Notattz Introduction

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  • A Harris Poll by Harris Interactive surveyed 2,016 adults in the United States online between January 16 and 23, 2012.
  • Upper papillary layer contains a thin arrangement of collagen fibers
    Lower reticular layer is made of thick collagen fibers arranged parallel to the surface of the skin
  • Under electron microscope, pigments=electron dense clumps located in the fibroblasts and microphages of the dermis
    Ink particles shattered and engulfed by tissue macrophages
  • Notattz Introduction

    1. 1. Ancient Problem: Modern Solution Sushil Bhatia www.notattz.com (508) 523-5014
    2. 2. www.notattz.com 2
    3. 3. Product Description Notattz is an all natural tattoo removal serum that allows for painless tattoo removal. A safe and easy solution you can do at home to remove and/or fade unwanted tattoos. www.notattz.com 3
    4. 4. Customer Reach and Sales • • • • • • • • • • Licensing (Johnson & Johnson) Pharmacies (CVS, Wal-Mart, Walgreen's, Rite Aid) Dermatologists Hospitals Tattoo Parlors Tattoo Conventions/Expos Cosmetic/Skincare Shops Mall Kiosks Internet (Online Store) Direct Sales/Traveling (Colleges, Bars, Strip Clubs, Barber Shops, Gyms, Tanning Salons) • Events (Music Festivals, Booths at Town Fairs, Car Shows, City Festivals) Target Market 25-45 year olds all demographics www.notattz.com 4
    5. 5. Competitive Advantage            Made in the USA Cost efficient All Natural No dangerous chemicals – e.g. TCA Formulated for all skin types Serum based (absorbs into skin quicker than cream based products) No known side effects Laboratory testing Scientifically Proven Dermatologist approved Patented formula www.notattz.com 5
    6. 6. Tattoo Industry • Sixth fastest growing retail venture (1. Internet, 2. Paging Services, 3. Bagels, 4. Computers/Tech, 5. Cellular Phone service) (B.) • The term “Tattoo” places in the top 50 search inquiries on major search engines (B.) • Estimated 20,000+ Tattoo parlors in the United States (B.) • On average one new establishment is added everyday (B.) • 66 million people in the U.S. (21% of population) have at least one tattoo (C.) • 15 million people in the U.S. (5% of population) have tattoo regret (C.) • Since 2008 there has been an increase of over 20 million people who have received tattoos, which is an average of 5 million new people a year (C.) • One in five U.S. adults now have a tattoo (C.) (C.) www.notattz.com 6
    7. 7. Tattoo Removal Due to the amount of people in the U.S. that have been receiving tattoos a new trend has emerged; TATTOO REMOVAL. (F.)  65 million + spent annually on Laser tattoo removal alone. (G.) Tattoo removal options: • • • • • • Laser Treatments – The removal of tattoo pigments using lasers Chemical Peel - Body treatment technique using a chemical solution Dermabrasion – A surgical controlled abrasion of the upper layers of the skin Salabrasion - Scrubbing the skin with salt Cryosurgery - Extreme cold to destroy abnormal tissue Excision – Surgically removing the tattoo (D.)  All these treatments are more expensive & painful than the actual application of the tattoo. Disadvantages of Laser Tattoo Removal : • Expensive (cost up to $10,000) (E.) • Painful (more painful than receiving the actual tattoo) (A.) • Risky (can damage & scar the skin) (A.) www.notattz.com 7
    8. 8. Topical Tattoo Removal • • • • • • Least expensive tattoo removal option Least painful tattoo removal method Will not damage or scar the skin Shown to be effective Able to be used at home Works on black/grey & color tattoos How does it work? Tattoo removal creams work by helping bring the tattooed layers of skin closer to the surface so the ink will fade. The best formulations are able to prevent new layers of skin from developing pigment (color). The combination of these two actions is why tattoo removal creams have become so popular over the last few years. www.notattz.com 8  (A.)
