KENNESAW STATE UNIVERSITY
                   UNDERGRADUATE PROPOSAL
                 New Course (NOT General Education)

I...
C. Give any other justification for the course.
The Crisis Communication course is designed for students interested in str...
COM 4460 Crisis Communication

   2) Instructor: Dr. Barbara Gainey
       Office: 5104 Social Sciences Building
       Te...
V. COURSE MASTER FORM

This form will be completed by the requesting department and will be sent to the Office of the Regi...
KENNESAW STATE UNIVERSITY
UNDERGRADUATE PROPOSAL
New Course (NOT General Education)

Course Prefix and Number: COM 4460
Re...
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COM 4460 New.doc

  1. 1. KENNESAW STATE UNIVERSITY UNDERGRADUATE PROPOSAL New Course (NOT General Education) I. Proposed Information Course Prefix and Number: COM 4460 Course Title: Crisis Communication Credit Hours (format should be # - # - #): 3 - 0 - 3 Prerequisites: COM 3335, COM 3375, COM 4435 (Prerequisites are courses or requirements that non-negotiable and must be successfully completed by any student before enrolling in the course or program under consideration. Corequisites are courses that can be taken before or in the same semester as the course under consideration. Courses at the upper-division level will require lower-division competencies or prerequisites.) Course Description for the Catalog: This course provides students insights regarding key concepts, theoretical perspectives, essential skills and abilities, and critical thinking and problem solving skills necessary for effective crisis management within organizations. Topics will include issues management, risk management, relationship management, crisis planning and preparation, case studies, and developing crisis management plans. II. Justification for Course A. Explain assessment findings which led to course development. A course in Crisis Communication management has become increasingly important in a well-balanced PR curriculum. This course will complement our current PR curriculum well. When the department moved from the Senior Thesis course to the PR Campaigns course option for the concentrations' capstone experience, we had no elective left for PR students to choose. Crisis management will be available as an elective for PR students. B. Explain for Prerequisites: 1. What is the substance of content in each prerequisite that commands its inclusion as a prerequisite to the proposed course? COM 3335 Public Relations Principles is the intro to PR course and serves as prerequisite to all subsequent PR courses. COM 3375 Public Relations Writing is a wiriting-intensive course focusing on PR communication strategies and media. COM 4435 Communication Research Methods introduces students to research methods in the field of communication. 2. What is the desired sequence of prerequisites? COM 3335; COM 3375 and COM 4435 may be taken at the same time. 3. What is the rationale for requiring the above sequence of prerequisites? COM 3335 is the introductory course to any subsequent PR courses. 4. How often are the required prerequisites offered? Every semester, including summer. 1 Form updated Spring 2006.
  2. 2. C. Give any other justification for the course. The Crisis Communication course is designed for students interested in strategic public relations and moving beyond the textbook to assess real-time crises that may occur during this semester. Crisis communication management is an evolving area in public relations and requires an understanding of public relations theory, management concepts, information management, problem solving, and public relations writing and message creation. III. Additional Information A. Where does this course fit sequentially and philosophically within the program of study. COM 4460 Crisis Communication may be taken as a Junior or a Senior. B. What efforts have been made to ensure that this course does not duplicate the content of other college courses with similar titles, purposes, or content? To the best of our knowledge, there is no course in the KSU catalog that resembles the content of COM 4460 Crisis Communication in any way. C. Where will the course be located in the program (elective, required in Area F, required or elective for the major)? Indicate and justify its placement in the curriculum. COM 4460 will be an elective for the Communication major, Public Relations concentration. It may also be taken by communication students in other concentrations as an elective within the major if they have successfully completed the prerequisistes. D. How often will this course be offered? Twice per year. E. All sections of the course will be taught with the understanding that the following apply: 1. Purpose of the Course See attached syllabus 2. Objectives of the Course See attached syllabus 3. Course Content See attached syllabus      F. What instructional methodologies will be incorporated into the course to stimulate group process, writing skills, multiculturalism, and