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November 6, 2002

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  • Media can amplify but government has to lead Need for gov’t liaison Government needs to decide that there is a message Need to think outside the box of the current EAS Clear roles and responsibilities coordinated among govt and media Reiterate need to reach all constituents by appropriate means
  • Complex process needs: broad representation to conceptualize and create the process execution requires clear, coordinated, and rehearsed action plan
  • Broad representation across all media and other stakeholders TV, Radio & Satellite Broadcasters Cable programmers & operators Other communication Media, e.g., cellular, internet Local, State and Federal Emergency Officials Non English Speaking Community – Spanish, Chinese Visually Impaired, Hearing Impaired
  • Storm warnings (hurricane & tornado) and Amber Alert may provide some best practices examples
  • Broad representation across all media and other stakeholders Make particular note of: Other communication Media, e.g., cellular, internet Local, State and Federal Emergency Officials Non English Speaking Community – Spanish, Chinese Visually Impaired, Hearing Impaired
  • Essential to engage with government agencies and public safety groups Working towards interim results for May 2003
  • Give Govt:Public group credit for timeline approach Green text are examples of detailed timeline steps that must be understood and planned
  • Many stakeholders – challenge will be to achieve consensus – is Homeland Security already coordinating?
  • Broad representation across all media and other stakeholders Make particular note of: EAS expertise Other communication Media, e.g., cellular, internet Local, State and Federal Emergency Officials
  • Working towards interim results for May 2003
  • Will first look at EAS, but the real opportunity is to “think outside the box”
  • Related to Gov’t:Public effort - Many stakeholders – challenge will be to achieve consensus – is Homeland Security already coordinating?
  • Broad representation across all media TV, Radio & Satellite Broadcasters Cable programmers & operators Other communication Media, e.g., cellular, internet
  • Working towards interim results for May 2003
  • Some categories of potential barriers identified for discussion
  • Broad representation across all media and other stakeholders Make particular note of: Consumer Electronics Non English Speaking Community – Spanish, Chinese (in G:P) Visually Impaired, Hearing Impaired (in M:M)
  • Working towards interim results for May 2003
  • Some categories of potential issues identified for discussion
  • Transcript

    • 1. 04/29/10 Public Communications & Safety Working Group John Eck, Chairman November 6, 2002
    • 2. Public Communications & Safety Charter of the Working Group
      • Address a variety of issues relating to public communications and safety in response to physical attacks and natural disasters.
      • Study the means by which the government and the media communicate emergency and public safety information to the general population, including but not limited to the Emergency Alert System.
      • Consider any special requirements needed to communicate such information to the hearing and visually impaired.
      Ensure consistent, reliable and accurate communication among the Media, Government and the Public When a Public Safety Emergency is Declared
    • 3. Top-Level Issues
      • Who is the public?… Everyone, including:
        • Visually Impaired
        • Hearing Impaired
        • Non-English speaking
      • Government is responsible for many key decisions (weather/natural disaster alerts may provide some best practices)
        • Need for a message
        • What the message is
        • Who it needs to be delivered to
        • When it needs to be delivered (perhaps in some prioritized order)
      • Pre-planning and training of Government, Media and Public is key to effective execution
    • 4. PC&S Working Group Organization Govt:Media Govt:Public Media:Media Media:Public What is govt’s message to the public? How does gov’t get its message to the media? How do media cooperate? How does media reach all people? Broadcast TV Radio Cable TV Web message EAS new alternatives
    • 5. Complexity – Many Different Levels Broadcast TV Radio Cable TV Web Situation Crisis? Government Media National Regional Local National Regional Local National Regional Local National Regional Local . . . Public National State Local Many Different Media Many levels of Media Reach Many People Including: Visually impaired Hearing impaired Non-English sp. Etc. Multi-State Multi-Jurisdiction Many Levels of Government
