How to Be a Tradeshow STAR (in 20 Minutes)

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How to go from zero to hero when it comes to managing your tradeshows. Learn the planning + logistics tips you need to know to make sure your show runs smoothly, as well as social media advice to expand your tradeshow experience online.

To watch a full recording of the webinar, please visit: http://hub.am/1iugVaA

Published in: Marketing, Business, Technology
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  • Not shining your brightest at your tradeshows?
  • Become a Trade Show STAR in 20 Minutes:
    Learn to Combine Timeless Techniques With Social Savvy to Make Your Tradeshow a Success
  • (Get that gold star you deserve)
  • (This ain’t your father’s tradeshow)
  • (Get that gold star you deserve)
  • 3 take always I want people to embrace
     
    Develop a consistent routine for shipping to & from your events
    Awareness of communicating to all parties* before, during and after the event
    Minimize unpleasant surprises by following steps 1 & 2.
    * Internal team, show site team, exhibit house team, printer team, shipper team

    * Internal team, show site team, exhibit house team, printer team, shipper team

    If something changes all parties would be better served with updated info.
  • Pre-Show:
    Shipping
    Inventory Your Show Materials
    Review Event Show Kit
    Shipping Pickup and Dates
    Post Show Shipping Activities

    Photo credit: https://www.flickr.com/photos/bikracer/651729270
  • Pre-Show:
    Confirmation
    Shipping to the Event- Update what is being sent- all parties updated
    Attach labels to each piece and print your housebill for a receipt
    Printed Confirmations for all show services ordered in advance kept in a Travel Binder
    Hotels and Travel for the Team Attending the Event

  • Become a Trade Show STAR in 20 Minutes:
    Learn to Combine Timeless Techniques With Social Savvy to Make Your Tradeshow a Success
  • Post-Show:
    Logistics
    Pack your display and all items- Bring a packing kit- tape, marker, pre printed labels
    Label & number each piece while packing
    Confirm pieces match what is written on the Material Handling Agreement ( form obtained from the Service Contractor)
    Complete the Material Handling Agreement and turn into the Service desk -  Keep a copy!
  • Here are those 3 takeaways again…
    Develop a consistent routine for shipping to & from your events- saves time, energy, and money
    Awareness of communicating to all parties* before, during and after the event
    Minimize unpleasant surprises by following steps 1 & 2.
    * Internal team, show site team, exhibit house team, printer team, shipper team

    If something changes all parties would be better served with updated info.
  • Thanks Rex – so we understand how critical logistics are for your trade show success. Now let’s shift gears and discuss how to incorporate social media into your trade show participation.
  • Participate in the social conversation using the event hashtag – before during and after the show
    * Hashtags are used to connect over twitter anyone participating in an event to share content, promote their booth, share insights from sessions, and more.
    * Add value to the event conversation – it’s not about making a sale – share content that relates to the event, whether it’s your own or someone else’s.
  • Prepare for the event by viewing top articles being shared with the event hashtag
    Comment on blog posts, share other people’s content with your networks.
    And also study the conference agenda / sessions to understand the topics that attendees are interested in – consider sharing content around these topics
  • Connect with Influencers
    * Increase your twitter reach by connecting with industry influencers
  • Connecting w/ influencers who are relevant
  • Use related hashtags to get more visibility for your tweets
  • Tweet during the show * More than just about the giveaway at your booth – share photos from around the show floor, give shout outs to people you meet and other vendors
  • Leverage the topics being discussed with event hashtags * Plan your own content related to trending topics being discussed with trade show social activity
  • Participate remotely in conferences you are not exhibiting
    Pre and post show are the best times to participate * Best way to get noticed is sharing content that is non-promotional – provide some examples like our hashtag analysis, and things like this https://lo127.infusionsoft.com/app/page/84e0a21a265879fc0205aded9ca63083 * Pick events that relevant to your business that you can add value to the conversation
    And with that, we’ll wrap up the social savvy portion and move on to questions!
  • How to Be a Tradeshow STAR (in 20 Minutes)

    1. 1. Not shining your brightest at your tradeshows? Photo credit: Jason Eppink, flickr
    2. 2. Photo credit: mp3waxx.com flickr
    3. 3. Photo credit: Pewari, flickr
    4. 4. This ain’t your father’s tradeshow Photo credit: Derek K. Miller, flickr
    5. 5. Webinar Presenters Jocelyn Cook Product Marketing Evangelist, HRmarketer jocelyn@hrmarketer.com @JocelynGCook Rex Houlihan President, NorthStar Express Shipping Rhoulihan@NorthStarExpress.com 703-532-0520
    6. 6. Social SavvyLogistics Prowess + Photo credit: Dimitris Kalogeropoylosi, flickr You need…
    7. 7. Planning and Logistics (why it pays to plan ahead) Photo credit: WorldlamdInfo.com, flickr
    8. 8. 2. Confirmation – Prep for Shipping to Show 3. Close of Show- Move out 1. Pre-Show Planning
    9. 9. Photo credit: Tracey Adams, flickr Pre-Show Planning
    10. 10. Photo credit: Sarah Reid, flickr
    11. 11. Close of Show-Move Out
    12. 12. Even if you feel like this…
    13. 13. Cover all those basics and your tradeshow season is off to a great start!
    14. 14. Bringing it to the Next Level with Social Photo credit: Chris Lott, flickr
    15. 15. #SHRM14
    16. 16. Content
    17. 17. Connect with Influencers
    18. 18. Related Hashtags
    19. 19. Tweet during the show
    20. 20. Plan Your Content
    21. 21. Participate Remotely
    22. 22. Wrapping It Up: Key Takeaways 1. Inventory your event material before every event throughout the year 2. Communicate with all parties what material is being shipped to the event, and where it is going after the event 3. Complete a Material Handling Agreement for your material, turn it into the Service Contractor...and keep a copy 4. Participate in the social conversation using the event twitter hashtag – before, during and after the show 5. Share a mix of your own content and other people’s content related to the event 6. Participate virtually in an event by sharing relevant content
    23. 23. Questions?
    24. 24. Additional Resources: The First-Timer’s Guide to Tradeshow Shipping http://hub.am/1nZTSUF The Tradeshow Shipping Blog (Don’t worry, it’s about more than just shipping) http://hub.am/1jNb75O #shrm14 Insights https://insight.hrmarketer.com/InsightReport/shrm14/

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