Finding The Tweet Spot [Read Only]

907 views

Published on

Presentaton from the May 13, 2009 Webinar.

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
907
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
2
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Finding The Tweet Spot [Read Only]

  1. 1. collaborate educate inform Finding the ‘Tweet’ Spot in Social Media
  2. 2. collaborate educate inform collaborate educate inform Social What is it? Web 2.0 Media
  3. 3. collaborate educate inform collaborate educate inform • Accessible Information (web browser /PDA/WiFi) • Users Manage Information (waypoints /directions) • Users Add Value (3D visual renderings) • Easy to Use (no instructions typically required) • Product refines with use
  4. 4. collaborate educate inform
  5. 5. collaborate educate inform A Few Stats
  6. 6. collaborate educate inform Life Cycles
  7. 7. collaborate educate inform collaborate educate inform People Are Engaged
  8. 8. collaborate educate inform collaborate educate inform CONSUMERS are in:
  9. 9. collaborate educate inform collaborate educate inform A Short Review
  10. 10. collaborate educate inform collaborate educate inform What You Need to Know Online conversations happen with or without you & your decision to participate or not is irrelevant. Your customers have been empowered to discussed YOUR brand. Why not choose to be a part of the conversation?
  11. 11. collaborate educate inform collaborate educate inform Web 2.0 has empowered us to communicate differently – and forces us to embrace the ‘public’ in Public Relations.
  12. 12. collaborate educate inform collaborate educate inform The Rules Have Changed • Pervasive vs. Persuasive • Internal Communications “All hands on deck”
  13. 13. collaborate educate inform collaborate educate inform Technology As Problem Solvers COMMUNICATE WIKI BLOG PODCAST SYNDICATE SOCIAL COLLABORATE TAGGING CROWDCASTING WORKSPACES NETWORKS BUSINESS SUPPLY CHAIN PERFORM PROCESS SIMULATION OPTIMIZATION MANAGEMENT AUTOMATION
  14. 14. collaborate educate inform LinkedIn
  15. 15. collaborate educate inform Facebook
  16. 16. collaborate educate inform Twitter
  17. 17. collaborate educate inform collaborate educate inform Listen Learn Innovate
  18. 18. collaborate educate inform collaborate educate inform LEARN what people want to know/solved Learn new LEARN how LISTEN insights that to improve help you customer Market INNOVATE service Experts/Innovators Competitors People (not your typical markets) LEARN the LEARN their Customer’s language Mood
  19. 19. collaborate educate inform Improve Customer Service Develop New or Improve Internal Modify Existing & External Products & Communication Services INNOVATE Modify Structure YOUR and Process INNOVATION
  20. 20. collaborate educate inform
  21. 21. collaborate educate inform
  22. 22. collaborate educate inform
  23. 23. collaborate educate inform You can do this . . . Videos – shot with webcams or handheld video camera Uploaded to YouTube and cross-posted here You can do this . . . You can do this . . . Saved Search Saved Search Published as an RSS Published as an RSS feed – automatically feed – automatically updates here updates here
  24. 24. collaborate educate inform How To Make Your ‘Ideas’ Energy Efficient?
  25. 25. collaborate educate inform Who do Current or potential employees, you want customers, peers, media Do OUR audiences use it? to reach If so, how? Will the technology support OUR engagement strategy? Choose What are your Social Strategy your Media objectives Technology Spread messages Query Audience Facilitate word-of-mouth marketing Facilitate Discussions Brand Monitoring How will Build Communities Support customers you engage Crowdsource Ideas Idea mining Mobilize Advocates Work more efficiently Observe
  26. 26. collaborate educate inform
  27. 27. collaborate educate inform collaborate educate inform We can help • Social Media SWOT • Immersion and Orientation for Senior Managers • Roadmap and Social Media Plan • Technical Assistance or Guidelines to Implement
  28. 28. collaborate educate inform collaborate educate inform Our Coordinates Norman Mendoza Tracy Annicchiarico President Communications Manager & nmendoza@redengine.com Online Research Specialist tannicchiarico@redengine.com www.redengine.com

×