SCHOOL OF COMMUNICATION AND INFORMATION
                  REGISTRATION OF SUBJECTS – Semester 2, 2005-2006
               ...
Prescribed Electives
    CS443: Public Opinion
    CS446: Communication Issues in Singapore and Asia
    CS448: Emerging I...
Division of Communication Research:

     1) Assoc Prof Lee Wai Peng                   2)     Assoc Prof Benjamin Detenber...
CS291D/CS292D Communication Practicum

The Communication Research Practicum is a hands-on course without lectures. The CR ...
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SCHOOL OF COMMUNICATION AND INFORMATION

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SCHOOL OF COMMUNICATION AND INFORMATION

  1. 1. SCHOOL OF COMMUNICATION AND INFORMATION REGISTRATION OF SUBJECTS – Semester 2, 2005-2006 ( Final Year Students ) Academic Requirements To graduate, final year students must accumulate a minimum of 137 academic units (AUs) comprising 65 AUs of Core subjects, 32 AUs of Prescribed Electives, 16 AUs of Foundation subjects and 24 AUs of General Electives. It is important that you check your AUs required and earned in order not to delay your graduation. All final year students in the first semester should have been registered for the Final Year Project and have undergone the Professional Internship. Year 4 students in each division have to take the Core subject and fulfill the requirement of 8 AUs of Prescribed Electives, in addition to FYP. Subjects offered for Semester 2 are listed below: 1 Division of Journalism and Publishing Prescribed Electives CS411: Specialized Writing CS414: Specialized Writing in Chinese CS418: Emerging Issues in JP: Magazine Journalism and Publishing (refer to write-up on page 3) CS419: Journalism Practicum II CS426: Advanced Media and Culture Analyses CS443: Public Opinion CS446: Communication Issues in Singapore and Asia 2 Division of Electronic and Broadcast Media Prescribed Electives CS423: Film in Asia CS426: Advanced Media and Culture Analyses CS429A/CS429B: Broadcast Practicum II (2 AUs) (A: Radio/*B: TV) CS446: Communication Issues in Singapore and Asia *Pre-requisite for CS429B TV Practicum: Pass in CS221 Broadcast Journalism or to register for CS221 simultaneously with TV Practicum in Semester 2 2005-2006. (Students are allowed to register for EITHER CS429A OR CS429B in the semester) 3 Division of Public and Promotional Communication Prescribed Electives CS433: Integrated Marketing Communication CS438: Emerging Issues in Public Communication: Issues in Crisis Management and Investor Relations (refer to write-up on page 4) ** CS439: Promotional Communication Practicum: Advertising Portfolio CS443: Public Opinion CS446: Communication Issues in Singapore and Asia ** Pre-requisite for CS439: Grade B in CS331 Advertising Creativity and Copywriting or in CS438A Emerging Issues in Promotional Communication: Graphic Communication 4 Division of Communication Research 1
  2. 2. Prescribed Electives CS443: Public Opinion CS446: Communication Issues in Singapore and Asia CS448: Emerging Issues in Communication Research: Being Digital: A Survey of Emerging Electronic Lifestyles (refer to write-up on page 4) CS449: Communication Research Practicum II (2 AUs) – (refer to brief on page 4) Registration and Add/Drop Periods CS Subjects Registration Date Time Year 4 Core & Prescribed Electives 22 December 2005 9.30 am – 10.30 am Overload 22 December 2005 5:00 pm – 10:00 pm Add/Drop period: 5 January to 18 January 2006 from 9.30 am to 10.00 pm Division Advisors • It is the responsibility of the students to follow the registration procedure and to complete the required AUs from year to year. Students are encouraged to consult the following Division Advisors on registration matters. • Please make your enquiries early, at least 1 week before registration, giving Advisors sufficient time to answer the questions. Students may also check with the School Manager, Ms Susan Lai at LaiSusan@ntu.edu.sg. Division of Journalism and Publishing: 1) Asst Prof Shyam Tekwani (from 1 to 14 Dec 2005) Telephone: 6790-4575 Email: tsrtekwani@ntu.edu.sg 2) Asst Prof Stella Chia (from 15 to 22 Dec 2005) Telephone: 6790-4184 Email: tcychia@ntu.edu.sg Division of Electronic & Broadcast Media: 1) A/P Sharen Liu Telephone: 6790-6036 Email: tsliu@ntu.edu.sg 2) Asst Prof Foo Tee Tuan Telephone: 6790-6451 Email: tttfoo@ntu.edu.sg Division of Public & Promotional Communication: 1) Assoc Prof Lee Chun Wah Telephone: 6790-6114 Email: tcwlee@ntu.edu.sg 2
