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  • Note to Instructor(s): This is a short four slide section on the learning objectives and purpose of the course. Run this slide and the next for 5 and 25 seconds respectively.
  • Note to Instructor(s): This is a short four slide section on the learning objectives and purpose of the course. Run this slide and the next for 5 and 25 seconds respectively.
  • Note to Instructor(s): This is a short four slide section on the learning objectives and purpose of the course. Run this slide and the next for 5 and 25 seconds respectively.
  • Note to Instructor(s): Unexpected. Limited power of the organization to control events. Reputation at stake. Organization itself undergoing crisis. This is a short four slide section on the learning objectives and purpose of the course. Run this slide and the next for 5 and 25 seconds respectively.
  • Note to Instructor(s): Foreknowledge of impending crisis Opportunity to time information/revelation. Organization itself central to event. This is a short four slide section on the learning objectives and purpose of the course. Run this slide and the next for 5 and 25 seconds respectively.
  • Note to Instructor(s): Behavior and/or exposure dependent Probability related Elective component This is a short four slide section on the learning objectives and purpose of the course. Run this slide and the next for 5 and 25 seconds respectively.
  • Note to Instructor(s): Emergency risk communication is the attempt by experts to provide information to allow an individual, stakeholders, or an entire community Possibly irreversible decisions Narrow time constraints Imperfect information Hopefully advancing behaviors that enable recovery This is a short four slide section on the learning objectives and purpose of the course. Run this slide and the next for 5 and 25 seconds respectively.
  • ppt version

    1. 1. Crisis and Emergency Risk Communication
    2. 2. Course Overview
    3. 3. <ul><li>Welcome </li></ul><ul><li>Crisis and emergency risk communication </li></ul><ul><ul><li>Training to help people cope, empower decisionmaking, and begin to rebuild a sense of normalcy in their lives </li></ul></ul><ul><li>Training agenda </li></ul><ul><li>Purpose and learning objectives </li></ul><ul><li>Conceptual overview </li></ul>
    4. 4. Training Agenda <ul><li>DAY ONE </li></ul><ul><li>Course Overview </li></ul><ul><li>Psychology of a Crisis </li></ul><ul><li>Messages and Audiences </li></ul><ul><li>Crisis Communication Plan </li></ul><ul><li>Terrorism and Bioterrorism Communication Challenges </li></ul><ul><li>Risk Communication Assessment </li></ul><ul><li>Setup for Case Study </li></ul><ul><li>DAY TWO </li></ul><ul><li>Case Study </li></ul><ul><li>Working with the Media </li></ul><ul><li>Stakeholder/Partner Communication </li></ul><ul><li>Spokesperson </li></ul>A 1 ½-day interactive, participatory training on crisis and emergency risk communication
    5. 5. Purpose <ul><li>Emergency risk communication can help people cope, make risk/benefit decisions, and begin to return their lives to normal. </li></ul><ul><li>Attempt to provide the public with information to make the best possible decisions within nearly impossible time constraints and to accept the imperfect nature of choice. </li></ul>
    6. 6. Learning Objectives <ul><li>Explain the psychology of a crisis and its impact </li></ul><ul><li>Provide you with core planning tools to prepare for and respond to the communication challenges that occur in times of crisis </li></ul>
    7. 7. Conceptual Overview <ul><li>There is: </li></ul><ul><li>Crisis communication </li></ul><ul><li>Issue(s) management communication </li></ul><ul><li>Risk communication </li></ul><ul><li>Crisis and emergency risk communication </li></ul><ul><li>Each has its own pressures. You must be familiar and prepared to deal with all of them. </li></ul>
    8. 8. Conceptual Overview <ul><li>There is: </li></ul><ul><li>Crisis communication </li></ul><ul><li>Issue(s) management communication </li></ul><ul><li>Risk communication </li></ul><ul><li>Crisis and emergency risk communication </li></ul><ul><li>Each has its own pressures. You must be familiar and prepared to deal with all of them. </li></ul>Communicator: Participant Time Pressure: Urgent and unexpected Message Purpose: Explain and persuade
    9. 9. Conceptual Overview <ul><li>There is: </li></ul><ul><li>Crisis communication </li></ul><ul><li>Issue(s) management communication </li></ul><ul><li>Risk communication </li></ul><ul><li>Crisis and emergency risk communication </li></ul><ul><li>Each has its own pressures. You must be familiar and prepared to deal with all of them. </li></ul>Communicator: Participant Time Pressure: Anticipated Message Purpose: Explain and persuade
    10. 10. Conceptual Overview <ul><li>There is: </li></ul><ul><li>Crisis communication </li></ul><ul><li>Issue(s) management communication </li></ul><ul><li>Risk communication </li></ul><ul><li>Crisis and emergency risk communication </li></ul><ul><li>Each has its own pressures. You must be familiar and prepared to deal with all of them. </li></ul>Communicator: Nonparticipant, neutral about outcome Time Pressure: Anticipated, no time pressure Message Purpose: Empower decisionmaking
