Case: Symphonical  - Measured and Mangaged Innovation
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Case: Symphonical - Measured and Mangaged Innovation

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Presentation by Bjørn Haugland, CEO at Symphonical, at the final conference for the Measured and Mangaged Innovation Programme.

Presentation by Bjørn Haugland, CEO at Symphonical, at the final conference for the Measured and Mangaged Innovation Programme.

Venue: Moderna Museet, Stockholm, Sweden

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  • PS: A low score on the Innovation Radar only means a low prioritizing of the innovation effort, and NOT that you’re not good at what you do
  • PS: A low score on the Innovation Radar only means a low prioritizing of the innovation effort, and NOT that you’re not good at what you do
  • We are going after the large global partners with millions of users - who sees an advantage in collaborating with a visual and familiar real time tool like Symphonical. Google is the first - and others will come. Tech partners, content partners, distribution partners.

Case: Symphonical - Measured and Mangaged Innovation Presentation Transcript

  • 1. Bjørn HauglandManaging dir.
  • 2. Competitive landscape Our vision is make it fun being productive… …with a visual, appealing and familiar interface Gaming Social networks Fun Personal productivity Business applicationsAND Productivity(or?)
  • 3. 1ST INNOVATION RADAR PROFILE RESTARTMARCH 2011 New interface SimplerNewManagement More funNew business model © 2011 -2012 WWW.NORDICINNOVATIION.ORG
  • 4. Our strategic goals Log on Process support Progression Thought leadership Scalability Registration Effectiveness Targets Media coverage Performance Pricing Result Feedback Security Payment process Process integration Ranking Robustness User maturity Unpredictability Agility Ease of import Elevated attention Ease of administration People Challenge Metaphor Learning Discussion Social media Fun Visual aids Network Collaboration platforms Cool Navigation Sunk cost Object type Application Ideology Lean Identity ecosystem Standard Personal Hurdle Ease RewardMotivate Useful Lock-in Sharing Brand Community Platform s of use s Aquisition Stickyness Spread Embeddedness
  • 5. INNOVATION RADAR PROFILES SURVEY 1 + 3A consequence ofenhancements withinPROCESS &RELATIONSHIP:GOOGLE + Hangout © 2011 -2012 WWW.NORDICINNOVATIION.ORG
  • 6. Innovation: CHANNEL - became one of 15 Google+ Hangout apps
  • 7. 9
  • 8. 5 steps from ideation to follow upDefined strategic areas: Platform, communication,value capture, channel and partnershipIdeation/brainstorm on each areaStructure/priority on these areas: FUN, EASE and EFFECTIVENESSIdeas that scores high on all above areas aredefined as follow-up items.Follow up is defined as: Who does what when
  • 9. SYMPHONICAL INNOVATION RADARDEEP DIVE © 2011 -2012 WWW.NORDICINNOVATIION.ORG
  • 10. © 2011 -2012 WWW.NORDICINNOVATIION.ORG1112
  • 11. © 2011 -2012 WWW.NORDICINNOVATIION.ORG12 13
  • 12. © 2011 -2012 WWW.NORDICINNOVATIION.ORG13 14
  • 13. © 2011 -2012 WWW.NORDICINNOVATIION.ORG14 15
  • 14. © 2011 -2012 WWW.NORDICINNOVATIION.ORG15 16
  • 15. © 2011 -2012 WWW.NORDICINNOVATIION.ORG16 17
  • 16. Automated sales towards individuals Basic - fr e e + ad s App Monthly s fo tabl r premium& ph ets subsc riptions ones Free and p a id template s
  • 17. 8% weekly growth = doubling every 10 weeksSymphonical in:-Norwegian,-English,-Russian, New partnership-Urdu, to be launched-Chinese-Italianmany more to come 40 000 users in 130 countries Google+ Hangout partnership Growth in users
  • 18. Symphonicals MMI experienceProGood theoretical concept, easy to understandGood consultantsLots of value for money (free)ConNo idea nor benchmark data baseToo little hands onToo seldom interaction between sessionsNo follow up on decided concrete actionsNo actual consultancy on what works and not
  • 19. Proposed MMI improvementsBe more hands on during the workshopsDefine and follow up action pointsFollow up in meetings (define who is responsible for what when) without having to travel physicallyBuild relevant benchmark re what is being done and what worksChoose a modern collaborative platform to make it fun to get things done! ;-)
  • 20. Thanks for yourattention!