Nordic Pioneers in CSRMaria Gjølberg (Ph.D), Senior Consultant, Det Norske Veritas
Nordic CSR in a global economy                                                      Few can contest Scandinavia’s place at...
Nordic companies: Over-represented in international CSR rankings                                                Index of C...
The Nordic Model – and a Nordic Model for CSR?                                      Shared cultural ideal of equality, co...
Four types of government approaches to CSR                                           US       Norway                      ...
Major study: Nordic Pioneers in CSR                        80 companies (response rate, 77%)                        7 inte...
Respondents© Det Norske Veritas AS. All rights reserved.
Motivation for CSR engagement:                                                                      The business case for ...
Top 3 key facts among the Nordic CSR pioneers  Top 3 triggers for CSR:      1. Long tradition      2. Good business oppor...
The Nordic heritage                        „                        Causes of Nordic excellence:                         ...
The role of governments                        Over 80% of the companies claim that stricter, international regulation    ...
How to excel in CSR?                                                          Management and implementation of CSR        ...
3 key factors for international CSR success 1. Ensure top-level commitment & engagement 2. Integrate CSR in your core busi...
Safeguarding life, property       and the environment       www.dnv.com© Det Norske Veritas AS. All rights reserved.   14
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Nordic Pioneers in the field of CSR by Marie Gjølberg

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Presentation at the conference "CSR - a driver for innovation and competitiveness in the Nordic region" October 11 2012 in Trondheim.

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Nordic Pioneers in the field of CSR by Marie Gjølberg

  1. 1. Nordic Pioneers in CSRMaria Gjølberg (Ph.D), Senior Consultant, Det Norske Veritas
  2. 2. Nordic CSR in a global economy Few can contest Scandinavia’s place at the forefront of the CSR movement. The evidence is indisputable: [Nordic] companies … consistently top CR league tables and win sustainability awards, and their governments are often the first to pass progressive legislation (Ethical Corporation, 2004) Agenda: 1. Are Nordic companies and governments global pioneers in CSR? 2. What characterises Nordic companies at the forefront of CSR? 3. Key factors for success in CSR© Det Norske Veritas AS. All rights reserved.
  3. 3. Nordic companies: Over-represented in international CSR rankings Index of CSR performance 2012 15 10 5 0 -5 -10 -15© Det Norske Veritas AS. All rights reserved.
  4. 4. The Nordic Model – and a Nordic Model for CSR?  Shared cultural ideal of equality, consensus and dialogue  Stong corporatist traditions  Strong social-democratic welfare state; strict regulations  Small, open economies, highly dependent on export to the world market  Strong commitment to international institutions and processes like the UN, the OECD, the World Bank, peace negotiations etc.  >> Is this Nordic Model paralelled in the CSR work of Nordic governments and companies?© Det Norske Veritas AS. All rights reserved.
  5. 5. Four types of government approaches to CSR US Norway Sweden UK Denmark Finland© Det Norske Veritas AS. All rights reserved. 5
  6. 6. Major study: Nordic Pioneers in CSR 80 companies (response rate, 77%) 7 international/Nordic third party rankings of CSR performance© Det Norske Veritas AS. All rights reserved.
  7. 7. Respondents© Det Norske Veritas AS. All rights reserved.
  8. 8. Motivation for CSR engagement: The business case for CSR Reputation and brand 66.7 % Competitiveness 61.1 % Risk management 57.4 % Employees 50.0 % Investor relations 20.4 % Licence to operate 18.5 % Operational efficiency 16.7 % Learning and innovation 7.4 %© Det Norske Veritas AS. All rights reserved.
  9. 9. Top 3 key facts among the Nordic CSR pioneers  Top 3 triggers for CSR: 1. Long tradition 2. Good business opportunity 3. Stakeholder pressure  Top 3 location of CSR: 1. Communication/PR 2. Environment/HSE 3. Separate CSR dept.  Top 3 stakeholders of CSR: 1. Investors/owners 2. Employees 3. Customers© Det Norske Veritas AS. All rights reserved. 9
  10. 10. The Nordic heritage „ Causes of Nordic excellence:  Strict regulations  Strong labour unions  Strong expectations in the home market  Values© Det Norske Veritas AS. All rights reserved.
  11. 11. The role of governments Over 80% of the companies claim that stricter, international regulation of CSR issues would strengthen their competitiveness…© Det Norske Veritas AS. All rights reserved.
  12. 12. How to excel in CSR? Management and implementation of CSR Agree Disagree 75.4 CSR influences development of new products and services 4.9 72.1 CSR is integrated into core business strategy 6.6 70.5 CSR influences choice of suppliers and partners 8.2 55.7 CSR is part of KPI 21.3 52.5 We apply ethical criteria to financial investments 11.5 24.6 Sponsoring is a central part of our CSR strategy 59.0© Det Norske Veritas AS. All rights reserved.
  13. 13. 3 key factors for international CSR success 1. Ensure top-level commitment & engagement 2. Integrate CSR in your core business strategy and core management systems – approach CSR professionally as any other business risk or opportunity 3. Make the most of your Nordic heritage internationally – “a head start by default”: - strict standards in HSE - strong skills in dialogue with employees and other stakeholders - already adapted to high expectations in home markets© Det Norske Veritas AS. All rights reserved. 13
  14. 14. Safeguarding life, property and the environment www.dnv.com© Det Norske Veritas AS. All rights reserved. 14
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