    • 6. Sub-Committee Leadership Sub-Committee Chairs Gov’t : Public Thomas Fitzpatrick (Giuliani Partners) Gov’t : Media Ann Arnold (Texas Assoc. of Broadcasters) Media : Media Dave Barrett (Hearst-Argyle) Media : Public Joe Bruns (WETA) & Mike Starling (NPR)
    • 7. Disaster Timeline
      • Timeline approach will help us to define process:
      • what should happen, when it should happen, who should take action
      Homeland Security Alarm First Responders Arrive Warning or Disaster occurs Media Arrive Govt informed Govt:Media tasks Govt:Public tasks Media:Media tasks Media: Public tasks Hurricane Warning Amber Alert Proactive Cooperation of Government and Media minutes minutes minutes Initial Events May Be Rapid & Unpredictable
    • 8. Gov’t:Public – Membership Thomas Fitzpatrick (Chair) Vice President Giuliani Partners Katherine Condello VP, Industry Operations CTIA John Fleming Communications & Warning Officer Florida Division of Emergency Mgmt Julie Mendik Director Giuliani Partners Harlin McEwen Chief (Retired) International Chiefs of Police Andy Scott Director of Engineering NCTA Steve Schmidt Chief, Office of Cyber Security FEMA Christine Chen Executive Director, Organization of Chinese Americans Joe Hernandez (Facilitator) VP, Security & Crisis Management NBC
    • 9. Gov’t:Public
      • Identify organizations to contact for past events analyses
        • FEMA, Homeland Security, Natiional Weather Service…
        • Local Govt’s regarding hurricane, earthquake & amber alerts
      • Engage Gov’t & Public Safety groups - case studies
        • “ best practices” of effective Government communications
        • Crisis and disaster timeline  
      • Engage Gov’t & Public Safety groups - assess crisis and define communication objectives and strategy
        • “ gap analysis”
          • ( No communications, Missed Communications, Inconsistent Message )
        • Develop a model for defining consistent hazard messages
        • Chart hazard communications at 5 levels of engagement
        • Examine an “all hazards” planning process.
      Nov/Dec 02 Jan – April 03 Jan – April 03 Goal: Identify A Process For Determining and Communicating Emergency Alerts and Information from the Government to the Public What do citizens need to know? Where should they go? What should they do or not do?
    • 10. Gov’t:Public - Disaster Timeline
      • Timeline approach will help us to define process:
      • what should happen, when it should happen, who should take action
      First Responders Arrive Warning or Disaster occurs Media Arrive Govt informed Govt:Media tasks Govt:Public tasks Media:Media tasks Media: Public tasks Corroboration of Potential Crisis Assessment – Nat’l / Reg / State Declaration of Crisis Instruction to Public Timing of Ongoing Communications Homeland Security Alarm Hurricane Warning Amber Alert Proactive Cooperation of Government and Media minutes minutes minutes Initial Events Rapid & Unpredictable
    • 11. Gov’t:Public
      • Engage government and public safety groups to participate:
        • Federal Emergency Management Agency
        • US Fire Administration
        • Office of National Preparedness
        • US Department of Health and Human Services
          • Centers for Disease Control
        • International Association of Chiefs of Police (IACP)
        • International Association of Emergency Managers (IAEM)
        • International Association of Fire Chiefs (IAFC)
        • National Emergency Management Association (NEMA)
        • Major Cities Chiefs’ Association (MCC)
        • National Fire Protection Association (NFPA)
        • National Sheriffs’ Association (NSA)
    • 12. Govt:Media – Membership Ann Arnold (Chair) Executive Director Texas Association of Broadcasters Pat Griffs Director of World Wide Strategy Microsoft Frank Lucia Retired Officer FCC FEMA David Goodfriend Director, Legal & Business Affairs Echo Star Peter Fannon Vice President Panasonic Skip Pizzi Manager Media Standards Microsoft Bill Press SVP, Operations Telemundo Network Phil Stolz SVP Hearst-Argyle Television Lonna Thompson Associate VP, Strategic Affairs The Association of Public Television Stations Lynn Yaeger SVP, Corporate Communications Time Warner Cable Leslie Bauer CIO Radio One Janina Sajka Director, R&D American Foundation for the Blind Wendell Bailey (Facilitator) Chief Technologist NBC
    • 13. Government:Media – Work Plan
      • Identify current capability problems (EAS)
      • Study enhancements and alternatives and their application to:
        • national
        • regional
        • local
      • Meet/interview proponents
      • Follow-ups and clarifications
      • First draft report (distributed by email)
      • Review, comment and iteration
      • Interim Report
      • Nov 02
      • Nov-Dec 02
      • Dec-Jan 03
      • Feb 03
      • Mar 03
      • Apr 03
      • May 03
