Challenge Driven InnovationHelen Goulden5th March 2013
Challenge • Costs of long term health conditions Societal • Ageing population • Depletion of natural resources Environmental • Changing climate • Cuts to public funding Economic • Financial crisis & Unemployment • Competition from emerging markets
Collaboration pilobolus dance theatre
The Evolution of… …aligned to these wider trends
Long History of Challenges Driving Innovation
Our Challenges are no longer so heroic...
Next 15 Minutes• Business Innovation trends• Public & Social Innovation trends• System innovation as an organising principle when addressing complex challenges
Customer Crowdsourcing Reward Open Call Prototype The for Ideas the best Winners• Strategic Marketing• Corporate Responsibility Engagement• Product development “Help us reduce packaging” “Help us mitigate climate change”
Some customers are more useful than others…
Open Innovation www.openinnovation.euSharing Data & Research Users, Developers & Virgin Online community developingwith non-competitors Co-designing new services new fundraising products
Jugaad InnovationFraming the challenge of scarcity – either as deliberate strategy or by necessity
Challenge Market Places Open Data
Opening up Public & Social Challenges Greater Stimulating Involvement in Co-Production Engagement Decisions e.g. Participatory e.g. Co-delivery ofCrowdsourcing ideas public services with BudgetingWidening perspectives service users User centred design Alongside mechanisms with explicit focus on Challenge/ desired outcomes: # Social Impact Bonds # Outcomes Based Commissioning # Payment by Results # Forward Commitment Procurement
Do we understand the system well enough?
System Challenge: Ageing Promote self- Services that build management social fabric New technologies, products and servicesOutcome-oriented Funding tools Recalibrated Ageing New policies Recognition of markets and regulations social as well Population as biomedicalMarkets that cover factorscreating informal care networks Behaviour Change People & Asset-Based Professionals approach