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Consumer confidence in food safety plunges in wake of peanut butter contamination, University of Minnesota study finds
The Trends survey found that safety concerns prompted 38% of consumers to stop purchasing certain foods in the past 12 months--up from 9% in 2006. Among products people stopped buying, beef ranked among the top four: spinach (71%), lettuce (16%), bagged salad (9%) and beef (8%).
Editorial Opinion and a few Facts- One Persons View
Today's insistence that food be safe is just an example of CONSUMER DEMAND.
Mama left the kitchen decades ago
We don’t know or fully trust those doing food
Ample evidence of poor attention by those growing, processing, and serving food
The crisis team is comprised of individuals from the industry, staff and third-party experts who are trained and prepared to discuss the issues, define a position, determine the action required and interact with the media
Develop “holding” statement for media, based on crisis specifics, as examples:
Create visuals that will put the situation in perspective
Show compassion and express concern for others
Demonstrate progress and be solution-oriented
Look for ways to give consumers control over situation
NEWS FOR IMMEDIATE RELEASE Date/Time CONTACT: Sue Johnson Langdon Executive Director NC Sweet Potato Commission 919-894-1067 Email and website STATEMENT BY THE NORTH CAROLINA SWEET POTATO COMMISSION ON REPORTS OF FOOD BORNE ILLNESS Benson, NC (Date) The North Carolina Sweet Potato Commission [NCSPC] is working closely with public health officials and consumers to determine the cause of _______________________________________________________________. “ We’re doing everything we can to help the authorities find the cause of this problem and our hearts go out to the families who are involved in this situation,” said NCSPC Executive Director Sue Johnson Langdon. “Providing people with healthy, nutritious sweet potatoes has always been the goal of every North Carolina sweet potato farmer, shipper and exporter in our states industry. Sweet Potatoes are their livelihood – making sure sweet potatoes are safe to eat is in everyone’s best interest.”