Litigation Public Relations Litigation Public RelationsDocument Transcript
Earn up to 6 Hours of
MCLE Credit Including
One Hour of Ethics YEARS
DED IN 1
A Timely New Seminar!
Litigation Public Relations
Media Management for High Profile Litigation
November 3, 2003 • The Centur y Plaza Hotel • Los Angeles
Who Should Attend: Dear Colleagues,
● Trial Attorneys The art of media relations, crisis management, and
● General Counsel public relations has always been a crucial part of
litigation strategy. The problem in the recent past was
● Law Firm Marketing Directors
that not everyone knew it. Not everyone understood
● Corporate Counsel how vital it is to combine the best legal counsel with
● Public Relations Professionals the best professional public relations.
● Communication Directors The corporate scandals that dominated last year's
● Media Advisors headlines, and that continue to bedevil us, have now Christopher G. Caldwell, Esq.
● Members of the Media finally underscored the need for greater awareness of
the public dimension of litigation, and for greater
…anyone who is interested training on how to navigate these perilous shoals.
in media management This pioneering seminar is directly responsive to that
during a litigation crisis! overriding need.
Featuring Speakers from: It is, in fact, one of the first public programs to
provide an in-depth introduction to media relations
● Warner Bros. Entertainment
during crises in litigation. For in-house counsel, the
● Sony Pictures Entertainment discussion is fundamental. For law firms, it represents Richard S. Levick, Esq.
● Medialink Strategic indispensable client service. For PR professionals, it
Consultants defines their job.
● Levick Strategic It is always exciting when professionals master new challenges, and
Communications when new professional skills are born in response to a changing
…and some of the nation's marketplace. We are very pleased to be part of it. We look forward to
leading law firms! seeing you at the Seminar!
Christopher G. Caldwell, Esq. Richard S. Levick, Esq., President
Program Co-Chair Program Co-Chair
Caldwell, Leslie, Newcombe & Pettit Levick Strategic Communications
Los Angeles, CA Washington, D.C.
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listing of available homestudy courses. Conference Schedule Inside
Litigation Public Relations
Monday, November 3, 2003
Morning 8:30 a.m. – 12:30 p.m.
Afternoon 1:45 p.m. – 5:30 p.m.
8:30 Registration 1:45 The Global Challenge—
Managing and Communicating Across
9:00 Introduction Borders During a Global Corporate Crisis
Richard S. Levick, Esq., Program Co-Chair Media Challenges U.S. Companies Face in Europe; Media
President Challenges Non-American Companies Face in the U.S.;
Levick Strategic Communications, Washington, DC Fine-Tuning Messages and Delivery for Cross-Border Press
Christopher G. Caldwell, Esq., Program Co-Chair Relations
Caldwell, Leslie, Newcombe & Pettit, Los Angeles, CA Thomas B. Wilner, Esq.
Shearman & Sterling, Washington, DC
9:15 Counseling a Litigation Client in Crisis— David DeJute, Esq., Vice President for Litigation
The Public Dimension Sony Pictures Entertainment, Culver City, CA
What’s at Stake; Developing a Crisis Plan; Stafﬁng a
Crisis Team; Developing Message Points; the Role and 3:00 Afternoon Break
Responsibility of Legal Counsel, In-House and Outside
Christopher G. Caldwell, Esq., Program Co-Chair 3:15 Plaintiffs’ Havens
Richard S. Levick, Esq., Program Co-Chair What to Do When You Do Business in a Plaintiff’s Haven;
Establishing Good Citizenship Before a Crisis Occurs;
10:30 Morning Break Humanizing the Corporate Client During Litigation
William N. Reed, Esq.
President and Chief Operating Ofﬁcer
10:45 When Your Cause Is Unpopular—
Baker, Donelson, Bearman, Caldwell & Berkowitz, Jackson, MS
How to Maximize Your Client's Interests Sawnie A. McEntire, Esq.
