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How to Integrate Social Media with your Search Marketing Strategy
 

How to Integrate Social Media with your Search Marketing Strategy

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Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator ...

Search Marketing is critical to the success of any social media marketing program, since you must get found in order for your content to have an impact. And social media can be a powerful accelerator to any paid or organic search marketing program.
Please view our slides from our recent webinar, "How to Integrate Social Media into Your Search Strategy", where we share 10 powerful social media marketing techniques that can make an immediate impact in your search marketing efforts.

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    How to Integrate Social Media with your Search Marketing Strategy How to Integrate Social Media with your Search Marketing Strategy Presentation Transcript

    • How to Integrate Social Media into your Search Marketing Strategy
      Twitter: davidreske
      LinkedIn: Dave Reske
      Questions: amuniz@nowspeed.com
      Dave Reske, Managing Director
      dreske@nowspeed.com
      508 616-0111 x202
    • Nowspeed Demand Generation Programs
    • Search Marketing is Important!
    • Internet and Search Engine Marketing Market Share Growth
      Internet advertising worldwide will rise 11% in 2010, snaring 15% of all ad revenue and a global total of $64.7 billion
      WPP media management company GroupM.
      Paid search advertising is projected to grow to 43% of all online ad spending by next year, up from 38% in 2006.
    • North American Search Spending to Grow to $26 billion by 2013 (SEMPO)
    • Most Popular Search Media Companies(SEMPO)
    • Search Engine Market Share – Percent of US Searches
    • Search Marketing Paid vs. Organic Search
      Paid
      Organic
    • How to Optimize Pay Per Click Campaigns
      Build comprehensive keyword list
      Create Adword groups for similar words
      Select offers
      Create ads for each offer tailored to each group
      Link to landing pages
      Analyze Results
      Keyword Research Example
    • Content Architecture
      Buying Cycle
    • Landing Page Best Practices
    • SEO Strategy
      Increase search engine rank on selected keywords
      Increase overall traffic to the site
      Drive Leads
    • Search Engine Optimization
      • Select Keywords
      • High Traffic, Low Competition, Good Fit for Business
      • Optimize Content
      • Copywriter’s Guide
      • Must be relevant to search term and contain quality information
      • Body Copy, Title Tag, Meta Keywords, Meta Description, Alt Tags
      • Link Popularity
      • Directory Submissions
      • Press Releases
      • Blogging
      • Make it Easy to Crawl
      • Clean HTML
      • No “Black hat” techniques
    • What are your Goals?
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      15
      Sales, offer downloads, etc.
      Participating and/or listening to conversations
      Driving traffic to your site, i.e. landing page, hub page
      Building awareness around your brand/product
    • Create Core Content Packages and Distribute to Social Media Sites
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      16
    • Integrated Programs Deliver Better Results
    • How to Integrate Social Media into your Search Marketing Strategy
      Embed Keywordsin Video and other content
      Adwords & Direct
      PaidSearch
      OrganicSearch
      Video
      Keyword filled content with links
      Comments
      Social MediaPress Releases
      Easy to share
      Article Distribution
      Measure and Test
      Keyword filled Website Hub-page
    • Search Marketing Advertisingon Social Media Sites
    • Search Marketing Advertisingon Social Media Sites
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      20
    • Search Marketing Advertisingon Social Media Sites
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      21
    • Google Adwords Content Network – Social Media Networks & Sites
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      22
    • MySpace Ad
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      23
    • Integrate and Leverage Video on Landing Pages
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      24
    • Leverage Comments & Ratings on Landing Pages
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      25
    • Leverage Social Media Sharing on landing pagesLinkedIn, RSS, Facebook, Twitter
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      26
    • Leverage Social Media Sharing on landing pages LinkedIn, RSS, Facebook, Twitter
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      27
    • Leverage Social Media Sharing on landing pages LinkedIn, RSS, Facebook, Twitter
    • How to Integrate Social Media into your Search Marketing Strategy
      Embed Keywordsin Video and other content
      Adwords & Direct
      PaidSearch
      OrganicSearch
      Video
      Keyword filled content with links
      Comments
      Social MediaPress Releases
      Easy to share
      Article Distribution
      Measure and Test
      Keyword filled Website Hub-page
    • Embed SEO keywords into video posts and other content posts
    • Embed SEO keywords into video posts and other content posts
    • Build Links: Write SEO keyword filled content for social media sites
    • Build Links from Social Media Optimized Press Releases
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      33
    • Build Links from Social Media Optimized Press Releases
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      34
    • Build Links from Content DistributionArticles and Blog Comments
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      35
    • Build Links from Content DistributionArticles and Blog Comments
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      36
    • Keyword Filled Web Content - Blog
    • Keyword Filled Hub Page Content
    • 10. Integrate SEO and Social Media Tracking and Measurement
      Start listening
      Google Reader – Content by Keyword
      Other Tracking Tools
      Setup Analytics
      Google Analytics – Keywords by social media segments
      Bitly – Track clicks on your links
      Keyword Effectiveness
      Start Responding
      Workflow to respond to social media sites
    • Qualitative Results:News Aggregation and Conversation Tracking
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
    • Quantitative Results: Analytics Tracking
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      41
    • Search Engine Traffic to Blog
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      42
    • Organic Keyword Traffic
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      43
    • Using bit.ly to Track Clicks
      Tag all links that do not point back to your domain with a tool such as bit.ly
      Aggregates all clicks on your links within the tool: www.bitly.com
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      44
    • YouTube Provides Statistics & Data Around Audience
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      45
    • Workflow Process to respond to social media
      COPYRIGHT ©2009 NOWSPEED, INC. CONFIDENTIAL
      46
    • How to Integrate Social Media into your Search Marketing Strategy
      Embed Keywordsin Video and other content
      Adwords & Direct
      PaidSearch
      OrganicSearch
      Video
      Keyword filled content with links
      Comments
      Social MediaPress Releases
      Easy to share
      Article Distribution
      Measure and Test
      Keyword filled Website Hub-page
    • How to Integrate Social Media into your Search Marketing Strategy
      Take the Survey: Get the Slides!
      http://bit.ly/2Gm9Lz
      Twitter: davidreske
      LinkedIn: Dave Reske
      Question: amuniz@nowspeed.com
      Dave Reske, Managing Director
      dreske@nowspeed.com
      508 616-0111 x202