International Public Relations Association
January 10, 2009
2ND PR INTERNATIONAL – NAIROBI, KENYA
A World-Class International Public Relations Learning Event
HILTON HOTEL, NAIROBI, KENYA
7th to 11th July, 2009
The International Public Relations Association along with members of the African Public Relations
Associations, The Management School London and BEEC International have the pleasure in inviting you and
all public relations practitioners to a world-class international public relations conference”2nd PR International
–Nairobi, Kenya” to be held at the five -star Hilton Hotel, Nairobi, Kenya from 7th to 111th July 2009.
Participants are expected to arrive on the 7th of July, 2009 and the conference starts on the 8th of July, 2009 at
8.30 a.m. The 2nd PR International Nairobi, Kenya is a key public relations conference supported by:
• The International Public Relations Association (IPRA)
• African Public Relations Association
• Public Relations Society of Kenya
“Public Relations in Action: Using Public Relations to Leverage Organisational Development in a
The emphasis of the learning event is on case studies, power point presentation, debate and discussion and
networking. Word-class Public Relations Senior Public Relations Consultants and Practitioners will showcase
how they solved Public Relations problems.
Public Relations in Action.
The following global leading Public Relations Consultancies have been invited to make presentations
showcasing Public Relations in Action.
Bell Pottinger Group – Consumer Public Relations
Hill & Knowlton – Corporate Public Relations
Finsbury – Parliamentary & Political Public Relations
Burson Masteller – Change Communication
Edelman – Marketing Communications
Citigate – Financial Public Relations
College Hill – Financial Public Relations
Weber Shandwick – Public Affairs
At the end of the programme, the participants will:
Learn how to leverage public relations to manage current global challenges
Understand the strategic options for effectively leading organization development and change during
Discuss and examine public relations cases in consumer relations, corporate Public relations,
parliamentary and political public relations, change communication and marketing communication
Examine issues and crises management options with world-class experts and consultants
Share ideas with experts on the best practice in investor and financial public relations in a financial
Expand your understanding and skills in community relations, social responsibility, conflict
resolutions and employee relations.
Discuss strategic media relations practice and media transparency
Understand the critical implication of research, and evaluating returns on investment (ROI) on
reputation management and branding.
Learn strategic branding and reputation management.
Discuss modern public relations in public and private sectors.
• The Hon. Prime Minister of Kenya will be invited to open the conference.
• Attend a major International PR learning event supported by the International Public Relations
Association, The Management School London, BEEC International and the Public Relations Society
• Enhance your professionalism and creativity in professional PR practice
• Discuss latest PR issues and research findings
• Meet Peter Walker, the global PR guru, Richard Linning IPRA President Elect and Andy Green “Mr.
Creativity” the author of the only book on ‘‘Creativity in Public Relations’’
• Update your PR thinking and share experience on latest development
• Learn from global PR Authorities
• Discuss the use of PR to leverage corporate objectives
• Stimulate new PR thinking at the master-class
• Enhance your strategic and tactical skills
• Join the PR debate
• Learn from top consultants who will be present case studies at the conference.
• Share experience with your colleagues and peers
• Enjoy the excellent learning environment offered by the five star Hilton Hotel, Nairobi, Kenya
• The programme offers you the opportunity to network globally with your peers and meet outstanding
• Receive free copies of conference papers on CD.
• Participants are served free lunch, tea & coffee for three days
• Kenya is a tourist delight and you will be glad you attended
• Enjoy Kenya Safari.
1 The Global Economic Meltdown & the Challenges of Public Relations
• Driving Corporate Vision, Mission, Objectives, repositioning through Public Relations
• The overview of the global economic meltdown & the challenges of Public Relations
• Management in a recession
• Roles of Public Relations in corporate repositioning
• Development strategy vision, mission, value objectives & Public Relations Plan
• Using public Relations to promote corporate vision, mission and objectives
• Using Public Relations to Manage the impact of global meltdown
• Public Relations in Action: Case Study.
