination of Industrial/Social Media● Run by professionals and/or amateurs● Examples Public Access Television Public Access Radio
Interesting Statistics● Accounts for 11% of all time spent online● 234 million people in U.S. used mobile devices● January 2010 Twitter passed 1.2 billion tweets in one month● December 2009, 1 of 4 US internet page views occurred at a top social networking site, up 83% from December 2008
Basic Components of Social Media● Concept (art, info, etc.)● Media (physical, electronic, or verbal)● Social Interface (intimate direct, community engagement, social viral, electronic broadcast, etc)
General Benefits● Return on Investment● Brand Identification● College Impact● Communications Responsiveness● Message Impact
WEB & SOCIAL MEDIA PRESENCESOCIAL NETWORKING SITES www.facebook.com/navyeodwww.chinfo.navy.mil www.facebook.com/navyairrescuenavylive.dodlive.mil www.facebook.com/usnavydiverwww.flicker.com/photos/unitedstatesnavy www.facebook.com/navyathleteswww.twitter.com/navynews www.facebook.com/nrotcwww.twitter.com/usnavyjobs www.facebook.com/navyreservewww.navyformoms.com www.facebook.com/navylatinoswww.facebook.com/usnavywww.facebook.com/navyrecruitingwww.facebook.com/usnavylife NAVY RECRUITING SITESwww.facebook.com/navychaplain www.navy.comwww.facebook.com/navycivilengineer www.navy.com/healthcarewww.facebook.com/navyhealthcare www.navy.com/nuclearwww.facebook.com/navyjag www.navy.com/sealswww.facebook.com/navynuclear www.navyreserve.comwww.facebook.com/womenredefinednavy www.elnavy.comwww.facebook.com/navycryptologyandtechnology www.navyathletes.com
Linkedin● Manage the information that’s publicly available about you as professional● Find and be introduced to potential clients, service providers, and subject experts who come recommended● Create and collaborate on projects, gather data, share files and solve problems● Be found for business opportunities and find potential partners● Gain new insights from discussions with likeminded professionals in private group settings● Discover inside connections that can help you land jobs and close deals● Post and distribute job listings to find the best talent for your company
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