Reframing Requirements: A Strategic Approach to Requirement Definition, with ...
Conference_20130305_Dominic Power
1. Prof. Dominic Power
Uppsala University
CCI contribution to a more dynamic
Nordic business environment
Conference: What Will the Nordic Business Environment
Look Like in the Future?
Stockholm2013
2. What do cultural
and creatives
industries make?
Commercializable
Narratives
Symbols
Meanings
Ideas
Dreams
Aesthestics
Desires
4. What is needed - KNOWLEDGE
• Knowledge is key to reaching competitive
advantage
• Knowledge is based on internal and
external processes: the local and regional
milieu plays a role
• Quantity (of CCI jobs) is less important for
future development: not twice as many but
twice as clever
• Policy needs knowledge: need for case
studies and measurements
5. CCI Contribution:
6 442 410 employees in European 30 countries
436 916 in the Nordic region
Denmark 98866
Finland 81818
Iceland 9215
Norway 95875
Sweden 151143
Source: Power (2011) Priority Sector Report: Creative and Cultural
Industries. 2nd Edition. Luxembourg: European Commission
6. Innovation probably, prosperity definitely
Source: Power (2011) Priority Sector Report: Creative and Cultural
Industries. 2nd Edition. Luxembourg: European Commission
9. THE CHALLENGE… GROWING
FIRMS/PROJECTS/NETWORKS/CA
REERS
These industries are dominated by
small and often young ‘firms’
who are very creative but not always
business knowledgeable, are far away
from the market and lack capital
Many of them don’t reach their
business potential even if they do
reach their creative potential
How can they unlock their business
potential without losing their creative
focus?... By reaching out to others
www.amazon.com
10. The local/region: Proximity might not breed creativity
but it builds business cultures and helps you learn
Between firms: Project Between sectors: icebreaker
Between individuals: (formal and
support, Intermediation initiatives, network
informal) netwrok platforms,
system/portals, incubators, partn events, incubators, living
career development programs,
er information and labs, tech transfer offices, spend
mentorship
directories, trade fairs money on R&D!
Support for regional Networked business and entrepreneurship
Support for export and getting out of the region (even if virtually or temporarily)
11. Conclusion: the region has a role
• The challenge for the region is to facilitate and
celebrate culture and creativity (… and if possible
offer them real resources and startup capital)
• The challenge for firms is to learn and adapt
• The challenge for firms in regions is to be able to
internalise helpful externalities (to reach out to
others)… So how can we help facilitate Nordic creative
business linkages, exchange and intermediation?