TOURISM MANAGEMENT IN A CRITICAL PERIOD
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TOURISM MANAGEMENT IN A CRITICAL PERIOD

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    TOURISM MANAGEMENT IN A CRITICAL PERIOD TOURISM MANAGEMENT IN A CRITICAL PERIOD Presentation Transcript

    • Mr Suraphon Svetasreni Deputy Governor for Policy and Planning Tourism Authority of Thailand JATA World Tourism Congress 2009 18th September 2009 TOURISM MANAGEMENT IN A CRITICAL PERIOD
    • TAT’S ROLE IN RISK MANAGEMENT
    • TAT’s approach to risk management is systematic and structured.
    • Founded in 2007 - Integration information / news - Monitoring news/tourism situation - Formulate strategies/planning Current status - Designed prototype - Set up data base phase1 TOURISM INTELLIGENCE UNIT AND CRISIS Tourism Authority of Thailand (TAT)
    • TIC – Early Detection and Early Warning Mechanism
      • Managing tourism risks begins long before a crisis surfaces.
        • Monitoring market situations under normal operating conditions
        • Monitoring undercurrents when the storm is brewing
        • During the crisis
        • Post-Crisis Confidence Building and Tourism Recovery Efforts
    • TAT RISK MANAGEMENT IN ACTION
    • Is Influenza A (H1N1) truly the reason for the sharp decline in International Visitor Arrivals to Thailand?… Fact or myth?
    • TAT marketing intelligence indicates a combination of factors come into play.
      • Global economic slowdown
      • Political instability leading up to airport closure and the Songkran protest
      • H1N1
    • Key Factors Influencing the Decision to Travel
      • Influenza A (H1N1) was a key factor in 6 out of 21 key source markets (28%)
      • Political unrest and political instability was a key factor in 17 out of the 21 markets (81%)
    • POST-CRISIS CONFIDENCE-BUILDING
    • Measures to Ensure Airport Security & Visitor Safety
      • The strict enforcement of existing laws
      • The enactment of new legislation
      • Airport Security Bill Approved
        • The Thai cabinet endorsed in principle the draft law to help maintain security at Suvarnabhumi Airport. The bill will grant authority to Airports of Thailand (AOT) officials to disperse mobs and arrest intruders, and they can impose more fines on wrongdoers.
    • THAILAND’S TSUNAMI EARLY WARNING SYSTEM & TSUNAMI EVACUATION DRILLS
    • Thailand’s Tsunami Early Warning System & Tsunami Evacuation Drills
      • Thailand’s National Disaster Warning Centre in operation since May 31, 2005
      • Thailand’s Tsunami Evacuation Plan in place since 2006
      • Tsunami evacuation drills held at least once a year, every year.
      • August 21, 2009: A full-scale tsunami evacuation drill was conducted simultaneously in Phuket, Phang-nga, Ranong, Krabi, Trang and Satun
    • Thailand’s Tsunami Early Warning System & Tsunami Evacuation Drills
      • The Objectives
        • Assess the readiness of all agencies working in collaboration to implement existing evacuation plans in the event of a tsunami incident occurring
        • Test the operability and efficiency of the evacuation plan in place
        • Generate preparedness and enhance confidence among officials concerned and the general public and familiarize all parties with the systematic evacuation procedure
        • Ensure the safety of lives and property of the public and tourists in high risk areas
      • In Phuket, drills were conducted in a total of 19 sites, with a comprehensive test being conducted at Patong Beach.
    • Tsunami Evacuation Drills Routes, Patong Beach EVACUATION SITES EVACUATION ROUTES (distance)
      • Soi Sansabai
      • Cristin Massage
      • OTOP Centre
      • Coconut Intersection
      • Coral Beach Bridge
      • Bangla Road (600 metres)
      • Soi Patong Tower (400 metres)
      • Ruamjai Road (500 metres)
      • Prachanuklo Road (600 metres)
      • Coral Beach Bridge (300 metres)
    • THAILAND’S NATIONAL DISASTER EARLY WARNING SYSTEM
    • National Early Warning committee Thai Meteorological Department Mineral Resource Department Ministry of Interior (Dep.ofDisaster prevention And Mitigaation) Royal Irrigation Department Warning Data from Other National Agencies Information from Threatened Populations Data From Other International Agencies such as Pacific Tsunami Warning Center (PTWC), Japan Meteorological Agency TV Broadcasting (10 stations)
      • Radio Broadcasting
      • AM 211 Stations
      • - FM 312 Stations
      • Amateur Radio System
      • - Local Radio Station (1000 Stations)
      • - Cable Radio Stations
      Mobile Telephone System SMS (20 Million sets) Warning Tower Located in disaster risk areas Diagram of National Disaster Early Warning System in Thailand THAILAND NATIONAL DISASTER WARNING CENTRE Warning Studio
    • Diagram of Early Warning System at National Disaster Warning Center, Thailand
      • Government Agencies
      • Meteorological Dept
      • National Parks, Wildlife and Plant Conservation Dept
      • Pollution Control Dept
      • Dept of Disaster Prevention and Mitigation
      • Electricity Generating Authority of Thailand
      • Royal Irrigation Dept
      • Naval Hydrographic Dept
      • Dept of Mineral Resources
      • Earthquake Detection / Warning Network
      • Pacific Tsunami Warning Center, Hawaii
      • Japan Meteorological Agency, Hokkaido
      • Pacific Disaster Center, Hawaii
      Incoming Messages Hotline Fax Internet
      • Early Warning Messages
      • 42 televised systems of mass media communication
      • 64 radio network stations of Public Relation Dept
      • 216 stations of Thailand Telecommunications Dept
      General Public  People  Radio Amateur Society of Thailand
      • Rapid Warning Message
      • Voice recorder via trunk mobile and repeater system
      • Satellite linked Warning Tower System Control
      • Government Agencies
      • Prime Minister
      • Cabinet
      • Military, Police
      • Disaster Prevention and Mitigation Dept
      • Governors
      • Warning Towers via fire station control of Patong Municipality connected by Leased Line
      Output Notification System Output STUDIO Communication Control Room Operation Room 12 TV Channels Press Room Plasma 1 – Global Information Plasma 2 – Thailand Plasma 3 – Impact Areas Plasma 1 2 3 ONS Server Supervisor / Duty Officer Expert Expert Call Center 30 automatic lines (Call Center 1860) Incoming Messages
    • PREVENTIVE MEASURES TO AVOID CONTRACTING INFLUENZA A (H1N1)
    • Health Tips for Travellers from Thailand’s Ministry of Public Health and the US Centers of Disease Control and Prevention (CDC)
      • Do not travel while you are sick, except to get local medical care.
