ESSENTIAL TOOLS FOR           GROWING YOUR AUDIENCE           AND INCREASING USAGEALA Midwinter Meeting 2013
AGENDA• Readers are the key to success• Challenges facing libraries• Tools for growing your audience and increasing usage ...
Readers matter more than anything
Book delivery   vs. Book discovery
Where does the library fit in?
Three Key Questions 1. Who is your library reader? What do    they want? 2. How do you respond to the shift from    physic...
A Plan for Engaging Your ReadersEnable book    Put more     Connect with discovery      reader      readers using         ...
NoveList Has Solutions  Book           Catalog          Outreach andDiscovery       Enrichment         MarketingNoveList P...
NOVELIST PLUSEnable book discovery with high-quality      reading recommendations
READERS DON’T ASK FOR HELP                    2% Readers’                    Advisory           98%        reference
REACHING READERS:TRADITIONAL METHODS 1. Separation of fiction collection by genre 2. Book displays 3. Book lists 4. Face-t...
GENRE COLLECTIONS
BOOK DISPLAYS
BOOK LISTS
FACE-TO-FACE
IT’S ALL ABOUT RELATIONSHIPS• Between books• Between readers and books• Between readers• Between readers, books and the li...
Super          Supporters        Probable       Supporters  Barriers to Support Chronic Non-votersOCLC, From Funding to Aw...
WOM(a.k.a. just tell them about it!)
NoveList Dashboard    1                2            43
If You Like   …You MightThis Book…    Like These Too
EXPERT RECOMMENDATIONSMAKE ALL THE DIFFERENCE                          WHO        WHY
NOVELIST HAS APPEAL
complex      Storyline           action          Overall structure of              the story
fast               Pace      steady       The rate at which a         story unfolds
upbeat              Tone      dark         The feeling that a          book evokes in            the reader
detailed    Writing Style      plot-driven           Quality of the language           and the level of detail in         ...
Looking forsuspenseful, issue-oriented   stories about antique     dealer-detectives?
ALSO IN NOVELIST       Extra resources to inspire youBook group    Teaching       Staff       Reading      Book display  i...
NOVELIST SELECT   Put rich information andreader features in your catalog
READERS ARE NOT AWARE OF OTHER LIBRARY SERVICES 84%                VS.                          39%Coffee/snack shop      ...
SHIFT TO VIRTUAL VISITS    Pop served                   910,000    Book circulation (print)    5,523,719    Book circulati...
A TYPICAL CATALOG EXPERIENCE                      All copies are                      checked out
Book DiscoveryWHAT READERS REALLY WANTFROM THE CATALOG      Series Information     Similar      Titles
Book jacket                                       Catalog enrichment                                       is a solution  ...
TOP 5 REASONSWHY ENRICHMENT MAKES A DIFFERENCE  1   Delivers what library users really want  2   Reaches library users whe...
1Delivers what library users really wantSimilar Titles      Series Information
2Reaches library users whenever    and wherever they are
3Strengthens connections to readers         (and supporters)
4Keeps people plugged into your library
5Saves staff time and improves      customer service“                                       “    NoveList Select has becom...
Imagine Your Catalog,ExpandedEnrichedTransformed
Book Jackets
SummariesAnd author bios
Expert Reviews  Goodreadsin yourReader reviews, too        catalog
Entire series info,in reading order
Expert NoveList Recommendations                          For the series…                           Series Recommendations ...
Expert reasoningWhy and WhoRecommended
Links toyour newsletters                   Lists of your events
Reading level    Lists, guides    and more
NEW in                                                            2013!                                                Pro...
CHOOSE YOUR OPTIONS                                                                 Comprehensive      NoveList       Sele...
LIBRARYAWARE/NEXTREADSEffective communication and marketing
Changes in Library Usage
Relationships
NextReads
ReadingSuggestions
Subscriber ListsBased on Lifestyle
Promote on Website
Social Media
Hi .
IDEAS FOR CONNECTINGWITH YOUR READERS• Share reading suggestions• Deliver genre overviews• Promote e-books• Promote book c...
52% of young readers said theywere unaware they could borrow   an ebook from the library
E-readersand e-books
NextReads  Newsletters(coming soon!)
“   I dont think I ever saw    it advertised anywhere.    Maybe they could send    out a mailer to let                  ” ...
We can help your community be
A Plan for Engaging Your ReadersEnable book    Put more     Connect with discovery      reader      readers using         ...
www.ebscohost.com/novelist
Are Books Your Brand?How Libraries Can Stay Relevant to Readers           Free webinar         Feb 14, 2-3pm ET      www.e...
NoveList ALA Midwinter 2013
NoveList ALA Midwinter 2013
Upcoming SlideShare
Loading in...5
×

