e-books Casting the e-book hook: we can’t let this one get away Presented by Doug Uhlmann at Penn Charter School, Pennsylvania Why now? There is finally a consumer-driven demand for them. It is estimated that e-books will be 20% of “book” sales by 2012. Types of e-books Institutional Licensed Products – Overdrive, NetLibrary, etc Free Online – GoogleBooks and the Gutenburg Project (www.gutenburg.org) Device-based – Amazon, iBooks, etc.
e-books e-books: how do you know it was worth it? Presented by: Tom Wright, Brigham Young University; Christopher Warnock, CEO of ebrary; Terry Kirchner, director of Westchester Library System NY Once we’ve started getting and using e-books, how do we evaluate their use/value? Westchester Library System (Uses Overdrive) Found the classics were the most used e-books that allowed multiple users ($75/year per title) NYT Bestsellers were the most used e-books that only allowed single use ($33/year) TumbleBooks – children’s e-books Online only – no downloading, Costs $0.12 per title per year Try it out on www.tumblebooks.com
e-books BYU Library Trying to evaluate use of the academic library materials Found that each year only about 20% of the collection circulated. They know this is true of print and it seems to be true of e-books also. From 2000-2010, 50% of their collection circulated. This means they spent $7 million on books that no one read. On-demand, “Just in Time” purchasing: If they had cut out a lot of their purchasing of print versions and bought e-books when students/teachers asked for them, they could have saved millions of dollars. Need better statistics and better MARC records for e-books Christopher Warnock – ebrary E-books are worth it because they are the future, like it or not. Print will always have a place, but from now on, e-books have one too.
Project Overview “For more than a century, public libraries have been a cornerstone of the American Dream, providing equal access to information of all kinds. Libraries are among the first American institutions immigrants turn to for help in learning how to read, write and speak English. In 2010, 75 libraries in 24 states received $5,000 grants through the “The American Dream Starts @ your library®” literacy initiative. The libraries are in large cities and rural towns across the country. The libraries will use the grants funds to expand their print and digital literacy collections, offer classes and conversation clubs, develop mobile tech labs and reach out to immigrant organizations. This initiative is funded by the Dollar General Literacy Foundation.” (from the American dream website) Bentonville, Arkansas – hosted the naturalization ceremony at the library, had excellent participation, wonderful turnout and great media coverage Bowling Green, Ohio – new bookmobile service to immigrant populations, more summer reading programs and bilingual materials Hooper, Nebraska – began a bilingual collection, created a welcoming atmosphere and started an outreach program to teach English to immigrants
Resources for librarians working with immigrants www.americandreamtoolkit.org www.colorincolorado.org - A bilingual site for families and educators of English language learners www.uscis.gov - United States Citizenship and Immigration Services (formerly the INS) How to apply From the Dollar General Literacy Foundation website http://www.dollargeneral.com/dgliteracy/Pages/grant_programs.aspx Dollar General partners with ALA in giving out their literacy grants so for more info or for help, contact the ALA Office for Literacy & Outreach Services (800) 545-2433, ext. 4294.
Numbers that Speak Volumes: Using Data to Make the Case for Rural Libraries Annie E. Casey Foundation Kids Count Data Center http://datacenter.kidscount.org
using information creatively to inform public debate and strengthen public action on behalf of children and families within the state
KidsCount Nebraska Initiative http://www.voicesforchildren.com/ Can find information on children and families by county http://www.voicesforchildren.com/kidscount/countydata.htm
American Library Association www.ala.org Return on Investment Studies - Typically they find that for every dollar that is given to a library, it returns a $4 value to the community http://www.ala.org/ala/research/librarystats/roi/index.cfm
IMLS Internet Impact Study http://www.imls.gov/pdf/OpportunityForAll.pdf From http://americanlibrariesmagazine.org article by Jill Nishi from 4/14/10 This research, authored by the University of Washington and funded by the Bill and Melinda Gates Foundation and the Institute of Museum and Library Services, found that nearly one in three Americans age 14 or older—roughly 77 million people—used a public library computer or wireless network to access the internet in the last year. Major uses of online access at libraries include employment and career support (40% of users); education and training such as applying for college, doing homework, or taking an online course (42%); and researching health and wellness issues (37%). This important study highlights what is at risk, particularly for low-income individuals who rely heavily on the public library for their technology, if future public and private investment in public libraries doesn’t keep pace with demand.
Library Research Service http://www.lrs.org/public/other.php
Bureau of Labor Statistics http://www.bls.gov/ Check unemployment rates (Nebraska was at 4.9% in May 2010)
National Center for Education Statistics http://nces.ed.gov/ The National Center for Education Statistics (NCES) is the primary federal entity for collecting and analyzing data related to education.
Pew Internet and American Life Project http://www.pewinternet.org/ Example: An FCC survey finds that 78% of adults are internet users and 65% of adults have home broadband connections.
Using Numbers to Tell Your Story Keep it simple. Figure out what you want to know first and stick to collecting only that information. Think like your audience. When you’ve got the numbers that you want, put them in context for your audience. Remember that your City Council Member or Library Director may not have a frame of reference for this information. Make it pretty. Visual diagrams always help people compare things, so when possible, include a chart.
Advocacy What is it? The act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support. What does it really mean? We must tell our story, and tell it compellingly, so that city officials, school officials, tribal leaders and voters and know that we are valuable, important to the community and need their support. Who is an advocate for libraries? Library staff, library board members, library volunteers and library users can and should all be helping you tell the library’s story. We are in charge of keeping our libraries financially stable, so we must be advocates for libraries! How do you successfully tell your library’s story? There are many ways to do this. See “The Small but Powerful Guide to Winning Big Support for Your Rural Library” for some great ideas and tips. Also, visit the ALA Advocacy Clearinghouse for some more great tools, like the Quotable Facts brochure.