This checklist can help
you make your web site
much more effective.
We will go through
each item…
Web Credibility Checklis...
Look & Feel
The overall design of
your web site is
attractive and makes a
good first impression.
Web Credibility Checklist...
Look & Feel
Navigating around your
web site is easy and
intuitive.
Web Credibility Checklist created by
Bruce Kasanoff of ...
Look & Feel
There are no generic
photos or clip art on
your web site.
Web Credibility Checklist created by
Bruce Kasanoff ...
Look & Feel
If your web site is
personalized, it
demonstrates a higher
level of sophistication
(so consider doing this.)
W...
Look & Feel
Your Blog and News
sections are both
updated recently and
regularly.
Web Credibility Checklist created by
Bruc...
Who Stands Behind
Your Promises?
Your web site has
photos of actual
employees, not just
managers
Web Credibility Checklist...
Who Stands Behind
Your Promises?
If you are a small or
new firm, your web site
includes photos of your
office.
Web Credibi...
Who Stands Behind
Your Promises?
There are photos and
clear - but concise -
bios of your
management team.
Web Credibility ...
Who Stands Behind
Your Promises?
Key statements and
claims are backed up by
evidence.
Web Credibility Checklist created by...
Who Stands Behind
Your Promises?
No overblown claims or
hype.
Web Credibility Checklist created by
Bruce Kasanoff of Kasan...
Who Believes in You?
Customer testimonials
and press mentions are
prominent on your web
site.
Web Credibility Checklist cr...
Who Believes in You?
Even better than
testimonials, your web
site features a constant
flow of customer
reviews, both good ...
Who Believes in You?
Your web site refers to
specific clients.
Web Credibility Checklist created by
Bruce Kasanoff of Kasa...
Who Believes in You?
You link to reputable
organizations.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff....
Who Believes in You?
External web sites -
preferably major ones -
link to your site.
Web Credibility Checklist created by
...
Who Believes in You?
Your content is
available on other
reputable web sites,
and it links back to
your site.
Web Credibili...
Why Should I Care?
The compelling
benefits to customers
of your offerings are
clear and obvious.
Web Credibility Checklist...
Why Should I Care?
Your web site exhibits a
genuine interest in the
needs of other people.
Web Credibility Checklist creat...
Why Should I Care?
The language you use is
simple and engaging.
Web Credibility Checklist created by
Bruce Kasanoff of Kas...
Why Should I Care?
Your offers are
reasonable and
guaranteed.
Web Credibility Checklist created by
Bruce Kasanoff of Kasan...
Why Should I Care?
Product information on
your web site is
detailed and
understandable.
Web Credibility Checklist created ...
Why Should I Care?
There is useful content
on your web site, not
just sales material and
fluff.
Web Credibility Checklist ...
How Do I Take the Next
Step?
It is very easy to
contact you from your
web site.
Web Credibility Checklist created by
Bruce...
How Do I Take the Next
Step?
Your social media
activities are easy to
follow; links are visible.
Web Credibility Checklist...
How Do I Take the Next
Step?
Relevant Google
searches feature your
firm and its offers near
the top of the results.
Web Cr...
How Do I Take the Next
Step?
Google searches display
accurate and up-to-
date information about
your firm.
Web Credibility...
The Absolute Basics
There are no typos
whatsoever on your
web site.
Web Credibility Checklist created by
Bruce Kasanoff of...
The Absolute Basics
The grammar on your
web site is perfect.
Web Credibility Checklist created by
Bruce Kasanoff of Kasano...
The Absolute Basics
All links work.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com
The Absolute Basics
Your web site loads
quickly.
Web Credibility Checklist created by
Bruce Kasanoff of Kasanoff.com
Using this checklist and my social media experience, I can
vastly improve your web site. Even better, I unconditionally
gu...
Siarhei Tolaki/Shutterstock
Linked In: Articles | Profile
Slideshare: Presentations
Website: Kasanoff.com
Book: Smart Cust...
Web Credibility Checklist
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Web Credibility Checklist

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Dramatically improve your web site by following these examples. I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com

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Web Credibility Checklist

  1. 1. This checklist can help you make your web site much more effective. We will go through each item… Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  2. 2. Look & Feel The overall design of your web site is attractive and makes a good first impression. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  3. 3. Look & Feel Navigating around your web site is easy and intuitive. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  4. 4. Look & Feel There are no generic photos or clip art on your web site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  5. 5. Look & Feel If your web site is personalized, it demonstrates a higher level of sophistication (so consider doing this.) Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  6. 6. Look & Feel Your Blog and News sections are both updated recently and regularly. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  7. 7. Who Stands Behind Your Promises? Your web site has photos of actual employees, not just managers Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  8. 8. Who Stands Behind Your Promises? If you are a small or new firm, your web site includes photos of your office. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  9. 9. Who Stands Behind Your Promises? There are photos and clear - but concise - bios of your management team. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  10. 10. Who Stands Behind Your Promises? Key statements and claims are backed up by evidence. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  11. 11. Who Stands Behind Your Promises? No overblown claims or hype. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  12. 12. Who Believes in You? Customer testimonials and press mentions are prominent on your web site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  13. 13. Who Believes in You? Even better than testimonials, your web site features a constant flow of customer reviews, both good and bad. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  14. 14. Who Believes in You? Your web site refers to specific clients. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  15. 15. Who Believes in You? You link to reputable organizations. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  16. 16. Who Believes in You? External web sites - preferably major ones - link to your site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  17. 17. Who Believes in You? Your content is available on other reputable web sites, and it links back to your site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  18. 18. Why Should I Care? The compelling benefits to customers of your offerings are clear and obvious. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  19. 19. Why Should I Care? Your web site exhibits a genuine interest in the needs of other people. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  20. 20. Why Should I Care? The language you use is simple and engaging. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  21. 21. Why Should I Care? Your offers are reasonable and guaranteed. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  22. 22. Why Should I Care? Product information on your web site is detailed and understandable. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  23. 23. Why Should I Care? There is useful content on your web site, not just sales material and fluff. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  24. 24. How Do I Take the Next Step? It is very easy to contact you from your web site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  25. 25. How Do I Take the Next Step? Your social media activities are easy to follow; links are visible. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  26. 26. How Do I Take the Next Step? Relevant Google searches feature your firm and its offers near the top of the results. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  27. 27. How Do I Take the Next Step? Google searches display accurate and up-to- date information about your firm. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  28. 28. The Absolute Basics There are no typos whatsoever on your web site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  29. 29. The Absolute Basics The grammar on your web site is perfect. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  30. 30. The Absolute Basics All links work. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  31. 31. The Absolute Basics Your web site loads quickly. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  32. 32. Using this checklist and my social media experience, I can vastly improve your web site. Even better, I unconditionally guarantee my results.
  33. 33. Siarhei Tolaki/Shutterstock Linked In: Articles | Profile Slideshare: Presentations Website: Kasanoff.com Book: Smart Customers, Stupid Companies Phone: 203.341.9448 Email: bruce@nowpossible.com
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