簡報
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簡報

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簡報 Presentation Transcript

  • 1. New Trends in International Tourism Development Joseph A. McInerney Pacific Asia Travel Association ITF Conference Taipei November 3, 2000
  • 2. Change is Constant
    • Competition is up
    • Yields are down
    • Margins are tight
    • Competition is fierce and smart
  • 3. Trends Affecting Travellers
    • Young travellers
    • “ Post-materialistic” generation
    • Explorers
    • Culturally sensitive
    • The human touch
  • 4. Trends Among Travellers
    • Ecologically aware
    • Convergence of payment and ID systems
    • Seamless travel
    • Consistency of product delivery
  • 5. Trends Among Travellers
    • Working longer
    • Shorter vacations
    • Shorter holidays
    • Loyalty programmes
    • Increasingly fickle travellers
  • 6. Trends Among Travellers
    • Increasing power of the Internet
    • Average age increasing
    • Medical treatments on holiday (!)
    • Health and spa tourism
  • 7. Trends Among Travellers
    • Increased role of the media
    • Country A  B  C  D
    • Travel advisories
  • 8.
    • A lie can travel halfway around the world, while the truth is still putting on its shoes.
    • -- Mark Twain
  • 9. Destinations need:
    • Smart media management
    • Experienced public relations team
    • Crisis management plan in place
    • Confidence and perception are vital commodities
  • 10. Tourism Trends
    • World-class efficiency with a local touch
    • Monitor public response
    • Short-term results
    • Profits today
    • Relentless quest for value
  • 11. Tourism Trends
    • Mergers and acquisitions
    • Price competition
    • Higher capacity aircraft
    • Airline alliances
  • 12. Tourism Trends
    • Internet distribution
    • Tourism Satellite Accounts
    • Liberalise aviation traffic rights
    • Visas on arrival
    • Tour guide training and regulation
    • Niche tourism
  • 13.
    • There are no short cuts.
  • 14.
    • Joseph A. McInerney
    • Chief Executive Officer
    • Pacific Asia Travel Association
    • [email_address]
    • www.pata.org