Dag Helmfrid Nordic Seed Capital Summit 2012

Technology OutlookTechnologies driving the networked society

The Networked Society is when people, business and society are using connected devices to their benefit.Commercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 2

› In the networked society everything that will benefit from a connection will be connected. The vision is not about connecting things per se but what will happen in society when everybody and everything is connected. Commercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 3

This is EricssonWe provide:› Communication networks› Services to network operators› Enablers to multimedia service providersOur joint venture ST-Ericsson provide:› Semiconductors and wireless platforms THE PRIME DRIVER IN AN ALL-COMMUNICATING WORLDCommercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 4

Availability of connectivity every where,is changing the behavior of mankindand driving new technology Products sold to customers are expected to have network contact in order to be consumed, put into SW / Device Provider operation or paid for. A few examples today  SW installation always include a step for down loading the latest version. (Production is started before the SW is ready).  Ferry booking has to be done via the net when you are out traveling. Will the car engine need local and latest software when you start for the first time?  There will be an increasing need for authentication of users/devices.  Devices needs management  Increased focus on security.  Network traffic (both Mobile and fix) will increase. Commercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 5

User Experience matters=> UX as the key success factor for future product & services Recent events have changed the way end-users interact with and use mobile services  To deliver a good user experience have become a key differentiator in the market.  New Visualization technologies enables and are prerequisite for new services.  Easy access to services boosts uptake and diffusion of 3rd party developed services Control over the service experience gives success on the market Commercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 6

Communication trends Legacy Today In progress Adding: Adding: - Global standard - Community based - Embedded solutions, customizable communication, alternate - Regional, even local, solutions - Interconnect and reach find & connect - Process oriented communication, - Visual communication integration with business processesCommercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 7

Low carbon footprint demandon communication equipment  Low carbon footprint is becoming a direct competitive advantage  We see this in new EU directives, for instance ETSI TS 102 533  Several operator requires even lower figures Source: http://www.ericsson.com/ericsson/corporate_responsibility/ cr08_doc/corporate_responsibility_report_2008.pdf Low carbon footprint has to be taken into account in order to be competitive Commercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 8

Ericsson’s Focus Areas Mobile Broadband Communication Services FOCUS AREAS The areas we address Fixed Broadband and Convergence Current and future markets Operations and Business Support Systems where Ericsson seeks expansion and Managed Services leadership Television and Media ManagementCommercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 9

One network – many pipes WiFi DSL, fiber Core Network Internet 3GPP 3GPP WiFi 3GPP Personalized services in an Always Best Connected environment Commercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 10

Many requirements - drives network evolution Data Management Architecture Wisdom IT Telecom Knowledge Information Data Devices Devices Devices Networks Devices Devices Devices DevicesTraffic in mobile access networks5 000 Business User NAAS4 000 models services3 000 Mobile PC & New Tablets Traffic mix2 000 Mobile handheld networks1 000 Voice 0 Network Technologies & 2008 2009 2010 2011 2012 2013 2014 2015 2016 50B efficiency architectures Commercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 11

This isOperation support system (OSS)and business support system (BSS) Design and deploy Managing user networks and interactions automate Customer optimization Relationship Plan, Build and Management Optimize Assembling andEnable customer, product making servicesand account balance available to usersmanagement, rating, Service Fulfillmentcharging and billing Ensuring theBilling and Revenue quality of theManagement services offered OSS BSS Service AssuranceCommercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 12

M2M industry silos transforming into layers and cloud Trend Applications multi-purpose devices App Enablement service enablement web services and SOA Connectivity apps migrate to cloud Devices standardization driven Impact disruptive to established players new roles in the value network reach long-tail consolidation service enablement opportunity cross-industry opportunityCommercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 13

Cloud - an overview Unified Network IT Management Management Operator Cloud Network Embedded Cloud Enterprise Operator Network application portfolio UCaaS Service Exposure & Service Enablement Cloud Datacenters Deliver on SLAand secure delivery and session integrity Cloud acceleration 3PP Cloud Best Effort Internet Commercial in confidence | © Ericsson AB 2012 | 2012-05-24 | Page 14

Dag Helmfrid Nordic Seed Capital Summit 2012

by Nordic Innovation on Jun 11, 2012

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Dag Helmfrid Nordic Seed Capital Summit 2012 Presentation Transcript