0
Rule #1: You actually have to do stuff.
Rule #2: Avoid open warfare.
Rule #3: Never
bluff your boss.
Do your research.
Rule #4: Only talk
numbers to
numbers people.*

* Your boss may
be ego-driven,
not numbersdriven.
Rule #5: Talking louder is seldom an
effective sales strategy.
Rule #6: Never inflate results.
Long-term trust is more important
than short-term wins.
Rule #7: Don’t
obsess over
whether you
are treated
fairly. Obsess
over results.
Rule #8: No surprises. Ever.
Rule #9: Look the role
you are trying to play.
Rule #10: Don’t overcommit.
Rule #11: If you screw up,
admit it. Then fix it.
Rule #12: Be yourself. Life is
too long to fake a role.
Rule #13:
Relax. There
is no Rule 13.
Rule #14:
Pay more
attention to the
details of your
business than
your boss does.
Rule #15:
Don’t hang
yourself. Only
promise
results you
KNOW you
can deliver.
Rule #16:
Don’t waffle. If you
promised “Ultra,”
deliver Ultra.
Rule #17:
Keep your cool.
Anger causes
tunnelvision.
Rule #18:
Do not get full
of yourself.
Always show
respect.
Rule #19:
When you get
feedback, actually
listen to it.

Listen to my
radio interview
on selling ideas
to your boss.
Rule #20: Your boss is a person, too.
Watch for signs that today might be a
bad – or good – day to pitch your idea.

Liste...
All images by
Ollyy/Shutterst
ock!

Created by Bruce Kasanoff
Linked In: 110+ articles | Profile
Slideshare: 20+ free deck...
This may be shocking,
but it is time to go
back to work.
20 Rules for Selling Ideas to Your Boss
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20 Rules for Selling Ideas to Your Boss

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Bruce Kasanoff is a ghostwriter for entrepreneurs, executives and social innovators. Learn more at http://www.kasanoff.com.

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Transcript of "20 Rules for Selling Ideas to Your Boss"

  1. 1. Rule #1: You actually have to do stuff.
  2. 2. Rule #2: Avoid open warfare.
  3. 3. Rule #3: Never bluff your boss. Do your research.
  4. 4. Rule #4: Only talk numbers to numbers people.* * Your boss may be ego-driven, not numbersdriven.
  5. 5. Rule #5: Talking louder is seldom an effective sales strategy.
  6. 6. Rule #6: Never inflate results. Long-term trust is more important than short-term wins.
  7. 7. Rule #7: Don’t obsess over whether you are treated fairly. Obsess over results.
  8. 8. Rule #8: No surprises. Ever.
  9. 9. Rule #9: Look the role you are trying to play.
  10. 10. Rule #10: Don’t overcommit.
  11. 11. Rule #11: If you screw up, admit it. Then fix it.
  12. 12. Rule #12: Be yourself. Life is too long to fake a role.
  13. 13. Rule #13: Relax. There is no Rule 13.
  14. 14. Rule #14: Pay more attention to the details of your business than your boss does.
  15. 15. Rule #15: Don’t hang yourself. Only promise results you KNOW you can deliver.
  16. 16. Rule #16: Don’t waffle. If you promised “Ultra,” deliver Ultra.
  17. 17. Rule #17: Keep your cool. Anger causes tunnelvision.
  18. 18. Rule #18: Do not get full of yourself. Always show respect.
  19. 19. Rule #19: When you get feedback, actually listen to it. Listen to my radio interview on selling ideas to your boss.
  20. 20. Rule #20: Your boss is a person, too. Watch for signs that today might be a bad – or good – day to pitch your idea. Listen to my radio interview on selling ideas to your boss.
  21. 21. All images by Ollyy/Shutterst ock! Created by Bruce Kasanoff Linked In: 110+ articles | Profile Slideshare: 20+ free decks Website: Kasanoff.com Book: Smart Customers, Stupid Companies Phone: Email: 203.341.9448 bruce@nowpossible.com
  22. 22. This may be shocking, but it is time to go back to work.
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