Don’t forget to include community, social and work newsletters, local school and university newspapers. Don’t forget new media outlets including relevant blogs and social networking sites. This is an information-gathering step in your overall media outreach strategy and not the time you necessarily want to pitch your story or event. However, in case a media representative asks, practice your 1-2 line message statement and be ready to share it.
For TV outreach, invite news directors and anchors to your VIP events.
There are a number of formats to consider when developing your media materials. These are the most common approaches.
A crisis is any situation that threatens the integrity or reputation of your organization.
Media 101 Training Workshop ─ NLAAD June 14, 2007