    11. 11. Conceptual Overview <ul><li>There is: </li></ul><ul><li>Crisis communication </li></ul><ul><li>Issue(s) management communication </li></ul><ul><li>Risk communication </li></ul><ul><li>Crisis and emergency risk communication </li></ul><ul><li>Each has its own pressures. You must be familiar and prepared to deal with all of them. </li></ul>Communicator: After-event participant, invested in outcome Time Pressure: Urgent and unexpected Message Purpose: Explain, persuade, and empower decisionmaking
    12. 12. Crisis Communication Lifecycle Precrisis <ul><li>Prepare </li></ul><ul><li>Foster alliances </li></ul><ul><li>Develop consensus recommendations </li></ul><ul><li>Test message </li></ul><ul><li>Evaluate plans </li></ul>Initial <ul><li>Express empathy </li></ul><ul><li>Provide simple risk explanations </li></ul><ul><li>Establish credibility </li></ul><ul><li>Recommend actions </li></ul><ul><li>Commit to stakeholders </li></ul>Maintenance <ul><li>Further explain risk by population groups </li></ul><ul><li>Provide more background </li></ul><ul><li>Gain support for response </li></ul><ul><li>Empower risk/benefit decisionmaking </li></ul><ul><li>Capture feedback for analysis </li></ul>Resolution <ul><li>Educate a primed public for future crises </li></ul><ul><li>Examine problems </li></ul><ul><li>Gain support for policy and resources </li></ul><ul><li>Promote your organization’s role </li></ul>Evaluation <ul><li>Capture lessons learned </li></ul><ul><li>Develop an event SWOT </li></ul><ul><li>Improve plan </li></ul><ul><li>Return to precrisis planning </li></ul>
    13. 13. Precrisis Phase <ul><li>Prepare </li></ul><ul><li>Foster alliances </li></ul><ul><li>Develop consensus recommendations </li></ul><ul><li>Test message </li></ul><ul><li>Evaluate plans </li></ul>
    14. 14. Initial Phase <ul><li>Express empathy </li></ul><ul><li>Provide simple risk explanations </li></ul><ul><li>Establish credibility </li></ul><ul><li>Recommend actions </li></ul><ul><li>Commit to stakeholders </li></ul>
    15. 15. Maintenance <ul><li>Further explain risk by population groups </li></ul><ul><li>Provide more background </li></ul><ul><li>Gain support for response </li></ul><ul><li>Empower risk/benefit decisionmaking </li></ul><ul><li>Capture feedback for analysis </li></ul>
    16. 16. Resolution <ul><li>Educate “primed” public for future crises </li></ul><ul><li>Examine problems </li></ul><ul><li>Gain support for policy and resources </li></ul><ul><li>Promote your organization’s role </li></ul>
    17. 17. Evaluation <ul><li>Capture lessons learned </li></ul><ul><li>Develop an event SWOT </li></ul><ul><li>Improve plan </li></ul><ul><li>Return to precrisis planning </li></ul>
    18. 18. The Risk of Disasters Is Increasing <ul><li>Increased terrorism </li></ul><ul><li>Population density </li></ul><ul><li>Aging U.S. population </li></ul><ul><li>International travel speed </li></ul><ul><li>Emerging diseases </li></ul>
    19. 19. Role of Crisis and Emergency Risk Communication <ul><li>Customer Focus </li></ul><ul><li>Gain wanted facts </li></ul><ul><li>Empower decisionmaking </li></ul><ul><li>Involve as a participant, not spectator </li></ul><ul><li>Take feedback to responders </li></ul><ul><li>Provide watchguard resource allocation </li></ul><ul><li>Recover or preserve well-being and normalcy </li></ul>
    20. 20. Role of Crisis and Emergency Risk Communication <ul><li>Organizational Focus </li></ul><ul><li>Execute response and recovery efforts </li></ul><ul><li>Gain support for crisis management plans </li></ul><ul><li>Avoid misallocation of limited resources </li></ul><ul><li>Ensure that decision-makers are well-informed </li></ul><ul><li>Reduce rumors </li></ul><ul><li>Decrease illness, injury, and deaths </li></ul><ul><li>Avoid wasting resources </li></ul>
    21. 21. Contributors to a Poor Public Response to Recovery Plans <ul><li>Mixed messages from multiple experts </li></ul><ul><li>Information released late </li></ul><ul><li>Paternalistic attitudes </li></ul><ul><li>No reality check on recommendations </li></ul><ul><li>Not countering rumors and myths in real-time </li></ul><ul><li>Public power struggles and confusion </li></ul>
    22. 22. Formula To Meet Customer and Organization Goals <ul><li>Executed solid communication plan </li></ul><ul><li>Be the first source for information </li></ul><ul><li>Express empathy early </li></ul><ul><li>Show competence and expertise </li></ul><ul><li>Remain honest and open </li></ul><ul><li>Remain dedicated to customer long term </li></ul><ul><li>Apply emergency risk communication principles </li></ul>
    23. 23. Emergency Risk Communication Is a Valid Tool <ul><li>Not mass mental therapy </li></ul><ul><li>Mature approach to the selection of message, messenger, and method of delivery </li></ul>

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