NoveList ALA Midwinter 2013

300

Published on

Presentation from the NoveList breakfast at ALA Midwinter

Published in: Education
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
300
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide
  • Flickr photo: Jessamynwest
  • 1. A search box on every page2. A carousel of hot books and reading recommendations3. Genre and Thematic lists4. Extra Content, including teaching with booksTitles for all reading levelsFiction and narrative non-fictionExtensive subject headings:GenreCharacter (and Character name)Geographic locationTime period & historical eventTopic
  • When you mouse over a recommended book, we tell you WHY we are making the recommendation. If one of our staff made the recommendation, we also tell you WHO made it. These are professional quality recommendations - our staff are experts in readers’ advisory. While many of our recommendations are hand-crafted, others are selectively auto-generated based on subject and appeal factors.
  • NoveList’s “extras” are quick and easy to use resources that you can use in your daily work with books and readers. They are created by professionals so you know you can trust the content. We continually update the existing content and add new resources, so it’s fresh and current.“Extras” include these type of materials:-Book discussion guides-Book display ideas-Genre outlines-Picture Book Extenders-Recommended Reads-Grab and Go Lists
  • Let’s look at NoveList Select.
  • From an OCLC report: more people are aware that their library has a coffee shop than that the library has online databases. What can libraries do to increase awareness of library services?
  • From Library Journal’s Patron Profiles chart – Figure 16 – all the action is in the catalog. What can you do to put more information in your catalog?
  • A typical catalog tells readers whether or not your library has the item requested. But what happens when the item is not available? Do you offer the reader any other options?
  • The catalog is the library’s most frequently used resource. Is it delivering what library users really want?In a study of online catalog users by the Evansville Public Library, IN:78% of customers requested Similar Titles Recommendations.72% of customers said that having Series Information available was important to them.
  • Catalog enrichment makes your bibliographic records better by adding richer supplemental content. Information is delivered to people as they use the catalog – a very visible location that is highly effective. Select allows libraries to recommend books, events, newsletters and more – all based on the user’s interests.
  • Let’s look at reasons why catalog enrichment makes a difference in libraries.
  • The catalog is the library’s most frequently used resource. Is it delivering what library users really want?In a study of online catalog users by the Evansville Public Library, IN:78% of customers requested Similar Titles Recommendations.72% of customers said that having Series Information available was important to them.
  • Catalog use is changing -- more and more usage is remote. More people are using the library from home, school, wherever. How do these readers discover the depth and breadth of your collection? Charlotte Mecklenburg reports 82% of holds are remote. In Williamsburg Regional Library, VA the number is 89%.Many libraries don’t know the answer to this question but most agree—it’s a lot!
  • Is your catalog a place where readers can learn about books and resources they didn’t already know about? Or is a place where readers come to place on books they’ve learned about from others? This is the difference between book delivery and book discovery.Why is it so important? OCLC’s From Awareness to Funding—a study of library user voting behavior—found that library user who viewed the library as place that introduced them to new authors and titles and resources were more likely to vote for increased library funding.
  • Does your catalog just sit there waiting for someone to use it or is it a key part of your strategy for keeping your library top of mind with your users?E-newsletters like NextReads when they are part of a catalog enrichment plan keep users connected to the library.Lexington Public results: Within a week of a newsletter’s arrival, circulation of titles in a NextReads newsletter increases by 90%. Within a week of a newsletter’s arrival, holds on titles in a NextReads newsletter increase by 122%.The number of checkouts for a title featured in NextReads can be expected to almost double.The number of holds placed on a title featured in a NextReads newsletter can be expected to increase by 55% for new titles and 75% for older titles.Source: Lexington Public Library, KY, NextReads Subscriber Survey and Evaluation
  • Does your stretched-thin staff have the time to deliver the level of service to your readers that you and they want? Especially when the questions relate to series information or finding another book like the one they just read?Select saves staff time and increases the level of customer service.
  • Let’s use a popular title to demonstrate what NoveList Select can do.
  • NoveList Select can provide the book jackets (as well as music and DVD cover images) for the titles in your catalog. (this is an optional upgrade)
  • NoveList Select can add summaries and author bios to your catalog. (these are optional upgrades)
  • Add professional reviews from sources like Kirkus, Library Journal and more. (optional upgrade)Also add readers reviews and ratings from Goodreads. (included in NoveList Select)These are right at readers’ fingertips when they are deciding whether to read a book.
  • NoveList Select lists the entire series, in reading order.
  • Three kinds of reading recommendations – Series, Title, Author. (Note: Series recommendations are new in 2012.)
  • Every recommendation has a reason – hand crafted by NoveList experts.The display of recommendations was improved in 2012 – it is now an attractive pop-up when you click “why did we recommend this?”
  • Links to related NextReads newsletters are provided, as well as a link to the library’s newsletter sign up page. (This section is available for current NextReads subscribers only)Links to Events in Your Library (available for Evanced Events customers only).Both items are connected to the subject headings, so patrons on see the most relevant newsletters and events.
  • NoveList has lots of “extras” for librarians and readers, including lists of award winners, recommended reads lists, book discussion guides, genre overviews, feature articles and more. This section makes it really for users to easily find and use NoveList content.
  • New in 2013! NoveList Select will now include recommendations for related e-resources. This is very useful for letting your patrons know about the e-resources available in your library. Bring them out of hiding and put them where your patrons will see them!
  • In 2012, NoveList released a new version of Select that offers even more areas of enrichment, including several optional upgrade packages. NoveList Select with Content Café Upgrades offers the most comprehensive catalog enrichment service available so that libraries can deliver what users need and build strong connections to their readers and communities.
  • Transcript of "NoveList ALA Midwinter 2013"

