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The Power of Knowledge PUBLIC RELATIONS RESOURCES
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The Power of Knowledge PUBLIC RELATIONS RESOURCES

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  • 1.  
  • 2. The Power of Knowledge
  • 3. PUBLIC RELATIONS RESOURCES Definition “Public Relations in the management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization to with the public
  • 4. PUBLIC RELATIONS RESOURCES Definition cont. interest, and executes a program of action to earn public understanding and acceptance.” American Association of Advertising Agencies
  • 5. PUBLIC RELATIONS RESOURCES PR Industry in India Market Size Rs. 1200 - 1600 Crore Growth Rate 40 - 50 % Annum Net margin 20 - 40 % Ratio of PR/Ad Industry 8 % Source: BS 13 July 2002
  • 6. PUBLIC RELATIONS RESOURCES Where can I get information on What to do? How to do? What to say? How to say?
  • 7. PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Scope Role Definition Communications in PR Internal & External PR
  • 8. PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Employee Relations Industrial Relations (strike/diss.) Marketing (selling/problems at MKT) Advertising (Publicity) Corporate Image & Reputation
  • 9. PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Corporate Communications Sponsorship Shareholder & Investor Public Affairs Issues Management
  • 10. PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Promotion of Cause and Idea Community Government Media Relations Int. Public Relations
  • 11. PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Risk Issues & Crisis Management Feedback & Research Ethics & Law PR & Technology PR Plan
  • 12. PUBLIC RELATIONS RESOURCES Requirement Analysis of PR Situation Analysis Objectives Strategies Tactics Evaluation
  • 13. PUBLIC RELATIONS RESOURCES Organizations/Associations Public Relations Society of India (PRSI) International Public Relations Association (IPRA), (UK) Institute of Public Relations (UK)
  • 14. PUBLIC RELATIONS RESOURCES Organizations/Associations Public Relations Society of America International Committee of Public Relations Consultants Association Council of Public Relations Firms AEJMC/IPA
  • 15. PUBLIC RELATIONS RESOURCES Leading Indian PR Agencies Burson Marsteller Genesis PR Sampark Communications Perfect Relations IPAN
  • 16. PUBLIC RELATIONS RESOURCES Leading Indian PR Agencies Text 100 Corporate Voice Shandwick LinOpinion MelCole Hansa Public Relations
  • 17. PUBLIC RELATIONS RESOURCES Leading Indian PR Agencies Ogilvy Public Relations Worldwide Prism PR Ritam Communications Dean Piele Abacus
  • 18. PUBLIC RELATIONS RESOURCES Top US PR Agencies (Independent Group) Burson-Marsteller (WPP) Porter Novelli (Omnicon) Ogilvy Public Relations Worldwide (WPP)
  • 19. EVENT MANAGEMENT RESOURCE Definition Events as occurrences designed to communicate particular message to target audience. Philip Kotler
  • 20. EVENT MANAGEMENT RESOURCE Market for EM Market Size - 150 Cr. Growth Rate - 50% GR is expected more than 50%
  • 21. EVENT MANAGEMENT RESOURCE Event Category Cricket Olympic Music Film/Television Fests
  • 22. EVENT MANAGEMENT RESOURCE Event Category Hot Air Ballooning Expedition Motor Sports Go-karts Classic Polo
  • 23. EVENT MANAGEMENT RESOURCE Event Category Polo Golf Hero Cup Hockey Tennis
  • 24. EVENT MANAGEMENT RESOURCE Event Category Horse Racing Football Squash World Cup Chess, Cricket, Football Exhibition
  • 25. EVENT MANAGEMENT RESOURCE Event Category Kite Festivals Navratri Festivals Fairs/Festivals Special Launches Special Derby
  • 26. EVENT MANAGEMENT RESOURCE Event Category Celebrity Birthday Marriage University/College Annual Day National Day
  • 27. EVENT MANAGEMENT RESOURCE Event Category Rural Festival & Celebration Major Festival (list of Holidays) Trade Fair of India Sonepur Fair Pushkar Fair
  • 28. EVENT MANAGEMENT RESOURCE Requirement Analysis Clients Event/Services Location Promotion/Presence/PR Finance/Marketing
  • 29. EVENT MANAGEMENT RESOURCE Requirement Analysis Production Political Environment Technology Competitors Information Event Evaluation
  • 30. EVENT MANAGEMENT RESOURCE Requirement Analysis Target Audience Media PERT/CPM List of Problems SWOT
  • 31. EVENT MANAGEMENT RESOURCE Product Tyres Cigarettes Shoes Soft Drinks Liquor
  • 32. EVENT MANAGEMENT RESOURCE Product Automobiles Motor Bikes Banks Pharmaceuticals
  • 33. EVENT MANAGEMENT RESOURCE Event Oraganiser Uni Rapport Events Wizcra ft Fountainhead Power productions A Media Promotions
  • 34. EVENT MANAGEMENT RESOURCE Event Oraganiser Stagekraft Music Craft Pineapple Club Tropical Showflakes Media Entertainment Pvt. Ltd.