    9. 9. Top 10 Reasons for Tattoo Regret 1. Too young when received tattoo. 2. Permanent and marked for life. 3. Do not like it. 4. No acceptable for employment. 5. Location (too hard to hide). 6. Poor choice/picked wrong tattoo. 7. Poorly done/not professional looking. 8. Personality changes/doesn’t fit present life style. 9. Spur of the moment not fully thought out. 10. Doesn’t look good/ugly.  (C.) www.notattz.com 9
    10. 10. Significance U.S. Census Bureau Population Clock  (2013) 316 million Target Consumers:  ~ 9 million  www.notattz.com 10
    11. 11. Skin Epidermis •75 - 150 µm thick •Five layers Stratum corneum Stratum licidum Stratum granulosum Stratum spinosum Epidermis Stratum basale Dermal papillae Papillary Reticula r Nerve endings Blood vessels Dermis Subcutaneous tissue Muscle http://jerryssurgicalnj.com/images/Skin_Structure.jpg www.notattz.com Dermis •2 - 4 mm thick •Upper papillary layer •Lower reticular layer Subcutaneous Tissue •Fat and connective tissue •Blood vessels and 11 nerves
    12. 12. Tattooing Process TATTOO NEEDLE • 50 - 3,000 times per minute •Pigments trapped in the dermis in a meshwork of fibroblast cells and collagen •Fibroblasts maintain structural integrity of connective tissues www.notattz.com http://www.a-nu-yu.com/Images/skinchart.jpg 12
    13. 13. Tattoo recovery Initial Ink Location 1 month after -Surface cells flake off -Ink clusters in dermis www.notattz.com http://archives.evergreen.edu/webpages/curricular/1999-2000/humanbio/TattooInk.htm 3 months after -Ink settles on top of dermis 13
    14. 14. Current removal methods Laser Removal http://www.blinktattooremoval.com/blog/tag/claser Surgical Excision / Dermabrasion http://www.blinktattooremoval.com/blog/tag/excision/ Cryosurgery http://www.blinktattooremoval.com/blog/tag/cryosurgery/ http://www.tattooreport.com/tattoo-removal-overview.html www.notattz.com 14
    15. 15. Existing Tattoo Removal lotion Solution Active Ingredients Instructions 1 Benzene Nitric Acid Apply 2-3 min until top layer raised 2 Carboxylic Acid Acetic Acid Picric Acid Apply 2-3 min and use tongue depressor to remove top layer 3 Silver Nitrate Methanol Apply 3-4 times and place gauze on area www.notattz.com 15
    16. 16. Comparison of methods Method Painful? Tolerable with numbing cream Anesthesia? Lasers Cost $1250-$8000; 5-10 visits Dermabrasion $2,000-$4,000 Yes Yes Cryosurgery $100-$500 Yes Yes Surgical Excision $3,000-10,000 Yes Yes Patented Lotion Not on Market Yes No www.notattz.com Maybe 16
    17. 17. Ink particles in skin Before After Laser Removal •Pigments are electron dense clumps in dermis •Particles diameter 40 - 300 nm •Ink particles shattered, engulfed by tissue macrophages www.notattz.com 17 Wang, Chia-Chen. et al. Comparison of Two Q-Switched Lasers and a Short-Pulse Erbium-Doped Yttrium Aluminum Garnet Laser for Treatment of Cosmetic Tattoos Containing Titanium and Iron in an Animal Model. Dermatol Surg 2010; 36: 1656-1663
    18. 18. NoTattz Lotion •$99/bottle •All-natural •Proprietary •Sold as a cosmetic product •100% safe •Painless www.notattz.com 18
    19. 19. NOTATTZ Lotion http://www.permanentface.com/Tattoo-Removal.html Simulated Desired Results Ink will break it up into very small particles which will eventually flush out of the system Rub on 5-7 min Apply twice a day for 6-8 months www.notattz.com 19
    20. 20. Proposal (cont.) Pictures immediately after tattooing 10 undergo removal treatment after 6 months 10 undergo removal treatment after 2 years Pictures after day one Pictures each week for 9 months www.notattz.com 20
    21. 21. Directions Clean tattoo area, use an exfoliating pad to remove the dead skin over the tattoo (Make sure skin is completely dry before applying the serum). Apply heat e.g. hair dryer to allow pours to expand. Apply a small amount of serum to the finger tips and massage gently onto the tattoo. Wipe off tattoo area. Apply twice a day for maximum effectiveness. Apply a sunscreen of SPF 30+ to the treated area if exposed to sun light or UV ray lights. www.notattz.com 21