  3. 3. Division of Communication Research: 1) Assoc Prof Lee Wai Peng 2) Assoc Prof Benjamin Detenber Telephone: 6790-4573 Telephone: 6790-5809 Email: twplee@ntu.edu.sg Email: tdetenber@ntu.edu.sg 3) Assoc Prof Alfred Choi Telephone: 6790-6395 Email: tskchoi@ntu.edu.sg • Any changes to the registration schedule will be notified via the School’s website: http://www.ntu.edu.sg/sci/registration/registration.html and if necessary, through students’ NTU email account. =================================================================== Brief Write-up on Emerging Issues: CS418: Emerging Issues in Journalism and Publishing: Magazine Journalism and Publishing Magazine publishing is special because one good editorial or business idea can still create a great title. CS418 Magazine Publishing will give students an understanding of both the editorial and business aspects of magazines; and the practical skills of creating, writing, editing, designing, marketing and selling them. The course will look at the cultural influence of magazines and their role in reflecting and defining society, as well as the ethical issues that surround the industry as it develops. It will consider different business models and editorial approaches for different magazines, from consumer glossies to niche specialist titles. It’s also a practical course: There are 10 newspapers in Singapore, and over 100 magazines with new titles launching all the time. CS438: Emerging Issues in Public Communication: Issues in Crisis Management and Investor Relations On Issues in Crisis Management, students will be introduced to crisis management covering four broad areas: a) An overview of public relations as an organizational communication practice; b) The definition and scope of issues management and some theoretical perspectives on this subject: b) The definition and scope of crisis management; and c) a strategies that are available to public relations practitioners in conducting crisis management On Issues in Investor Relations, students will be exposed to real-life situations ( not just classroom theory) on investor relations and a fair amount of customer relations. The financial market is currently expanding, and investor relations is a critical component in today's work world. Companies are asking for people that know how and why investor relations work. Our sessions will be a mix of both theoretical as well as practical elements. The end point being the student will have a fair amount of practical experience once they attend and finish this course. CS448: Emerging Issues in Communication Research: Being Digital: A Survey of Emerging Electronic Lifestyles This course focuses on new patterns of social interactions and new personal experiences that are fostered by emerging digital technologies. The course introduces the theoretical foundations for understanding social implications of new technologies and surveys the latest research about online gaming, Wi-Fi and P2P networks, and mobile communications. 3
  4. 4. CS291D/CS292D Communication Practicum The Communication Research Practicum is a hands-on course without lectures. The CR Practicum is open to both Year 2 and Year 4 students in the coming semester. In this course, students work in teams to conceptualize and carry out research projects for client organizations (within or outside NTU). In the process of conducting the research projects, students will learn important skills such as negotiating with the client, budgeting, research design, training and management of coders and interviewers, analysis of data and presentation of findings to the client. Besides gaining research skills and experience, the course will offer opportunities for networking with organizations outside SCI and NTU, and will help students develop a research portfolio that will be useful in their future career. Projects in CR Practicum can be basic academic research or applied market research. If funding is approved, possible projects for the forthcoming semester may include: a) a CATI survey for the Republic of Singapore Navy; b) a survey on JC students’ awareness and perception of SCI. 4

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