Conference_20130305_Hanne Palmquist
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Conference_20130305_Hanne Palmquist Presentation Transcript

  • 1. WELCOME toTHE SKY IS THE LIMIT Innovative Initiatives within the Nordic Film & TV IndustryHanne Palmquist, Stockholm 06.03.13 1
  • 2. WHAT TO TALK ABOUT• Film Is EVERYTHING – almost…• Nordisk Film & TV Fond a VISIONARY Business Model• The NOW - Examples of Innovative Nordic Collaborations on the Global Market• The FUTURE – Challenges & How To Succeed… 2
  • 3. FILM ISEVERYTHING - almost… 3
  • 4. 4
  • 5. 5
  • 6. KON-TIKI 6
  • 7. 7
  • 8. BROEN (DK/SE)BIG SUCCESS IN ALL NORDIC COUNTRIES 8
  • 9. 9
  • 10. 10
  • 11. NORDISK FILM & TV FOND - a visionarybusiness model 11
  • 12. 12
  • 13. AIM, PARTNERS, STRUCTURE & CORE BUSINESS13
  • 14. THE AIM Support Nordic film and TV productions of high quality with a distribution potential primarily within the Nordic region and secondarily internationally Special priority to content for children and youngsters Nordic companies can apply14
  • 15. 18 PARTNERS BY 2013 The Nordic Council of Ministers (1/3 of the budget) Five Nordic Film Institutes (1/3 of the budget) The Danish Film Institute, The Finnish Film Foundation, The Icelandic Film Centre, The Norwegian Film Institute, The Swedish Film Institute 12 Nordic TV Stations (1/3 of the budget) DR, TV2 Danmark, YLE, Sanoma Entertainment /Nelonen Media, MTV3, RUV, STÖD2, NRK, TV2 NORGE, SVT, TV4, KANAL 515
  • 16. The Nordic Council of 5 Nordic Film 12 Nordic TV Stations Ministers Institutes Board of Directors Management Hanne Palmquist CEO Torleif Hauge Karolina Lidin Lise Løwholm Project Manager Documentaries Project Manager Fiction Commissioning Editor Documentaries Ann-Sophie Birkenes Cecilie Aspenes Project Coordinator / Project Coordinator Accounts
  • 17. Strategic Development Nordic Council Film Prize Fiction Nordic Talents Documentaries Industry Meetings Distribution / Dubbing Master Classes & Workshops Film Cultural Initiatives High Five Website Cross Media Kids InternationalApplication Cinema system Distribution All info about the Fund InternationalNewsletter / Extras VOD Distribution
  • 18. LARS VON TRIER, Melancholia, NymphomaniacROY ANDERSSON, En duva satt på en gren och funderade 18
  • 19. JOACHIM TRIER, Oslo 31. augustDOME KARUKOSKI, Lappland odyssey 19
  • 20. SARA JOHNSEN 20
  • 21. FUNDING &HOW THE MONEY IS SPEND! 21
  • 22. BUDGET ALLOCATION Based on 2011 spend - NOK 82.435.977 0 4% 5% 91% Grants Staff Management & Board22
  • 23. HOW THE MONEY IS SPEND Grants 2011 3% 3% 5% 4% 5%4%10% 66% Fiction Documentary Distribution/Dubbing Development Global Initiatives Nordic High Five Film Cultural Initiatives Other (NCFP) 23
  • 24. Liten Skär och alla små Brokiga 24
  • 25. LAPPLAND ODYSSEY 25
  • 26. THE NOWExamples of Innovative Nordic Collaborations on the Global Market 26
  • 27. GLOBALISATION IT MAKES PERFECT SENSE 2010-2012: DKK 7.000.000 DKK 4 mio: High Five International Cinema Distributon Support DKK 2 mio: High Five VOD North America, Scandi Sensations DKK 1 mio: Post Education: Master Classes; Andy Harries, Helen Mirren High Five Cross-Media Content For Kids 1 & 227
  • 28. SELECTED FOR CANNES 2011 & WINNER OF THE NORDIC COUNCIL FILM PRIZE 2012Producer Erik Hemmendorff Director Ruben Östlund 28
  • 29. HIGH FIVEINTERNATIONAL CINEMA DISTRIBUTION 29
  • 30. 30
  • 31. TOGETHER WE STAND STRONGERBy acting as a region we have obvious advantages• Critical mass• High international quality• Continuity• More promotion possibilities (Oscar, Cannes winners…)• Share of cost• Real competition is not in the local market - but in the global market 31
  • 32. HODEJEGERNE(NO)INTERNATIONAL SUCCESS 32
  • 33. THE RESULT, Rikke Ennis, CEO Trust Nordisk Intl. Sales High Five Cinema Support is a fantastic and important support when launching Nordic films internationally We have awaited such an initiative - a prolongation is vital Minor territories; securing theatrical releases Major territories; bigger, more substantial theatrical releases Estimated additional sales; 15 - 20% 33
  • 34. CONCLUSION HIGH FIVE CINEMA IS SUCCESSFUL, BOTH CULTURALLY AND COMMERCIALLY TOTAL ADDED VALUE = 752% Expenditure High Five Cinema Total Value (MG, Dessemination of Culture, Box Office)€0 € 500,000 € 1,000,000 € 1,500,000 € 2,000,000 € 2,500,000 € 3,000,000 € 3,500,000
  • 35. 35
  • 36. HIGH FIVE VODSCANDI SENSATIONS 36
  • 37. IT IS A FACT!• VOD is a fast growing market world wide• Still minor window in regards to revenues• Will change in time – we need to take part now• We need the know how! 38
