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The Power of
Visual Communication
The Noun Project
The Power of Visual Communication

Visual Communication is all
around us, it is ubiquitous.
From digital screens to our bu...
The Power of Visual Communication

Combining visuals with text improves communication and learning by 89%.*

The Noun Proj...
The Power of Visual Communication

People remember 10% of what they hear, 20% of what they read,
but 80% of what they see....
The Power of Visual Communication

83% of human learning occurs visually.***

The Noun Project
The Power of Visual Communication

The Noun Project

What makes symbols effective
communication tools?
The Power of Visual Communication

The Noun Project

Caution!

Don’t fall down the stairs or
you will hurt yourself!

Symb...
The Power of Visual Communication

Symbols can be understood by diverse audiences, they are universal

The Noun Project
The Power of Visual Communication

Symbols communicate a lot of information without
taking up a lot of space

The Noun Pro...
The Power of Visual Communication

Collaborative Learning

The Noun Project

Hackathon

Wearable Technology

Symbols have ...
The Power of Visual Communication

Symbols can be used in fun ways, making them memorable

The Noun Project
The Power of Visual Communication

The Noun Project is the
defining resource for the
world’s visual language.

The Noun Pr...
The Power of Visual Communication

The Noun Project

Most Extensive Collection of Diverse symbols

High Quality symbols.

...
The Power of Visual Communication

The Noun Project

Easy to Use Interface

Human Centric Search

Incredibly easy interfac...
The Power of Visual Communication

The Noun Project

Simple Licensing

Supports Design Community

Signing up for a premium...
The Power of Visual Communication

The Noun Project

Professional
$50/month

Team
$100/month

Agency
$500/month

Professio...
The Power of Visual Communication

Sources
* “Visual Language and Converging Technologies in the Next 10-15 Years and Beyo...
The Power of Visual Communication
The Power of Visual Communication
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The Power of Visual Communication

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This presentation explains the importance of using visuals to improve communication, as well as what makes symbols effective communication tools.

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Transcript of "The Power of Visual Communication"

  1. 1. The Power of Visual Communication The Noun Project
  2. 2. The Power of Visual Communication Visual Communication is all around us, it is ubiquitous. From digital screens to our built environments, information is communicated to us through a universal visual language. There’s a reason why iconography is all around us. The Noun Project
  3. 3. The Power of Visual Communication Combining visuals with text improves communication and learning by 89%.* The Noun Project
  4. 4. The Power of Visual Communication People remember 10% of what they hear, 20% of what they read, but 80% of what they see.** The Noun Project
  5. 5. The Power of Visual Communication 83% of human learning occurs visually.*** The Noun Project
  6. 6. The Power of Visual Communication The Noun Project What makes symbols effective communication tools?
  7. 7. The Power of Visual Communication The Noun Project Caution! Don’t fall down the stairs or you will hurt yourself! Symbols communicate information faster than words
  8. 8. The Power of Visual Communication Symbols can be understood by diverse audiences, they are universal The Noun Project
  9. 9. The Power of Visual Communication Symbols communicate a lot of information without taking up a lot of space The Noun Project
  10. 10. The Power of Visual Communication Collaborative Learning The Noun Project Hackathon Wearable Technology Symbols have semantic meaning, they serve to visually define a concept
  11. 11. The Power of Visual Communication Symbols can be used in fun ways, making them memorable The Noun Project
  12. 12. The Power of Visual Communication The Noun Project is the defining resource for the world’s visual language. The Noun Project
  13. 13. The Power of Visual Communication The Noun Project Most Extensive Collection of Diverse symbols High Quality symbols. The Noun Project consists of over 30,000 symbols submitted by a global community of designers. The symbols represent concepts that are relevant for everything from the boardroom to the classroom. Each symbol submitted to the collection undergoes a rigorous design evaluation based on technical and design criteria, as well high level of user comprehension.
  14. 14. The Power of Visual Communication The Noun Project Easy to Use Interface Human Centric Search Incredibly easy interface that allows you to find and download icons effortlessly and as quickly as possible. Our search feature integrates a lexical database that uses natural language processing to provide meaningfully related symbols.
  15. 15. The Power of Visual Communication The Noun Project Simple Licensing Supports Design Community Signing up for a premium account enables your team to use any of the symbols in commercial projects with no attribution, no exceptions. Profits from icon downloads are shared with contributing designers to encourage the best talent to continue building the world’s visual language.
  16. 16. The Power of Visual Communication The Noun Project Professional $50/month Team $100/month Agency $500/month Professional varies 50 icon licenses / month Download or API 100 icon licenses / month Download or API 500 icon licenses / month Download or API 500+ icon licenses / month Download or API 10 user accounts 20 user accounts 100 user accounts Unlimited user accounts Free ublic domain icons p Download or API Free ublic domain icons p Download or API Free ublic domain icons p Download or API Free public domain icons Download or API Save 50% per icon! Save 50% per icon! Save 50% per icon! Save 50% per icon! www.thenounproject.com/pricing/
  17. 17. The Power of Visual Communication Sources * “Visual Language and Converging Technologies in the Next 10-15 Years and Beyond” by Robert E. Horn, visiting scholar at Stanford University, Dec. 2001. ** “Syntactic Theory of Visual Communication” by Paul Martin Lester, California State University at Fullerton, 1994–1996. *** “Presenting Effective Presentations with Visual Aids” by U.S. Department of Labor, OSHA Office of Training and Education, May 1996. The Noun Project
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