Yes We Can: Innovating out of a recession

by Norman Lewis on Sep 14, 2009

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Talk at TEDxLeeds on why we need to challenge the prevailing culture of limits and risk-aversion in order to foster innovation for future wealth creation.

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Talk at TEDxLeeds on why we need to challenge the prevailing culture of limits and risk-aversion in order to foster innovation for future wealth creation.

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Yes We Can: Innovating out of a recession — Presentation Transcript

YES WE CAN
INNOVATING OUT OF A RECESSION
Dr Norman Lewis, Chief Strategy Officer, Wireless Grids Corporation, USA
10 September 2009

They were all at it!

The West living on other people’s money?

R&D

Globaldecline of R&D spending as % of GDP(apart from Japan)
* Main Science & Technology Indicators, OECD, December 2008, p1

r&D

326,266
105,503
Books with ‘innovation’ in their titles
Amazon.com
Amazon.co.uk

Lots of books about innovation…
…but little innovation to be seen

VISION & LEADERSHIP

…because it was difficult!

Created industries and jobs and spin-offs

Era of short-term pragmatism and institutionalised risk-aversion

Risk culture

Columbus would have fallen foul to today’s quest for predictability and expected outcomes

The precautionary principle

Forget penicillin

…or Viagra

…or post-it notes

…or the Internet

The quest for predictability
The process of minimising unpredictable outcomes is a process that raises pragmatism and the knowable to an operating principle
This is not how innovationis fostered

Fail often to succeed sooner
Success is the one per cent of your work that results from the 99 per cent that is called failure

The future?

The biggest danger we face is not that our expectations are unrealistic
Rather, it is that they are too low and we achieve them!

NEXT?
WHY?
WHY NOT!

Thank you
norman@wgrids.com
http://futures-diagnosis.com

Moncy Varghese at TOP Academy,NH Bye Pass, Kochi-28 Beautiful!! 1 year ago

Are you sure you want to Yes No

Michael Stewart , Online nd digital marketer at The Black Hole Creative Company Saw this live Norman.

Fantastic presentation, brilliant insight, it really had the crowd talking about it in the break afterwards.

Hope we get to see the whole presentation video online or on TED - will you let us know on Twitter if it is online.

Thanks again.

Michael
@mj52art 2 years ago

Dana Montenegro , Idea Engineer - Innovation Trainer, Facilitator & Coach at Seriously Creative This is perfect - Norman Lewis pushes the point perfectly: a culture of risk aversion is putting our future at risk despite all the evidence in our past as to what is possible when we push beyond our point of knowing the outcome.

Way to go and beautifully done.

Dana Montenegro > SeriouslyCreative.com 2 years ago

Rosario Sica at CEO great! 2 years ago

Yes We Can: Innovating out of a recession

by Norman Lewis on Sep 14, 2009

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Yes We Can: Innovating out of a recession — Presentation Transcript