How to Integrate Social Media with your Search Marketing Strategy

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Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator …

Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator to any paid or organic search marketing program.
Please view our slides from our recent webinar, "How to Integrate Social Media into Your Search Strategy", where we share 10 powerful social media marketing techniques that can make an immediate impact in your search marketing efforts.

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  • 1. How to Integrate Social Media into your Search Marketing Strategy
    Twitter: davidreske
    LinkedIn: Dave Reske
    Questions: amuniz@nowspeed.com
    Dave Reske, Managing Director
    dreske@nowspeed.com
    508 616-0111 x202
  • 2. Nowspeed Demand Generation Programs
  • 3. Search Marketing is Important!
  • 4. Internet and Search Engine Marketing Market Share Growth
    Internet advertising worldwide will rise 11% in 2010, snaring 15% of all ad revenue and a global total of $64.7 billion
    WPP media management company GroupM.
    Paid search advertising is projected to grow to 43% of all online ad spending by next year, up from 38% in 2006.
  • 5. North American Search Spending to Grow to $26 billion by 2013 (SEMPO)
  • 6. Most Popular Search Media Companies(SEMPO)
  • 7. Search Engine Market Share – Percent of US Searches
  • 8. Search Marketing Paid vs. Organic Search
    Paid
    Organic
  • 9. How to Optimize Pay Per Click Campaigns
    Build comprehensive keyword list
    Create Adword groups for similar words
    Select offers
    Create ads for each offer tailored to each group
    Link to landing pages
    Analyze Results
    Keyword Research Example
  • 10. Content Architecture
    Buying Cycle
  • 11. Landing Page Best Practices
  • 12. SEO Strategy
    Increase search engine rank on selected keywords
    Increase overall traffic to the site
    Drive Leads
  • 13. Search Engine Optimization
    • Select Keywords
    • 14. High Traffic, Low Competition, Good Fit for Business
    • 15. Optimize Content
    • 16. Copywriter’s Guide
    • 17. Must be relevant to search term and contain quality information
    • 18. Body Copy, Title Tag, Meta Keywords, Meta Description, Alt Tags
    • 19. Link Popularity
    • 20. Directory Submissions
    • 21. Press Releases
    • 22. Blogging
    • 23. Make it Easy to Crawl
    • 24. Clean HTML
    • 25. No “Black hat” techniques
  • 26. What are your Goals?
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    Sales, offer downloads, etc.
    Participating and/or listening to conversations
    Driving traffic to your site, i.e. landing page, hub page
    Building awareness around your brand/product
  • 27. Create Core Content Packages and Distribute to Social Media Sites
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  • 28. Integrated Programs Deliver Better Results
  • 29. How to Integrate Social Media into your Search Marketing Strategy
    Embed Keywordsin Video and other content
    Adwords & Direct
    PaidSearch
    OrganicSearch
    Video
    Keyword filled content with links
    Comments
    Social MediaPress Releases
    Easy to share
    Article Distribution
    Measure and Test
    Keyword filled Website Hub-page
  • 30. Search Marketing Advertisingon Social Media Sites
  • 31. Search Marketing Advertisingon Social Media Sites
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  • 32. Search Marketing Advertisingon Social Media Sites
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  • 33. Google Adwords Content Network – Social Media Networks & Sites
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  • 34. MySpace Ad
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  • 35. Integrate and Leverage Video on Landing Pages
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  • 36. Leverage Comments & Ratings on Landing Pages
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  • 37. Leverage Social Media Sharing on landing pagesLinkedIn, RSS, Facebook, Twitter
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  • 38. Leverage Social Media Sharing on landing pages LinkedIn, RSS, Facebook, Twitter
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  • 39. Leverage Social Media Sharing on landing pages LinkedIn, RSS, Facebook, Twitter
  • 40. How to Integrate Social Media into your Search Marketing Strategy
    Embed Keywordsin Video and other content
    Adwords & Direct
    PaidSearch
    OrganicSearch
    Video
    Keyword filled content with links
    Comments
    Social MediaPress Releases
    Easy to share
    Article Distribution
    Measure and Test
    Keyword filled Website Hub-page
  • 41. Embed SEO keywords into video posts and other content posts
  • 42. Embed SEO keywords into video posts and other content posts
  • 43. Build Links: Write SEO keyword filled content for social media sites
  • 44. Build Links from Social Media Optimized Press Releases
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  • 45. Build Links from Social Media Optimized Press Releases
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  • 46. Build Links from Content DistributionArticles and Blog Comments
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  • 47. Build Links from Content DistributionArticles and Blog Comments
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  • 48. Keyword Filled Web Content - Blog
  • 49. Keyword Filled Hub Page Content
  • 50. 10. Integrate SEO and Social Media Tracking and Measurement
    Start listening
    Google Reader – Content by Keyword
    Other Tracking Tools
    Setup Analytics
    Google Analytics – Keywords by social media segments
    Bitly – Track clicks on your links
    Keyword Effectiveness
    Start Responding
    Workflow to respond to social media sites
  • 51. Qualitative Results:News Aggregation and Conversation Tracking
    COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
  • 52. Quantitative Results: Analytics Tracking
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  • 53. Search Engine Traffic to Blog
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  • 54. Organic Keyword Traffic
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  • 55. Using bit.ly to Track Clicks
    Tag all links that do not point back to your domain with a tool such as bit.ly
    Aggregates all clicks on your links within the tool: www.bitly.com
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  • 56. YouTube Provides Statistics & Data Around Audience
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  • 57. Workflow Process to respond to social media
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  • 58. How to Integrate Social Media into your Search Marketing Strategy
    Embed Keywordsin Video and other content
    Adwords & Direct
    PaidSearch
    OrganicSearch
    Video
    Keyword filled content with links
    Comments
    Social MediaPress Releases
    Easy to share
    Article Distribution
    Measure and Test
    Keyword filled Website Hub-page
  • 59. How to Integrate Social Media into your Search Marketing Strategy
    Take the Survey: Get the Slides!
    http://bit.ly/2Gm9Lz
    Twitter: davidreske
    LinkedIn: Dave Reske
    Question: amuniz@nowspeed.com
    Dave Reske, Managing Director
    dreske@nowspeed.com
    508 616-0111 x202