    1. 1. ESSENTIAL TOOLS FOR GROWING YOUR AUDIENCE AND INCREASING USAGEALA Midwinter Meeting 2013
    2. 2. AGENDA• Readers are the key to success• Challenges facing libraries• Tools for growing your audience and increasing usage • High-quality reading recommendations (NoveList Plus) • Rich information in your catalog (NoveList Select) • Effective communication with your community (LibraryAware/NextReads)
    3. 3. Readers matter more than anything
    4. 4. Book delivery vs. Book discovery
    5. 5. Where does the library fit in?
    6. 6. Three Key Questions 1. Who is your library reader? What do they want? 2. How do you respond to the shift from physical to virtual usage? 3. What can you do to attract and hold the attention of your patrons?
    7. 7. A Plan for Engaging Your ReadersEnable book Put more Connect with discovery reader readers using features in multiple the catalog channels
    8. 8. NoveList Has Solutions Book Catalog Outreach andDiscovery Enrichment MarketingNoveList Plus NoveList Select LibraryAware/ NextReadsNoveList K-8 Content Café Plus Options
    9. 9. NOVELIST PLUSEnable book discovery with high-quality reading recommendations
    10. 10. READERS DON’T ASK FOR HELP 2% Readers’ Advisory 98% reference
    11. 11. REACHING READERS:TRADITIONAL METHODS 1. Separation of fiction collection by genre 2. Book displays 3. Book lists 4. Face-to-face readers’ advisory
    12. 12. GENRE COLLECTIONS
    13. 13. BOOK DISPLAYS
    14. 14. BOOK LISTS
    15. 15. FACE-TO-FACE
    16. 16. IT’S ALL ABOUT RELATIONSHIPS• Between books• Between readers and books• Between readers• Between readers, books and the library
    17. 17. Super Supporters Probable Supporters Barriers to Support Chronic Non-votersOCLC, From Funding to Awareness
    18. 18. WOM(a.k.a. just tell them about it!)
    19. 19. NoveList Dashboard 1 2 43
    20. 20. If You Like …You MightThis Book… Like These Too
    21. 21. EXPERT RECOMMENDATIONSMAKE ALL THE DIFFERENCE WHO WHY
    22. 22. NOVELIST HAS APPEAL
    23. 23. complex Storyline action Overall structure of the story
    24. 24. fast Pace steady The rate at which a story unfolds
    25. 25. upbeat Tone dark The feeling that a book evokes in the reader
    26. 26. detailed Writing Style plot-driven Quality of the language and the level of detail in the background
    27. 27. Looking forsuspenseful, issue-oriented stories about antique dealer-detectives?
    28. 28. ALSO IN NOVELIST Extra resources to inspire youBook group Teaching Staff Reading Book display ideas and continuing inspiration ideas curricular education materials
    29. 29. NOVELIST SELECT Put rich information andreader features in your catalog
    30. 30. READERS ARE NOT AWARE OF OTHER LIBRARY SERVICES 84% VS. 39%Coffee/snack shop Online databases
    31. 31. SHIFT TO VIRTUAL VISITS Pop served 910,000 Book circulation (print) 5,523,719 Book circulation ebook 636,866 Door Count 5,836,636 In-house reference 5,297,122 Program attendance 477,135 Website views 70,116,144 Number of holds 1,481,252 Number of remote holds 1,218,636
    32. 32. A TYPICAL CATALOG EXPERIENCE All copies are checked out
