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Public Relations

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  • 1. Public Relations Baldwin-Wallace College offers a comprehensive program designed to prepare students for a career in Public Relations. The Public Relations major combines various courses with a general What Can I Do With Public Relations Program. B-W’s program includes over one hundred professionals who help mentor our students; this is more a Major in Public professional mentoring than any other college or university in the Relations? area. Students who complete this emphasis will gain knowledge and skills in the following areas: fundamentals of communication, Event Planning event planning, marketing, public relations campaigns, journalism, Sports Marketing public relations research, and persuasive strategies. Students will Crisis Management also learn business skills and gain knowledge in their particular area of interest. The program encourages a multi-disciplinary approach Entertainment PR with the collaboration of English and Business. Lastly, students will Non-Profit PR participate in extra-curricular activities supplemental to the PR Internal PR program including internships, job shadowing, and a membership Human Resources in the B-W chapter of International Association of Business Communicators. Journalistic Design Desktop Publishing Sales and Fundraising DEPARTMENT HIGHLIGHTS Public Service Official PRSA We work with the Public Relations Society of America (PRSA) to provide more opportunities to students. PRSA is the world’s largest organization for public relations professionals. Your membership offers effective, challenging and effective leadership skills. Membership in PRSA makes you eligible for a quarterly magazine called the CLUBS & PROGRAMS Strategist, plus Public Relations Tactics, a monthly tabloid. This group offers on-line members only services. PRSA offers a network of Chapters, Professional Interest Cleveland Advertising sections and Affinity Groups to help you multiply your effectiveness by joining one of Association our 18 Professional Interest sections. They also offer accredited professionals to mentor Guest speakers new professionals. Your skills can be improved and celebrated through the Silver Anvil Career Days and the Bronze Anvil Awards programs, which recognize the best in public relations Seminars campaigns and tactics. PRSA PR Club IABC ABC The Public Relations program also works with the International Association of Business Communicators (IABC). Through this organization we have helped students attend Connection with luncheons to meet with guest speakers to discover professional opportunities that exist Professionals in the Cleveland area. Students will learn to interact, work with and learn from area We have over one hundred professionals through internships, mentoring, career days, seminars and monthly professionals that serve to programs. You will be able to keep up with global trends in communication and your mentor our students in the future outlook will benefit from the contacts that you make with communication following ways: professionals in Cleveland, as well as national and international levels. There are many Informational Interviews student benefits including Communication World magazine, member rates on IABC publications, discounted rates to attend IABC sponsored seminars and workshops. Internships Access to members only sections of IABC and IABC/Cleveland web sites, including Panel Presentations Career Builder and CW Online. Students can join Internationally at $35.00 annually Job Shadowing unless you join IABC as a practitioner within one year of graduation. There are no dues Professional Mentoring to join IABC of Cleveland. A student is able to join if you are a part-time or full-time Networking student of a college working towards a degree and who are not currently working in the organizational communication profession.
  • 2. SELECTED COURSES DEGREE REQUIREMENTS Experiential Learning: Real PR Campaigns Human Communication The Public Relations major is a program designed to provide a Students have the opportunities to Strategies in Public Relations broad perspective of Communications, work on actual campaigns and English, and Business. There are a develop professional portfolios. Practicum in Public Employers always ask for students minimum of 37 required credits plus Relations that have experience, and our prerequisites to complete a major in Organizational Public Relations. Classes included program provides you with that Communication as part of the degree requirements valuable experience. One recent include: Strategies in Public Relations, campaign that the PR Club completed Persuasion highlighted intercultural Practicum in Public Relations, Studies Studies in Public Relations in Public Relations, Workshop in communication through experiential Exposition and Argument, Journalism, learning. Twenty students traveled to Capstone in Public Puerto Rico to create educational and Marketing and Management. Relations Writing materials about that culture. Through The Public Relations minor has a Argument and Exposition required 24 credit hours and includes area businesses participating in our specific courses for completion. project we have been able to compile Journalism the following: For detailed degree requirements, DVD Choose two of the please consult the B-W catalog at E-book that contains essays, following: www.bw.edu/coursecatalog/ pictures, and video clips degreerequire/cpbr/. Video aired locally about trip Management Created website that can be Marketing accessed worldwide. Developed media kits Accounting Press releases were sent out STUDY ABROAD Public Relations takes full advantage nationwide Business Ethics of B-W’s outstanding Explorations/ Event planning: created an event Business Communication Study Abroad program. In the past few to highlight the above material years, 20 students have traveled to that was attended by 5,000 Behavioral Theories of Created promotional materials Management Puerto Rico as part of their PR campaign. Other students have such as brochures, electronic Human Resource traveled to Chicago, Miami, and business cards, commercials Management to promote our PR campaign. Atlanta for PR conferences. To date, over 80 students have taken For more information you can advantage of these browse through the photos, travel .opportunities. The PR major is play an interactive game, a great one to combine with oversea or view a video at: programs such as in England, Greece, http://www.discoveryseries.tv. Scotland, Australia, and other Universities.
