Public relations

324 views
261 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
324
On SlideShare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Public relations

  1. 1. Public relations A brief overview of the good, the bad and the ugly
  2. 2. What is public relations?
  3. 3. What is public relations? <ul><li>An important source of news, as Merrill argues in “Media Debates” </li></ul><ul><li>A good news organization uses press releases as a starting point </li></ul><ul><li>A bad news organization will run press releases verbatim </li></ul><ul><li>Controversy over video press releases and the FCC </li></ul>
  4. 4. Role of a press secretary
  5. 5. Role of a press secretary <ul><li>Speak on behalf of client </li></ul><ul><li>Line up interviews for reporters </li></ul><ul><li>Damage control and crisis management </li></ul>
  6. 6. The rise of objectivity <ul><li>Kovach and Rosenstiel write about the pursuit of truth, not objectivity </li></ul><ul><li>Rooted in commercial interests of the 19th-century press </li></ul><ul><li>Increasing reliance on official sources such as police </li></ul><ul><li>We need factual, non-opinionated news in a self-governing democracy </li></ul>
  7. 7. The limits of objectivity <ul><li>Stories that are accurate but not true </li></ul><ul><li>Damaging leaks from prosecutors, as with Kenneth Starr and Bill Clinton </li></ul><ul><li>Political coverage that emphasizes polls and fundraising </li></ul><ul><li>Mindlessly seeking out “the other side” even when there is none </li></ul>
  8. 8. Example: Joseph McCarthy <ul><li>Press objectively reported his pronouncements </li></ul><ul><li>Most reporters knew the truth </li></ul><ul><li>Murrow was criticized for making news rather than reporting it </li></ul>
  9. 9. Global warming <ul><li>Newsweek story is about public relations and the limits of objectivity </li></ul><ul><li>False notion of a scientific “debate” </li></ul><ul><li>Journalism’s need for so-called balance </li></ul>
  10. 10. “ On the Media” clip
  11. 11. No real scientific debate <ul><li>Gore argues that there is no other side in scientific journals </li></ul><ul><li>Journalists want to be seen as being objective </li></ul><ul><li>PR professionals exploit that desire </li></ul>
  12. 12. Glenn Beck clip
  13. 13. Populism and public relations <ul><li>Elitists want you to give up your SUVs </li></ul><ul><li>Your opinion matters </li></ul><ul><li>But how can you have an opinion about science? </li></ul>

×