    22. 22. Customer Reach and Sales • • • • • • • • • • Licensing (Johnson & Johnson) Pharmacies (CVS, Wal-Mart, Walgreen's, Rite Aid) Dermatologists Hospitals Tattoo Parlors Tattoo Conventions/Expos Cosmetic/Skincare Shops Mall Kiosks Internet (Online Store) Direct Sales/Traveling (Colleges, Bars, Strip Clubs, Barber Shops, Gyms, Tanning Salons) • Events (Music Festivals, Booths at Town Fairs, Car Shows, City Festivals) Target Market 25-45 year olds all demographics www.notattz.com 22
    23. 23. Order Options • • • • • • • 24/7 Over the phone product ordering Automated online/phone orders for existing customers Online store orders – e.g. PayPal/Credit Cards/Money Orders Customer account data base - e.g. mailing list, e-mail addresses In-hand Order forms Whole Sale accounts for large orders Auto ship order options www.notattz.com 23
    24. 24. Advertising & Promotions • • • • • • • • • • • • Business Cards Flyers Brochures Pictures & Testimonials Social Networking Sites (Facebook, Twitter) Internet Advertisements (Google, TattooRemovalAssociation.com, BestTattooCreams.com, Google Images, YouTube) Radio Advertisements Magazines (Ink Magazine) Newspaper Ads Television Commercials Promotional Gifts (T-Shirts, Hats, Magnets, Stickers, Pens etc.) AdverCar www.notattz.com 24
    25. 25. Competitors 1. Fadeplex 4. Wrecking Balm 2. TAT-Med 5. Tat B Gone 3. Profade 6. Tattoo Fading www.notattz.com 25  (A.)
    26. 26. Competitive Advantage            Made in the USA Cost efficient All Natural No dangerous chemicals – e.g. TCA Formulated for all skin types Serum based (absorbs into skin quicker than cream based products) No known side effects Laboratory testing Scientifically Proven Dermatologist approved Patented formula www.notattz.com 26
    27. 27. www.notattz.com 27
    28. 28. Tattoo Industry • Sixth fastest growing retail venture (1. Internet, 2. Paging Services, 3. Bagels, 4. Computers/Tech, 5. Cellular Phone service) (B.) • The term “Tattoo” places in the top 50 search inquiries on major search engines (B.) • Estimated 20,000+ Tattoo parlors in the United States (B.) • On average one new establishment is added everyday (B.) • 66 million people in the U.S. (21% of population) have at least one tattoo (C.) • 15 million people in the U.S. (5% of population) have tattoo regret (C.) • Since 2008 there has been an increase of over 20 million people who have received tattoos, which is an average of 5 million new people a year (C.) • One in five U.S. adults now have a tattoo (C.) (C.) www.notattz.com 28
    29. 29. Tattoo Removal Due to the amount of people in the U.S. that have been receiving tattoos a new trend has emerged; TATTOO REMOVAL. (F.)  65 million + spent annually on Laser tattoo removal alone. (G.) Tattoo removal options: • • • • • • Laser Treatments – The removal of tattoo pigments using lasers Chemical Peel - Body treatment technique using a chemical solution Dermabrasion – A surgical controlled abrasion of the upper layers of the skin Salabrasion - Scrubbing the skin with salt Cryosurgery - Extreme cold to destroy abnormal tissue Excision – Surgically removing the tattoo (D.)  All these treatments are more expensive & painful than the actual application of the tattoo. Disadvantages of Laser Tattoo Removal : • Expensive (cost up to $10,000) (E.) • Painful (more painful than receiving the actual tattoo) (A.) • Risky (can damage & scar the skin) (A.) www.notattz.com 29
    30. 30. Topical Tattoo Removal • • • • • • Least expensive tattoo removal option Least painful tattoo removal method Will not damage or scar the skin Shown to be effective Able to be used at home Works on black/grey & color tattoos How does it work? Tattoo removal creams work by helping bring the tattooed layers of skin closer to the surface so the ink will fade. The best formulations are able to prevent new layers of skin from developing pigment (color). The combination of these two actions is why tattoo removal creams have become so popular over the last few years. www.notattz.com 30  (A.)
