Shana Ray Social Media MarketingPresentation Transcript
Shana Ray, Digital Marketing + Social Relations @ShaRayRay
Bad Web Design Is Killing Business
#1 No Clear Call to ActionWhat do you want users to do once they arrive on your website?Are you looking for them to contact you?Do you want them to buy now?Do you want them to request more information?When you set up your website, you likely established it with a purposein mind (or at least you should have). You should make it incrediblyeasy for visitors to complete the desired action once they arrive at yourwebsite.Having a clear call to action, whether it’s a request for proposal in themargin or a “Contact Us” button in the upper right hand corner of yoursite, will help ensure you don’t leave visitors wondering what theyshould do next.
#2 All Flash
#3 Not Optimizing for Social
#4 OVER Optimizing
#5 Thinking if you Build it They will Come (without marketing)