Brussels Presentation Daniel Makay 20120301


Published on

Published in: Business
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Brussels Presentation Daniel Makay 20120301

  1. 1. Certification and standardisation -The HOTREC approach By Dániel Makay Policy Advisor of HOTRECHotels, Restaurants & Cafés in Europe EFTA workshop, 1 March 2012
  2. 2. Introduction to HOTREC  Represents hospitality industry at European level  43 National Associations  in 26 European countries EFTA workshop, 1 March 2012
  3. 3. Introduction to HOTREC European hospitality sector in the EU-27  99% of enterprises employ < 50 people  these 99% make up 62% of value added  92% of enterprises employ < 10 people EFTA workshop, 1 March 2012
  4. 4. Hospitality industry Why do people travel? To experience diversity in culture, approaches, geographical situations What is the response of the industry? Tailor made services to the customer, based on the cultural roots of the location  Heterogeneity is the competitive feature of tourism EFTA workshop, 1 March 2012
  5. 5. Services DirectiveArt. 26 “… take action on a voluntary basis in order to ensure the quality of service provision, in particular through use of one of the following methods: (a) certification or assessment of their activities by independent or accredited bodies; (b) drawing up their own quality charter or participation in quality charters or labels drawn up by professional bodies at Community level.”  Certification in the latter sense favourable EFTA workshop, 1 March 2012
  6. 6. HOTREC actions to comply HOTREC initiatives responding to the Services Directive: Setting up the “European Hospitality Quality scheme” • Umbrella scheme recognising existing quality initiatives • Benchmark across Europe • Voluntary participation Harmonisation of hotel classification systems • Common principles followed by the majority • Setting-up of the Hotelstars Union classification system EFTA workshop, 1 March 2012
  7. 7. Hotelstars Union • Already 11 countries signed up to this cooperation • Support from the Commission (John Dalli): “The Commission supports such voluntary initiatives by industry which may lead to a common classification all over Europe.” • Support from the EP (Fidanza Report): “… positive experiences of industry associations (ex. Hotelstars Union) and representatives of the sector; … calls on the European hospitality industry to pursue its efforts towards a gradual harmonisation of hotel classification, …” EFTA workshop, 1 March 2012
  8. 8. HOTREC and standardsHOTREC approach to formal standardsStandards should be • Market driven (bottom-up approach, i.e. in case of a demand from the market) • Based on consensus (support of industry included) • Voluntary • Easily accessible to all EFTA workshop, 1 March 2012
  9. 9. THANK YOU FOR YOUR KIND ATTENTION! EFTA workshop, 1 March 2012