      • Stay home when you are sick to help prevent others from catching your illness.
      • Avoid being in crowded and poorly ventilated places. Or wear surgical masks.  
      • Avoid close contact with individuals/patients with influenza-like symptoms. When you are sick, keep your distance from others to protect them from getting sick too.
      • Wash your hands often with soap and water. Or use waterless alcohol-based hand gels.
      • Avoid touching your eyes, nose or mouth
      • Avoid sharing glasses, straws, spoons, napkins, handkerchiefs, and towels
      • Cover your mouth and nose with a tissue when you cough or sneeze and put your used tissue in a wastebasket. Don't have a tissue? – Cough or sneeze into your upper sleeve, not your hands.  
      • Practice other good health habits. Get plenty of sleep, be physically active, manage your stress, drink plenty of fluids, and eat nutritious food.
      • It is important to follow the advice of local health and government authorities.
        • Sources: Thailand’s Ministry of Public Health and the US Centers of Disease Control and Prevention (CDC)
    • Influenza A (H1n1) Prevention Measures Undertaken By THAI
      • Regular deep-clean fumigation with EcoTru 1453 on board flights flown to and from high-risk countries
      • 36 common touch points are disinfected – especially items in the passenger seat pocket, aircraft interior, passenger seat, galley, and lavatory on board THAI aircraft. This is in addition to regular on-ground cleaning upon flight arrival.  
      • THAI has installed on all its aircraft TRUE HEPA air filters guaranteed by Airbus and Boeing to keep air as pure as in hospital surgical units. Air filters are changed more often than the recommended standard. 
      • For ground services, THAI's staff at the check-in counter and boarding gate are also required to observe passengers for possible influenza symptoms. If there are doubts as to the passenger’s condition, staff are allowed to refuse or deny boarding. 
      • Surgical masks are available for passengers to wear to prevent spread of infection
      • THAI’s cabin crew observe for passengers with flu-like symptoms and separate contagious passengers from others. International infectious diseases unit contacted prior to flight landing.
        • Source: Thai Airways International Corporate Communications
    • Influenza A (H1n1) Preventive Measures Undertaken To Prevent The Spread Of Infection
      • Retailers, cinemas and mass transit operators have stepped up preventive hygiene measures to assure consumers.
      • Public areas such as store entrances, elevators and lift buttons, escalators (handrails), and restrooms, are sprayed with germ-killing alcohol.
      • Shopping carts are also being cleaned as frequently as possible.
      • Bangkok Sky Train carriages serving the Bangkok Mass Transit System (BTS) are being sprayed every three hours before they leave from the Main Terminals (at Mor Chit and the National Stadium).
      • The Bangkok Subway train carriages are being cleaned with germ-killing spray in areas frequently touched by passengers such as seats, handrails and banisters on a daily basis. Metro staff and security guards are being educated on virus preventive measures and are being provided with gloves, sanitary masks and antiviral gel for use during sanitization
    • ASEAN REGIONAL FORUM (ARF) Statement On Cooperative Counter-terrorist Action On Border Security
    • ASEAN REGIONAL FORUM (ARF) Statement on Cooperative Counter-terrorist Action on Border Security
      • Recognizing that: Terrorism constitutes a grave threat to stability, peace and security in the Asia-Pacific and beyond.
      • It has links with trans-national organized crime, such as money laundering, arms smuggling, people smuggling, and the production of and trafficking in illicit drugs. It is also associated with the illegal movement of nuclear, chemical, biological, and other deadly materials.
      • Because terrorism has multiple dimensions, manifestations and causes and respects no national boundaries, it is a complex phenomenon that requires a comprehensive approach and unprecedented international cooperation… (more)
      •  
      • International terrorism = terrorism practiced in a foreign country by terrorists who are not native to that country
    • Mr Suraphon Svetasreni Deputy Governor for Policy and Planning Tourism Authority of Thailand Arigato … Thank you … Khop Khun Khrup … Sawasdee khrup.   A copy of this presentation is available on www.TATnews.org JATA World Tourism Congress 2009 18th September 2009 TOURISM MANAGEMENT IN A CRITICAL PERIOD