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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson16
This lesson discusses customer service and why preserving long-term customer satisfaction is as important as other business assets and how it can be used as a competitive tool. It examines strategies to maintain customer relationships and describes the value of Customer Lifetime Value (CLV) as a business concept.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.
Clipping is a handy way to collect important slides you want to go back to later.