Sustainable business & CSR focus by Søren Ejlersen, Aarstiderne

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Presentation at the conference "CSR - a driver for innovation and competitiveness in the Nordic region" October 11 2012 in Trondheim.

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Sustainable business & CSR focus by Søren Ejlersen, Aarstiderne

  1. 1. Sustainable business & CSR focus Our overall mission and why we do what we does? In the context of being a social innovator, driven by a social mission. and Excampels from Real life + Small is beautyfull by Schumacher – 80:20 mode farming
  2. 2. Dear inhabitants onplanet earth
  3. 3. Mission statement We recreate the close links between the work ofthe organic farmer and the work in the kitchens – transforming the bounties of the land into feastand honest, nutritious, seasonal and inspired food
  4. 4. AARSTIDERNE.comBACKGROUND12 YEARS IN BUSINESSCONCEPT & INNOVATION FOCUS THROUGH PLANET FOCUSOWNERDRIVEN COMPAGNY250 MIO DKR TURNOVER100% ORGANIC & BIODYNAMIC PRODUCTSCSR & ENVIROMENTAL DRIVERS ARE CORE
  5. 5. We are a lot ofCurious amateurs working with soil
  6. 6. Courage & self enlightened interest
  7. 7. Experience in the areaThe importance of beeing married to the strategyYou can´t cash in the credit day one for your workTherefore – we think longsighted and balance mission and bottomlineWe just do what we likeThe brand & business is build out of this core
  8. 8. Examples of our work with CSR and sustainability
  9. 9. It is the social integration & understanding that are crucial
  10. 10. ConceptuatingStarted on one farm (1100 kids have a garden)Now starting at 7 municipaliesMore than 2000 kids visiting farms 8 times in seasonNational deployment vision& WE DID NOT START IT AS A CSR IDEA!Just because it was a great feeling
  11. 11. CO2 emissions, 2009 Total = 3.250 ton = 200 households Reporting since 2004!! Pendling 3% Businesstravel 2% Transport from farms 21% Homedevery 46% Firmcars 3% Heat and electricity19% Trucks to terminals 6%
  12. 12. Aarstiderne and the enviroment Green carbon is our own way to neutralize our emissions in forests and fields
  13. 13. The AFRICAN BOX
  14. 14. THE GOAL
  15. 15. 80/20Small is beautifull – our future could be a split upFrom micro industry to hand hold & local farming
  16. 16. 80|20 Mealboxes growing – learning customers to eat futuristic
  17. 17. Diet for a sustainable future - Future farming – Matrix model and 80:20& Why ”Small is beautyfull”??
  18. 18. More raw Less cookedMore whole grains Less white More plants Less meat More farm Less industry
  19. 19. Feeds 9 Bio. PeopleSolution :A local 80:20 thinking in a social andcultural integration model.80 % plant output20 % animal outputDeals with part of:Environmental challengesErosion challengesEmission challengesHealth ChallengesSocial integration&= Life quality
  20. 20. It is a daily motivatorOur social mission and the integrated environmentalfocus is a driver for innovation and it´s a developer fornew business opportunitiesAnd it´s our lifestyle
  21. 21. Thank youse@aarstiderne.com
  22. 22. How to get the strategy into daily workBy beeing ownerdriven (TH, AHL, TSL & SE) and by owning and managing thewhole supplychain, the organisation constantly updates on what is wright orwrong, aligned to the strategy.Founderspirit & organisatorial spirit…I would guess, that selling the compagny,would mean that ”Lean and buttom linefocus” would move in to daily pracis.

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