Being dumber than your customers is
not a sustainable strategy.

bcdan/Shutterstock
The world has changed dramatically, but many
companies have not. Forget about innovation, they’re
not even sure how to kee...
Companies have
managed to hide
their heads in the
sand or let inertia
and other internal
obstacles get the
better of them....
Four forces are
making
customers
smarter and
more
demanding.

All the ideas in
this deck are
from the book…

Buy Smart Cus...
Digital Sensors expand
exponentially the scope
of actions, events, and
behaviors firms can
sense… and to which
they can re...
Pervasive Memory
makes it inevitable that
companies will begin to
profitably leverage the
data generated by the
trillions ...
Social Influence means
that the opinions and
experiences of
countless other people
come between your
firm and its customer...
The rise of the
Physical Web has
begun. Today, we are
linking people,
devices, places and
locations in the real
world like...
Don’t work for a company that
ignores these forces.
All the ideas in
this deck are
from the book…

Buy Smart Customers, St...
Smart companies
leverage these
forces to better
serve customers.
Stupid ones
ignore or resist
them.

All the ideas in
this...
SALES

MARKETING

CUSTOMER
SERVICE

CUSTOMER
SUPPORT

RETAIL

Zorandim/Shutterstock

Smart companies don’t tolerate silos....
Smart companies don’t think CRM is the whole answer.
CRM does not actually track relationships or
experiences; it tracks t...
Smart companies
embrace ALL the
consequences of
disruptive forces.

All the ideas in
this deck are
from the book…

Buy Sma...
Image courtesy Digital Trends

All the ideas in
this deck are
from the book…

Buy Smart Customers, Stupid Companies at Ama...
Want to act
smart? Here’s
how…

All the ideas in
this deck are
from the book…

Buy Smart Customers, Stupid Companies at Am...
Smart companies
reward and
recognize
employees for
taking care of
customers.

All the ideas in
this deck are
from the book...
Smart companies
are replacing
dumb static
touchpoints with
smart digital ones

All the ideas in
this deck are
from the boo...
Smart
companies
inventory their
touchpoints
and create a
plan to expand
their
capabilities.

All the ideas in
this deck ar...
All the ideas in
this deck are
from the book…

Buy Smart Customers, Stupid Companies at Amazon
Smart Customers, Stupid Companies
Smart Customers, Stupid Companies
Nächste SlideShare
Wird geladen in …5
×

Smart Customers, Stupid Companies

57.723 Aufrufe
60.321 Aufrufe

Veröffentlicht am

Lessons from the book Smart Customers, Stupid Companies.

Veröffentlicht in: Business, Technologie
5 Kommentare
71 Gefällt mir
Statistik
Notizen
Keine Downloads
Aufrufe
Aufrufe insgesamt
57.723
Auf SlideShare
0
Aus Einbettungen
0
Anzahl an Einbettungen
38.046
Aktionen
Geteilt
0
Downloads
1.044
Kommentare
5
Gefällt mir
71
Einbettungen 0
Keine Einbettungen

Keine Notizen für die Folie

Smart Customers, Stupid Companies

  1. Being dumber than your customers is not a sustainable strategy. bcdan/Shutterstock
  2. The world has changed dramatically, but many companies have not. Forget about innovation, they’re not even sure how to keep up. Everett Collection/Shutterstock
  3. Companies have managed to hide their heads in the sand or let inertia and other internal obstacles get the better of them. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  4. Four forces are making customers smarter and more demanding. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  5. Digital Sensors expand exponentially the scope of actions, events, and behaviors firms can sense… and to which they can respond. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  6. Pervasive Memory makes it inevitable that companies will begin to profitably leverage the data generated by the trillions of interactions and transactions made through digital devices. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  7. Social Influence means that the opinions and experiences of countless other people come between your firm and its customers. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  8. The rise of the Physical Web has begun. Today, we are linking people, devices, places and locations in the real world like we do on the Web. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  9. Don’t work for a company that ignores these forces. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  10. Smart companies leverage these forces to better serve customers. Stupid ones ignore or resist them. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  11. SALES MARKETING CUSTOMER SERVICE CUSTOMER SUPPORT RETAIL Zorandim/Shutterstock Smart companies don’t tolerate silos. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon WEB
  12. Smart companies don’t think CRM is the whole answer. CRM does not actually track relationships or experiences; it tracks transactions. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  13. Smart companies embrace ALL the consequences of disruptive forces. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  14. Image courtesy Digital Trends All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  15. Want to act smart? Here’s how… All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  16. Smart companies reward and recognize employees for taking care of customers. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  17. Smart companies are replacing dumb static touchpoints with smart digital ones All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  18. Smart companies inventory their touchpoints and create a plan to expand their capabilities. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon
  19. All the ideas in this deck are from the book… Buy Smart Customers, Stupid Companies at Amazon

×