Amid Media Attacks Beirne, Maynard & Parsons, Dallas, TX
Litigation and Media Strategies When Bad Press Is a Given;
Evolving Message Points When All the Themes Are Negative;
Picking Media Venues for Maximum Impact; the Natural 4:15 Ethics
News Cycle: Will Media Sympathies Shift? Legal Dimensions of PR Counseling—Is Advice on Media
Relations Protected? Is PR Counsel Discoverable: Potential
Clara A. “Zazi” Pope, Esq. Problems in Case Management; Arguments for and Against
Senior Vice President and General Counsel Protecting PR-Oriented Counseling; Pending Decisions on
Warner Bros. Entertainment, Burbank, CA PR Counseling Conﬁdentiality
Richard Frisch, President Elliot R. Peters, Esq.
Medialink Strategic Consultants, New York, NY Keker & Van Nest, San Francisco, CA
12:15 Q&A Panel 5:15 Q&A Panel
Members of the Faculty Members of the Faculty
12:30 Lunch Break 5:30 Adjourn
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October 20-21, San Francisco
October 27, Denver
Endangered Species Act
December 4-5, San Francisco
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Litigation Public Relations
Monday, November 3, 2003
David DeJute joined Sony Pictures in 1996 after
several years in private practice. He is responsible
seminars and symposia.
William N. Reed concentrates his practice
Christopher G. Caldwell has over 20 years’ for overseeing the handling of claims and lawsuits
experience handling cases in federal and state in the areas of product liability, toxic tort,
against the company throughout the United States,
courts. He has represented corporate and insurance and franchise litigation. He has tried
including the dispute over the ownership rights
individual clients in many different types of civil commercial and tort cases in federal and state
to the “Spiderman” franchise and controversies
and criminal proceedings. He regularly handles courts in ten states, and he is listed in the Best
involving the James Bond movies and Zorro.
cases involving intellectual property issues, Lawyers in America 2000-2004, Business and
emerging technology, breach of ﬁduciary duty, Richard Frisch is a 25-year veteran of Personal Injury Litigation. He has authored several
white collar criminal offenses, international trade broadcast television news and corporate video publications.
disputes, internal investigations of corporate communications. His award-winning team of
Thomas B. Wilner is the managing partner of
misconduct, professional liability, accounting broadcast strategists and producers represent several
his ﬁrm’s International Trade, Litigation and
malpractice, real estate and environmental large companies, including Philip Morris and its
Government Relations Practice. During more
disputes. He lectures frequently and currently parent company Altria, Diageo, Heineken USA,
than 30 years of practicing law, he has developed
serves on several corporate and charitable boards. Daimler-Chrysler and General Motors. Medialink
expertise in international trade, government affairs,
Strategic Consultants specializes in crisis, internal,
Richard S. Levick and his company secure media and litigation. He has acted as lead counsel in more
litigation, and regulatory communications.
for the world’s leading law ﬁrms and their clients. than 40 international trade proceedings before
They have represented nearly half of the 100 Sawnie A. McEntire’s trial experience relates the trade tribunals of the US, the World Trade
largest law ﬁrms in America and more than one to product liability litigation, complex business Organization and the European Commission. He
third of the largest law ﬁrms in the world. They litigation, and cases involving counterfeit, contract, has been lead counsel in a number of major cases,
pioneered many of the current media relations environmental, toxic tort and mass tort litigation. His and he has also been responsible for developing
tactics used by the legal profession, including third clients include American Suzuki Motor Corporation the overall litigation strategy and managing the
party commentary and feature roundtables. Their and Pﬁzer. litigation work for other ﬁrms on behalf of major
litigation media expertise includes the highest clients.
proﬁle cases, including Napster, Enron, the Elliot R. Peters litigates complex civil and white-
Catholic Church controversy and the 2000 Florida collar criminal cases. He represents numerous CLE International Program Attorney:
national election count. Mr. Levick is a frequent national law ﬁrms; businesses and executives in Kelly D. Cave, email@example.com
lecturer and author, and he was named the 2002 employment and dissolution matters; high-tech
Public Relations Professional of the Year for U.S. companies in trade secret matters; and a variety of
Agencies by PR News. investment companies in securities-related litigation.
Previously, he served as an Assistant United States
Attorney in the Southern District of New York.
Clara A. “Zazi” Pope is head of her
company’s litigation department, where she
supervises copyright infringement, right of publicity,
ﬁrst amendment, breach of contract, and other
legal actions. She is also involved in regulatory and
public policy issues, most notably those dealing with
the marketing of Warner Bros. ﬁlms and television
programs. She lectures frequently at various law
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