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Prof. Dominic Power
          Uppsala University

CCI contribution to a more dynamic
   Nordic business environment

   Conference: What Will the Nordic Business Environment
                 Look Like in the Future?
                        Stockholm2013
What do cultural
  and creatives
industries make?

Commercializable
   Narratives
    Symbols
   Meanings
     Ideas
    Dreams
  Aesthestics
    Desires
Differentiation


    Creativity                     Quality



                      CCI
                  competitive
                   advantage




?
        ?         ?         ?            ?
?
What is needed - KNOWLEDGE
 • Knowledge is key to reaching competitive
   advantage
 • Knowledge is based on internal and
   external processes: the local and regional
   milieu plays a role
 • Quantity (of CCI jobs) is less important for
   future development: not twice as many but
   twice as clever

 • Policy needs knowledge: need for case
   studies and measurements
CCI Contribution:
6 442 410 employees in European 30 countries

436 916 in the Nordic region
        Denmark 98866
        Finland 81818
        Iceland 9215
        Norway 95875
        Sweden 151143
                 Source: Power (2011) Priority Sector Report: Creative and Cultural
                 Industries. 2nd Edition. Luxembourg: European Commission
Innovation probably, prosperity definitely




Source: Power (2011) Priority Sector Report: Creative and Cultural
Industries. 2nd Edition. Luxembourg: European Commission
What can be done at
the regional level?
Conference_20130305_Dominic Power
THE CHALLENGE… GROWING
FIRMS/PROJECTS/NETWORKS/CA
REERS
These industries are dominated by
small and often young ‘firms’
who are very creative but not always
business knowledgeable, are far away
from the market and lack capital

Many of them don’t reach their
business potential even if they do
reach their creative potential

How can they unlock their business
potential without losing their creative
focus?... By reaching out to others
                                          www.amazon.com
The local/region: Proximity might not breed creativity
but it builds business cultures and helps you learn




        Between firms: Project                                              Between sectors: icebreaker
                                       Between individuals: (formal and
        support, Intermediation                                                  initiatives, network
                                         informal) netwrok platforms,
   system/portals, incubators, partn                                          events, incubators, living
                                        career development programs,
           er information and                                             labs, tech transfer offices, spend
                                                 mentorship
         directories, trade fairs                                                  money on R&D!




         Support for regional Networked business and entrepreneurship
 Support for export and getting out of the region (even if virtually or temporarily)
Conclusion: the region has a role

• The challenge for the region is to facilitate and
  celebrate culture and creativity (… and if possible
  offer them real resources and startup capital)
• The challenge for firms is to learn and adapt
• The challenge for firms in regions is to be able to
  internalise helpful externalities (to reach out to
  others)… So how can we help facilitate Nordic creative
  business linkages, exchange and intermediation?
Thank You!

Dominic.power@kultgeog.uu.se

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Conference_20130305_Dominic Power

  • 1. Prof. Dominic Power Uppsala University CCI contribution to a more dynamic Nordic business environment Conference: What Will the Nordic Business Environment Look Like in the Future? Stockholm2013
  • 2. What do cultural and creatives industries make? Commercializable Narratives Symbols Meanings Ideas Dreams Aesthestics Desires
  • 3. Differentiation Creativity Quality CCI competitive advantage ? ? ? ? ? ?
  • 4. What is needed - KNOWLEDGE • Knowledge is key to reaching competitive advantage • Knowledge is based on internal and external processes: the local and regional milieu plays a role • Quantity (of CCI jobs) is less important for future development: not twice as many but twice as clever • Policy needs knowledge: need for case studies and measurements
  • 5. CCI Contribution: 6 442 410 employees in European 30 countries 436 916 in the Nordic region Denmark 98866 Finland 81818 Iceland 9215 Norway 95875 Sweden 151143 Source: Power (2011) Priority Sector Report: Creative and Cultural Industries. 2nd Edition. Luxembourg: European Commission
  • 6. Innovation probably, prosperity definitely Source: Power (2011) Priority Sector Report: Creative and Cultural Industries. 2nd Edition. Luxembourg: European Commission
  • 7. What can be done at the regional level?
  • 9. THE CHALLENGE… GROWING FIRMS/PROJECTS/NETWORKS/CA REERS These industries are dominated by small and often young ‘firms’ who are very creative but not always business knowledgeable, are far away from the market and lack capital Many of them don’t reach their business potential even if they do reach their creative potential How can they unlock their business potential without losing their creative focus?... By reaching out to others www.amazon.com
  • 10. The local/region: Proximity might not breed creativity but it builds business cultures and helps you learn Between firms: Project Between sectors: icebreaker Between individuals: (formal and support, Intermediation initiatives, network informal) netwrok platforms, system/portals, incubators, partn events, incubators, living career development programs, er information and labs, tech transfer offices, spend mentorship directories, trade fairs money on R&D! Support for regional Networked business and entrepreneurship Support for export and getting out of the region (even if virtually or temporarily)
  • 11. Conclusion: the region has a role • The challenge for the region is to facilitate and celebrate culture and creativity (… and if possible offer them real resources and startup capital) • The challenge for firms is to learn and adapt • The challenge for firms in regions is to be able to internalise helpful externalities (to reach out to others)… So how can we help facilitate Nordic creative business linkages, exchange and intermediation?

Editor's Notes

  1. gjkdjböjnljlnölö