Life science companies have the responsibility to collect, assess and potentially report any adverse event (AE) information that field sales representatives or clinical research associates learn while in the field. The task of collecting that report from the health care provider and communicating it to the company’s product vigilance team, however, is only a small part of the field sales representative’s or clinical research associate’s job requirements. Life science companies’ field personnel require a simple, modern and effective solution to automate this task so they can focus their time on other important responsibilities.

1. SOLUTION OVERVIEW
PRIMO Mobile: A Mobile Solution for Field Representatives
Problem Statement
Field/Sales representatives in pharmaceutical companies are required to report adverse event (AE)
information they learn about while in the field. Typically, this requirement is met by completing an AE
form and faxing these forms back to the company’s pharmacovigilance department for further review.
Recent regulatory citations for lack of compliance among several large pharmaceutical companies
highlight the challenges of effectively collecting patient and adverse event data in the field. There are
several factors that contribute to this AE data intake problem.
1. The current AE data collection practice performed by field representatives is still predominately
paper and fax based. This is an inefficient way of processing data as it is done manually with a
need for human involvement from beginning to end. Life science companies need a reliable,
easy-to-use system to streamline the process.
2. The manual practice inevitably creates data entry issues, such as dual entry, data entry mistakes,
delays or even missing critical AE data in the field. A modern solution that links the company’s
field representatives with the pharmacovigilance team, and has both parties “talking” within the
same platform is a key to improve regulatory compliance and data quality in the AE
management process.
3. Although a large volume of the initial AE reports are generated by field representatives overall,
the task is only one part of their job responsibilities and might be an infrequent activity for any
individual rep. They need a simple solution to complete this task in an effective and efficient
way so they can focus on other important responsibilities and bring in revenue to the company.
Solution Description
PRIMO Mobile from November Research Group is designed to address the unique AE data collection
challenges that the company’s field/sales representatives are facing today. It is a mobile application that
empowers field representatives by offering them an easy and efficient way to enter AE data in the field
and comply with their regulatory responsibility. It also helps streamline the AE data management
process by connecting field representatives live with the pharmacovigilance team for an immediate
follow-up.

2. SOLUTION OVERVIEW
November Research Group
San Francisco, U.S. Noida, India Tokyo, Japan
NovemberResearch.com
Info@novemberresearch.com
Take the next step
Contact us and let us know
your pharmacovigilance needs.
PRIMO Mobile is EASY-TO-USE
 It is designed to leverage the capability of the mobile devices that field representatives use
frequently in their current job, such as location services and camera for scanning
 It responds to swipe and tap movements, which are common control mechanisms for the
mobile device
PRIMO Mobile is SIMPLE
 It is easy to learn with minimal training required
 It includes several handy tools that allow users to record voice, take photo, pinpoint current
location, and attach all the information to any report
PRIMO Mobile is INTERACTIVE
 The message feature connects the pharmacovigilance team with the field representatives to
facilitate communication about a possible adverse event
 It streamlines the follow-up process and helps field representatives prioritize the to-do-list in
the field
PRIMO Mobile is COST-EFFECTIVE
 It is designed to replace the current paper and fax based practice of collecting AE data
 The screens and fields can be configured based on specific requirements of a company
 No additional hardware is needed, all data is stored in cloud
PRIMO Mobile is SECURE
 Access is controlled through a secure log-in page, where the user activity can be monitored and
traced by the PRIMO desktop software
 No data is stored on the mobile device
PRIMO Mobile is a simple, easy-to-use, and cost-effective application that offers field representatives
and other employees from life science companies a modern tool with all resources to help them quickly
and easily comply with their adverse event reporting responsibilities. It helps expedite the capture of
adverse events, streamline companies’ pharmacogivilance workflow, improve the business efficiency,
and ensure the safety team is in compliance with their regulatory requirements.