Crisis Management
Upcoming SlideShare
Loading in...5

Crisis Management






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

    Crisis Management Crisis Management Presentation Transcript

    • Public Relations and Crisis Management EDUG 543
    • Crisis Plan Contents
      • Statement of the reasons for the plan
      • Types of Crises covered in plan with checklists for responding to each one
      • Procedures common to all crises
          • Making sure students are safe
          • Contacting law enforcement, fire, rescue…
          • Informing central office and referring them to the crisis plan
          • Direct informational requests to district spokesperson
          • Set up media operations
          • Alerting the crisis counseling team
    • Crisis Plan Contents
      • Emergency telephone numbers
          • Include lists of where to contact key individuals
            • Include alternate numbers
      • Detailed maps of each school facility
          • Include all entrances and exits
          • Include all rooms with all commonly used labels indicated so emergency squads can respond quickly and tactically
            • E.g. Cafeteria, multipurpose room, and stage may all mean the same general areas
          • Include all utility shutoffs and entry points for buildings
    • Crisis Plan Contents
      • Procedural information
          • Guidelines for locking down the school and evacuating the school
          • Identify crises types and levels of response
            • E.g. Code 1
              • Crisis is handled at local school level
            • Code 2
              • Crisis will require additional help(including law authorities) but can be handled by school district authorities
            • Code 3
              • Crisis requires community response including law and medical authorities
    • Crisis Plan Contents
      • Guidelines for effective communication with staff, community and media
      • Sample “backpack letters”
          • Quickly tailored and adapted for a given crisis and sent home with children
    • Crisis Plan Special Considerations
          • Have adequate numbers of cell phones that are charged and ready for operations
          • Have staff and student directories including subs
          • Have attendance records available both inside and outside the building
          • Close-by off-site locations for evacuation of schools
            • Transportation if necessary
          • Location for media camp
          • Clarity in who will handle special events
            • E.g. Governor or president
          • Membership and leadership of crisis management teams
    • Communicated Crisis Plans
      • Central Office
        • Training sessions with all employees and local authorities
        • Training and understanding by the Board
          • Including the Board’s role in a crisis
            • E.g avoid the Alexander Haig mentality
        • Involve key parents and community members in cursory training and make sure all parents know that a plan is in place and the staff has been trained
        • Have complete and abbreviated copies of the plan at all school and emergency locations
          • Use secured web sites and/or cd’s and floppies
          • Administrative team and principals should have a copy in their cars
    • Common Types of Crises
        • Accidents/injuries
        • Armed attack
        • Bomb threat
        • Child abuse/neglect/sexual assault
        • Communicable disease
        • Death of student(s) and or staff
        • Demonstrations
        • Fire
        • Gas/chemical/nuclear leak or spill
        • Tornado…
        • Vandalism/property loss, theft
    • Where Violence Occurs
      • Most violence occurs outside the class room in areas of lesser supervision levels
          • Hallways, cafeterias,bathrooms, locker rooms, libraries and school grounds
    • When Violence Occurs
      • Report the incident to law enforcement
        • Avoid the fear of not calling to avoid harming the school’s reputation
          • Not calling will do the greatest harm
      • Get as many facts as possible
        • Avoid reporting rumors
      • Verify the crisis plan is being followed by other [personnel
      • Make sure the central office and superintendent has been informed
    • When Violence Occurs cont.
      • Go to the scene
        • Meet immediately with the top supervisor on the scene and law enforcement official in charge of the control center
          • Determine what decisions have already
          • Determine the dimensions of the crisis
      • Support law2 enforcement by controlling access to the scene by the public and the media
      • Make sure crisis intervention team members have been alerted
        • Employ them immediately to assist students, staff and parents
        • Determine and make decisions which have not already been made
          • E.g. Where children can be picked up
    • When Violence Occurs cont.
      • Dispatch individuals to help at the emergency site and evacuation centers
      • Dispatch employees to assist at hospital or morgue
      • Inform the media of where it should locate and where and when briefing sessions will be held
          • Make sure the media know who the official spokesperson is for the district
          • Prepare and deliver an initial statement
          • Distribute fact sheets when possible
    • When Violence Occurs cont.
      • Set up a phone bank where people can call for information
        • Alert the media of this phone bank’s number(s)
      • Prepare “backpack letters” to parents
      • Begin action to address copycat incidents
      • Establish command center for Red Cross…
          • Schedule multi agency meetings
      • Establish a single(w/backup) computer file for all statements, documents and releases
      • Hold regular briefings
      • Delay personal grieving process
        • Remember to eat and sleep
    • Working with the Media Initial Statements
      • Initial statements (Do’s)
          • Deliver statement in the same place where following statements will be issued
            • Location in crisis plan
            • Practice statement
              • Keep sentences short and ideas clear
              • Keep initial statement brief
              • Objectively describe facts
          • Report what people need to know, even if some of the media has already reported thee same
            • Assume that no media coverage has occurred
            • Start from the beginning
            • Remember that mics pick up comments from a distance
          • Ask yourself what you would want to hear if your child was involved
            • Report the same
    • Working with the Media Initial Statements
        • Report what you have done to keep students safe
        • Appeal to parents citizens and media to keep streets and drive clear for emergency vehicles
        • Provide factual information about school
          • Enrollment, general location, Name of of principal and other key individuals (with spellings)
        • Remind media that the safety of students is your number one concern and decision are being made based solely on their safety.
        • Indicate that an effort is being made to bring back normalcy ASAP
        • Remind media that a crisis plan is in place and how it was communicated
        • Avoid taking the role of law enforcement or health officials
        • Have an exit line and indicate the time and location of the next meeting
    • Working with the Media Initial Statements
      • Initial statements (Don’ts)
          • Wing it
          • Speculate
          • Repeat hearsay
          • Lay blame
          • Lie
          • Make jokes
          • Ramble
          • Give opinions
          • Go off the record
          • Give out police investigation info
          • Medical opinion or advice
          • Guess about possible court outcomes
          • Say “no comment”
          • Use jargon
          • Give up control of the interview
          • Patronize a reporter
          • Start interview without an exit line in mind
          • Promise undeliverable information
          • Let your guard down
          • Face cameras without talking to your office for up-to-date info