Web Credibility Checklist

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Dramatically improve your web site by following these examples. I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit …

Dramatically improve your web site by following these examples. I help clients be clear, credible and compelling. Please follow me on LinkedIn http://www.linkedin.com/influencer/36792 or visit http://www.kasanoff.com

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  • 1. This checklist can help you make your web site much more effective. We will go through each item… Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 2. Look & Feel The overall design of your web site is attractive and makes a good first impression. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 3. Look & Feel Navigating around your web site is easy and intuitive. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 4. Look & Feel There are no generic photos or clip art on your web site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 5. Look & Feel If your web site is personalized, it demonstrates a higher level of sophistication (so consider doing this.) Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 6. Look & Feel Your Blog and News sections are both updated recently and regularly. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 7. Who Stands Behind Your Promises? Your web site has photos of actual employees, not just managers Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 8. Who Stands Behind Your Promises? If you are a small or new firm, your web site includes photos of your office. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 9. Who Stands Behind Your Promises? There are photos and clear - but concise - bios of your management team. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 10. Who Stands Behind Your Promises? Key statements and claims are backed up by evidence. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 11. Who Stands Behind Your Promises? No overblown claims or hype. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 12. Who Believes in You? Customer testimonials and press mentions are prominent on your web site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 13. Who Believes in You? Even better than testimonials, your web site features a constant flow of customer reviews, both good and bad. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 14. Who Believes in You? Your web site refers to specific clients. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 15. Who Believes in You? You link to reputable organizations. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 16. Who Believes in You? External web sites - preferably major ones - link to your site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 17. Who Believes in You? Your content is available on other reputable web sites, and it links back to your site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 18. Why Should I Care? The compelling benefits to customers of your offerings are clear and obvious. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 19. Why Should I Care? Your web site exhibits a genuine interest in the needs of other people. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 20. Why Should I Care? The language you use is simple and engaging. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 21. Why Should I Care? Your offers are reasonable and guaranteed. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 22. Why Should I Care? Product information on your web site is detailed and understandable. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 23. Why Should I Care? There is useful content on your web site, not just sales material and fluff. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 24. How Do I Take the Next Step? It is very easy to contact you from your web site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 25. How Do I Take the Next Step? Your social media activities are easy to follow; links are visible. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 26. How Do I Take the Next Step? Relevant Google searches feature your firm and its offers near the top of the results. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 27. How Do I Take the Next Step? Google searches display accurate and up-to- date information about your firm. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 28. The Absolute Basics There are no typos whatsoever on your web site. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 29. The Absolute Basics The grammar on your web site is perfect. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 30. The Absolute Basics All links work. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 31. The Absolute Basics Your web site loads quickly. Web Credibility Checklist created by Bruce Kasanoff of Kasanoff.com
  • 32. Using this checklist and my social media experience, I can vastly improve your web site. Even better, I unconditionally guarantee my results.
  • 33. Siarhei Tolaki/Shutterstock Linked In: Articles | Profile Slideshare: Presentations Website: Kasanoff.com Book: Smart Customers, Stupid Companies Phone: 203.341.9448 Email: bruce@nowpossible.com