educational outcomes? Through written assignments, students will demonstrate their grasp of the material and their perspectives on crisis management topics; however, terrific content is not credible without evidence of good mechanics. Each paper should provide evidence of clear thinking, concise writing, logical reasoning, and proper writing style (Associated Press writing style is acceptable in this class.). Correct spelling, grammar, punctuation, and usage are expected. So is proofreading of all of work. Writing errors, including typos, will result in grade penalties. All work for this course must be typed, double spaced, using 12-point type. G. Outline the plan for continuous course assessment. What are the department, school, college, or professional standards which will be used for the assessment? How will it be determined that the course is current, meeting the educational needs of students and responsive to educational standards? How often will the course assessment be done by the department? Departmental course assessment will be conducted every semester. Discipline-specific assessments will be guided by the principles of the Public Relations society of America. H. REQUIRED SYLLABUS CONTENTS (See Faculty Handbook on page 3.10 for details about KSU syllabi.) 1) Course Prefix Number and Title 2 Form updated Spring 2006.
  3. 3. COM 4460 Crisis Communication 2) Instructor: Dr. Barbara Gainey Office: 5104 Social Sciences Building Telephone: 770-499-3331 3) Learning Objectives Demonstrate an appreciation for and understanding of the key concepts and approaches for effectively managing crises in organizations. Be able to explain the role of issues management, risk management, and relationship management in crisis prevention. Demonstrate the ability to construct a crisis management plan. Demonstrate the ability to assess the information needs and resources of a crisis situation through analysis of case studies and other crisis scenarios. 4) Text(s) Crisis Communications: A Casebook Approach, second edition, by Kathleen Fearn-Banks, 2002. (Required text) In addition, students will be expected to keep up with regular reading assignments from a supplemental reading list to be provided. 5) Course Requirements/Assignments See attached syllabus 6) Evaluation and Grading See attached syllabus 7) Weekly Schedule of Topics See attached syllabus 8) Academic Honesty Statement See attached syllabus 9) Attendance Policy See attached syllabus IV. Resources and Funding Required A. What resources will be redirected to accommodate this course? None. COM 4460 will become part of Dr. Gainey's repertoire of courses. B. Explain what items will cause additional cost to the department/school/college. Personnel none Computer Technology Standard technology of a smart classroom Library resources none Equipment none Space Classroom for 30 students. 3 Form updated Spring 2006.
  4. 4. V. COURSE MASTER FORM This form will be completed by the requesting department and will be sent to the Office of the Registrar once the course has been approved by the Office of the President. The form is required for all new courses. DISCIPLINE: Communication COURSE NUMBER: COM 4460 COURSE TITLE FOR LABEL: Crisis Communication (Note: Limit 30 spaces) CLASS-LAB-CREDIT HOURS: 3-0-3 Approval, Effective Semester: Fall 2007 Grades Allowed (Regular or S/U): Regular If course used to satisfy CPC, what areas?       Learning Support Programs courses which are required as prerequisites:       APPROVED: _________________________________________________________________________________ Vice President for Academic Affairs or Designee 4 Form updated Spring 2006.
  5. 5. KENNESAW STATE UNIVERSITY UNDERGRADUATE PROPOSAL New Course (NOT General Education) Course Prefix and Number: COM 4460 Responsible Department: Communication Proposed Effective Date: Fall 2007 Signature Page Submitted by: Dr. B. Wassmuth Name Date       Approved       Not Approved Department Curriculum Committee Date       Approved       Not Approved General Education Council* Date       Approved       Not Approved Professional Teacher Education Unit Program Area* Date       Approved       Not Approved Department Chair Date       Approved       Not Approved College/School Curriculum Committee AND/OR Teacher Education Council* Date       Approved       Not Approved College/School Dean Date       Approved       Not Approved Undergraduate Policies and Curriculum Committee Date       Approved       Not Approved Dean of University College Date *For curriculum proposals involving General Education courses, there should be collaboration by the Department Curriculum Committee and the General Education Council. For Teacher Preparation proposals, there should be collaboration by the Department Curriculum Committee, the Professional Teacher Education Unit (PTEU) Program Area Committee, the Teacher Education Council, and the College/School Curriculum Committee. 5 Form updated Spring 2006.

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