      Goal: Identify effective Techniques and scenarios for Gov’t to communicate With traditional media and alternative distribution technologies
    • 14. Government:Media – Potential Alternatives
      • New Technology
      • Infrastructure/interconnections
      • Change in Current system
      • Change in regulations
      • Financial
      • Other
      Example: Make current EAS standard and compulsory across all states and locals
    • 15. Government:Media – Organizations to Contact
      • FCC
      • FEMA
      • Homeland Security
      • Regional:
        • Emergency organizations
      • Local:
        • Emergency responders, local officials
      Work is in Progress
    • 16. Media:Media – Membership David Barrett (Chair) President & CEO Hearst-Argyle Television, Inc. Jim Davies Chief Engineer U of Iowa AM&FM Jack Gates President & COO National Captioning Institute Jennifer McKillop Director of Marketing and Special Projects Cumulus Media Augie Martinez VP of Eastern Operations Univision Robert Ross VP East Coast Broadcast Operations CBS/Viacom Andrew Setos President of Engineering Fox Entertainment Group Ellen Agress SVP, Deputy General Counsel - Communications News America Incorporated Glenn Reitmeier (Facilitator) VP, Technology NBC
    • 17. Media:Media – Work Plan
      • Identify categories of barriers
      • Identify representative media organizations
        • national
        • regional
        • local
      • Meet/interview representative media organizations
      • Follow-ups and clarifications
      • First draft report (distributed by email)
      • Review, comment and iteration
      • Interim Report
      • Nov 02
      • Nov-Dec 02
      • Dec-Jan 03
      • Feb 03
      • Mar 03
      • Apr 03
      • May 03
      Goal: Ensure consistent, coordinated delivery of gov’t message. Identify the barriers to cooperation: Within a particular media? Across different media?
    • 18. Media:Media – Potential Barriers
      • Competitive
      • Infrastructure/interconnections
      • Technology
      • Copyright
      • Other Legal
      • Financial
      • Other
      Example: What would prevent a local radio station from carrying a government alert message that had been translated to Spanish by a local TV station? …
    • 19. Media:Public – Membership Joe Bruns (Co-Chair) EVP & COO WETA Mike Starling (Co-Chair) VP of Engineering National Public Radio Preston Davis President, Broadcast Operations & Engineering ABC Cissy Baker Bureau Chief Tribune Broadcasting Ken Devine VP of Engineering WNET/13 Alan M. Dinsmore Senior Gov. Relations American Foundation for the Blind Ralph Justus VP Technology & Standards Consumer Electronics Association Denitza Petrova (Facilitator) Manager, e-Business & MBB NBC Jim Ewalt VP, Public Affairs NCTA Susan Fox VP, Government Relations Walt Disney Company Al Kenyon SVP Projects and Tech Clear Channel Radio Ken Devine VP of Engineering WNET/13 Shaun Sheehan Vice President Tribune
    • 20. Media:Public – Work Plan
      • Identify relevant issues
      • Gather statistics on profile of residents in America
      • Identify Special needs groups and define requirements
      • Identify mechanisms by which information can be disseminated
      • Examine cases and interview media executives at national/ regional/ local level
      • Follow-ups and clarifications
      • First draft report/proposal (distributed by email)
      • Define action plan
      • Interim Report
      • Detail process, policy recommendations
      Nov 30 Jan 15 Jan 31 Feb 15 Feb 31 Mar 31 Apr 15 May 2003 May 2003- 04 Goal: Ensure Media provides timely, accurate and consistent emergency and action information accessible to all affected people in America
    • 21. Media:Public – Potential Issues
      • Accessibility
      • Competitive
      • Infrastructure/interconnections
      • Technology
      • Legal
      • Financial
      • Other
      Example: How would we get a message on multiple technologies to reach special needs audiences? …
    • 22. BACKUP
    • 23. Dealing With the Complexity
      • Organizing and Reporting
        • Use of a Disaster Timeline approach
        • Consider National, Multi-State, State, Multi-Jurisdictional, Local levels
        • Consider National, Regional, Local media
        • Other telecommunications technologies, e.g., cell phones, internet
      • PC&S will focus on process (what & when) – establish liaison with Communications Infrastructure Working Group on technology (how)
      • Interim conclusions & recommendations for May 2003 MSRC meeting
      • Need liason with government
        • Media can amplify, but government sets policy on communicating with people
        • Need to establish liaison with HLS, FEMA and possibly other agencies
    • 24. 04/29/10 Public Communications & Safety Working Group John Eck, Chairman November 6, 2002