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Watch this with a 10-15 minute audiotrack at http://vimeo.com/novusprogram/lesson10
The goal of this lesson is to provide an overview of what a brand is and how it enhances the value of a business. It describes the various benefits of having a strong brand, using a well-known example to illustrate the effect a brand can have on customers. It then goes through the key considerations in understanding your current brand and developing a strategy for what kind of brand would be ideal for your business. The lesson provides examples of common tools used to develop a corporate identity and how a brand strategy is much broader than a marketing strategy.
The Novus project is a combination of video tutorials designed to be used in conjunction with a free business simulation software program. The Novus Business and IT Program contains 36 business and IT training videos, covering basic finance, accounting, marketing, economics, business strategy, Word, Excel, and PowerPoint. Users will have an opportunity to apply the lessons in the Novus Business Simulator. Over six rounds, the user or teams will have to make decisions on capital purchases, financing, production, financing, and human resources for a microbrewery. This channel has arranged the 36 video lessons into the order in which they are meant to be used with the simulator. To watch this slideshow as a video, please go to our Vimeo page at: https://vimeo.com/novusprogram. To download our free business simulation software, please go to our SourceForge page at: http://sourceforge.net/projects/novus/.