    33. 33. Book DiscoveryWHAT READERS REALLY WANTFROM THE CATALOG Series Information Similar Titles
    34. 34. Book jacket Catalog enrichment is a solution Information delivered where it is most visible and effective — inside Summary your catalog! Reviews Recommendations
    35. 35. TOP 5 REASONSWHY ENRICHMENT MAKES A DIFFERENCE 1 Delivers what library users really want 2 Reaches library users whenever and wherever they are 3 Strengthens connections to readers (and supporters) 4 Keeps people plugged into your library 5 Saves staff time and improves customer service
    36. 36. 1Delivers what library users really wantSimilar Titles Series Information
    37. 37. 2Reaches library users whenever and wherever they are
    38. 38. 3Strengthens connections to readers (and supporters)
    39. 39. 4Keeps people plugged into your library
    40. 40. 5Saves staff time and improves customer service“ “ NoveList Select has become one of our primary tools in answering our most common questions… -- Chip Lannert, Readers Advisor
    41. 41. Imagine Your Catalog,ExpandedEnrichedTransformed
    42. 42. Book Jackets
    43. 43. SummariesAnd author bios
    44. 44. Expert Reviews Goodreadsin yourReader reviews, too catalog
    45. 45. Entire series info,in reading order
    46. 46. Expert NoveList Recommendations For the series… Series Recommendations are NEW in 2012 The title… And the author
    47. 47. Expert reasoningWhy and WhoRecommended
    48. 48. Links toyour newsletters Lists of your events
    49. 49. Reading level Lists, guides and more
    50. 50. NEW in 2013! Promote yourSearch These Related eResources to Learn More e-resources
    51. 51. CHOOSE YOUR OPTIONS Comprehensive NoveList Select + Optional Upgrades = Catalog Enrichment Series information  Book jackets Reading recommendations  Book summary (Author, Title, Series) Reader reviews  Table of Contents Links to NextReads  Book Excerpts newsletters  Author Bios NoveList Extras  Professional reviews Reading Levels (Lexile) NEW! E-resource Recommendations
    52. 52. LIBRARYAWARE/NEXTREADSEffective communication and marketing
    53. 53. Changes in Library Usage
    54. 54. Relationships
    55. 55. NextReads
    56. 56. ReadingSuggestions
    57. 57. Subscriber ListsBased on Lifestyle
    58. 58. Promote on Website
    59. 59. Social Media
    60. 60. Hi .
    61. 61. IDEAS FOR CONNECTINGWITH YOUR READERS• Share reading suggestions• Deliver genre overviews• Promote e-books• Promote book clubs• Promote author events• Share read-alikes
    62. 62. 52% of young readers said theywere unaware they could borrow an ebook from the library
    63. 63. E-readersand e-books
    64. 64. NextReads Newsletters(coming soon!)
    65. 65. “ I dont think I ever saw it advertised anywhere. Maybe they could send out a mailer to let ” people know?
    66. 66. We can help your community be
    67. 67. A Plan for Engaging Your ReadersEnable book Put more Connect with discovery reader readers using features in multiple the catalog channels
    68. 68. www.ebscohost.com/novelist
    69. 69. Are Books Your Brand?How Libraries Can Stay Relevant to Readers Free webinar Feb 14, 2-3pm ET www.ebscohost.com/novelist

    ×