    31. 31. Top 10 Reasons for Tattoo Regret 1. Too young when received tattoo. 2. Permanent and marked for life. 3. Do not like it. 4. No acceptable for employment. 5. Location (too hard to hide). 6. Poor choice/picked wrong tattoo. 7. Poorly done/not professional looking. 8. Personality changes/doesn’t fit present life style. 9. Spur of the moment not fully thought out. 10. Doesn’t look good/ugly.  (C.) www.notattz.com 31
    32. 32. Top 10 Most Tattooed Cities in America 1. Miami Beach, Florida - 24 shops per 100,000 people - South Beach tourism - Most tattoo shops 2. Las Vegas, Nevada - Hosts one of the biggest tattoo conventions in the US. -16 shops per 100,000 - Largest 25-45yr old age group (Target Market)  3. Richmond, Virginia - Big arts & college community - Many tattoo shops 1. Flint, Michigan - Most likely to wear full sleeves of ink - Large tattooed under 18 population 2. Portland, Oregon - Large Hipster community - Rock Music Icons - Huge art community www.notattz.com 32
    33. 33. 6. Austin, Texas - Hip college town - Live Music Capital of the World 7. San Francisco, California - Large Gay/Lesbian tattooed community - Tattoo boom in the 1960’s 8. Honolulu, Hawaii - Best place to live -Many tattoo shops 9. Kansas City, Missouri - 10+ colleges - Big performing arts scene 10. Los Angeles, California - Largest tattoo expo in the United States - Many tattooed celebrities - Tattoo friendly vibe www.notattz.com 33 (H.)
    34. 34. Sources www.TattooRemovalAssociation.com (A.) www.VanishingTattoo.com/tattoo_facts.html (B.) www.Harrisinteractive.com/tattoos (C.) En.wikipedia.org/wiki/tattoo_removal (D.) Health.costhelper.com/tatttoo-removal.html (E.) www.VoaNews.com/TattooRemovalGainsPopularity (F.) SeattlePlasticSurgery.com/Blog/ (G.) www.TotalBeauty.com/Content/Gallery/Most-tattoos (H.) www.notattz.com 34
    35. 35. Assessment 3 people assess fading each week 5 1 gone completely no change www.notattz.com http://www.permanentface.com/Tattoo-Removal.html 35
    36. 36. Summary •Desire a less painful, less costly method for tattoo removal •Bhatia has invented NoTattz tattoo removal lotion •Test product on animal model prior to human testing •Propose using guinea pigs as animal model www.notattz.com 36
    37. 37. Questions??? www.zhippo.com/PhoenixTattooCompany http://www.tattooartists.org http://catieholker.blogspot.com www.notattz.com 37
    38. 38. www.notattz.com 38
    39. 39. Ancient Problem: Modern Solution Sushil Bhatia www.notattz.com Cell; (508) 523-5014

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