How to promote your blog using data
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How to promote your blog using data

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Learn how to promote your blog using data so you can take your personal or business blog to the next level. ...

Learn how to promote your blog using data so you can take your personal or business blog to the next level.

You can find our free ebook here: http://landing.northstudio.com/25-effective-website-improvements-traffic-leads-sales

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How to promote your blog using data Presentation Transcript

  • 1. PROMOTE YOUR BLOG HOW TO USING DATA
  • 2. Promoting your blog Why promote your blog? It's a noisy world "Build it and they'll find it" doesn't apply anymore Find the right audience, not just any audience Why use data? For direction For insight For the future
  • 3. Using visitor data Visitor data includes How many people visit Where they come from What devices and browsers they use How many pages they visit How long they stay Keep an eye on your most visited pages and promote these more heavily. Watch out for sharp increases and decreases in traffic. Put your most visited pages front and centre on your blog page and homepage. Link more content from them to keep your visitors engaged.
  • 4. Using social media data Social media data includes: Followers and connections Likes and shares Click-throughs Organic and paid views Social media is the heart of our promotion. Social media data guides what channels, what content and what times to promote. Regularly check click-throughs against time and channel (you want people to click after all). Keep a list of your best-performing social media updates to replicate them for future content. LIKES 1500
  • 5. Using conversion data Conversion data includes: CTA click-throughs Form submissions Content downloads You can use conversion data to drive your blog promotion. One way is to link relevant blog posts from your best performing landing pages. You can also share blog posts in your premium content using dynamic PDFs.
  • 6. The data-driven strategy There's no reason to "gut" your strategy anymore. The best blog promotion strategies are informed by all the data available. There's no reason to "gut" your strategy anymore. The best blog promotion strategies are informed by all the data available. 25 EFFECTIVE WAYS TO IMPROVE YOUR WEBSITE DOWNLOAD OUR FREE EBOOK