NECDC: Great Cities Project


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An educational and conversational presentation about Special Service Districts (SSD) and Business Improvements (BID) and their impact on Central Ave in Northeast Minneapolis.

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NECDC: Great Cities Project

  1. 1. The Northeast Community Development Corporation - Great Cities - Research and Planning for the Central Avenue Commercial Corridor
  2. 2. Why We Are Here?
  3. 3. How We Are Researching: <ul><li>Year One Focus: </li></ul><ul><li>Education and Outreach </li></ul><ul><li>Feasibility Studies </li></ul>
  4. 4. Collaboration <ul><li>• University United </li></ul><ul><li>• West Broadway Business & Area Coalition </li></ul><ul><li>• Lake Street Council </li></ul><ul><li>• Sparc on Rice Street </li></ul>
  5. 5. Year One Milestones <ul><li>1. Database </li></ul><ul><li>2. Website </li></ul><ul><li>3. Survey </li></ul>
  6. 6. Great Cities Database <ul><li>• Updated and completed </li></ul><ul><li>• Increased scope </li></ul><ul><li>• Took into account new tenants and vacancies </li></ul>
  7. 7. Great Cities Website <ul><li>• Outreach mechanism for the Great Cities project </li></ul><ul><li>• Connect the project group members and businesses involved </li></ul><ul><li>• Tool to share research findings </li></ul>
  8. 8. Great Cities Survey <ul><li>• Outreach survey (300) </li></ul><ul><li>• Feedback gained from participants and stakeholders </li></ul><ul><li>• Made the initial connections to affected parties </li></ul><ul><li>• Translated into Spanish, hard and online copy </li></ul><ul><li>• Pinpointed areas of need </li></ul>
  9. 9. BID Survey Responses 50% Property Owners (lower than expected) 65% Business Owners (or both) 50% familiar with CASSD 35% familiar with BIDs
  10. 10. Survey Responses: Priorities <ul><li>Initial responses are noting a range of priorities from: </li></ul><ul><li>Winter Services </li></ul><ul><li>Graffiti Removal </li></ul><ul><li>Filling Vacant Storefronts </li></ul><ul><li>4. Control Over Budgets </li></ul><ul><li>5. Marketing </li></ul><ul><li>6. Increased Parking </li></ul><ul><li>7. Landscaping </li></ul><ul><li>8. Tree Lights </li></ul><ul><li>9. Banners </li></ul><ul><li>10. Snowflake Installation </li></ul>
  11. 11. Survey Responses: Other Suggestions <ul><li>• Parking on Friday afternoons is bad </li></ul><ul><li>• Clean up existing business store fronts and sidewalks </li></ul><ul><li>• Window signage, cluttered windows, dirty storefronts </li></ul><ul><li>• Safety/perception of safety </li></ul><ul><li>• Better storefronts and name brand restaurants </li></ul>
  12. 12. What are Special Service Districts? Special Service Districts? <ul><li>They provide business and property owners the ability to tax themselves and pay for an increased number of municipal services or services at a level higher than the base line of services provided by the City of Minneapolis </li></ul>
  13. 13. What is CASSD? <ul><li>Central Ave Special Service District (CASSD) </li></ul><ul><li>The advisory board that is currently in place </li></ul><ul><li>Located on Central between 19th Avenue & 26th Avenue </li></ul><ul><li>Formed in 1999 </li></ul><ul><li>Pays for services above and beyond the basic services provided by the City of Minneapolis </li></ul>
  14. 14. CASSD Central Avenue Special Service District Central Avenue Special Service District <ul><li>• Winter Services: snow removal </li></ul><ul><li>• Twinkle Tree Light Installation, Repair, and Removal (November-April) </li></ul><ul><li>• Snowflake and Garland Installation, Repair, and Removal </li></ul><ul><li>• Landscaping: trees, signage, banners, and planters </li></ul><ul><li>• Banners: new street banners </li></ul><ul><li>• Additional considerations: flower pots, bike racks, alternatives to metal tree grates, increased trash removal </li></ul>
  15. 15. What are Business Improvement Districts? Business Improvement Districts? <ul><li>A partnership in which property and business owners elect to make a collective contribution to the maintenance, development and promotion of their commercial district. </li></ul>
  16. 16. What is the Difference? <ul><li>BID </li></ul><ul><li>Able to determine the contractor </li></ul><ul><li>May hire third party service providers </li></ul><ul><li>SSD </li></ul><ul><li>Available services are defined by ordinance </li></ul><ul><li>No funding for marketing / special events </li></ul>
  17. 17. What is the Future of Central Avenue? of Central Avenue?
  18. 18. What are the possible benefits that could result from a Business Improvement District?Arrangement? <ul><li>1. Broader scope of services </li></ul><ul><li>2. Supplemental services and programs </li></ul><ul><li>3. Ability to respond quickly to </li></ul><ul><li>changing needs of the business community </li></ul>
  19. 19. <ul><li>4. Potential to increase property values </li></ul><ul><li>5. Improve sales and decrease commercial vacancy rates </li></ul><ul><li>6. A district that is better able to compete with nearby retail and business centers </li></ul>
  20. 20. Great Cities Project - 2012 <ul><li>Year 2 Milestones for the Collaborative: </li></ul><ul><li>• Implementation </li></ul><ul><li>• Research </li></ul><ul><li>• Continued Education and Outreach </li></ul>
  21. 21. Dialogue <ul><li>Ongoing communications </li></ul><ul><li>Meet with property owners and businesses </li></ul><ul><li>Send informational packets </li></ul><ul><li>Work with Chamber of Commerce & Local Orgs </li></ul><ul><li>on the Central Avenue Plan </li></ul>
  22. 22. Education, Policy and Outreach <ul><li>Monthly CASSD meetings </li></ul><ul><li>Quarterly Neighborhood meetings </li></ul><ul><li>Attend City Council meetings </li></ul><ul><li>Refine educational materials with updated information, distribute e-versions </li></ul>
  23. 23. Other Districting Priorities <ul><li>Research Parking along Central Avenue </li></ul><ul><li>Research P.I.D.s </li></ul><ul><li>Consult Central Avenue Plan </li></ul><ul><li>Arts District priorities and funding mechanisms </li></ul>
  24. 24. Communications <ul><li>Continue to update Great Cities sites and Microsites </li></ul><ul><li>Monthly updates to businesses via site </li></ul><ul><li>Continue translation </li></ul><ul><li>Research to answer questions and concerns </li></ul>
  25. 25. Thank You! Let’s talk! Let’s talk! Let’s talk!