Doctors designed by Simon Child from the Noun Project
Placebo
Anything that seems
to be a real medical
treatment, but isn’t.
Source: http://www.webmd.com/pain-management/what-i...
Source: http://www.webmd.com/pain-management/what-is-the-placebo-effect Image designed by Luis Prado from the Noun Project...
Positive Placebo Effect
Your symptoms improve
Image designed Arjun Mahanti from the Noun ProjectSource: http://www.webmd.c...
Negative Placebo Effect
You experience side effects
Image designed Adam Mullin from the Noun ProjectSource: http://www.web...
Placebo Effect
The change
produced by the
treatment.
Source: http://programinplacebostudies.org/wp-content/
uploads/2011/1...
The Placebo Effect is the Placebo Response minus
any changes that would have occurred without the
treatment.
Example: 30 d...
Source: http://programinplacebostudies.org/wp-
content/uploads/2011/10/2013-lessons-learned2.pdf
Some conditions are
subje...
Source: http://programinplacebostudies.org/wp-
content/uploads/2011/10/2013-lessons-learned2.pdf
Significant Placebo Effec...
Source: http://programinplacebostudies.org/wp-
content/uploads/2011/10/2013-lessons-learned2.pdf
Significant Placebo Effec...
The Placebo Effect is more
than just a conditioned
response.
(Pavlov’s dog does not
explain this effect.)
Image designed b...
Source: http://programinplacebostudies.org/wp-content/
uploads/2011/10/2013-lessons-learned2.pdf
“Until recently, the
hist...
Want to increase the Placebo Effect?
Image designed by Mister Pixel from the Noun Project
“Spend more time with patients and take more care
forming a therapeutic alliance.”
Image designed by Daniel Behrends from ...
“The more care people got –
even if it was fake – the better
they tended to fare.”
Source: http://harvardmagazine.com/2013...
Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon
Tell people that they are
receiving a placebo, but
also ...
Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon
“Even patients who knew
they were getting
placebos descr...
Source: http://www.consumerreports.org/cro/2012/04/
when-a-placebo-might-be-the-best-drug/index.htm
“A doctor’s verbal cue...
“The identification of a patient’s problem along
with an upbeat prognosis can be enough to
prompt a Placebo Effect.”
Image...
There are limits, or at least we think there are…
“It’s unreasonable to think a placebo treatment will shrink a
tumor, but...
Image designed by Martin Hanzl from the Noun Project
Created by ghostwriter
Bruce Kasanoff. To
learn more, visit
Kasanoff.com.
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The Power of Belief

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The more you know about the placebo effect, the more you need to think positively.

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The Power of Belief

  1. 1. Doctors designed by Simon Child from the Noun Project
  2. 2. Placebo Anything that seems to be a real medical treatment, but isn’t. Source: http://www.webmd.com/pain-management/what-is-the-placebo-effect Candy designed by Julia Soderberg from the Noun Project
  3. 3. Source: http://www.webmd.com/pain-management/what-is-the-placebo-effect Image designed by Luis Prado from the Noun Project Placebo Effect People can have a positive or negative response to a fake treatment.
  4. 4. Positive Placebo Effect Your symptoms improve Image designed Arjun Mahanti from the Noun ProjectSource: http://www.webmd.com/pain-management/what-is-the-placebo-effect
  5. 5. Negative Placebo Effect You experience side effects Image designed Adam Mullin from the Noun ProjectSource: http://www.webmd.com/pain-management/what-is-the-placebo-effect
  6. 6. Placebo Effect The change produced by the treatment. Source: http://programinplacebostudies.org/wp-content/ uploads/2011/10/2013-lessons-learned2.pdf Image designed by Juan Pavlo Bravo from the Noun Project
  7. 7. The Placebo Effect is the Placebo Response minus any changes that would have occurred without the treatment. Example: 30 days after taking a fake treatment for the common cold, the Placebo Response will be close to 100%; there will be no Placebo Effect. Image designed by DonBLC123 from the Noun Project Source: http://programinplacebostudies.org/wp-content/ uploads/2011/10/2013-lessons-learned2.pdf
  8. 8. Source: http://programinplacebostudies.org/wp- content/uploads/2011/10/2013-lessons-learned2.pdf Some conditions are subject to the Placebo Effect, but others are not. Image designed by Andrew Nolte from the Noun Project
  9. 9. Source: http://programinplacebostudies.org/wp- content/uploads/2011/10/2013-lessons-learned2.pdf Significant Placebo Effect has been observed: - Depression - Irritable bowel syndrome Image designed by Luis Prado from the Noun Project
  10. 10. Source: http://programinplacebostudies.org/wp- content/uploads/2011/10/2013-lessons-learned2.pdf Significant Placebo Effect has not been observed: - Infertility - Bacterial infections - Hyperglycemia - Common cold - Marital discord - Hurricanes* Image designed by Gilad Fried from the Noun Project * Just checking if you are paying attention
  11. 11. The Placebo Effect is more than just a conditioned response. (Pavlov’s dog does not explain this effect.) Image designed by Norman Ying from the Noun Project Source: http://programinplacebostudies.org/wp- content/uploads/2011/10/2013-lessons-learned2.pdf
  12. 12. Source: http://programinplacebostudies.org/wp-content/ uploads/2011/10/2013-lessons-learned2.pdf “Until recently, the history of medical treatment is essentially the history of the Placebo Effect.” - Bloodletting - Crocodile dung - Pig’s teeth - Powdered stone Image designed by Simon Child from the Noun Project
  13. 13. Want to increase the Placebo Effect? Image designed by Mister Pixel from the Noun Project
  14. 14. “Spend more time with patients and take more care forming a therapeutic alliance.” Image designed by Daniel Behrends from the Noun Project Source: http://programinplacebostudies.org/wp-content/ uploads/2011/10/2013-lessons-learned2.pdf
  15. 15. “The more care people got – even if it was fake – the better they tended to fare.” Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon Image designed by Luis Prado from the Noun Project
  16. 16. Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon Tell people that they are receiving a placebo, but also explain that placebos often have healing effects. Image designed by Fernando Rojas Braga from the Noun Project
  17. 17. Source: http://harvardmagazine.com/2013/01/the-placebo-phenomenon “Even patients who knew they were getting placebos described real improvement, reporting twice as much symptom relief as the no- treatment group.” Image designed by Scott Lewis from the Noun Project
  18. 18. Source: http://www.consumerreports.org/cro/2012/04/ when-a-placebo-might-be-the-best-drug/index.htm “A doctor’s verbal cues may trigger patient expectations that can alter symptoms for better or worse.” Image designed by Hakin Yalcin from the Noun Project
  19. 19. “The identification of a patient’s problem along with an upbeat prognosis can be enough to prompt a Placebo Effect.” Image designed by Simon Child from the Noun Project Source: http://www.consumerreports.org/cro/2012/04/ when-a-placebo-might-be-the-best-drug/index.htm
  20. 20. There are limits, or at least we think there are… “It’s unreasonable to think a placebo treatment will shrink a tumor, but we know it can relieve nausea and pain.” Image designed by Juan Pablo Bravo from the Noun Project Source: http://www.consumerreports.org/cro/2012/04/ when-a-placebo-might-be-the-best-drug/index.htm
  21. 21. Image designed by Martin Hanzl from the Noun Project
  22. 22. Created by ghostwriter Bruce Kasanoff. To learn more, visit Kasanoff.com.
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