  • 3. DEPARTMENT FACULTY FACULTY FOCUS Sean Gilmore, Ph.D. University of Illinois Dr. Sean Gilmore is an associate professor in the Communication Public Relations campaigns, PR practicum, and Theatre Department. His courses include Public Relations, PR Capstone, Interpersonal communication, Public Speaking, Business and Professional Speaking, Interpersonal family communication, and intercultural Communication, and Intercultural Communication. Dr. Gilmore communication. has published or presented nationally 25 research projects on Chas Koermer, Ph.D. Chair Communication. He has received seven teaching and speaking University of Nebraska at Lincoln awards. His ideas on Communication have been highlighted on Corporate culture and communication, 12 radio and television programs including ABC's 20/20. communication research methods, Dr. Gilmore believes it's useful for students to learn both in and communication theory, public speaking. outside of the classroom. Mary Toale, Ed. D. Dr. Chas Koermer is an associate professor and chair of the West Virginia University Department of Communication and Theatre at Baldwin-Wallace Nonverbal communication, communication research methods, communication theory, College. His teaching interests include corporate culture and instructional communication, persuasion, communication, communication research methods, communication small group communication. theory, and public speaking. He is a member of the National Communication Association and the Eastern Communication Association. His research is on service provider-customer Adjunct Faculty: communication examining sociality. He has published articles in Communication Quarterly and Communication Research Reports. Brad Kostka, M.A. Dr. Chas, as referred to by his students, enjoys trout fishing, reading, Baldwin-Wallace College Public Relations– Persuasive Campaigns collecting coins, and stamps. He and his wife Janice have three young boys. Judi Lakner, M.A. University of Akron Dr. Mary Toale is an assistant professor in the Department of Intro to Human communication, persuasive Communication and Theatre. She is currently the past chair of the campaigns, Business and professional speaking. Instructional Practices Interest Group of the Eastern Communication Association and the current chair elect of the Instructional Jeff Sestokas B.A. Development Division of the National Communication Association. Baldwin-Wallace College Dr. Toale is also on the editorial review board for the regional journal, Studies in Public Relations. Communication Quarterly. She is also a member of the Speech Communication Association of Ohio (SCAO), the Speech Lori A. Zoss-Kraska, M.B.A. Communication Association of Puerto Rico (SCAPR), the National Baldwin-Wallace College Honor Society of Phi Kappa Phi, and the National Leadership Honor Public Relations– Persuasive Campaigns Society of Omicron Delta Kappa.
  • 4. STUDENT EXPERIENCES Baldwin-Wallace P.R. program prepares students to go into the profession of P.R. in a manner that is continuously recognized as superior. All students create a portfolio that demonstrates their competencies in the area of public relations. At the Cleveland Public Relations Society of America Conference these portfolios are recognized and highlighted for their complete and superior quality. Our students are mentored by professionals to be the best. All students are involved in internships, career conferences, and professional mentoring. On a monthly basis professionals come to Baldwin-Wallace to educate, train, mentor, and advice our students. In addition, through internships, job shadows, and other means students learn from professionals on a daily basis. Below is a sample of a couple of students who have been involved in the program and are graduates of our program. All of our students have similar opportunities: Lindsay Szczepanik: President of our P.R. Club Event Planning: Planned and implemented an enormous and successful event on campus that highlighted opportunities that exist at Baldwin-Wallace Internship with motivational speaker Ron Archer and promoted his campaign Internship with I-Cleveland where she developed an entire portfolio of PR material and made contacts throughout Cleveland Hired by Dix and Eaton as a PR consultant full time Christine Capadona: Director of Promotion with PR Club Internship with B-W College Relations Internship with B-W Sports information Writer for the Exponent Internship with Sweeney Public Relations Association Hired full time as Public Relations Consultant FALL 2007