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Industry Analysis: Telecommunication in Saudi Arabia
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Industry Analysis: Telecommunication in Saudi Arabia

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  • Implement ICT sector policies, plans, and programs• Issue licenses for ICT provisioning• Liberalize and regulate the telecommunications market, while attracting local andinternational investments in the sector• Protect consumer interest, rights, and ensure safety and security within the ICTenvironment• Encourage reliance on market forces and promote healthy competition• Establish the basis for telecom services tariff regulation• Manage the radio frequency spectrum resource, including development of the NationalFrequency Plan, and propose a spectrum usage fee structure• Promote IT services, increase awareness and usage of the internet• Encourage research & development in the ICT sector, and encourage modernization ofnetworks and services• Establish and manage the National Numbering PlanThe fixed and mobile telecommunication services shall only be provided through joint-stock companies that place their stock for public subscription.CITC monitor the compliance of facilities-based fixed, mobile and data services licensees with their license obligations and commitments, including network rollout and coverage.licensing Mobile Virtual Network Operators (MVNOs), based on resale of mobile services, following a public consultation.
  • Mobily dominatesthe mobile broadband market with a staggering 75.7% share in FY2011.Expected to leadcustomer management
  • 47.5% Internet penetration
  • http://mcit.gov.sa/Telecommunication/english
  • Transcript

    • 1. TelecommunicationIndustry AnalysisMKT 538 – Strategic MarketingNour Khouja
    • 2.  Industry Overview  Key competitorsAgenda  Industry Future  Q&A
    • 3.  The Saudi telecom sector is the largest in the Middle East, with over 54.0 mn mobile subscribers and over SAR66.0 bn in revenues.  Total mobile penetration reaching 188.0% at the end of 2011; higher than the GCC average  Sustainable growth after liberalization of the sector since 2003.Overview  The regulator is the Communication and Information Technology Commission (CITC)  They aim to provide: “Universally available, high quality and affordable communications and information technology services”
    • 4. Saudi TelecomRevenueGrowth
    • 5. Mobile ServiceMarket Growth
    • 6.  STC is the largest telecommunication services provider in the Middle East and North Africa.Market Leader  It is the leading operator within the Kingdom of Saudi Arabia, and its international presence extends to 11 countries.- STC  Established in 1998  Better network coverage and bundled services offerings
    • 7. KeyCompetitors
    • 8. Mobily Leaderin MobileBroadband
    • 9.  Continued challenges at Zain KSA could be positive for both STC and Mobily  Market is rapidly shifting away from traditional voice services to advanced data and corporate solutions  The upgrading of the telecommunications networks is likely to beGrowth a major driver of infrastructure spending  Aggressive price-based competition could impact telcos profitability  Moderate regulatory risks, renewed investor concern for regional telcos
    • 10. Q&A
    • 11.  http://mcit.gov.sa/Telecommunication/english  http://www.citc.gov.sa  http://www.marketresearch.com/Business-Monitor-International- v304/Saudi-Arabia-Telecommunications-Q1-7343230/  http://www.globaltrade.net/international-trade-import- exports/f/market-research/text/Saudi-Arabia/Computers-References Telecommunications-Internet-Telecommunications-Services-in- Saudi-Arabia.html  https://www.fransitadawul.com.sa/bsfsitear/fundspdfs/SFC_Telec om_AR.pdf  http://www.stc.com.sa/  http://www.aljaziracapital.com.sa/jaziracapital/report_file/ess/SEC -32.pdf