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The Power of Visual Communication

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This presentation explains the importance of using visuals to improve communication, as well as what makes symbols effective communication tools.

This presentation explains the importance of using visuals to improve communication, as well as what makes symbols effective communication tools.

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  • 1. The Power of Visual Communication The Noun Project
  • 2. The Power of Visual Communication Visual Communication is all around us, it is ubiquitous. From digital screens to our built environments, information is communicated to us through a universal visual language. There’s a reason why iconography is all around us. The Noun Project
  • 3. The Power of Visual Communication Combining visuals with text improves communication and learning by 89%.* The Noun Project
  • 4. The Power of Visual Communication People remember 10% of what they hear, 20% of what they read, but 80% of what they see.** The Noun Project
  • 5. The Power of Visual Communication 83% of human learning occurs visually.*** The Noun Project
  • 6. The Power of Visual Communication The Noun Project What makes symbols effective communication tools?
  • 7. The Power of Visual Communication The Noun Project Caution! Don’t fall down the stairs or you will hurt yourself! Symbols communicate information faster than words
  • 8. The Power of Visual Communication Symbols can be understood by diverse audiences, they are universal The Noun Project
  • 9. The Power of Visual Communication Symbols communicate a lot of information without taking up a lot of space The Noun Project
  • 10. The Power of Visual Communication Collaborative Learning The Noun Project Hackathon Wearable Technology Symbols have semantic meaning, they serve to visually define a concept
  • 11. The Power of Visual Communication Symbols can be used in fun ways, making them memorable The Noun Project
  • 12. The Power of Visual Communication The Noun Project is the defining resource for the world’s visual language. The Noun Project
  • 13. The Power of Visual Communication The Noun Project Most Extensive Collection of Diverse symbols High Quality symbols. The Noun Project consists of over 30,000 symbols submitted by a global community of designers. The symbols represent concepts that are relevant for everything from the boardroom to the classroom. Each symbol submitted to the collection undergoes a rigorous design evaluation based on technical and design criteria, as well high level of user comprehension.
  • 14. The Power of Visual Communication The Noun Project Easy to Use Interface Human Centric Search Incredibly easy interface that allows you to find and download icons effortlessly and as quickly as possible. Our search feature integrates a lexical database that uses natural language processing to provide meaningfully related symbols.
  • 15. The Power of Visual Communication The Noun Project Simple Licensing Supports Design Community Signing up for a premium account enables your team to use any of the symbols in commercial projects with no attribution, no exceptions. Profits from icon downloads are shared with contributing designers to encourage the best talent to continue building the world’s visual language.
  • 16. The Power of Visual Communication The Noun Project Professional $50/month Team $100/month Agency $500/month Professional varies 50 icon licenses / month Download or API 100 icon licenses / month Download or API 500 icon licenses / month Download or API 500+ icon licenses / month Download or API 10 user accounts 20 user accounts 100 user accounts Unlimited user accounts Free ublic domain icons p Download or API Free ublic domain icons p Download or API Free ublic domain icons p Download or API Free public domain icons Download or API Save 50% per icon! Save 50% per icon! Save 50% per icon! Save 50% per icon! www.thenounproject.com/pricing/
  • 17. The Power of Visual Communication Sources * “Visual Language and Converging Technologies in the Next 10-15 Years and Beyond” by Robert E. Horn, visiting scholar at Stanford University, Dec. 2001. ** “Syntactic Theory of Visual Communication” by Paul Martin Lester, California State University at Fullerton, 1994–1996. *** “Presenting Effective Presentations with Visual Aids” by U.S. Department of Labor, OSHA Office of Training and Education, May 1996. The Noun Project

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