Your SlideShare is downloading. ×
0
023 Managing a crisis
023 Managing a crisis
023 Managing a crisis
023 Managing a crisis
023 Managing a crisis
023 Managing a crisis
023 Managing a crisis
023 Managing a crisis
023 Managing a crisis
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

023 Managing a crisis

233

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
233
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
13
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Managing a crisis
  • 2. Examples of a crisis <ul><li>Critical news story appears in a newspaper or on radio or TV </li></ul><ul><li>Management is accused of corruption </li></ul><ul><li>A natural disaster: fire destroys a building, or institution flooded </li></ul><ul><li>Donors suddenly cut funding </li></ul><ul><li>Activists protest against org’s work </li></ul><ul><li>Unhappy staff member tells lies about the org to the media </li></ul><ul><li>Senior manager resigns suddenly with no explanation </li></ul><ul><li>Staff strike </li></ul><ul><li>Senior staff disagree about policy, and this disagreement reaches the media </li></ul>
  • 3. History of a crisis (1) <ul><li>Each crisis is different, so deal with it in different way </li></ul><ul><li>But crises usually follow a pattern </li></ul><ul><li>Crisis starts as a surprise </li></ul><ul><li>Management realises that it does not have enough info </li></ul><ul><li>Events escalate </li></ul><ul><li>Management loses control of situation </li></ul>
  • 4. History of a crisis (2) <ul><li>Outside scrutiny increases </li></ul><ul><li>Siege mentality </li></ul><ul><ul><li>Nobody wants to talk about the problem, or is too scared to talk about it. This often makes things worse </li></ul></ul><ul><li>P anic! </li></ul><ul><li>Corporate myopia </li></ul><ul><ul><li>Org fails to take long-term view of incident because it is too busy “putting out fires” </li></ul></ul>
  • 5. 12 ways to handle a crisis publicly (1) <ul><li>Keep cool </li></ul><ul><ul><li>Calm atmosphere allows clear and strategic thinking </li></ul></ul><ul><li>Find out the facts immediately </li></ul><ul><li>Be credible. State the facts clearly to all </li></ul><ul><li>Get to the media before the media get to you </li></ul>
  • 6. 12 ways to handle a crisis publicly (2) <ul><li>Tell the correct story before others tell their versions </li></ul><ul><ul><li>It is better you tell bad news </li></ul></ul><ul><li>Prepare a situation fact sheet </li></ul><ul><ul><li>Useful for media </li></ul></ul><ul><ul><li>Forces management to marshal facts </li></ul></ul><ul><ul><li>Useful for staff </li></ul></ul>
  • 7. 12 ways to handle a crisis publicly (3) <ul><li>Monitor key radio and TV news and newspapers </li></ul><ul><li>Equip and train articulate staff as spokespersons </li></ul><ul><ul><li>Do this well in advance </li></ul></ul><ul><li>Review all internal communication about the crisis </li></ul><ul><ul><li>In-house memos often turn up in the media </li></ul></ul>
  • 8. 12 ways to handle a crisis publicly (4) <ul><li>Before crisis, develop relationship with journalists </li></ul><ul><ul><li>“ Truth well told is your best defence” </li></ul></ul><ul><li>As soon as crisis breaks, Director sends letter fully explaining facts </li></ul><ul><ul><li>Send to donors, partner institutions, the board, and Minister </li></ul></ul><ul><li>Use press releases to provide perspective </li></ul>
  • 9. 12 ways to handle a crisis publicly (5) <ul><li>First 24 hours of crisis are critical </li></ul><ul><ul><li>What you do can fundamentally affect your reputation </li></ul></ul><ul><ul><li>What you do can enhance (or hinder) ability to deal with crisis </li></ul></ul>

×