  • 38. THE VISION• Create a Nordic digital window to reach over 5 mio. international and dedicated art-house audience• In collaboration with the international VOD platform MUBI.com (July 2012 – December 2013) 39
  • 39. RESULT so far…• Running over 18 months from July 2012 to December 2013• Success criteria = 70.000 downloads• Result after 6 months = 73.596 downloads!• VOD is getting stronger & more important by the day 40
  • 40. HIGH FIVECROSS MEDIA CONTENT FOR KIDS 42
  • 41. IT IS A FACT!• The Nordic region has a proud tradition of producing high quality film and TV programs for children• Technology has transformed the way audiences can interact and consume stories• Mobile phones, consoles and online platforms are new arenas for storytelling
  • 42. UB THE DOG
  • 43. THE VISION• Ensure that innovative and adventurous Nordic universes are available for children in cinemas and on TV - as well as on various new platforms• Encourages collaborations across the Nordic boarders and across the film, TV, gaming , interactive, publishing and other creative industries
  • 44. GIGGLEBUG
  • 45. THE INITIATIVE• Support 7 selected cross media projects with an early cash devlopment grant• Use international experts to coach and work with the projects (create new networks)• Workshop on pitching skills• Present the projects to various Financiers from a number of creative industries
  • 46. ALFONS ÅBERG
  • 47. MARCO MARCAOFEATURE FILM, TV-SERIES, VIRAL SHORFILMS,MOBILE APP, COMPUTER GAME, E-BOOK ANDLIVE EVENT
  • 48. SUNSHINE KATHYTV-SERIES, TWO DIFFERENT APPS,INTERACTIVE BOOKS,WEB SITES WITH MINIGAMES ANDTV-SERIES SEASON 2 UNDER DEVELOPMENT
  • 49. OTHERINITIATIVES 53
  • 50. 54
  • 51. CREATIVE CONNECTIONS UK Film Council & Nordisk Film & TV Fond Creative Producers Dinner• Berlin Film Festival 2010 at The Nordic Embassies• 25 high profile creative Nordic producers met 25 creative UK producers• Mild speed dating - Profile booklet – Country booklet• New Nordic Food• Private Music Concert (Agnes Obel, Denmark)• Verner Panton Design Exhibition 55
  • 52. PUBLIC DIPLOMACY The Nordic Embassy in Berlin 56
  • 53. NEW NORDIC FOOD 57
  • 54. MUSIC BY AGNES OBEL 58
  • 55. CANNES FILM FESTIVAL 59
  • 56. THE VISION• Invite key buyers and festival programmers for a taste and feel of the REGION• We have even more to offer than film – telling a more complete story about the Nordics!• About 200 participants at the Scandinavian Terrasse was in for a special treat. 60
  • 57. A SONG FROM A FILM, MONICA Z 61
  • 58. BRANDING A REGION 62
  • 59. SIMPLY DELICIOUS! 63
  • 60. THEGOLDEN AGE 64
  • 61. Svinlängorna(SE)Seen by 381.209 in Sweden, 14.500 in Denmark, 1.700 in Iceland, 52.000 in Finland and 15.079 in Norway 65
  • 62. 66
  • 63. 67
  • 64. 69
  • 65. THE PUNK SYNDROME, FINLAND NOMINATED FOR THE NORDIC COUNCIL FILM PRIZE 2012 70
  • 66. THE FUTURE Challengesand How to Succeed
  • 67. Bigger & even Better productions- We need to collaborate even more in regards to financing- Nordic talent should be used even more across boarders- Show Me the Money! - Further financing within the region- More international collaborations without loosing artistic final say- Talent moving away from the region (Hollywood) we must minimize it!- Strenghten the artistic quality on a regional basis - Education, education, education…
  • 68. Genre films for young adults- Nordic incentives to reach the young audienceCross media- Challenge the traditional ways of storytelling- Develop new business models- Extend networks – work with other industries (games, music, publishing, interactive media, merchandize)- More cross media activities like High Five Kids
  • 69. Distribution- We live in a new digital reality – however the structure of distributionis still according to the old analogue world – it has to change!- Continue to fight Piracy- Better statistics = more knowledge = most clever solutions and new ideas- Cinema is a vital window for most feature films, however there is a need for flexibility in regards to length of windows and platform independency
  • 70. Cross Industry Collaborations- More creative and innovative collaborations when entering the global market – when it ads value! (Creative Connections / Nordic Kitchen Party)- Use of social media / community strategies should be expanded- Permanent support schemes for international promotion and sales on all platforms should be initiated (High Five Cinema & VOD) it PAYS BACK PLENTY!!!
  • 71. A THOUSAND TIMES GOODNIGHT Director Erik Poppe and Juliette Binoche
  • 72. THANK YOU! 77