2. Leading Organisational Development, Strategic Change, Challenges of Public
Relations in a recession
• Innovative & strategic leadership is key for all organisations
• Change management model, change goals and objectives, Organisational development & change
• Using public relations to leverage corporate restructuring
• Corporate Development and Change management Process
• Public Relations in change management implementation
• Change Communication
• Case study: Leading Strategic Change with Public Relations Best Practice
3. Public Relations in Action:
Public Relations Case Studies: Presentation by world class PR consultants
(a) Consumer Public Relations – Bell Pottinger Group
(b) Corporate Public Relations – Hill & Knowlton
(c) Parliamentary & Political Public Relations – Finsbury
(d) Change Communication – Burson Masteller
(e) Marketing Communications – Edelman
(f) Weber Shandwick
They will be invited to make presentation.
4. Managing Issues and Crisis: The Proactive Public Relations Strategy
• Overview of issues management
• Issues in Public Relations practice in a recession
• Issues management process
• Managing issues
• Issues management as a PR strategy
• Public Relations in Action: Case Study on issues & crisis management
5. Managing Corporate Public Affairs and Parliamentary Public Relations
• Strategy for Managing Government Relations, Parliamentary public Relations
• Case Study on Managing Corporate public Affairs and Parliamentary public Relations
6. Best Practice in Investors Relations, Shareholders and Financial Public Relations in a
• Overview of the global financial crises and its impact on stock market
• Best practice in financial PR.
• Strategy for managing Shareholder and Investors Relations in a Recession
• Public Relation for the Capital market and listed companies
• The roles of the Security Exchange Commission, The Stock Exchange & Central Bank
• Public Relations in Action – Case Studies on Financial Public Relations.
7. Managing Community Relations, Social Responsibility and Conflict Resolution
• Best practice for managing Community Relations and Social corporate Responsibility
• Public Relations in Action Case Study: Best practice in Community Relations and Social Corporate
Responsibility by world –class consultancies and senior practitioners.
8. Strategies for Employee Relations and Internal Communication in a Recession
• Internal Communication Strategy
• Communication Process and Barrier
• Case Study in internal Communication
9. Best Practice for Government Public Relations
• Managing Government Public Relations
• Researching the expectation of Government Stakeholders
• Researching Government Policy thrust
• Planning Government PR programme
• Evaluating effectiveness of Government PR programmes
• Case Studies
10 Media Transparency and Media Challenges
• IPRA global survey on Media Transparency
• The Challenges in Media Relations Management
11. Successful Country & Corporate Branding and Marketing Communication
• How to beat global meltdown and competition through marketing communication and branding
12. Research and Evaluation: The key issues for Public Relations Practitioners.
• Best Practice in Research Methodology and Public Relations Evaluation
13. Public Relations and Communications Challenges of 2010 Soccer World Cup.
• The Roles of Marketing Communication in Sports
14. The Global AIDS Eradication Campaign – The role of Public Relations
• The use of PR to minimise the spread of Aids.
Twenty Two top Public Relations Practitioners and Senior Consultants have been invited to make
presentations at the 2nd PR International Conference. The methodology will include case studies,
master-class, power - point presentation, debates, discussions and research findings.
Majority of the speakers have confirmed while some are still expected.
Richard Linning, IPRA Board member and president Elect of International Public Relations 2011
Kate Pappela, President African Public Relations Association, South Africa
Sandy McDowell, Chairman Amadeus 15
Peter Mutie, President Public Relations Society of Kenya
S. E. J. Motau, Past President Global Alliance for Public Relations and Senior Public Relations
James Allotey Pappoe Past President, Federation of African Public Relations Association (Ghana)
Collin E. Church, Past President IPRA and Chairman Church Orr
Peter Walker, Past President Chartered Institute of Public Relations (Britain), Chairman and Senior
Partner, Pielle Consulting
Andy Green, Senior Public Relations Consultant and Author of the book “Creativity in Public
Mike Seymour, International Director for Crisis and Issues, Edelman PR Worldwide, UK
Jill Day, Managing Director Ariel Associates, Zimbabwe
John Mramba, Senior International Public Relations Consultants, Kenya.
