International Tourism and  Road Safety Dr. Dirk Glaesser Chief, Risk and Crisis Management World Tourism Organization (UNW...
<ul><li>The role of mobility </li></ul><ul><li>Mobility is by definition component of tourism </li></ul><ul><li>Mobility i...
<ul><li>The importance of tourism </li></ul><ul><li>Tourism is globally one of the most important economic activities, som...
<ul><li>shark = high </li></ul><ul><li>Fear of every beach holiday </li></ul><ul><li>71 shark attacks in 2007 </li></ul><u...
<ul><li>The  subjective risk perception  is a very important element of the tourism decision process </li></ul><ul><li>Esp...
The challenges
<ul><li>Vulnerability of tourists </li></ul><ul><li>Tourists are vulnerable as they  </li></ul><ul><ul><li>are unfamiliar ...
<ul><li>Road safety </li></ul><ul><li>We share the concerns of WHO and FIA and agree fully that road safety is a major glo...
<ul><li>Dependencies </li></ul><ul><li>Tourism takes only place in an intact environment </li></ul><ul><li>Whether this is...
<ul><li>Tourism as a driver of development </li></ul><ul><li>Tourism is a not only a ‘classical tool’ of development in le...
<ul><li>… Tourism as a driver of development </li></ul><ul><li>68% of countries surveyed have a National Emergency Plan </...
The way ahead
<ul><li>How to address the issue best </li></ul><ul><li>Guiding efforts: Indentify best practice and develop guidelines </...
<ul><li>Conclusions </li></ul><ul><li>This is an important risk for the tourism and travel sector </li></ul><ul><li>It can...
Thank you! Dr. Dirk Glaesser Chief, Risk and Crisis Management World Tourism Organization (UNWTO) ...........................
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Dirk Glaesser, UNWTO (300kb)

  1. 1. International Tourism and Road Safety Dr. Dirk Glaesser Chief, Risk and Crisis Management World Tourism Organization (UNWTO)                                                                                                
  2. 2. <ul><li>The role of mobility </li></ul><ul><li>Mobility is by definition component of tourism </li></ul><ul><li>Mobility is equally important for domestic and international tourism </li></ul><ul><li>International tourism arrivals are dominated by arrivals by air, but then usually followed by transportation on roads </li></ul>
  3. 3. <ul><li>The importance of tourism </li></ul><ul><li>Tourism is globally one of the most important economic activities, sometimes the absolutely dominating economic activity </li></ul><ul><li>Used as a priority tool for economic development in many less and least developed countries </li></ul><ul><li>Highly sensitive activity and heavily depending on perceptions </li></ul>
  4. 4. <ul><li>shark = high </li></ul><ul><li>Fear of every beach holiday </li></ul><ul><li>71 shark attacks in 2007 </li></ul><ul><li>5-10 deaths a year </li></ul><ul><li>coconut = low </li></ul><ul><li>symbol of holidays </li></ul><ul><li>about 150 deaths a year caused by falling coconuts </li></ul>
  5. 5. <ul><li>The subjective risk perception is a very important element of the tourism decision process </li></ul><ul><li>Especially as the tourism product is </li></ul><ul><ul><li>predominantly immaterial, as other service products </li></ul></ul><ul><ul><li>produced in the future </li></ul></ul><ul><ul><li>distance between place of purchase and where service is provided </li></ul></ul><ul><li>and consequently a trust or belief product </li></ul>
  6. 6. The challenges
  7. 7. <ul><li>Vulnerability of tourists </li></ul><ul><li>Tourists are vulnerable as they </li></ul><ul><ul><li>are unfamiliar with the (emergency) infrastructure and systems </li></ul></ul><ul><ul><li>Unfamiliar with many risks of the place and society </li></ul></ul><ul><ul><li>and often not familiar with the languages of the destination </li></ul></ul><ul><li>But they are looking for ‘the other thing’ </li></ul><ul><li>And do what they are usually are not doing </li></ul>
  8. 8. <ul><li>Road safety </li></ul><ul><li>We share the concerns of WHO and FIA and agree fully that road safety is a major global public health issue </li></ul><ul><li>Which is increasing in its importance and the number of deaths </li></ul><ul><li>It needs to be addressed to protect the same users of roads better </li></ul><ul><li>And the ensure that the ‘signaling-effects’, especially in tourism are avoided </li></ul>
  9. 9. <ul><li>Dependencies </li></ul><ul><li>Tourism takes only place in an intact environment </li></ul><ul><li>Whether this is the natural, cultural, social or human or animal health environment </li></ul><ul><li>Dysfunctions involving tourists and travelers are likely to make this environment perceived faster as not intact </li></ul>
  10. 10. <ul><li>Tourism as a driver of development </li></ul><ul><li>Tourism is a not only a ‘classical tool’ of development in less and least developed countries </li></ul><ul><li>It also can serve to improve overall standards and thus generate positive effects for the resident population </li></ul>
  11. 11. <ul><li>… Tourism as a driver of development </li></ul><ul><li>68% of countries surveyed have a National Emergency Plan </li></ul><ul><li>52% of those with NEP have tourism covered specifically </li></ul><ul><li>Improvements are so far driven by incidents </li></ul><ul><li>The data indicates that especially those events with high losses in bookings and reservations caused that tourism was addressed specifically </li></ul><ul><li>Helping to move from reaction to prevention </li></ul>
  12. 12. The way ahead
  13. 13. <ul><li>How to address the issue best </li></ul><ul><li>Guiding efforts: Indentify best practice and develop guidelines </li></ul><ul><li>Assist efforts especially where most needed, i.e. outside the ‘classical silo’ </li></ul><ul><li>Making efforts transparent: Benchmarking and promoting safe routes and destinations with safe roads </li></ul><ul><li>Assisting drivers intelligently through GPS based guidance and digital maps </li></ul><ul><li>Letting the work reach those who can make a difference, i.e. intelligent awareness campaigns </li></ul>
  14. 14. <ul><li>Conclusions </li></ul><ul><li>This is an important risk for the tourism and travel sector </li></ul><ul><li>It can and has to be addressed </li></ul><ul><li>For the benefit of the local population, travelers and tourists but also for the sustainable development of a country </li></ul><ul><li>UNWTO is prepared to work together with FIA on this important risk </li></ul>
  15. 15. Thank you! Dr. Dirk Glaesser Chief, Risk and Crisis Management World Tourism Organization (UNWTO) ................................................................... Tel: + 34 91 5678 118 Fax: + 34 91 5713 733 email: glaesser@unwto.org www.unwto.org www.SOS.travel

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