The Power of Belief
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  • 1. Doctors designed by Simon Child from the Noun Project
  • 2. Placebo Anything that seems to be a real medical treatment, but isn’t. Source: http://www.webmd.com/pain-management/what-is-the-placebo-effect Candy designed by Julia Soderberg from the Noun Project
  • 3. Source: http://www.webmd.com/pain-management/what-is-the-placebo-effect Image designed by Luis Prado from the Noun Project Placebo Effect People can have a positive or negative response to a fake treatment.
  • 4. Positive Placebo Effect Your symptoms improve Image designed Arjun Mahanti from the Noun ProjectSource: http://www.webmd.com/pain-management/what-is-the-placebo-effect
  • 5. Negative Placebo Effect You experience side effects Image designed Adam Mullin from the Noun ProjectSource: http://www.webmd.com/pain-management/what-is-the-placebo-effect
  • 6. Placebo Effect The change produced by the treatment. Source: http://programinplacebostudies.org/wp-content/ uploads/2011/10/2013-lessons-learned2.pdf Image designed by Juan Pavlo Bravo from the Noun Project
  • 7. The Placebo Effect is the Placebo Response minus any changes that would have occurred without the treatment. Example: 30 days after taking a fake treatment for the common cold, the Placebo Response will be close to 100%; there will be no Placebo Effect. Image designed by DonBLC123 from the Noun Project Source: http://programinplacebostudies.org/wp-content/ uploads/2011/10/2013-lessons-learned2.pdf
  • 8. Source: http://programinplacebostudies.org/wp- content/uploads/2011/10/2013-lessons-learned2.pdf Some conditions are subject to the Placebo Effect, but others are not. Image designed by Andrew Nolte from the Noun Project
  • 9. Source: http://programinplacebostudies.org/wp- content/uploads/2011/10/2013-lessons-learned2.pdf Significant Placebo Effect has been observed: - Depression - Irritable bowel syndrome Image designed by Luis Prado from the Noun Project
  • 10. Source: http://programinplacebostudies.org/wp- content/uploads/2011/10/2013-lessons-learned2.pdf Significant Placebo Effect has not been observed: - Infertility - Bacterial infections - Hyperglycemia - Common cold - Marital discord - Hurricanes* Image designed by Gilad Fried from the Noun Project * Just checking if you are paying attention
  • 11. The Placebo Effect is more than just a conditioned response. (Pavlov’s dog does not explain this effect.) Image designed by Norman Ying from the Noun Project Source: http://programinplacebostudies.org/wp- content/uploads/2011/10/2013-lessons-learned2.pdf
  • 12. Source: http://programinplacebostudies.org/wp-content/ uploads/2011/10/2013-lessons-learned2.pdf “Until recently, the history of medical treatment is essentially the history of the Placebo Effect.” - Bloodletting - Crocodile dung - Pig’s teeth - Powdered stone Image designed by Simon Child from the Noun Project
  • 13. Want to increase the Placebo Effect? Image designed by Mister Pixel from the Noun Project
  • 14. “Spend more time with patients and take more care forming a therapeutic alliance.” Image designed by Daniel Behrends from the Noun Project Source: http://programinplacebostudies.org/wp-content/ uploads/2011/10/2013-lessons-learned2.pdf
  • 15. “The more care people got – even if it was fake – the better they tended to fare.” Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon Image designed by Luis Prado from the Noun Project
  • 16. Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon Tell people that they are receiving a placebo, but also explain that placebos often have healing effects. Image designed by Fernando Rojas Braga from the Noun Project
  • 17. Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon “Even patients who knew they were getting placebos described real improvement, reporting twice as much symptom relief as the no- treatment group.” Image designed by Scott Lewis from the Noun Project
  • 18. Source: http://www.consumerreports.org/cro/2012/04/ when-a-placebo-might-be-the-best-drug/index.htm “A doctor’s verbal cues may trigger patient expectations that can alter symptoms for better or worse.” Image designed by Hakin Yalcin from the Noun Project
  • 19. “The identification of a patient’s problem along with an upbeat prognosis can be enough to prompt a Placebo Effect.” Image designed by Simon Child from the Noun Project Source: http://www.consumerreports.org/cro/2012/04/ when-a-placebo-might-be-the-best-drug/index.htm
  • 20. There are limits, or at least we think there are… “It’s unreasonable to think a placebo treatment will shrink a tumor, but we know it can relieve nausea and pain.” Image designed by Juan Pablo Bravo from the Noun Project Source: http://www.consumerreports.org/cro/2012/04/ when-a-placebo-might-be-the-best-drug/index.htm
  • 21. Image designed by Martin Hanzl from the Noun Project
  • 22. Created by ghostwriter Bruce Kasanoff. To learn more, visit Kasanoff.com.