Mike Njeru, Communication Manager, The Kenya Power Company
Lisa Charlton, Director, International Consultancy AMADEUS 15
Bankole Akinyemi, Senior Consultant, BEEC International
Florence Obura, Communication Manager, The Kenya Power & Lighting Company
Faisal S. Al Zaharani, Director of Media Relations & Publications, Saudi Aramco.
Prof. Jim Macnamara, Prof. of Communication, University of Technology Sydney
Chikako Oshima, Professor, Business Communication Tsukuba, Gakuin University,
Sandra Macleod, Chief Executive Officer ECHO Research
Victor Sibeko, President, The Institute of Public Relations & Communication,
Mike Okereke, Past President, Federation of African Public Relations Associations, 2006 Public
Relations Society of America Award Winner for life time achievement in International Public
Relations and President BEEC
Kenya has High Commission and Embassies around the globe. Participants are advised to start
processing their Visas in good time.
There are daily flights by most international airlines from major cities of the world Nairobi, Kenya.
Some of the airlines include Kenya Airways, British Airways, Emirate Airline, KLM, Virgin, Air
France, Ethiopian Airlines, China Airline, Ghana Airways, Lufthansa, South African Airways, and
Middle East Airlines etc.
Kenya is a tourist delight. You will have the opportunity to visit Kenya’s attractions and wildlife on 11th
July, 2009 with out a charge. Enjoy Kenya Safari.
The conference fee for IPRA, APRA, PRSK members is £1850 (One Thousand Eight Hundred & Fifty
Pounds Sterling) per delegate. Non members of these organizations will pay a fee of £1950 (One
Thousand Nine Hundred & Fifty Pounds Sterling) per delegate. Payment is by bank draft made payable
to BEEC International
The fee covers as follows:
• Full participation in all sessions of the conference
• Free lunch, tea/coffee for three days
• Free CD containing all conference papers
• Free visit of Kenya tourist attraction
• Free directory of conference participants
• Free conference bag, jotter and pen
• Certificate of attendance
BRITAIN, Magda Minnaar, Clients Relations Executive, The Management School, London, Alperton House,
Bridgewater Road, Wembley, London, Middlesex HAO IEH England,
Tel: +44(0)2087828990: Fax: +44(0)2087828991,
Email: firstname.lastname@example.org, Website: www.themanagementschool.com
Business Development Manager or Martina Ngoh, Training & Development Manager, BEEC International
Ghana, Adabraka Official Town, Accra, Ghana, 1stBrewery Road, HouseNo.D.623/3,
Tel: 021271100/0242751317, 0243344437, Fax: 021271100: Email email@example.com
Paul Francis, TMS International, 112-443 Omar Bin Al-Khattab Road,
Office: 403, 4th Floor, ALBARAHA, DEIRA, Dubai, P. o. Box 184815, Dubai,
Tel: + 971-420723290, Mobile: +971-558960884, Fax: +97142723290,
Julius Olumagin , Business Education Examinations Council
13, Randle Road, Apapa, P.O.Box 555014, Falomo, Ikoyi, Lagos
Tel: Walton: Abuja 08033993920; Julius Lagos: 08035028859:
Chima: Lagos- 08052782240, Bede: Lagos: 08034102910:
Email: firstname.lastname@example.org, email@example.com, firstname.lastname@example.org
BEEC International Representative
P. O. Box 42768 – 00100 GPO Nairobi, Kenya
Tel: +254(0)202728072 (landline), +254(0)722344898, +254(0)733344898(mobile)
We look forward to welcoming you all in Nairobi, Kenya..
With our best wishes