Internal analysis in practice

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2013 MBAA/NAMS presentation, "Internal Analysis in Practice: Templates for Firm and Case Analysis" Michael E. Dobbs, Eastern Illinois University

2013 MBAA/NAMS presentation, "Internal Analysis in Practice: Templates for Firm and Case Analysis" Michael E. Dobbs, Eastern Illinois University

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  • 1. Internal Analysis in Practice:Templates for Firm and Case Analysis Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 2. Five Forces TemplatesPreview•  Challenges in Using Case Analyses•  Internal Analysis Templates §  Structure §  Example §  Usage•  Extensions & Limitations Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 3. Five Forces TemplatesChallenges in Using Cases•  Wide Ranging Guidance for Internal Analysis in Strategy Textbooks §  From no pages of coverage §  To Wheelen & Hunger’s 28 pages of IFAS (Int. Factor Analysis Summary) §  Most include some kind of checklist, but not specific structures•  Student Learning Preferences §  Millennials want structure -- believe it or not! §  If students are required to develop their own structure §  It will demotivate most and increase procrastination §  It will produce an inferior structure and analysis §  Less time will be spent on analysis•  Providing a structure for students addresses these issues well Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 4. Five Forces Templates Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 5. Five Forces TemplatesInternal Analysis Template§  Template Mechanics §  Subcategories are guidelines, not mandates §  Each organization is different, each analyst may see things differently §  Subcategories provide a starting point and ideas about what to analyze §  Assessment §  Descriptions, effectiveness, evaluations, benchmarking, mission fit, etc. §  Can be text, charts, tables, etc. §  S/W §  For each item analyzed, strength and/or weakness identified §  In some cases it can be both §  Space utilization §  Adjustments to column and/or row sizes as needed §  Each section of the Internal Analysis on a separate page Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 6. Five Forces Templates Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 7. Five Forces TemplatesVRIO Analysis•  Is a core competence a distinctive competence?•  Answer these questions (4 yes = distinctive competence): §  Is there Value to customers/organization? §  Is there Rarity among competitors? §  Is there Inimitability for future competitors? §  Is there Organization to fully exploit it? Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 8. Five Forces Templates Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 9. Five Forces Templates Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 10. Five Forces TemplatesInternal Analysis Templates Usage•  M.B.A. Students §  Semester-long strategic management consulting project for local organization §  In conjunction with other templates (e.g., industry analysis, MOWST Matrix, etc.)•  Undergraduate Strategic Management (Capstone) §  Case analysis (Toyota latest used) §  Comprehensive final exam case•  Consulting §  Small businesses, non-profits, start-ups•  Former Students §  In-class projects led to larger use within companies Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 11. Five Forces TemplatesExtensions & Limitations•  Extensions §  More guidance for what to include in “Assessment” blocks §  Weighting of factors/forces? (may exceed user utility limits)•  Limitations §  Designed for use over multiple class periods §  Quantitative measures still not explicitly called for §  User’s understanding of underlying principles will strongly impact quality and accuracy of strategic insight gained Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 12. Five Forces Templates Internal Analysis in Practice: Templates for Firm and Case Analysis Michael E. Dobbs, Ph.D. Assistant Professor of Management Eastern Illinois University medobbs@eiu.edu 217-581-6925 600 Lincoln Ave. Charleston, IL 61920 Michael E. Dobbs, Ph.D. Assistant Professor of Management
  • 13. Industry Analysis Michael E. Dobbs, Ph.D. Assistant Professor of Management