IberiaBESTPRACTICEApril 08ByNorma delBarrio
BACKGROUNDLACK OF AWARENESS WITHINTARGET DUE TO:Broadcasted by LA SEXTA, recentlycreated channel with small TV shareat lat...
OBJECTIVES1.MAXIMISE SALES OF SEASON 3 BYREPROMOTING THE WHOLE SERIES.2.SEARCH NEW FANS BY BRINGINGTHE PRODUCT TO A MORE S...
STRATEGY CREATE A FAN PHENOMENON BYBRINGING THE SERIES TO REALLIFE:Who can feel more identifiedthan officers themselves?...
FIELD MARKETINGIN THE RIGHTPLACEWhat a best place to involvefans than around a coffeemachine?200,000 IMPACTS!!!:100,000 BA...
USING A NEWCOMMUNICATIONTOOLWE INVITE THEM TO EXPRESSTHEMSELVESAND SHOW US THEIR OFFICE“CHARACTERS” AND FUNNY VIDEOS ATOUR...
AND CREATINGTHE SPANISHCOMMUNITY OF“THE OFFICE”
WE HOPE THIS ISTHE BEGINNING OFA NICE “WORKING”RELATIONSHIP.HOPE YOUENJOYED!
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Acción PR para lanzamiento DVD serie "The Office"

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Aquí va una divertida acción para conectar con los públicos de la serie "The Office" en España.

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Transcript of "Acción PR para lanzamiento DVD serie "The Office""

  1. 1. IberiaBESTPRACTICEApril 08ByNorma delBarrio
  2. 2. BACKGROUNDLACK OF AWARENESS WITHINTARGET DUE TO:Broadcasted by LA SEXTA, recentlycreated channel with small TV shareat late night schedule and by TNT(pay TV).MODERATE SALES OF PREVIOUSSEASONS WERE AFFECTED BY THEABOVE.And we must find a way to solvethis!
  3. 3. OBJECTIVES1.MAXIMISE SALES OF SEASON 3 BYREPROMOTING THE WHOLE SERIES.2.SEARCH NEW FANS BY BRINGINGTHE PRODUCT TO A MORE SPECIFICTARGET.
  4. 4. STRATEGY CREATE A FAN PHENOMENON BYBRINGING THE SERIES TO REALLIFE:Who can feel more identifiedthan officers themselves? DEVELOP A FIELD MARKETINGCAMPAIGN TO HAVE PRESENCETHROUGHOUT OFFICES OF MAINSPANISH CITIES. TO ESTABLISH A RELATIONSHIPWITH FANS.
  5. 5. FIELD MARKETINGIN THE RIGHTPLACEWhat a best place to involvefans than around a coffeemachine?200,000 IMPACTS!!!:100,000 BARCELONA and 100,000 MADRIDWE CREATED COFFEE CUPSTO BE EXPENDED BY THECOFFEE MACHINES AT THEOFFICES OF HUNDREDS OFCOMPANIES.
  6. 6. USING A NEWCOMMUNICATIONTOOLWE INVITE THEM TO EXPRESSTHEMSELVESAND SHOW US THEIR OFFICE“CHARACTERS” AND FUNNY VIDEOS ATOUR WEBSITE
  7. 7. AND CREATINGTHE SPANISHCOMMUNITY OF“THE OFFICE”
  8. 8. WE HOPE THIS ISTHE BEGINNING OFA NICE “WORKING”RELATIONSHIP.HOPE YOUENJOYED!

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