Vienna παρουσίαση (1)

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City Branding-Vienna

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Vienna παρουσίαση (1)

  1. 1. Novitas Coetus Vienna “The city of dreams”
  2. 2. General information  Capital of Austria  Population of 2.3 million  Surface of 414.65 km2 – 10th largest city in the EU  Cultural, economic & political center  Official Language: German  Famous personalities: Wolfgang Amadeus Mozart, Ludwig van Beethoven, Franz Schubert, Sigmund Freud  Famous sights: imperial palaces of the Hofburg and Schönbrunn, Burgtheater, the Wiener Staatsoper, the Lipizzaner horses at the spanische Hofreitschule, and the Vienna Boys' Choir
  3. 3. Vienna’s “achievements”  City with the highest quality of living, since 2009 (Mercer.com)  One of the most desired business meeting locations in the world (International Congress and Convention Association)  Safest European city with a low crime rate  4th place in the top European “green cities” (The Economist Intelligence Unit)  8th place among the top destinations (NYTM)  9th place in the Urban Brand Rating (GfK Roper Public Affairs & Media and Simon Anholt, 2010)
  4. 4. Important elements of its identity  Imperial heritage  Profusion of music and culture  Viennese “savoir vivre”  Functional efficiency  Balance of urban and green areas  High level of infrastructure, health care & recreational facilities
  5. 5. “Vienna: Now or Never” Promotion campaign using the following strategy methods:  Media  Outdoor Advertising  Direct Marketing  Promotional Materials  The Vienna Card
  6. 6. Goals  improvement and development of attractions and tourism infrastructure  the increase of accessibility - entry points  the increase of customer satisfaction by providing quality and modern services  increase of tourist safety programs  “Vienna 2020” , part of Vienna: “Now or Never”

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